SulNOx Group
SulNOx Group Plc is a UK-listed (AQSE: SNOX) fuel technology company that sells Sulnox Eco, a 100% organic, biodegradable fuel conditioner that improves combustion efficiency in marine, rail, mining, agriculture, generator and logistics applications via emulsification chemistry requiring zero customer capex.
- Company typePublic
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What SulNOx Group does
SulNOx Group Plc is a UK public limited company (AQSE: SNOX, OTCQX: SNOXF), headquartered in London, that develops and commercialises a 100% organic, biodegradable fuel conditioner branded Sulnox Eco. The product is dosed into liquid hydrocarbon fuels at a 1:2000 ratio (1:1000 for petrol), working through emulsification, secondary atomisation, improved lubricity (~17% gain verified by HFRR testing) and detergency to enable more complete combustion, with no engine modifications, retrofits or customer capex. The technology is patented in more than 100 markets and independently verified by Lloyd's Register, SOCOTEC and Cura Terrae, and is certified compatible with the ISO8217 marine fuel standard including FAME blends, neat FAME (B100) and HVO.
Sulnox sells to enterprise fleet operators - primarily shipowners and operators (~100 shipping companies engaged, representing ~6,000 vessels) but also rail (Colas Rail UK), mining and construction, agriculture, logistics, generators, fuel storage and fuel retail customers - through a hybrid direct sales and distribution model. Direct enterprise sales cover customers such as Eastern Pacific Shipping (50+ vessels, four-year 1.2 million-litre agreement), Crystal Cruises and Spring Marine (28 vessels). Distribution is delivered through a global channel with Drew Marine (2,500+ ports) and Nouryon as manufacturer-distributor, plus regional partners across Egypt, Panama, Finland, Pakistan, France, India, Sri Lanka, Greece and Cyprus. The Marine segment is the anchor, targeting compliance-driven demand from IMO CII, EU ETS and FuelEU Maritime regimes alongside c.5% marine and c.8% land fuel savings.
The company reported FY2025/26 revenue of £2,623k, up 134% year-on-year, with volumes up 198%. Revenue is generated principally through repeat unit sales of Sulnox Eco at undislclosed pricing, with no per-customer capex. The company raised £700k in October 2023, £1m in June 2025 and £2m post period-end April 2026 to support commercial expansion and R&D, and operates a Sulnox Innovations R&D division developing biofuel enhancement and oily water reclamation (Sulnox Reclaim) technologies.
SulNOx Group firmographics
Firmographics- Name
- SulNOx Group
- Legal name
- SulNOx Group Plc
- Website
- https://sulnoxgroup.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SulNOx Group Plc is a UK-listed (AQSE: SNOX) fuel technology company that sells Sulnox Eco, a 100% organic, biodegradable fuel conditioner that improves combustion efficiency in marine, rail, mining, agriculture, generator and logistics applications via emulsification chemistry requiring zero customer capex.
- Ownership category
- akta.pro rank
SulNOx Group industry classification
Industry- Product category
- Fuel Additives
- NAICS
- Basic Chemical Manufacturing (3251)
- SIC
- Chemicals & Allied Products (2800)
- akta.pro primary industry
- Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen) (TLAHAKAC)
- akta.pro secondary industry
- Biofuel Distribution & Fuel Marketing (Wholesale/Retail) (EUAAAHAI)
Keywords
Where SulNOx Group is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SulNOx Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Sulnox Eco Product Sales: Sulnox generates revenue through the sale of its flagship product Sulnox Eco, a fuel conditioner dosed at 1:2000 ratio (or 1:1000 for petrol). The product is sold directly to major fleet operators and through distribution partners globally. Revenue is driven by volume of product sold, with repeat orders from marine customers representing the primary growth driver.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard dosage - 1:2000 ratio for diesel, 1:1000 for petrol |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
SulNOx Group product offering
Product offeringCore offering
SulNOx Group manufactures and sells Sulnox Eco™, a 100% organic, biodegradable fuel conditioner dosed at a 1:2000 ratio (or 1:1000 for petrol) that improves combustion efficiency in all liquid hydrocarbon fuels including diesel, petrol, biofuels, HSFO, VLSFO, MGO/MDO, and HVO. The drop-in solution requires no engine changes, no downtime, and no CAPEX, delivering average fuel savings of 5% for marine and 8% for land applications.
Product overview
SulNOx Group offers a focused product portfolio centred on Sulnox Eco™, a 100% organic fuel conditioner that improves combustion efficiency across all liquid hydrocarbon fuels (diesel, petrol, biofuels, HSFO, VLSFO, MGO/MDO). The product works as a drop-in solution requiring no engine modifications or capital expenditure, delivering average fuel savings of 5% for marine and 8% for land applications. Complementing the core product is Sulnox Innovations, an R&D division developing next-generation solutions for biofuel performance enhancement and fuel reclamation technologies. The company also mentions Sulnox Reclaim, a product for oily wastewater from ships, which received a European patent.
Differentiator
Problem solved
Functional benefit
Brands
- Sulnox Eco™: 100% organic, biodegradable fuel conditioner that improves combustion to lower fuel costs, lower emissions, and protect engines.
- Sulnox Innovations
Products and services
- Sulnox Eco™
Quantifiable outcome
- 5% average fuel savings for marine applications with >300% ROI within weeks
- +7 more outcomes
Companies that use SulNOx Group
Customer profileNamed customers7 records
Segments8 records
Ideal customer profiles4 records
SulNOx Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SulNOx Group partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered regional, core, strategic, flagship and minor.
- DLBC S.A.SregionalFrance's leading distributor of lubricants to agriculture, commercial road fleet, consumer, and industrial segments. Founded in 2006 by former Castrol executives, supplying approximately 14 million liters of product per annum with approximately 850 dealer distribution points across France.
- Skyzone Technologies Pvt LtdregionalPakistan-based distribution agreement targeting Pakistan's diesel genset market where annual consumption exceeds 10 billion liters, driven by electricity supply deficits and grid instability.
- Pan Marine Petroleum ServicesregionalEgyptian maritime and energy services provider distributing Sulnox Eco fuel additive products across Egypt, providing access to the Suez Canal region which handles approximately 12% of global seaborne trade.
- Fluid IntelligenceregionalFinland-based distribution agreement to supply emissions reduction additives into the fuels sector across Europe, the Nordics, Asia, and the GCC through its industrial and logistics customer base.
- Motor Plus PanamaregionalDistribution agreement with Motor Plus Panama to expand sales in the Panama Canal region, enabling products to be stocked and supplied to vessels transiting the canal and regional customers across Central America and the Caribbean.
- Drew MarinecoreLong-term global distribution agreement with Drew Marine, a global maritime solutions provider supporting vessel performance, efficiency, and compliance across 2,500+ ports worldwide. With more than a century of technical expertise, Drew Marine delivers products and services that enhance operational reliability and sustainability for commercial fleets.
- NouryoncoreNouryon, a global specialty chemicals leader with more than 8,200 employees operating in over 80 countries, manufactures and distributes Sulnox products globally. Nouryon achieved Gold Ecovadis rating placing them in top 5% of sustainable companies globally.
- McQuilling Partners, Inc.strategicPrivately-owned marine services company formed in 1972, headquartered in New York with offices in Singapore, Athens, Madrid, Dubai, Houston, Lima, Mexico City, Rio de Janeiro, and Mumbai. 180 employees serving clients in shipping, commodity, renewable, and financial services industries.
- Technava S.A.strategicOne of Greece's leading suppliers and contractors of shipbuilding and industrial equipment, representing Sulnox exclusively across Greece and Cyprus. Expanding Sulnox's presence in the globally important Greek maritime sector.
- Seaborne Shipbrokers S.A.strategicPrivately owned shipbroking group with a global footprint with offices in Athens, Singapore, and Shanghai. Supporting Sulnox in expanding its international footprint through global network and long-standing industry relationships.
- PPSregionalIndian distribution partner providing access to over 600 industrial clients across Tamil Nadu, Andhra Pradesh, and Karnataka through existing supply chain serving diesel-heavy sectors including cement, mining, manufacturing, construction, and commercial fleets.
- Eastern Pacific Shipping (EPS)flagshipOne of the world's largest privately-owned shipping companies, managing a fleet of more than 350 vessels. Conducted eight-month evaluation of Sulnox Eco across multiple vessel types, adopted across 30+ vessels, and became strategic investor. Expanded to four-year deal across 50+ vessels (1.2 million liters), increasing stake to approximately 14%.
- Capital Access GroupminorResearch firm that published November 2025 research note estimating Sulnox's addressable opportunity at approximately 17 million liters per day, equating to a market opportunity of over GBP40 billion.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
SulNOx Group competitors and assessment
Company assessmentDirect peers
- Infineum: Infineum is a global specialty fuel and lubricant additive company (joint venture of ExxonMobil and Shell), serving marine, automotive, and industrial fuel markets. It is the most direct large-scale peer to Sulnox in fuel combustion and performance additives, and represents the competitive benchmark in the segment.
- Innospec: Innospec is a US-listed specialty chemicals company with a Performance Chemicals division that supplies fuel additives for marine, refinery, and industrial applications. It competes directly with Sulnox in the marine and industrial fuel additive category.
- Afton Chemical: Afton Chemical, a subsidiary of NewMarket Corporation, is one of the largest global fuel and lubricant additive companies, with a strong marine fuel additive portfolio. It is a directly comparable peer in product category, customer base (shipping and fuel retailers), and distribution model.
- The Lubrizol Corporation: Lubrizol (Berkshire Hathaway) is a major specialty chemical additive supplier serving fuels, lubricants, and industrial fluids markets globally. It is a direct competitor in fuel additive chemistry and a benchmark for the additive business Sulnox is building.
- Chevron Oronite: Chevron Oronite is the fuel and lubricant additives arm of Chevron, supplying additives for marine, automotive, and industrial fuels. As a vertically integrated oil major's additive subsidiary, it competes with Sulnox across marine and industrial fuel performance products.
Broad incumbents
- BASF: BASF is one of the world's largest chemical companies with an extensive fuel additives and performance chemicals portfolio serving marine, automotive, and industrial customers. It is a broad incumbent that competes with Sulnox in fuel additive technology, though as part of a much larger chemicals portfolio.
- Clariant: Clariant is a Swiss specialty chemicals company with a portfolio that includes fuel additives, refinery additives, and sustainable chemistry solutions. It is a broad incumbent that overlaps with Sulnox in fuel performance chemistry, particularly for marine and industrial fuels.
- Baker Hughes: Baker Hughes, through its Oilfield Services & Industrial Energy Technology segments, supplies specialty chemicals and emissions-reduction solutions to marine, refining, and industrial customers. It is a broad incumbent in the energy chemicals space that overlaps with Sulnox's industrial fuel efficiency and emissions reduction value proposition.
Emerging players
- Quadrise Fuels International: Quadrise is an AIM-listed emerging player that produces emulsified alternative marine fuel technology (MSAR) to improve combustion efficiency in heavy fuel oils. Its emulsified fuel concept is technologically adjacent to Sulnox's emulsification-based approach, making it a close niche comparable in marine fuel conditioning.
Others
- Wärtsilä: Wärtsilä is a Finnish marine technology company that supplies engines, fuel systems, and decarbonization services for the shipping industry. While not a fuel additive producer, it is a relevant adjacent player in marine fuel efficiency and emissions reduction, and represents the technology ecosystem that Sulnox's product integrates with.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SulNOx Group social profiles
Digital presenceSulNOx Group compliance and trust
Trust signalCompliance3 records
SulNOx Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SulNOx Group leadership team
Management profileNumber of profiles
Profiles17 records
SulNOx Group funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SulNOx Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SulNOx Group
What does SulNOx Group do?
SulNOx Group manufactures and sells Sulnox Eco™, a 100% organic, biodegradable fuel conditioner dosed at a 1:2000 ratio (or 1:1000 for petrol) that improves combustion efficiency in all liquid hydrocarbon fuels including diesel, petrol, biofuels, HSFO, VLSFO, MGO/MDO, and HVO. The drop-in solution requires no engine changes, no downtime, and no CAPEX, delivering average fuel savings of 5% for marine and 8% for land applications.
Is SulNOx Group a public or private company?
SulNOx Group is a public company. It is classified as public and is currently operating.
When was SulNOx Group founded?
SulNOx Group was founded in 2012. It employs 51 to 100 people.
Where is SulNOx Group based?
SulNOx Group is headquartered in London, United Kingdom, in the Europe region.
How does SulNOx Group make money?
One revenue line is on record: sulnox Eco Product Sales.
Who are SulNOx Group's main competitors?
Direct peers on record are Infineum, Innospec, Afton Chemical, The Lubrizol Corporation and Chevron Oronite. Broad incumbents are BASF, Clariant and Baker Hughes. Quadrise Fuels International is listed as an emerging player. Wärtsilä is listed as an others.
Does SulNOx Group have an API?
No public API is recorded for SulNOx Group.
What industry is SulNOx Group in?
SulNOx Group's product category is Fuel Additives. Its primary akta.pro industry code is TLAHAKAC, Alternative Low-Carbon Marine Fuels Bunkering (Methanol, Biofuels, Ammonia, Hydrogen), with a secondary code of EUAAAHAI, Biofuel Distribution & Fuel Marketing (Wholesale/Retail). Its NAICS code is 3251 and its SIC code is 2800.