Catcha Digital

Name

Catcha Digital

Legal name

Catcha Digital Berhad

Website

https://catchadigital.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Media Holdings

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• Digital media advertising
• B2B trade exhibitions
• Sales automation SaaS
• Experiential marketing
• Digital content platforms

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Digital Advertising: iMedia Asia provides digital advertising solutions to brands across Southeast Asia, generating fees based on ad placements, campaigns, and digital marketing services. This is a primary revenue stream serving 100+ brands including major automotive companies.
2. B2B Exhibitions: Organization and operation of trade exhibitions and business events including MBAM OneBuild and Agri Malaysia. Revenue generated from booth sales, participation fees, and exhibitor packages. Attracts over 35,000 trade visitors and 1,500+ exhibiting companies.
3. SaaS Subscriptions: Nexible platform provides SaaS solutions including property management (Nexible) and AI-powered sales automation (Outperform). Revenue from subscription fees from real estate developers and other B2B customers.
4. Event and Experiential Marketing: Framemotion Studio provides event and experiential marketing services including exhibitions like Van Gogh Alive. Revenue from service fees, sponsorships, and event management.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Catcha Digital Berhad is a public investment holding company that owns and operates market-leading businesses across digital media (iMedia Asia's integrated advertising and owned media brands), B2B exhibitions (One International Exhibition's MBAM OneBuild, Agri Malaysia, and the MIFB trade fair; Tastefully consumer food expos), and technology (Nexible Solutions' OutPerform AI-powered sales automation SaaS, i-Gov GovTech unit, and Framemotion Studio's immersive digital experiences). Its products and services are sold primarily to enterprise brands, automotive OEMs and dealers, real estate developers, government agencies, and trade exhibitors across Southeast Asia.

Product overview

Catcha Digital operates a diversified portfolio of digital media, B2B exhibition, and software businesses across Southeast Asia. The core offering comprises iMedia Asia for integrated digital advertising solutions, Nexible Solutions (OutPerform) for AI-powered sales automation SaaS, and various acquired digital media brands including automotive (Drive 2 Digital), technology (TechNave), and lifestyle media platforms. The B2B exhibition vertical includes One International Exhibition (Agri Malaysia, MBAM OneBuild), Tastefully food expos, and the Malaysian International Food & Beverage Trade Fair (MIFB). Framemotion Studio provides immersive digital experiences. The company reaches over 20 million Malaysians monthly across its digital media network and organises major trade exhibitions attracting over 35,000 visitors annually.

Differentiator

Problem solved

Functional benefit

Brands

• iMedia: Digital media platform providing integrated advertising solutions
• OhMedia
• Beautifulnara
• Weirdkaya
• Goody25
• The Reporter
• Ittify
• Automachi
• Auto123
• Mekanika
• Careta
• TechNave
• Nexible Solutions
• Framemotion Studio
• Tastefully
• One International
• i-Gov
• KS Lagi

Products and services

• iMedia Asia integrated digital advertising Integrated digital advertising solutions platform serving enterprise brands across FMCG, retail, property, entertainment, and automotive industries in Southeast Asia. Reaches 12.7M+ Malaysian users and 20M+ monthly users across the regional digital media network.
• Nexible Solutions / OutPerform AI sales automation SaaS AI-powered B2B SaaS sales automation platform enabling businesses (predominantly real estate developers such as Gamuda) to manage leads and customer relationships. Uses Generative AI and Agentic AI (OutPerform AI Agent) to automate lead engagement, qualification, scheduling, and CRM handoff.
• Drive 2 Digital automotive media network Automotive digital media network operating four prominent automotive brands (Automachi in Chinese, Auto123, Careta, Mekanika in Malay) reaching over 60 million views monthly across Malaysia. Used by automotive OEMs and dealerships to run digital marketing campaigns.
• One International Exhibition B2B trade shows Award-winning B2B exhibition and trade show organiser for the agricultural and construction industries, operating MBAM OneBuild (Premier construction and infrastructure exhibition with Master Builders Association Malaysia) and Agri Malaysia (Malaysia's largest B2B agriculture technology exhibition). Attracts 1,500+ exhibiting companies and 35,000+ trade visitors annually.
• MBAM OneBuild construction exhibition Premier construction and infrastructure exhibition jointly organised with Master Builders Association Malaysia (MBAM) for industry trade buyers and exhibitors.
• Agri Malaysia agriculture technology exhibition Malaysia's largest B2B agriculture technology exhibition serving as a platform for agri-tech manufacturers, brands, growers, and traders from ASEAN.
• Tastefully consumer food expo Consumer food expo organiser hosting Tastefully events across Malaysia, featuring food and beverage exhibitions at major shopping venues.
• Framemotion Studio immersive digital experiences Award-winning integrated consultancy specialising in the creation, design, and delivery of immersive digital experiences and animation across Southeast Asia, including Van Gogh Alive exhibitions and event/experiential marketing for enterprise clients.
• Malaysian International Food & Beverage Trade Fair (MIFB) ASEAN's leading B2B trade exhibition for the food and beverage industry, celebrating 25 years of connecting F&B companies with regional buyers. Run by Constellar Exhibitions Malaysia Sdn Bhd.
• TechNave consumer technology media Multilingual digital media platform covering consumer technology news, reviews, and trends across English, Chinese, and Malay languages; 2M+ monthly social media users.
• Headline Media digital platforms Portfolio of multilingual digital media platforms including Weirdkaya (English), LokLokWords (Chinese), and EzLokal Food.
• AR Advertising & O2O Campaigns Innovative augmented-reality advertising and offline-to-online (O2O) campaign solutions delivered through iMedia Asia, allowing advertisers to connect more effectively with their customers across digital and physical touchpoints.
• KS Lagi digital media business Digital media business co-founded with former Malaysian Health Minister Khairy Jamaluddin and political commentator Shahril Hamdan, focused on thought-provoking conversations and new media content distributed across Catcha Digital's network.
• i-Gov GovTech solutions Government technology solutions business unit developing software and digital platforms for the Malaysian government and public sector to support digital transformation and GovTech initiatives.
• OutPerform AI Agent Agentic AI capability within the Nexible OutPerform CRM platform that fully automates the pre-sales process by engaging leads, qualifying prospects, scheduling appointments, and transitioning high-intent customers to sales representatives.
• Theta Service Partner banking software (loan origination) Banking software solutions including loan origination software acquired through Theta Service Partner (92.5% stake).
• Digital Symphony data-driven marketing consultancy Digital consultancy providing data-driven marketing solutions and integration services to enterprise clients.

Quantifiable outcome

• RM67.63 million revenue in FY2025 (record full-year revenue)
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• KS Lagi Sdn BhdcoreStrategic or Co-development Partner · 1 June 2024Joint venture with KS Lagi, founded by former Malaysian Health Minister Khairy Jamaluddin and political commentator Shahril Hamdan (founders of Keluar Sekejap). The partnership was announced in June 2024 and represents a strategic move into political and social commentary digital media content.
• Framemotion StudiocoreStrategic or Co-development Partner · 28 February 2024Strategic partnership announced February 28, 2024 combining Catcha Digital's digital advertising capabilities with Framemotion Studio's production expertise. Framemotion Studio specializes in experiential marketing and digital content production, enabling integrated digital advertising with production capabilities. This mutual partnership expands service offerings to include experiential marketing alongside digital advertising.
• MACEOS (Malaysia Association of Convention and Exhibition Organisers and Suppliers)minorOthersIndustry association membership providing networking, industry standards, and representation for business events and exhibition organizers in Malaysia.
• Master Builders Association Malaysia (MBAM)coreStrategic or Co-development PartnerJoint venture partnership with Master Builders Association Malaysia for MBAM OneBuild exhibition - a major construction and building industry trade exhibition. This partnership provides access to the construction sector network and legitimizes the exhibition within the industry.
• Van Gogh Alive ExhibitionminorStrategic or Co-development PartnerPartnership for Van Gogh Alive immersive exhibition experience featuring digital art installations. Catcha Digital's Framemotion Studio participates in bringing this exhibition to Malaysian audiences, combining experiential marketing with digital art technology.

Scale indicators14 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Rev Asia Group: Historical Malaysian digital media rollup acquired by Media Prima. Operated under the same acquisitive, multi-brand playbook that Catcha's iMedia Asia now replicates; Voon Tze Khay (Catcha's iMedia Asia CEO) was previously Managing Director of Rev Asia.
• Constellar Exhibitions: Singapore-headquartered B2B exhibition organizer and venue operator across ASEAN. Catcha's One International Exhibitions acquired Constellar's Malaysian subsidiary (MIFB) for RM3.97M, making Constellar both counterparty and most direct competitor in regional trade-fair operations.

Emerging players

• iProperty Group: Regional real-estate classifieds portal, previously ASX-listed and chaired by Patrick Grove before its ~RM2.5B sale to REA Group. Comparable to Catcha's Nexible real-estate SaaS vertical because both monetize Malaysian property developers with digital tools.
• Carsome Group (formerly iCar Asia): Southeast Asian automotive digital media and used-car marketplace. Acquired iCar Asia (which Patrick Grove chaired) for ~RM850M. Comparable because Drive 2 Digital (Catcha's automotive vertical) targets the same OEM and dealer advertiser budgets in Malaysia.

Broad incumbents

• Astro Malaysia Holdings: Malaysia's largest pay-TV operator with growing digital content, ad, and OTT platforms. Comparable as a diversified Malaysian media conglomerate now chasing ad-tech and digital audience monetization similar to Catcha's iMedia Asia business.
• Informa Group: Global B2B exhibitions and events conglomerate. Catcha's One International / Agri / MBAM / MIFB stacking mirrors Informa's rollup strategy, making Informa the closest global analogue for evaluating trajectory of Catcha's B2B exhibition platform.
• Media Prima Berhad: Malaysia's largest integrated media conglomerate, owns The New Straits Times, TV3, and acquired Rev Asia (the historical Malaysian digital media rollup that shares Catcha Digital's aggregation model). Direct incumbent comparable for Catcha's digital media and B2B events strategy.
• Star Media Group: Veteran Malaysian media group that has pivoted toward digital advertising and events. Comparable as a broad media incumbent diversifying legacy audiences into digital ad inventory like Catcha Digital's iMedia Asia.
• dentsu International: Global advertising and media services network with significant SEA operations. Comparable for evaluating where large incumbents pressure Malaysian independent digital ad-sales margins that iMedia Asia operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/catcha-digital-berhad

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries12 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catcha Digital