Saigon Bistro
Saigon Bistro is an independently-owned, single-location Vietnamese restaurant in Aurora, Colorado, serving local consumers via dine-in, pick-up, and delivery with a traditional 100-plus-item menu and ChowNow online ordering.
- Company typePrivate
- Founded2018
- HeadquartersAurora, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Saigon Bistro does
Saigon Bistro is an independently-owned, single-location Vietnamese restaurant operating at 12303 E Mississippi Ave., Suite 145, Aurora, Colorado. Founded in 2018, the restaurant serves the local Aurora consumer market through three service modes: dine-in, customer pick-up, and delivery. Operating hours run daily from 11:00 am to 9:00 pm.
The core offering is a traditional Vietnamese menu of more than 100 items, organized into appetizers (gỏi cuốn, chả giò, steamed clams), salads, phở and specialty soups (bún bò huế, bánh canh, hủ tiếu), vermicelli and chow fun/lo mein noodle dishes, rice plates (cơm), fried rice, chef's specials (shaking beef, clay-pot fish, whole fried tilapia, Vietnamese curries, dungeness crab at market price), rice paper wraps, and hot pots. The restaurant offers both meat-based and vegetarian/chay options. Technology is limited to a company website (saigonbistro.co) and a ChowNow-powered online ordering system for pick-up and delivery — there is no proprietary technology, mobile app, or loyalty platform.
The business model is straightforward direct-to-consumer food service revenue, priced per dish with size variations (S/M/L for phở at $10.99–$12.99) and market pricing for specialty crab items. Customers transact at point of sale for dine-in and through ChowNow for off-premise orders. Saigon Bistro has no disclosed parent company, no institutional investors, and only a $5,000 grant from "Backing Small Businesses" in June 2023 — consistent with a founder-owned, small local operation rather than a venture-backed growth concept.
Saigon Bistro firmographics
Firmographics- Name
- Saigon Bistro
- Legal name
- Saigon Bistro
- Website
- https://saigonbistro.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Saigon Bistro is an independently-owned, single-location Vietnamese restaurant in Aurora, Colorado, serving local consumers via dine-in, pick-up, and delivery with a traditional 100-plus-item menu and ChowNow online ordering.
- Ownership category
- akta.pro rank
Where Saigon Bistro is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Saigon Bistro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food and beverage sales: Revenue generated from selling prepared Vietnamese cuisine for dine-in, pick-up, and delivery orders. Single transaction model where customers pay per order at point of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Saigon Bistro product offering
Product offeringCore offering
Saigon Bistro is a single-location authentic Vietnamese cuisine restaurant in Aurora, Colorado, preparing and serving traditional dishes including pho, bún bò huế, hủ tiếu, bánh canh, vermicelli bowls, rice plates, fried rice, spring rolls, and clay pot chef's specials. Customers can dine in at the restaurant, order ahead for pick-up, or have food delivered to their address, with digital orders placed through the ChowNow platform.
Product overview
Saigon Bistro is an authentic Vietnamese cuisine restaurant offering dine-in, pick-up, and delivery services. The restaurant operates from a single location in Aurora, Colorado, and uses the ChowNow online ordering platform for digital orders. Their menu features traditional Vietnamese dishes including phở (noodle soup), bún (vermicelli noodles), gỏi cuốn (spring rolls), bánh canh, hủ tiếu, cơm (rice plates), fried rice, chef's specials, rice paper wraps, and hot pot soups. The product is a single-location restaurant with no modular architecture—it provides straightforward dining and takeout services.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-in Service In-restaurant dining experience where customers are served authentic Vietnamese cuisine at the table at the Saigon Bistro location. Open daily 11:00 am – 09:00 pm at 12303 E Mississippi Ave. Suite 145, Aurora, CO 80012.
- Pick-up Service Customer-ordered Vietnamese food prepared at the restaurant and made available for the customer to collect at the Saigon Bistro location, enabling takeout meals without a delivery wait.
- Delivery Service Authentic Vietnamese food delivered directly from the restaurant to customer addresses within the local service area around Aurora, Colorado.
- Online Ordering (via ChowNow) Digital ordering channel powered by ChowNow that lets customers place pick-up and delivery orders online, accessed via https://ordering.chownow.com/order/30521/locations.
Companies that use Saigon Bistro
Customer profileSegments1 record
Ideal customer profiles1 record
Saigon Bistro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Saigon Bistro partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Saigon Bistro competitors and assessment
Company assessmentDirect peers
- Pho 75: Pho 75 is a multi-location Vietnamese pho restaurant chain operating since the 1980s. Directly comparable to Saigon Bistro as a pho-focused Vietnamese concept serving dine-in and takeout customers with traditional menu items.
- Lee's Sandwiches: Lee's Sandwiches is a U.S.-based Vietnamese-American chain serving bánh mì, pho, and other traditional dishes across multiple locations. Comparable to Saigon Bistro in core cuisine category, dine-in/takeout model, and Vietnamese menu focus.
- Pho Hoa: Pho Hoa is an established Vietnamese noodle soup restaurant with global locations. Direct comparable to Saigon Bistro for traditional pho-centric menu and casual dine-in service model.
- Cyclo Noodle House: Cyclo Noodle House is a Vietnamese noodle and bún restaurant concept. Comparable to Saigon Bistro for similar menu scope (pho, bún, vermicelli, rice plates) and casual dine-in format.
- Pho & Spice: Pho & Spice is an independent Vietnamese restaurant offering pho, bánh mì, and Vietnamese specialties. Comparable to Saigon Bistro as a single-location Vietnamese concept with dine-in and takeout service.
- Pho 89: Pho 89 is an independent Vietnamese restaurant offering traditional pho and Vietnamese specialties. Direct peer of Saigon Bistro for cuisine focus, single-location operation, and dine-in/takeout model.
Regional players
- Tuk Tuk Thai / Asian concept peers: Tuk Tuk Thai is a Colorado-based Thai/Asian restaurant concept. Comparable as a regional ethnic cuisine restaurant serving similar dine-in, pick-up, and delivery channels in the same Colorado geography.
Emerging players
- Bamboo Bistro: Bamboo Bistro represents an emerging Vietnamese/Asian fusion restaurant concept. Comparable to Saigon Bistro for traditional Vietnamese offerings and small-format independent restaurant operations.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Saigon Bistro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saigon Bistro leadership team
Management profileNumber of profiles
Saigon Bistro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saigon Bistro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saigon Bistro
What does Saigon Bistro do?
Saigon Bistro is a single-location authentic Vietnamese cuisine restaurant in Aurora, Colorado, preparing and serving traditional dishes including pho, bún bò huế, hủ tiếu, bánh canh, vermicelli bowls, rice plates, fried rice, spring rolls, and clay pot chef's specials. Customers can dine in at the restaurant, order ahead for pick-up, or have food delivered to their address, with digital orders placed through the ChowNow platform.
Is Saigon Bistro a public or private company?
Saigon Bistro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Saigon Bistro founded?
Saigon Bistro was founded in 2018. It employs 11 to 50 people.
Where is Saigon Bistro based?
Saigon Bistro is headquartered in Aurora, United States, in the North America region.
How does Saigon Bistro make money?
One revenue line is on record: food and beverage sales.
Who are Saigon Bistro's main competitors?
Direct peers on record are Pho 75, Lee's Sandwiches, Pho Hoa, Cyclo Noodle House, Pho & Spice and Pho 89. Tuk Tuk Thai / Asian concept peers is listed as a regional player. Bamboo Bistro is listed as an emerging player.
Does Saigon Bistro have an API?
No public API is recorded for Saigon Bistro.