What Elemental LED does

Elemental LED, founded in 2007 and headquartered in Reno, Nevada, designs and manufactures linear low-voltage LED lighting solutions and self-describes as the largest provider of such products in North America. The company's core technology spans the full linear lighting stack — optics, LED light engines, electrical circuitry, power supplies, connectors, junction boxes, and manufacturing automation — protected by a portfolio of over 90 U.S. patents across proprietary platforms including INFINILINE, ETERNALUX, NEON BLAZE, AlphaTECH/ENCAPSULATED, GRAZE X, EMERY/FARO, SWITCHEX, CLICKTIGHT, and LO-PRO. Manufacturing is conducted in-house at the Reno, Nevada factory, with capacity doubled in August 2022 and headquarters expanded in February 2025.

The company operates a portfolio of specialized brands targeting distinct market segments: Diode LED serves the distribution channel through over 3,000 lighting showrooms and electrical distributors across North America; Lucetta serves architectural specification markets (architects, lighting designers, interior designers); Lucetta CI targets custom integrators with native integration to Control4, Crestron, and Vantage home automation systems; and Gammalux (acquired March 2025) serves the commercial architectural specification market. Additional divisions include Elemental Solutions (OEM/rollout services for retail and hospitality brands), Elemental Technologies (patent licensing and OEM integration), and a Scenic Division for entertainment and stage production lighting. Named enterprise customers include Apple, NASA, Gucci, Louis Vuitton, Marriott, Four Seasons, Ferrari, Porsche, Starbucks, and Sephora.

The business model is predominantly hardware sales of lighting products through distribution, specification, and OEM channels, supplemented by professional services for project management, customization, prototyping, and large-scale rollouts. Revenue is generated via unit pricing through distributors, direct enterprise specification sales, OEM/white-label partnerships, and patented technology licensing. Go-to-market combines a broad North American distributor network, independent sales rep agencies for specification coverage, and dedicated enterprise teams for major brand rollouts. The company rebranded to Elemental Brands in June 2026 to reflect its multi-brand portfolio, and key leadership includes President & CEO Randy Holleschau, CFO/CAO Jeff Johnson, CIO/EVP Infrastructure Craig Anderson, CRO/EVP Customer Experience Paul Irwin, and SVP Engineering & Operations Travis Irons.

Name

Elemental LED

Legal name

Elemental LED, Inc.

Website

https://elementalled.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Elemental LED designs and manufactures linear low-voltage LED lighting solutions, serving North American distributors, architectural specifiers, custom integrators, and OEM brands via its Diode LED, Lucetta, Lucetta CI, and Gammalux brands from its Reno, Nevada headquarters.

Ownership category

akta.pro rank

Product category

LED Linear Lighting Manufacturing

NAICS

Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• Linear LED lighting
• LED tape light
• Architectural lighting
• Lighting distribution
• OEM lighting solutions

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Distribution: Sale of Diode LED brand linear LED lighting products through electrical distributors and lighting showrooms across North America
2. Product Sales - Specification: Sale of Lucetta brand linear LED lighting to architects, lighting designers, and interior designers for specification projects
3. Product Sales - Custom Integration: Sale of Lucetta CI brand configurable linear lighting for custom integrators working on smart home automation projects
4. Product Sales - Architectural: Sale of Gammalux brand architectural lighting products for commercial specification projects
5. OEM/Integration Services: Custom lighting solutions and product integration services for fixture manufacturers and major retail/hospitality brands including M&Ms, Pandora, Gucci, and others
6. Project Services: Project consultation, prototyping, project management, and customization services for large-scale rollouts and custom applications

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Elemental LED designs, engineers, and manufactures linear LED lighting products including tape light, drivers, junction boxes, connectors, channel profiles, and patented LED technologies, selling them through its Diode LED, Lucetta, Lucetta CI, and Gammalux brands alongside its Solutions, Scenic, and Elemental Technologies divisions. Manufacturing is concentrated at its Reno, Nevada factory and warehouse, which supports lighting distribution, specification, custom integration, architectural, OEM, and entertainment lighting customers worldwide.

Product overview

Elemental Brands operates as a portfolio of specialized lighting brands serving distribution, specification, custom integration, and architectural markets through five sub-brands: Diode LED (distribution), Lucetta (specification), Lucetta CI (custom integration), Gammalux (architectural spec), and Elemental LED (core technology/patents). The company develops and manufactures linear LED lighting solutions including tape lights, drivers, connectors, junction boxes, and patented technologies like INFINILINE®, NEON BLAZE™, AlphaTECH®, GRAZE X®, and EMERY™/FARO™. Additional divisions include Elemental Technologies (OEM integration), Elemental Solutions (B2B retail/hospitality), and Scenic Division (entertainment lighting). All brands share manufacturing and customer experience teams based in Reno, Nevada.

Differentiator

Problem solved

Functional benefit

Brands

• Diode LED: North America's favorite distributor for tape light and related products, serving lighting distribution markets.
• Lucetta
• Lucetta CI
• Gammalux

Products and services

• Diode LED Distribution brand offering low-voltage linear tape light, drivers, and related products to lighting designers, architects, electricians, and general contractors through over 3,000 lighting showrooms and electrical distributors in North America.
• Lucetta Architectural linear lighting brand for specification markets, providing high-performance linear LED products and white-glove service to architects, lighting designers, and interior designers.
• Lucetta CI Specialty linear lighting brand designed for custom integrators delivering smart home automation projects, with configurable linear lighting that integrates with Control4, Vantage, and Crestron control systems.
• Gammalux Architectural linear lighting brand established in 1987 serving commercial lighting markets with specification-grade linear lighting products manufactured in the USA, positioned as a benchmark for excellence in commercial lighting.
• Elemental Solutions B2B division providing complete lighting solutions for retail, hospitality, and maintenance operations, including project consultation, prototypes, project management, customization, and safety certifications for fabricators and major brand rollouts.
• Scenic Division Dynamic lighting division serving production lighting needs of scenic and stage production, entertainment venues, and special events, providing static or dynamic lighting solutions, control equipment, and programming.
• Elemental Technologies Division delivering turnkey product integrations of Elemental LED's proprietary patented technologies into OEM customers' systems and products, spanning optics, LED light engines, electrical circuitry, power supplies, connectors, and manufacturing automation.
• LO-PRO Junction Boxes UL Certified family of low-profile panel junction boxes including the LO-PRO Panel Junction Box, LO-PRO Mini Junction Box, LO-PRO Junction Box for MikroDIM, and LO-PRO NEMA3R Wet Location Junction Box for linear LED lighting power distribution.
• SWITCHEX Driver & Dimmer Switch Patented combined driver and dimmer switch product that integrates LED driver and dimmer functions into a single device for low-voltage linear lighting installations.
• CLICKTIGHT & CLICKTIGHT PRO Connectors Patented connector products for tape light installation that simplify mechanical and electrical connection of linear LED tape light segments.
• Tape Light Terminal Block Connectors Patented terminal block connectors for tape light in 12mm and 8mm sizes for terminating and connecting linear LED tape light.
• Channel Profiles (A1, A2, A3) Patented channel/lens profile products that house and optically shape linear LED tape light, including the A1, A2, and A3 channel designs.

Quantifiable outcome

• Over 3,000 lighting showrooms and electrical distributors carrying Diode LED products
• +2 more outcomes

Named customers35 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• Gammalux Lighting SystemscoreStrategic or Co-development Partner · 11 March 2025Elemental LED acquired Gammalux Lighting Systems, a manufacturer of architectural lighting, expanding its market reach and product offerings. The acquisition keeps Gammalux's manufacturing in Southern California and continues product manufacturing in the USA.
• PG EnlightencoreChannel Partner/ Reseller/ Distributor · 2 August 2021Lucetta announced a partnership with PG Enlighten, cementing the company's expansion into the Chicago lighting specification market. PG Enlighten serves as a sales representative agency for Lucetta in the Chicago region.
• Control4coreTechnology or IntegrationLucetta CI products are designed to integrate with Control4 home automation systems for seamless control alongside high-end smart home automation systems.
• CrestroncoreTechnology or IntegrationLucetta CI products integrate with Crestron control systems for projects where lighting, audio, video, and control systems work together.
• VantagecoreTechnology or IntegrationLucetta CI products are built to integrate with Vantage control systems for flexible installation and seamless control.
• Home Technology Specialists of America (HTSA)strategicChannel Partner/ Reseller/ DistributorLucetta, Elemental LED's architectural linear lighting brand, was honored by HTSA for its partnership with HTSA and its investment in the Custom Integrator community, winning the 2023 Lighting Partner of the Year award.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Eaton (Cooper Lighting Solutions): Cooper Lighting Solutions, part of Eaton, is a major US manufacturer of architectural, commercial, and industrial LED lighting products including linear and specification fixtures. Broadly overlaps Elemental LED's commercial/spec/architectural portfolio through electrical distribution and specification channels.
• Acuity Brands: Acuity Brands is a large publicly traded North American lighting and building solutions company operating numerous brands (Lithonia, Juno, Gotham, Mark Architectural). Overlaps broadly with Elemental LED across commercial architectural lighting, specification channels, and through electrical distribution, though at much greater scale and breadth.
• Current Lighting (GE Current): GE Current is a US-focused commercial and industrial lighting solutions provider offering LED luminaires and intelligent controls. Overlaps with Elemental LED in commercial/institutional LED fixture manufacturing and specification-channel distribution.
• Signify (Philips Lighting): Signify is the global market leader in lighting (formerly Philips Lighting), offering a full portfolio across residential, commercial, and architectural segments including linear LED offerings. Competes at the portfolio level with Elemental LED in specification, distribution, and OEM channels, but with vastly greater scale.

Direct peers

• American Lighting: American Lighting is a manufacturer and distributor of linear LED lighting, tape light, and accent lighting products sold through electrical distributors and lighting showrooms. Directly competitive with Elemental LED's Diode LED brand in the same product category (tape light, fixtures, drivers) and the same distribution channel (electrical distributors, lighting showrooms).
• Nora Lighting: Nora Lighting manufactures architectural and commercial LED downlights, tape light, and linear fixtures distributed through electrical wholesalers and showroom channels. Closely comparable product portfolio and channel strategy to Elemental LED's Diode LED and Lucetta brands.
• Cree Lighting: Cree Lighting (formerly Ruud Lighting) is a US manufacturer of LED lighting fixtures for commercial, industrial, and architectural applications. Comparable to Elemental LED in core technology focus (LED), specification/commercial segment overlap, and US-based manufacturing footprint.
• WAC Lighting: WAC Lighting is a US-based designer and manufacturer of decorative and architectural LED luminaires, with strong distribution through electrical wholesalers and a focus on specification-grade fixtures. Directly comparable to Elemental LED in product category (linear/spec-grade LED), target customers (distributors, specifiers, designers), and the multi-brand/multi-channel go-to-market model.
• Tech Lighting (Visual Comfort Group): Tech Lighting, part of Visual Comfort Group, designs and manufactures architectural linear LED systems and decorative specification-grade fixtures. Closely comparable to Elemental LED's Lucetta and Gammalux brands in the specification market served through lighting showrooms and designer relationships.

Emerging players

• Jesco Lighting: Jesco Lighting is a US-based manufacturer of architectural and decorative LED lighting including linear fixtures and tape light sold through distributors and showrooms. Comparable in product category and distribution channels to Elemental LED's Diode LED and Lucetta brands, but smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@elementalledinc
• Facebookfacebook.com/elementalled
• LinkedInlinkedin.com/company/elemental-led
• Instagraminstagram.com/elementalbrands

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elemental LED