Tastermonial
Tastermonial is a Cupertino-based D2C precision nutrition platform that resells Abbott FreeStyle Libre 3 Plus CGM sensors, bundles them with a proprietary metabolic-insights app, and sells curated experiment kits, supplements, and gut-health tests to health-conscious consumers.
- Company typePrivate
- Founded2019
- HeadquartersCupertino, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Tastermonial does
Tastermonial is a Cupertino-based precision nutrition and metabolic health platform founded in 2019 that sells Abbott FreeStyle Libre 3 Plus continuous glucose monitors (CGMs) through a direct-to-consumer e-commerce storefront and pairs the hardware with a proprietary mobile application for personalized glycemic insights. The platform enables health-conscious consumers to understand individual responses to foods and supplements via self-directed experiments and weekly reports, removing the need for in-person doctor visits through an integrated online physician intake and prescription-approval workflow. Core technical components include the Tastermonial iOS/Android app (which integrates with the CGM via NFC for real-time glucose streaming, anomaly detection on post-meal spikes, and weekly insight generation), bundled at-home experiment kits that combine CGM sensors with curated test products, and a marketplace of Tastermonial-verified supplements and functional foods.
The company operates a product-led, multi-stream revenue model: hardware sales of FreeStyle Libre 3 Plus sensors (single and multi-pack at $90-$480 with a subscribe-and-save option), experiment kits ($100-$170), owned and partner-branded consumables including BioStrips supplements, GlucoTrojan glucose-balancing products, Lyfe Fuel nutrition shakes, Good Chocolate, Verestor gut capsules, Magic Dates, BTR Bars, and RINGA drinks, plus standalone online CGM prescription services starting at $49. Distribution is anchored on a Shopify storefront, supplemented by local pharmacy fulfillment using Tastermonial-issued prescriptions and the iOS/Android app. Customer acquisition relies on content marketing, an affiliate/influencer program (Buzzbassador), social proof (8K+ Judge.me 5-star reviews), and an apply-to-test community program. The company is run by a lean 1-10 person team led by founder and CEO Bude Piccin and Chief Science Officer Colleen Crangle, with no disclosed external funding or revenue.
In 2025 Tastermonial broadened its catalog by launching BioStrips, integrating Tiny Health microbiome testing kits, and updating its CGM offering; it is also a partner in Tiny Health's "Powered by Tiny" B2B ecosystem used by the Mayo Clinic Executive and Longevity Health Programs and the Pritikin Longevity Center, providing indirect enterprise validation of its underlying health data assets.
Tastermonial firmographics
Firmographics- Name
- Tastermonial
- Legal name
- Tastermonial
- Website
- https://tastermonial.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tastermonial is a Cupertino-based D2C precision nutrition platform that resells Abbott FreeStyle Libre 3 Plus CGM sensors, bundles them with a proprietary metabolic-insights app, and sells curated experiment kits, supplements, and gut-health tests to health-conscious consumers.
- Ownership category
- akta.pro rank
Tastermonial industry classification
Industry- Product category
- Digital Health & Wellness E-commerce
- NAICS
- Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)
- akta.pro primary industry
- Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers) (CRACAQAE)
- akta.pro secondary industries
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Weight Management & Metabolic Supplements (CRADAGAG), Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG), Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Specialty Food & Beverage Delivery (organic, gourmet, dietary) (CRAFAFAG)
Keywords
Where Tastermonial is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Markets served
Tastermonial business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel
Revenue model
- CGM Hardware Sales: Direct sales of Abbott FreeStyle Libre 3 Plus sensors with bundled app access. Customers can purchase individual sensors or multi-packs. Subscribe-and-save option provides recurring revenue with 10% discount.
- Experiment Kits: Bundled products combining CGM sensors with specific foods/supplements for at-home metabolic testing. One-time purchase model with varying kit configurations.
- Supplements and Foods: Sale of third-party verified supplements and functional foods including BioStrips, GlucoTrojan, Lyfe Fuel, Good Chocolate, and other metabolic health products. Mix of one-time and subscription options.
- Prescription Services: Licensed physician-provided prescriptions for CGM devices as part of the purchase workflow, enabling legal access to devices without insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FreeStyle Libre 3 Plus Sensor (1-pack) |
| Unit Pricing | Monthly | FreeStyle Libre 3 Plus Sensors (Multi-pack) |
| Subscription | Monthly | BioStrips Daily Supplements |
| Unit Pricing | Pay-as-you-go | Experiment Kits with CGM |
| Unit Pricing | Pay-as-you-go | Tiny Health Gut Test Kits |
| Unit Pricing | Pay-as-you-go | Food & Supplement Products |
| Subscription | Pay-as-you-go | Online CGM Prescription Only |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tastermonial product offering
Product offeringCore offering
Tastermonial operates a Direct-to-Consumer digital health e-commerce platform that pairs FDA-approved Continuous Glucose Monitoring (CGM) hardware (Abbott FreeStyle Libre 3 Plus) with a proprietary mobile app (iOS/Android) delivering personalized metabolic, glycemic and satiety insights. The company sells at-home experiment kits, prescription CGM access via online physician consultation and local pharmacy fulfillment, and a curated catalog of its own-brand BioStrips supplements alongside third-party dietary supplements and functional foods to enable product discovery and real-world health-claim verification.
Product overview
Tastermonial is a precision nutrition and metabolic health platform that helps users understand how their bodies respond to foods through continuous glucose monitoring (CGM) and personalized experiments. The core offering combines the Tastermonial App (iOS/Android) with FreeStyle Libre 3 Plus CGM sensors to provide real-time glucose tracking, anomaly detection for glucose spikes, and weekly glycemic/satiety insights. Users can conduct self-experiments using food and supplement experiment kits to optimize their nutrition. The platform has expanded to include complementary product lines: Tastermonial-verified supplements (BioStrips, GlucoTrojan, Lyfe Fuel, Verestor) and functional foods (Good Chocolate, Magic Dates, BTR Nation Bars, RINGA Moringa Drink). Gut health testing via Tiny Health test kits has also been integrated into the platform. The platform automates physician prescriptions for CGM access and supports FSA/HSA payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Tastermonial Mobile App
- FreeStyle Libre 3 Plus Sensor CGM
- Sugar Cravings Experiment Kit
- Baseline Glucose Responses Prescription Kit
- Tiny Health Gut Test Kits
- BioStrips Daily Supplements
- GlucoTrojan Blood Sugar Balancing Supplement
- GlucoTrojan Skin Health Supplement
- GlucoTrojan Glucose Cacao
- Lyfe Fuel Nutrition Shakes and Support Supplement
- Verestor Supplement Capsules
- BTR Nation Bars
- Magic Dates Chocolate Lovers
- The Good Chocolate
- RINGA Lemon + Ginger Moringa Drink
Quantifiable outcome
- Reduce post-meal glucose spikes by up to 40% with GlucoTrojan supplement
- +1 more outcomes
Companies that use Tastermonial
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Tastermonial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Tastermonial partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Tiny HealthcoreTastermonial is listed as a Powered by Tiny B2B partner, integrating Tiny Health's microbiome testing into its preventive care platform. Tastermonial offers Tiny Health's adult, vaginal, child, and baby gut health test kits in its online store.
- Mayo Clinic (Executive and Longevity Health Programs)flagshipMayo Clinic's Executive and Longevity Health Programs utilize Tiny Health's microbiome testing services through the Powered by Tiny B2B platform. Tastermonial is integrated as a partner in this ecosystem.
- Pritikin Longevity CentercorePritikin Longevity Center integrates microbiome testing from Tiny Health through its Powered by Tiny B2B platform as part of its comprehensive preventive care and longevity programs.
- Abbott LaboratoriescoreTastermonial resells Abbott's FreeStyle Libre 3 Plus CGM sensors through its e-commerce platform, providing bundled access including prescription processing, patches, and app integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tastermonial competitors and assessment
Company assessmentDirect peers
- Zoe: Zoe combines gut microbiome testing, blood fat and glucose responses into a personalized nutrition scoring platform with a consumer app. Comparable in combining CGM-adjacent metabolic testing, gut health, and personalized food scoring for health-conscious consumers.
- Nutrisense: Nutrisense offers CGM-based personalized nutrition programs, including CGMs, one-on-one coaching, and an app with glucose insights. Directly comparable to Tastermonial in target market (preventive-health consumers) and CGM-plus-coaching delivery model.
- Signos: Signos uses continuous glucose monitoring combined with an AI app to help members lose weight and improve metabolic health. Same CGM-plus-app business model targeting weight management, a primary Tastermonial use case.
- January AI: January AI offers a CGM-based metabolic health platform that predicts glucose responses to food and provides personalized nutrition recommendations. Direct overlap with Tastermonial's CGM experiment and personalization use cases.
- Levels Health: Levels Health sells a direct-to-consumer metabolic health program combining FreeStyle Libre CGM sensors with a proprietary software app for real-time glucose insights and personalized recommendations. Same product stack (CGM + insights app + experiments) and same target customer (health-conscious biohackers) as Tastermonial, making it the closest direct competitor.
Emerging players
- Seed Health: Seed Health develops and sells synbiotic (probiotic + prebiotic) supplements marketed for gut and metabolic health with scientific positioning. Comparable as a science-led DTC supplement brand overlapping with Tastermonial's Verestor and gut-health positioning.
- Pendulum Therapeutics: Pendulum sells evidence-based probiotic and metabolic-health supplements, including formulations targeting blood sugar and glucose management. Comparable as an emerging consumer brand operating in the metabolic/supplement space adjacent to Tastermonial's curated supplement marketplace.
Broad incumbents
- Abbott Laboratories: Abbott is the manufacturer of the FreeStyle Libre family of CGM sensors that Tastermonial resells. Abbott is both a critical supplier and a broad incumbent in the CGM category, with growing direct-to-consumer ambitions through Lingo.
- Ultrahuman: Ultrahuman offers the M1 continuous glucose monitor and broader metabolic-health wearables (Ring, Air) for health optimization. Comparable as a multi-product consumer metabolic-health platform with own-brand hardware, competing for the same biohacker persona.
- Dexcom: Dexcom is the leading manufacturer of continuous glucose monitoring systems (G6, G7, Stelo). As the dominant CGM hardware provider and now a DTC entrant with Stelo, Dexcom operates one layer above Tastermonial but competes indirectly for the same consumer CGM audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tastermonial social profiles
Digital presenceTastermonial compliance and trust
Trust signalCompliance2 records
Tastermonial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tastermonial leadership team
Management profileNumber of profiles
Profiles2 records
Tastermonial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tastermonial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tastermonial
What does Tastermonial do?
Tastermonial operates a Direct-to-Consumer digital health e-commerce platform that pairs FDA-approved Continuous Glucose Monitoring (CGM) hardware (Abbott FreeStyle Libre 3 Plus) with a proprietary mobile app (iOS/Android) delivering personalized metabolic, glycemic and satiety insights. The company sells at-home experiment kits, prescription CGM access via online physician consultation and local pharmacy fulfillment, and a curated catalog of its own-brand BioStrips supplements alongside third-party dietary supplements and functional foods to enable product discovery and real-world health-claim verification.
Is Tastermonial a public or private company?
Tastermonial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tastermonial founded?
Tastermonial was founded in 2019. It employs 1 to 10 people.
Where is Tastermonial based?
Tastermonial is headquartered in Cupertino, United States, in the North America region.
How does Tastermonial make money?
Four revenue lines are on record. CGM Hardware Sales are the primary driver. The others are experiment Kits, supplements and Foods and prescription Services.
Who are Tastermonial's main competitors?
Direct peers on record are Zoe, Nutrisense, Signos, January AI and Levels Health. Emerging players are Seed Health and Pendulum Therapeutics. Broad incumbents are Abbott Laboratories, Ultrahuman and Dexcom.
Does Tastermonial have an API?
No public API is recorded for Tastermonial.
What industry is Tastermonial in?
Tastermonial's product category is Digital Health & Wellness E-commerce. Its primary akta.pro industry code is CRACAQAE, Blood Glucose Monitoring Devices (Consumer CGM & Smart Glucometers), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 456 and its SIC code is 2090.