Entercard Group
Entercard Group is a Stockholm-based credit market company that issues credit cards and consumer loans to 1.5 million customers across Sweden, Norway, Denmark, and Finland via its own re:member brand and partner banks, now operating as a wholly owned subsidiary of Swedbank following the December 2025 acquisition.
- Company typePrivate
- Founded2005
- HeadquartersStockholm, Sweden
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Entercard Group does
Entercard Group AB is a Stockholm-headquartered credit market company founded in 2005 that issues credit cards and consumer loans to approximately 1.5 million customers across Sweden, Norway, Denmark, and Finland. The company operates under two brands: ENTERCARD, which distributes white-label credit products through partner banks and financial institutions, and re:member, its direct-to-consumer credit card brand marketed via digital channels including country-specific websites, mobile applications, and a netbank platform. Entercard is licensed under the Act on banking and finance to pursue credit granting and operates in compliance with GDPR and KYC regulations.
Revenue is generated through a combination of recurring interchange fees, interest charges on revolving credit balances and consumer loans, annual and transaction fees, and partner/co-branding revenue from B2B2C distribution relationships. The company's core technology includes a digital-first infrastructure spanning web and mobile platforms, complemented by a FICO-powered AI anti-fraud system that processes transactions in 40-50 milliseconds and intercepts approximately 80% of fraud attempts before they reach customers. Entercard employs more than 450 people representing over 40 nationalities, with offices in Stockholm, Oslo, Copenhagen, and Trondheim.
In December 2025, Swedbank acquired full ownership of Entercard for approximately SEK 2.75 billion, buying out Barclays' 50% stake in the original joint venture. The acquisition made Entercard a wholly owned subsidiary of Sweden's largest bank and created the largest card business in the Nordic-Baltic region. In January 2026, Johan Sälgström, previously Head of Group Cards & Payments at Swedbank, was appointed CEO. Subsequently, Swedbank announced the divestiture of Entercard's consumer finance portfolio, signaling a strategic refocus on the core card business and tighter integration with the parent bank's operations.
Entercard Group firmographics
Firmographics- Name
- Entercard Group
- Legal name
- Entercard Group AB
- Website
- https://entercard.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Entercard Group is a Stockholm-based credit market company that issues credit cards and consumer loans to 1.5 million customers across Sweden, Norway, Denmark, and Finland via its own re:member brand and partner banks, now operating as a wholly owned subsidiary of Swedbank following the December 2025 acquisition.
- Ownership category
- akta.pro rank
Entercard Group industry classification
Industry- Product category
- Consumer Lending and Credit Cards
- NAICS
- Credit Card Issuing (52221)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Co-Branded Credit Cards (FSAKABAB)
- akta.pro secondary industries
- Private Label / Store Credit Cards (FSAKABAC), Business / Corporate Credit Cards (FSAKABAF)
Keywords
Where Entercard Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Entercard Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Credit Card Operations: Entercard issues credit cards under both the ENTERCARD and re:member brands. Revenue is generated through interchange fees, annual fees, interest charges on revolving balances, and transaction fees.
- Consumer Loans: The company provides consumer loans, generating revenue through interest payments and origination fees on loan products.
- Partner/Co-branding Revenue: Entercard generates revenue through strategic partnerships where they provide credit card and consumer loan products under partner brands, receiving commissions and sharing in the revenue generated.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Entercard Group product offering
Product offeringCore offering
Entercard Group is a Nordic credit market company that issues credit cards (under its own re:member brand and partner brands) and provides consumer loans to approximately 1.5 million customers across Sweden, Norway, Denmark, and Finland. The company also offers a Netbank online banking platform for managing credit card and loan accounts, and runs a B2B2C partnership model supplying white-label credit products to other banks and retailers.
Product overview
Entercard Group is a Nordic credit market company offering credit cards and consumer loans through its own brand re:member and in collaboration with partner banks and retailers. The company operates across Sweden, Norway, Denmark, and Finland, providing approximately 1.5 million customers with credit products via a network of physical and digital channels including Netbank platforms. Entercard became a wholly owned subsidiary of Swedbank in 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- re:member credit cards Credit cards issued directly to Nordic consumers under Entercard's own re:member brand, providing flexible payment and credit financing for everyday purchases. Available through country-specific websites, mobile apps and the Netbank self-serve portal.
- Entercard consumer loans Consumer loan products underwritten and serviced by Entercard, offered both directly and through partner banks and financial institutions across the Nordic region. Revenue is generated through interest payments and origination fees.
- Partner-branded credit cards and consumer loans White-label or co-branded credit card and consumer loan products supplied by Entercard to Nordic banks, savings banks and retailers under their own brands, leveraging Entercard's credit infrastructure, risk management and operational capabilities.
- Netbank online banking platform Self-serve online banking platform that lets customers manage their Entercard credit cards, consumer loans and accounts in Denmark, Finland, Norway and Sweden, including applying for products and accessing account services.
Quantifiable outcome
- AI system intercepts 8 out of 10 fraud attempts before reaching customers
- +1 more outcomes
Companies that use Entercard Group
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Entercard Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Entercard Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MastercardcoreEntercard issues credit cards on the Mastercard network. As of June 2026, Mastercard cards can no longer be used for purchases in Cuba, affecting Entercard cardholders.
- Partner Financial InstitutionscoreEntercard works with banks and financial institutions to provide white-label credit card and consumer loan products. Partners include Scandinavian banks that offer Entercard-powered products under their own brands. The partnership model allows banks to expand their product offerings without building in-house credit capabilities.
- FICOcoreEntercard uses FICO's AI-driven fraud prevention platform - one of the most advanced AI platforms available globally for financial fraud detection. FICO provides the technology that enables Entercard to intercept 80% of fraud attempts and process transactions in 40-50 milliseconds.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Entercard Group competitors and assessment
Company assessmentDirect peers
- Resurs Bank: Nordic consumer credit and card issuer operating in Sweden, Norway, and Denmark with partnership and white-label distribution models — directly comparable to Entercard's regional footprint and B2B2C go-to-market.
- Bank Norwegian: Nordic consumer credit card and personal loan provider owned by Norwegian Finans Holding (Nordax/NOBA group). Competes head-on with Entercard's re:member card in the Nordics.
- Klarna: Sweden-based consumer credit and payments company with a Nordic-anchored card and lending franchise. Most direct Nordic competitor for consumer credit and revolving balance volume.
- Ikano Bank: IKEA-family Nordic consumer and retail finance bank offering credit cards and consumer loans across the Nordics. Comparable product set and partner/retail distribution strategy.
- Norion Bank (formerly Collector Bank): Nordic challenger bank offering consumer loans, credit cards, and SME lending in Sweden, Norway, and Finland. Comparable consumer lending and card product mix in the same core markets.
- Nordax / NOBA Bank Group: Specialized Nordic consumer lender covering Sweden, Norway, Denmark, and Finland with personal loans and credit cards. Closest pure-play on consumer credit and card economics in the same geographies.
- TF Bank: Nordic consumer credit specialist with credit card and personal loan products across Sweden, Norway, Finland, and the Baltics. Comparable cross-border Nordic card and loan franchise.
Broad incumbents
- Santander Consumer Bank (Nordic): Subsidiary of Banco Santander offering credit cards, consumer loans, and partner/retail finance across the Nordics. Broader incumbent with similar consumer credit and partner distribution.
- Capital One: Large US credit card issuer with strong co-brand and partner-card franchise. Useful benchmark for the scale economics, AI fraud investment, and partner-led distribution strategy that Swedbank is positioning Entercard to emulate.
- American Express: Global premium charge and credit card network/issuer with closed-loop economics. Comparable for the AI-led fraud interdiction and premium partner co-brand models that Entercard's stack is built around.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Entercard Group social profiles
Digital presenceEntercard Group compliance and trust
Trust signalCompliance2 records
Entercard Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entercard Group leadership team
Management profileNumber of profiles
Profiles4 records
Entercard Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entercard Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entercard Group
What does Entercard Group do?
Entercard Group is a Nordic credit market company that issues credit cards (under its own re:member brand and partner brands) and provides consumer loans to approximately 1.5 million customers across Sweden, Norway, Denmark, and Finland. The company also offers a Netbank online banking platform for managing credit card and loan accounts, and runs a B2B2C partnership model supplying white-label credit products to other banks and retailers.
Is Entercard Group a public or private company?
Entercard Group is a private company. It is classified as corporate owned and is currently operating.
When was Entercard Group founded?
Entercard Group was founded in 2005. It employs 251 to 500 people.
Where is Entercard Group based?
Entercard Group is headquartered in Stockholm, Sweden, in the Europe region.
How does Entercard Group make money?
Three revenue lines are on record. Credit Card Operations are the primary driver. The others are consumer Loans and partner/Co-branding Revenue.
Who are Entercard Group's main competitors?
Direct peers on record are Resurs Bank, Bank Norwegian, Klarna, Ikano Bank, Norion Bank (formerly Collector Bank), Nordax / NOBA Bank Group and TF Bank. Broad incumbents are Santander Consumer Bank (Nordic), Capital One and American Express.
Does Entercard Group have an API?
No public API is recorded for Entercard Group.
What industry is Entercard Group in?
Entercard Group's product category is Consumer Lending and Credit Cards. Its primary akta.pro industry code is FSAKABAB, Co-Branded Credit Cards, with a secondary code of FSAKABAC, Private Label / Store Credit Cards. Its NAICS code is 52221 and its SIC code is 6141.