Hobart

What Hobart does

HOBART GmbH is a privately held German manufacturer of commercial dishwashing, cleaning, cooking and food-preparation equipment, headquartered in Offenburg with over 125 years of domain heritage (founded 1897). The company sells glass washers, undercounter and front-loading dishwashers, hood-type and universal dishwashers, basket transport and conveyor dishwashing lines (including the FLOW Line), industrial cleaning systems, combi steamers, planetary mixers, and complementary water treatment (HYDROLINE) and proprietary cleaning chemicals (HYLINE) across eight verticals: gastronomy, hotels, communal catering, bakery, butchery, industry, marine, and airline catering.

The product portfolio is differentiated by a stack of proprietary technologies — SENSOTRONIC washing intelligence, CLIMATE-GREEN heat pump and VAPOSTOP heat recovery, BESTECK PREMIUM integrated cutlery polishing (patent pending), TOP-DRY integrated drying, SENSO-ACTIVE resource management, GENIUS-X² fine filtration, and VISIOTRONIC-TOUCH controls — supplemented by the SmartConnect digital service app and 2025-era AI features (SMART VISION CONTROL, ASR²) on the FLOW Line conveyor platform. Two branded product tiers (PROFI for professional, PREMAX for premium/economy) are paired with an entry-level sub-brand (ecomax by HOBART) to cover the price ladder.

The business model is predominantly hardware sales of capital equipment, distributed through a certified Fachhändler dealer network across Germany and Austria, supported by a direct regional sales force organized by industry vertical and regional service centers (Servicezentrum Nord/Süd). Recurring revenue streams include original spare parts (via hobart-spare-parts.com), service and maintenance contracts, and consumables (HYLINE chemicals via online shop), with price discovery conducted via quotation rather than public list pricing. The company also leverages the BAFA federal energy-efficiency subsidy program as a regulatory tailwind for qualifying machines, and partners with BUILD.ING Consultants to assist customers with subsidy applications.

Name

Hobart

Legal name

HOBART GmbH

Website

https://hobart.de

Company type

Private

Founded year

1897

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HOBART GmbH is a privately held German manufacturer of commercial dishwashers, cleaning, cooking and food-preparation equipment, serving gastronomy, hotels, communal catering, bakery, butchery, industry, marine and airline catering customers across DACH and international markets through a certified dealer network.

Ownership category

akta.pro rank

Product category

Commercial Dishwashing Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Foodservice & Kitchen Cleaning (Warewashing) Distribution (CRAOAGAH)

akta.pro secondary industry

Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK)

Keywords

• Commercial dishwashing equipment
• Industrial warewashing systems
• Combi steamer manufacturing
• Food service equipment
• Water treatment systems

Headquarters

HQ city

Offenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Dishwashing Equipment Sales: Sale of commercial dishwashers, glass washers, warewashing systems, and conveyor dishwashing lines. Products include undercounter, front-loading, hood-type, and band/conveyor machines. Two product lines: PROFI (professional) and PREMAX (premium/economical).
2. Cooking Technology Sales: Sale of combi steamers (CHEF'S COMBI, COMBI, COMBI-plus), steam快速烤箱 (Tro c k e n d a m p f - S c h n e l l g a r e r), and Precipan multifunction cooking devices.
3. Food Preparation Equipment Sales: Sale of planetary mixers (Planetenrührmaschinen), food processing equipment, and waste disposal systems.
4. Industrial Cleaning Equipment: Sale of industrial cleaning systems including conveyor cleaning machines, chamber systems, cage/frame cleaning, pallet cleaning, and cart washing machines.
5. Chemical Products (HYLINE): Proprietary cleaning chemicals and rinse aids including HLG (glass cleaner), HLB (universal cleaner), HLU (universal cleaner), HLA (aluminum cleaner), HLC (hygiene cleaner for combi steamers). Also rinse aids HLG-1000, HLU-3000, HLD-5000, HLP-7000.
6. Water Treatment Systems: Sale of water softening (HYDROLINE PROTECT), demineralization (HYDROLINE STAR), and reverse osmosis systems (HYDROLINE PURE RO).
7. Spare Parts and Service: Original spare parts sales and service support including maintenance contracts, repairs, and technical support.
8. ecomax Brand (Entry-level): Secondary brand 'ecomax by HOBART' targeting price-sensitive customers seeking reliable performance at lower investment cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

HOBART GmbH designs, manufactures, and sells commercial dishwashing equipment (glass washers, dishwashers, hood-type machines, universal/basket washers, basket transport machines, conveyor dishwashers), cooking technology (combi steamers, dry steam quick cookers, multi-function cooking devices), food preparation equipment (planetary mixers, pureeing turbines), water treatment systems (softening, demineralization, reverse osmosis), and proprietary cleaning chemicals (HYLINE). Two principal product lines — PROFI (professional) and PREMAX (premium/economical) — plus an entry-level ecomax sub-brand, are sold primarily through a certified dealer network and direct field sales to food service and industrial customers.

Product overview

HOBART is a leading manufacturer of commercial dishwashing and cleaning equipment, cooking technology, and food preparation technology. The product portfolio includes: (1) Spültechnik (Dishwashing technology) - Undercounter glass washers (PROFI GC/GX/GXC, PREMAX GP/GPCROI), dishwashers (PROFI FX/FXL, PREMAX FP, care), hood-type dishwashers (PROFI AMX/AMXX/AMXXL/AMXT, PREMAX AUP/AUPL/AUPT), TWO-LEVEL-WASHER, universal dishwashers (PROFI UX/UXT, PREMAX UP/UPT), hood universal models (UXTH/UXTLH), basket washers (FUX-C/FUX), basket transport machines (PROFI CS/CN, PREMAX CP), conveyor dishwashers (FLOW Line, FLOW Line Twin, FTT), washing systems (autoLINE, WWA), water treatment (HYDROLINE PROTECT, STAR, PURE RO), and HYLINE cleaning chemicals; (2) Gartechnik (Cooking technology) - CHEF'S COMBI premium combi steamers, COMBI/COMBI-plus line, TOWER combined units, and Trockendampf-Schnellgarer quick cookers, Precipan multi-function cookers; (3) Zubereitungstechnik (Preparation technology) - Planetary mixers and PVM pureeing turbine; (4) Reinigungstechnik (Cleaning technology) - Pass-through and chamber cleaning systems, cage/rack washers, pallet washers; (5) Speisereste-Entsorgungstechnik (Food waste disposal). The company also offers the SmartConnect digital service app and the ecomax sub-brand for entry-level solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ecomax by HOBART: Entry-level brand offering price-competitive commercial dishwashing solutions for dealers, restaurateurs, hoteliers and catering companies as an affordable alternative to HOBART premium solutions
• HYLINE
• HYDROLINE
• SmartConnect
• PREMAX
• PROFI
• FLOW Line

Products and services

• PROFI Glasswashers (GC/GX/GXC)

Quantifiable outcome

• Water consumption as low as 1.7 liters per cycle (PROFI GC glass washer)
• +4 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature10 records

Partnerships

One partnership is on record.

• BUILD.ING Consultants + Innovators GmbHsupportImplementation/ SI/ Consulting PartnerConsulting partner for BAFA (Federal Office for Economic Affairs and Export Control) energy efficiency funding applications. Located at Mögeldorfer Hauptstr. 49, 90482 Nürnberg. Assists customers with application process for government subsidies on energy-efficient dishwashing equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Meiko Maschinenbau GmbH & Co. KG: German commercial warewashing, cleaning, and food-waste handling specialist, headquartered in Offenburg — the same city as HOBART GmbH. Meiko is HOBART's closest direct competitor in European commercial dishwashing machines, hood-type units, and rack/flight conveyor systems, with overlapping dealer networks and competitive tenders in DACH.
• Winterhalter Gastronom GmbH: German commercial warewashing specialist with deep presence in gastronomy, hotels, bakeries, and butcheries. Competes head-to-head with HOBART's PROFI/PREMAX glass, dish, hood, and universal lines, and similarly offers proprietary chemicals and water-treatment systems — making it one of HOBART's most direct European rivals.
• Hobart Corporation / ITW Food Equipment Group: North American "Hobart" entity operating within Illinois Tool Works' Food Equipment Group, with shared brand heritage and overlapping commercial dishwashing and food-prep product lines. Despite separate ownership, it is the direct namesake peer in the Americas and shares the original 1897 Hobart brand DNA.
• Jackson WWS, Inc. U.S.-headquartered commercial warewashing specialist within Ali Group, competing directly with HOBART in American markets across low- and high-temperature dishwashing, glasswashers, and conveyor systems. Direct peer in terms of product category and operator-customer focus.
• CMA Dishmachines: U.S.-based manufacturer of commercial undercounter, upright, and conveyor dishwashers plus glasswashers. Competes directly with HOBART in the North American foodservice warewashing market, often on price-sensitive bids.
• Fagor Professional (Fagor Industrial): Spanish-based manufacturer of commercial kitchen equipment including warewashing, cooking (combi ovens), and food-prep lines. Competes with HOBART in European and Latin American markets across professional dishwashing and combi-steamer categories.

Broad incumbents

• Miele Professional: Professional division of premium German household-appliance maker Miele, spanning commercial dishwashing, laundry, and laboratory glassware cleaning. Competes with HOBART in high-end commercial warewashing for hotels, hospitals, and laboratories, but operates as a broader-portfolio incumbent rather than a warewashing-only specialist.
• Electrolux Professional AB: Swedish-Italian commercial kitchen and laundry equipment manufacturer, spun out from Electrolux in 2020. Competes with HOBART across commercial dishwashing, combi ovens, and food preparation as part of a broad portfolio serving hotels, restaurants, and institutions globally.
• Hoshizaki Corporation: Japanese global leader in commercial ice machines, commercial refrigerators, dishwashers, and beverage equipment. Competes with HOBART in professional warewashing across Asia, Europe, and the Americas, particularly in mid- to high-volume foodservice.
• Ali Group S.p.A. Italian holding company owning numerous commercial kitchen equipment brands (including Comenda, Jackson, and Baron). Aggregates scale and breadth that competes with HOBART in commercial dishwashing and adjacent kitchen categories globally, especially in Europe and North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HOBARTGmbH

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hobart