Mercedes-Benz Trucks
Mercedes-Benz Trucks is a Daimler Truck AG brand manufacturing a full portfolio of diesel and electric heavy-duty, distribution, construction, municipal, and extreme off-road commercial vehicles, complemented by Fleetboard telematics, Uptime diagnostics, and a global dealer and parts network serving fleet operators worldwide.
- Company typePrivate
- Founded1896
- HeadquartersLeinfelden-echterdingen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Mercedes-Benz Trucks does
Mercedes-Benz Trucks is a commercial vehicle brand wholly owned by Daimler Truck AG, a publicly listed company on the Frankfurt Stock Exchange (ticker: DTG), headquartered in Leinfelden-Echterdingen, Germany, and tracing its heritage to Gottlieb Daimler's 1896 presentation of the world's first truck. The brand manufactures a full-spectrum truck portfolio spanning long-distance (Actros, Actros L), distribution (Actros, Atego, eActros), construction (Arocs, eArocs), municipal and urban (Econic, eEconic), and extreme off-road (Unimog) applications, with diesel and zero-emission electric powertrains producing up to 600 kW peak output via proprietary eAxle technology and long-life LFP batteries. Production is anchored at Wörth am Rhein, with remanufacturing at Gaggenau and bespoke Custom Tailored Trucks at Molsheim, France.
The business operates a multi-channel monetization model combining vehicle sales, mileage-based service contracts, Genuine and Remanufactured Parts (~30% cheaper than new), Daimler Truck Financial Services financing and leasing, and a growing layer of subscription digital services (Fleetboard telematics, Mercedes-Benz Trucks Uptime, My TruckPoint portal). Distribution is executed through a global authorized dealer network with 24/7 Service24h breakdown support, WebParts e-commerce, and direct remanufacturing plant sales with Standard, Express, and Individual turnaround options. Customer segments are organized vertically around long-distance, distribution, construction, municipal, extreme off-road, and eMobility fleet operators, with safety leadership anchored by the 5-star Euro NCAP 'Safer Truck' rating for Actros and eActros ProCabin variants and the world's first Active Brake Assist (2006). The brand is differentiated by 130 years of heritage, proprietary eAxle and LFP technology, an EU Data Act-compliant data API, and a tightly integrated post-sale ecosystem that compounds switching costs across fleet operators.
Mercedes-Benz Trucks firmographics
Firmographics- Name
- Mercedes-Benz Trucks
- Legal name
- Daimler Truck AG
- Website
- https://mercedes-benz-trucks.com
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercedes-Benz Trucks is a Daimler Truck AG brand manufacturing a full portfolio of diesel and electric heavy-duty, distribution, construction, municipal, and extreme off-road commercial vehicles, complemented by Fleetboard telematics, Uptime diagnostics, and a global dealer and parts network serving fleet operators worldwide.
- Ownership category
- akta.pro rank
Mercedes-Benz Trucks industry classification
Industry- Product category
- Commercial Trucks
- NAICS
- Heavy Duty Truck Manufacturing (336120), Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)
- akta.pro secondary industries
- Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL), Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Mercedes-Benz Trucks is headquartered
LocationHeadquarters
- HQ city
- Leinfelden-echterdingen
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Mercedes-Benz Trucks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales: Sale of new commercial trucks including Actros, Arocs, Atego, eActros, eArocs, eEconic, Econic, and Unimog models across various applications (long-distance, distribution, construction, municipal, off-road)
- Service Contracts: Mileage-based and battery-powered vehicle service contracts, maintenance and repair services offered through Mercedes-Benz Trucks service partners
- Genuine Parts and Remanufactured Parts: Sale of genuine replacement parts and Genuine Remanufactured Parts (engines, transmission, HV batteries, exhaust systems, clutches, chassis) at approximately 30% lower cost than new parts
- Digital Services (Fleetboard, Uptime, My TruckPoint): Subscription-based digital services including Mercedes-Benz Trucks Uptime, Fleetboard portal, Mercedes-Benz Trucks Remote 3.0 app, and connectivity services
- Financial Services: Financial services through Daimler Truck Financial Services GmbH for vehicle financing and leasing
- Merchandise (Trucks Collection): Sale of Mercedes-Benz Trucks branded merchandise including clothing, accessories, and limited edition items through the online shop
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Genuine Remanufactured Parts - approximately 30% cheaper than new parts |
| Subscription | Annual | Mercedes-Benz Trucks Uptime - free maintenance interval extension benefit |
| Unit Pricing | Pay-as-you-go | TruckParts for older vehicles |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
Mercedes-Benz Trucks product offering
Product offeringCore offering
Mercedes-Benz Trucks designs, manufactures, and sells heavy-duty commercial vehicles (Actros, Actros L, Arocs, Atego, Econic, Unimog and their electric variants eActros, eArocs 400, eEconic) for long-distance, distribution, construction, municipal, and extreme off-road applications. The brand also delivers Fleetboard telematics, Mercedes-Benz Trucks Uptime predictive diagnostics, My TruckPoint digital services, Genuine and Remanufactured Parts, and vehicle financing through Daimler Truck Financial Services.
Product overview
Mercedes-Benz Trucks is a commercial vehicle manufacturer offering a comprehensive portfolio of trucks across multiple segments including long-distance transport (Actros, Actros L), distribution (Actros, Atego, eActros), construction (Arocs, eArocs), and municipal/urban applications (Econic, eEconic, Unimog). The product line spans diesel/conventional trucks and zero-emission electric vehicles (eActros, eArocs, eEconic). Supporting the truck portfolio is an ecosystem of digital services centered around the Fleetboard connectivity platform, which includes Mercedes-Benz Trucks Uptime for proactive diagnostics, My TruckPoint customer portal, and integrated TomTom navigation. Aftermarket offerings include Genuine Remanufactured Parts (sustainable option at ~30% cost savings), TruckParts (for older vehicles), and WebParts online ordering. The company also maintains a driver community through RoadStars/Drivers World and a merchandise collection. The EU Data Act-compliant data interfaces enable access to extensive vehicle telematics data for fleet management integration.
Differentiator
Problem solved
Functional benefit
Brands
- Fleetboard: Central connectivity solution and portal for all telematics services including Mercedes-Benz Trucks Uptime
- Mercedes-Benz Trucks Uptime
- My TruckPoint
- RoadStars
- Genuine Remanufactured Parts
- WebParts
- TruckParts
- Drivers World
- Mercedes-Benz Trucks Collection
Products and services
- eActros Electric Truck Battery-electric heavy-duty truck with two or three battery packs, eAxle delivering up to 600 kW peak output, and long-life LFP batteries. Designed for long-distance and distribution transport with zero local CO2 emissions.
- eArocs 400 Electric Construction Truck Electric construction truck with proven Arocs DNA for urban construction site operations, reliable range and short charging times. Designed for ZEV zones and noise-sensitive environments.
- eEconic Electric Low-entry Truck Electric city-optimized truck with low entry height, made for urban use. Quiet operation ideal for city traffic and municipal applications.
- Actros Heavy-duty Distribution Truck Flagship heavy-duty distribution truck with advanced safety systems (Active Brake Assist), Multimedia Cockpit Interactive 2, and numerous configurations for various applications. Awarded 5-star Euro NCAP rating.
- Actros L Long-distance Truck Long-distance flagship truck with spacious driver cab, efficient OM 471 engine, and strict quality standards. Available with ProCabin for up to 3% lower fuel consumption.
- Arocs Construction Truck Heavy-duty construction truck with protected components, generous ground clearance, high-torque engines with strong engine braking, and engageable all-wheel drive or Hydraulic Auxiliary Drive. Supports up to 500-tonne payloads.
- Unimog Extreme Off-road Vehicle Highly off-road-capable vehicle with up to 1.2 m wading depth, 30° axle articulation, torque tube technology, and comprehensive attachment options for disaster relief, firefighting, and specialized applications. 100% gradeability.
- Atego Distribution and Light Construction Truck Distribution and construction truck with powerful, fuel-efficient 4- or 6-cylinder engines, compact and maneuverable design, and bodybuilder-friendly configuration.
- Mercedes-Benz Trucks Uptime (Predictive Diagnostics Service) Proactive diagnostic and repair service that connects trucks with service partners, monitors vehicle systems in real time, detects critical conditions, and extends maintenance intervals up to 150,000 km. Part of the Fleetboard ecosystem.
- Fleetboard Telematics Platform Central connectivity solution and telematics platform providing complete fleet overview, maintenance management, live traffic information, and over-the-air software updates. Integrated with the My TruckPoint customer portal.
- Genuine Remanufactured Parts Sustainably remanufactured parts (engines, transmissions, HV batteries, exhaust systems, clutches, chassis) meeting Mercedes-Benz Trucks quality standards at approximately 30% lower cost than new equivalent parts.
- TruckParts for Older Mercedes-Benz Trucks Parts selection for older Mercedes-Benz trucks, tested and approved to company standards with manufacturer warranty. Offers price advantages through reduced variant counts and adapted design for vehicles no longer in current production.
- My TruckPoint Customer Portal Digital customer portal for booking services, managing vehicle data access, accessing Fleetboard, and service contract management. Central hub for connectivity services and EU Data Act-compliant data package activation.
- Daimler Truck Financial Services (Vehicle Financing & Leasing) Vehicle financing and leasing for Mercedes-Benz Trucks customers delivered through Daimler Truck Financial Services GmbH.
Quantifiable outcome
- Up to 30,000 km longer maintenance intervals (from 120,000 to 150,000 km) for Actros with Mercedes-Benz Trucks Uptime
- +6 more outcomes
Companies that use Mercedes-Benz Trucks
Customer profileSegments6 records
Ideal customer profiles6 records
Mercedes-Benz Trucks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
Mercedes-Benz Trucks partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bodybuilders and Equipment ManufacturerscoreMercedes-Benz Trucks has decades of cooperation with international and certified equipment and bodybuilders for attachment solutions and body builds. The close cooperation focuses on vehicle safety and new attachment/body solutions, with standardized attachment points enabling easy body attachment and implement changes.
- TÜV SüdminorTÜV Süd conducted independent measurements and prepared a life cycle assessment study for Mercedes-Benz Trucks Genuine Remanufactured Parts, verifying sustainability claims including CO2 and energy savings from remanufacturing processes.
- Daimler Truck Financial Services GmbHcoreSubsidiary of Daimler Truck AG providing financial services including vehicle financing and leasing for Mercedes-Benz Trucks customers. Managed by Stephan Unger, Bernd Barth, Richard A. Howard, Eva-Marie Lander, and Dr. Kerstin Neumann.
Scale indicators10 records
Recent moves6 records
Expansion highlights3 records
Mercedes-Benz Trucks competitors and assessment
Company assessmentDirect peers
- MAN Truck & Bus: Sister brand under TRATON Group (Volkswagen) competing in the same heavy-duty and medium-duty European segments with eTGL, eTGS, and eTGX electric trucks. Closest comparable on premium European fleet segment.
- Renault Trucks: Volvo Group brand competing in European distribution, construction, and long-haul segments with T, C, K, and E-Tech electric ranges. Comparable on municipal Econic and electric distribution segments.
- Scania: Direct competitor across heavy-duty, distribution, and construction truck segments with growing electric truck lineup. Competes with Mercedes-Benz Actros, Atego, and Arocs in Europe and several emerging markets.
- IVECO: Direct competitor in European medium-duty, heavy-duty, and municipal truck segments, including IVECO S-Way and Daily Electric. Overlaps with Mercedes-Benz Actros, Atego, Econic, and eEconic offerings.
- DAF Trucks: Direct competitor in European heavy-duty and distribution truck segments with XD Electric, XF Electric, and XG/XG+ flagship. Owned by PACCAR; comparable on long-haul, distribution, and dealer-network business model.
- Volvo Trucks: Direct global competitor in heavy-duty and medium-duty trucks with parallel electric portfolio (Volvo FH Electric, FM Electric, FL/FE Electric). Most comparable peer on European long-haul and distribution segments where Mercedes-Benz Trucks competes head-to-head.
Emerging players
- Tesla Semi: EV-native long-haul truck entrant challenging Mercedes-Benz eActros and Actros in North America and pilot European deployments. Less mature dealer/service footprint but disruptive on TCO and BEV-only positioning.
- BYD Truck: EV-native truck entrant offering electric light-, medium-, and heavy-duty trucks in Europe, Asia, and Latin America. Competes with eActros, eArocs, and eEconic in zero-emission urban and regional segments.
- Ford Trucks: Regional heavy-duty competitor with growing international presence; competes with Mercedes-Benz Actros in selected markets and markets a medium-duty lineup similar to Atego.
Broad incumbents
- PACCAR (Kenworth / Peterbilt): Parent of DAF Trucks, Kenworth, and Peterbilt; broader incumbent in Class 6–8 trucks across North America and Europe. Comparable as a parent-portfolio peer and as a North American Class 8 competitor to Mercedes-Benz's limited US presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mercedes-Benz Trucks social profiles
Digital presenceMercedes-Benz Trucks compliance and trust
Trust signalCompliance1 record
Mercedes-Benz Trucks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercedes-Benz Trucks leadership team
Management profileNumber of profiles
Profiles12 records
Mercedes-Benz Trucks subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mercedes-Benz Trucks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercedes-Benz Trucks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercedes-Benz Trucks
What does Mercedes-Benz Trucks do?
Mercedes-Benz Trucks designs, manufactures, and sells heavy-duty commercial vehicles (Actros, Actros L, Arocs, Atego, Econic, Unimog and their electric variants eActros, eArocs 400, eEconic) for long-distance, distribution, construction, municipal, and extreme off-road applications. The brand also delivers Fleetboard telematics, Mercedes-Benz Trucks Uptime predictive diagnostics, My TruckPoint digital services, Genuine and Remanufactured Parts, and vehicle financing through Daimler Truck Financial Services.
Is Mercedes-Benz Trucks a public or private company?
Mercedes-Benz Trucks is a private company. It is classified as public and is currently operating.
When was Mercedes-Benz Trucks founded?
Mercedes-Benz Trucks was founded in 1896. It employs 11 to 50 people.
Where is Mercedes-Benz Trucks based?
Mercedes-Benz Trucks is headquartered in Leinfelden-echterdingen, Germany, in the Europe region.
How does Mercedes-Benz Trucks make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are service Contracts, genuine Parts and Remanufactured Parts, digital Services (Fleetboard, Uptime, My TruckPoint), financial Services and merchandise (Trucks Collection).
Who are Mercedes-Benz Trucks's main competitors?
Direct peers on record are MAN Truck & Bus, Renault Trucks, Scania, IVECO, DAF Trucks and Volvo Trucks. Emerging players are Tesla Semi, BYD Truck and Ford Trucks. PACCAR (Kenworth / Peterbilt) is listed as a broad incumbent.
Does Mercedes-Benz Trucks have an API?
Yes. Mercedes-Benz Trucks provides data access interfaces compliant with the EU Data Act (Regulation (EU) 2023/2854). Users can access product data including interaction data (steering wheel angle, pedal positions, switch/button status), usage data (geolocation, mileage, fuel/power consumption, speed, oil temperature, door/flap status, driver assistance system status, light status), diagnostics data (Diagnostic Trouble Codes), and environmental data (radar sensors, distance to vehicles, temperatures). Data is available in Protobuf, XML, and JSON formats. Access is granted through the My TruckPoint customer portal via an interface that must be integrated into user's existing systems. The telematics unit must be activated by the user for data generation and transmission. Users verify identity in the Portal and activate data packages for connected vehicles after accepting terms of use.
What industry is Mercedes-Benz Trucks in?
Mercedes-Benz Trucks's product category is Commercial Trucks. Its primary akta.pro industry code is IMACABAB, Class 4–6 Medium-Duty Truck Manufacturing, with a secondary code of IMACAFAL, Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements). Its NAICS code is 336120 and its SIC code is 3713.