SMAC Entertainment
SMAC Entertainment is a talent management, Emmy-nominated production, and brand incubation firm representing 20+ elite athletes and entertainers including co-founder Michael Strahan, Deion Sanders, and Wiz Khalifa, while producing content for Prime Video, ABC, BET, and HBO Max and building consumer brands across apparel, cannabis, and lifestyle categories.
- Company typePrivate
- Founded2011
- HeadquartersMarina Del Rey, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SMAC Entertainment does
SMAC Entertainment is a privately-held, multi-dimensional entertainment company founded in 2011 by Constance Schwartz-Morini (CEO) and Michael Strahan, headquartered in Marina Del Rey, California with operating presence in New York and Los Angeles. The firm operates four integrated verticals: talent management, content production, brand incubation, and strategic consulting. Its talent management business represents 20+ high-profile clients spanning professional athletes (Deion Sanders, Erin Andrews, Stefon Diggs, Tony Gonzalez, Terrell Owens, Diana Flores, Travis Hunter, Brie and Nikki Garcia, Michael Griffin, Curt Menefee, Brian Orakpo, Bryan Hynson, DeAndre Hopkins), recording artists (Wiz Khalifa, Common), and media personalities, providing career development, brand management, and speaking engagement representation through a partnership with Washington Speakers Bureau.
SMAC Productions, the firm's Emmy-nominated content arm, develops and produces scripted and unscripted content across major networks and streaming platforms including Prime Video (Coach Prime, BS High, Madden NFL), HBO Max, ABC ($100,000 Pyramid hosted by Strahan), BET (The Coach Vick Experience — the network's highest-viewed new series launch since 2024), ESPN, TNT, Vice, Showtime, Nickelodeon, and Roku. The brand incubation vertical has built consumer brands including the Michael Strahan lifestyle brand (Collection, MSX, MSX for NFL) distributed through JCPenney, Men's Wearhouse, Jos A Bank, HSN, QVC, and Belk; WEAR by Erin Andrews at Target; The Broadus Collection with Snoop Dogg; Hotbox by Wiz Khalifa; Snoop Doggie Doggs pet products; and Michael Strahan Daily Defense skincare.
The firm's revenue model combines commission-based talent representation, production licensing and distribution deals, brand royalties and licensing arrangements, and strategic consulting fees. SMAC operates with 11-50 employees, has no external institutional funding, and is entirely founder-owned, generating revenue across roughly five streams anchored by long-term talent contracts, recurring production deals, and royalty-bearing consumer product licenses.
SMAC Entertainment firmographics
Firmographics- Name
- SMAC Entertainment
- Legal name
- SMAC Entertainment
- Website
- https://smac-ent.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SMAC Entertainment is a talent management, Emmy-nominated production, and brand incubation firm representing 20+ elite athletes and entertainers including co-founder Michael Strahan, Deion Sanders, and Wiz Khalifa, while producing content for Prime Video, ABC, BET, and HBO Max and building consumer brands across apparel, cannabis, and lifestyle categories.
- Ownership category
- akta.pro rank
Where SMAC Entertainment is headquartered
LocationHeadquarters
- HQ city
- Marina Del Rey
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SMAC Entertainment business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Talent Management & Representation: Commission-based talent representation services for professional athletes, broadcasters, and entertainers. SMAC manages client careers across television, speaking engagements, brand partnerships, and media appearances.
- Production Revenue: Emmy-nominated production company that develops and produces scripted and unscripted content for major networks and streaming platforms including Prime Video, HBO Max, ABC, BET, ESPN, TNT, and Vice. Revenue generated through production deals, licensing, and distribution agreements.
- Brand Incubation & Consumer Products: Builds and manages consumer brands across lifestyle categories including apparel (Michael Strahan brand, WEAR by Erin Andrews), cannabis (Hotbox by Wiz Khalifa, Weed Farm), pet products (Snoop Doggie Doggs), and other lifestyle products. Revenue from product sales, licensing agreements, and royalty arrangements.
- Speaking Engagements: Representation and booking of keynote speaking engagements for talent, facilitated through Washington Speakers Bureau partnership.
- Strategic Consulting: Consulting services for companies across industries, guiding content strategy, social media strategy, press-worthy collaborations, and partnership development.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels4 records
SMAC Entertainment product offering
Product offeringCore offering
SMAC Entertainment provides 360-degree talent management, content production, and brand incubation services for high-profile athletes, broadcasters, and entertainers. The firm represents approximately 20 multi-hyphenate clients including Michael Strahan, Deion Sanders, Erin Andrews, Wiz Khalifa, Common, Stefon Diggs, and Tony Gonzalez. Through SMAC Productions, the company develops scripted and unscripted television content distributed across Prime Video, HBO Max, ABC, BET, ESPN, TNT, Vice, and other networks. The brand incubation vertical builds and manages consumer lifestyle brands such as COLLECTION by Michael Strahan, WEAR by Erin Andrews, and The Broadus Collection.
Product overview
SMAC Entertainment is a multi-dimensional entertainment company operating across four main verticals: (1) Talent Management for athletes and entertainers including Michael Strahan, Deion Sanders, Erin Andrews, and others; (2) SMAC Productions creating scripted and unscripted content including '$100,000 Pyramid', 'Coach Prime', 'BS High', 'The Coach Vick Experience', 'Evolution of the Black Quarterback', 'The Underdoggs', and more; (3) Brand Incubation building consumer brands like COLLECTION by Michael Strahan/MSX, WEAR by Erin Andrews, The Broadus Collection, Snoop Doggie Doggs, and Hotbox by Wiz Khalifa; and (4) Strategic Consulting services. The company operates as a platform-plus-services model rather than a single software product, offering both content production and consumer product development.
Differentiator
Problem solved
Functional benefit
Products and services
- COLLECTION by Michael Strahan / MSX by Michael Strahan A comprehensive men's lifestyle apparel and accessories brand encompassing COLLECTION by Michael Strahan (men's and boys' clothing, denim, accessories, luggage, shoes), MSX by Michael Strahan (men's and boys' athleisure), and MSX for NFL (men's and women's NFL licensed apparel). Distributed through JCPenney, Men's Wearhouse, Jos A Bank, HSN, and QVC.
- WEAR by Erin Andrews A sports-licensed apparel collection featuring Erin Andrews, including sports-licensed apparel and a multipurpose luxurious headwrap scarf line. Available at Target stores and Target.com, with expansion into U.S. Soccer category.
- The Broadus Collection by Shante & Snoop Dogg A lifestyle brand co-created with Shante Broadus and Snoop Dogg, featuring multipurpose headwear and lifestyle accessories.
- Snoop Doggie Doggs A pet accessory line created in partnership with Snoop Dogg, offering pet-related products.
- Hotbox by Wiz Khalifa A branded cannabis lifestyle product line related to Wiz Khalifa's brand, offering curated products.
- Michael Strahan Daily Defense A skin and shave collection under the Michael Strahan brand, part of the expanding lifestyle offerings.
- Talent Management Services 360-degree talent development and management services for multi-hyphenate athletes, entertainers, and media personalities. Clients include Michael Strahan, Deion Sanders, Erin Andrews, Wiz Khalifa, Common, Stefon Diggs, Tony Gonzalez, Terrell Owens, Brie and Nikki Garcia, Diana Flores, and others.
- SMAC Productions Development and production of scripted and unscripted content including documentaries, feature films, game shows, digital branded content, reality TV, comedies, dramas, and podcasts for major networks and distributors including ABC, Prime Video, HBO Max, ESPN, TNT, BET, Vice, Showtime, Nickelodeon, and Roku.
- Brand Incubation Services Building consumer brands across lifestyle categories from the ground up, leveraging network, talent, and expertise to guide companies in content strategy, social media strategy, press-worthy collaborations, and partnership development.
- Strategic Consulting Services Strategic consulting leveraging network and expertise to guide companies across industries in planning content and social media strategy, creating press-worthy collaborations, and developing partnerships.
Quantifiable outcome
- Multiple Emmy nominations and wins (Anthem Awards)
- +4 more outcomes
Companies that use SMAC Entertainment
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
SMAC Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SMAC Entertainment partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor, major and flagship.
- Washington Speakers BureaucoreWashington Speakers Bureau holds exclusive representation of Constance Schwartz-Morini, Co-Founder and CEO of SMAC Entertainment, for keynote speaking engagements. This partnership enables SMAC talent to access high-profile speaking opportunities across corporate events, conferences, and institutional engagements.
- Abu GarciaminorDeion 'Coach Prime' Sanders partnered with Abu Garcia to deliver PRIME21 Signature Fishing Combos, extending the Coach Prime brand into outdoor lifestyle products.
- BelkmajorBelk partnered with Michael Strahan's clothing brand to launch The Collection by Michael Strahan, featuring over 60 pieces of menswear including suit separates, blazers, dress shirts, polos, T-shirts and accessories. Launched on Belk website and in 100 brick-and-mortar stores with plans to expand to 50 additional locations by fall 2026.
- Prime VideoflagshipPrime Video serves as primary streaming home for SMAC Productions content including 'Coach Prime' (3 seasons), 'BS High', 'It's In the Game: Madden NFL', and other original productions. Deep co-development partnership for sports documentary content.
- Under ArmourmajorSMAC Productions and Under Armour collaborated on 'The Future is Flag' featuring Diana Flores, SMAC-represented flag football star. Represents strategic partnership in women's sports and flag football categories.
- JCPenney's, Men's Wearhouse, Jos A Bank, HSN, QVCmajorMichael Strahan lifestyle brand distributed through national retail partners and home shopping networks including JCPenney's, Men's Wearhouse, Jos A Bank, HSN, and QVC across the United States.
- TargetmajorWEAR by Erin Andrews available at Target stores nationwide and on Target.com, representing expansion into major mass-market retail for SMAC's apparel brand.
- HBO MaxflagshipHBO Max serves as distribution platform for SMAC Productions content including 'BS High' and 'State of Play: Happiness'. Ongoing content partnership for documentary and unscripted programming.
- ABCflagshipABC broadcasts '$100,000 Pyramid' hosted by Michael Strahan. Long-standing network partnership for primetime game show content.
- BETmajorBET partnered with SMAC Productions on 'The Coach Vick Experience', which became the highest-viewed new series launch premiere on BET since 2024.
- NickelodeonmajorSMAC executive produced the critically-acclaimed Nickelodeon Kids' Choice Sports Awards, expanding production portfolio into youth and family entertainment.
- Vice MediamajorVice Media partnered with SMAC Productions on 'Black Comedy in America', expanding content distribution into alternative media platforms.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
SMAC Entertainment competitors and assessment
Company assessmentBroad incumbents
- Endeavor (WME): Parent of William Morris Endeavor, the largest integrated talent agency and a global leader in representation, production (Endeavor Content/IMG), and brand services. Directly comparable as a talent management + production + brand platform serving athletes, entertainers, and media figures — though at vastly greater scale and with public-company capital.
- Creative Artists Agency (CAA): One of the 'Big Five' global talent agencies representing athletes, musicians, broadcasters, and producers, with in-house content/brand ventures. Directly comparable in representing multi-hyphenate talent and packaging them into productions and brand deals.
- United Talent Agency (UTA): Major global talent and entertainment company with sports, music, content, and brand divisions. Comparable in representing athletes and entertainers while developing their content and brand portfolios.
- The Marketing Arm (TMA / Omnicom): Large-scale sports and entertainment marketing agency under Omnicom that brokers talent access, sponsorships, and branded content for advertisers. Comparable to SMAC's corporate consulting and brand-incubation function, particularly the brand-partnership leg.
Direct peers
- Roc Nation: Jay-Z-founded integrated entertainment company combining talent management, sports representation, music label, and content production. Highly comparable to SMAC's athlete-to-media-to-brand playbook, with a similar mix of marquee athlete/music clients and branded ventures.
- Wasserman: Leading sports marketing, talent management, and representation firm managing athletes, broadcasters, and entertainers, with adjacent content and brand capabilities. Closely comparable to SMAC's sports-heavy client roster and integrated services.
- Excel Sports Management: Boutique sports talent management and marketing agency representing professional athletes across golf, baseball, basketball, and football. Comparable to SMAC's athlete-representation core, with comparable marquee-client positioning though narrower in entertainment and brand incubation.
- Range Media Partners: Newer integrated management and production company representing actors, musicians, athletes, and creators with in-house content development. Closely comparable model to SMAC's talent-management-plus-production-plus-brand approach, operating at similar scale.
- Brillstein Entertainment Partners: Talent management and production company representing actors, comedians, producers, and creators with a long-standing production arm. Comparable in bundling management with production services for high-profile entertainers and content creators.
Emerging players
- Maverick Management (Madonna): Boutique talent management and entertainment company with integrated music, touring, and brand operations. Comparable in representing high-profile entertainers and packaging them into brand and content deals, though narrower in sports.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
SMAC Entertainment social profiles
Digital presenceSMAC Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
SMAC Entertainment leadership team
Management profileNumber of profiles
Profiles2 records
SMAC Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SMAC Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SMAC Entertainment
What does SMAC Entertainment do?
SMAC Entertainment provides 360-degree talent management, content production, and brand incubation services for high-profile athletes, broadcasters, and entertainers. The firm represents approximately 20 multi-hyphenate clients including Michael Strahan, Deion Sanders, Erin Andrews, Wiz Khalifa, Common, Stefon Diggs, and Tony Gonzalez. Through SMAC Productions, the company develops scripted and unscripted television content distributed across Prime Video, HBO Max, ABC, BET, ESPN, TNT, Vice, and other networks. The brand incubation vertical builds and manages consumer lifestyle brands such as COLLECTION by Michael Strahan, WEAR by Erin Andrews, and The Broadus Collection.
Is SMAC Entertainment a public or private company?
SMAC Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SMAC Entertainment founded?
SMAC Entertainment was founded in 2011. It employs 11 to 50 people.
Where is SMAC Entertainment based?
SMAC Entertainment is headquartered in Marina Del Rey, United States, in the North America region.
How does SMAC Entertainment make money?
Five revenue lines are on record. Talent Management & Representation is the primary driver. The others are production Revenue, brand Incubation & Consumer Products, speaking Engagements and strategic Consulting.
Who are SMAC Entertainment's main competitors?
Broad incumbents on record are Endeavor (WME), Creative Artists Agency (CAA), United Talent Agency (UTA) and The Marketing Arm (TMA / Omnicom). Direct peers are Roc Nation, Wasserman, Excel Sports Management, Range Media Partners and Brillstein Entertainment Partners. Maverick Management (Madonna) is listed as an emerging player.
Does SMAC Entertainment have an API?
No public API is recorded for SMAC Entertainment.