Repurpose
Repurpose is a Los Angeles-based consumer packaged goods company that designs and sells plant-based, certified compostable tableware, drinkware, and household essentials as alternatives to single-use plastic, distributed via direct-to-consumer e-commerce, subscription, Amazon, Target, and Instacart.
- Company typePrivate
- Founded2010
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Repurpose does
Repurpose is a Los Angeles-based consumer packaged goods company founded in 2010 by Lauren Gropper (CEO), Jordan Silverman (COO), and Corey Scholibo that designs, markets, and sells plant-based, certified compostable alternatives to single-use plastic products. Its portfolio spans four collections — tableware (plates, forks, spoons, assorted cutlery), drinkware (cold cups with lids, stemless wine cups, hot/cold cups, cup-and-lid sets, PHA straws), kitchen and bath essentials (compostable trash bags and FSC-certified bamboo toilet paper and paper towels), and a curated partyware bundle — all formulated from PLA derived from corn, PHA derived from canola oil, and molded fiber from wood pulp and sugarcane. The company has developed a proprietary water-based coating for paper cups that replaces petroleum-based plastic linings, and products are certified to break down within roughly 12 weeks in industrial facilities or within days through a partnership with Lomi home composting devices.
The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce on repurpose.com with a Subscribe & Save subscription program offering 15% off plus free shipping, alongside retail distribution through Amazon, Target, and Instacart. Pricing follows a tiered unit model with multi-pack discounts (2-packs 15% off, 3-packs 20% off) layered on top of subscription savings, while revenue is generated via one-time purchases and recurring subscriptions. The customer base is primarily horizontal B2C, spanning eco-conscious households, event hosts, and party planners; the company also sells into commercial hospitality use cases such as mobile bar and bartending businesses. It claims to have kept more than 500 million pounds of plastic out of landfills since launch.
Repurpose is a private, founder-led company with 11–50 employees and a leadership team that is 83% female-identifying; the broader workforce is 43% POC or LGBTQIA. It has raised disclosed funding through Pipeline Angels (2017), For Good Ventures, Los Angeles Cleantech Incubator and Malex Enterprises (2020), and a 2023 round led by The 22 Fund with Astia and Propel(X), and has been recognized by Fast Company (Most Innovative Companies 2023) and Inc. (Female Founders 250, 2024). Multiple third-party certifications — BPI, TUV OK Compost Home and Industrial, USDA BioPreferred, CMA, ASTM D6400 and D6868, FSC, and PEFC — form the backbone of its regulatory and sustainability positioning.
Repurpose firmographics
Firmographics- Name
- Repurpose
- Legal name
- Repurpose
- Website
- https://repurpose.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Repurpose is a Los Angeles-based consumer packaged goods company that designs and sells plant-based, certified compostable tableware, drinkware, and household essentials as alternatives to single-use plastic, distributed via direct-to-consumer e-commerce, subscription, Amazon, Target, and Instacart.
- Ownership category
- akta.pro rank
Repurpose industry classification
Industry- Product category
- Compostable Consumer Goods
- NAICS
- Plastics Product Manufacturing (3261), Converted Paper Product Manufacturing (3222), Sanitary Paper Product Manufacturing (322291)
- SIC
- Plastics Products, Nec (3089), Papers & Allied Products (2600)
- akta.pro primary industry
- Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)
- akta.pro secondary industries
- Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Compostable Materials & Certified Compostables (IMAEAOAC), Compostable & Biodegradable Disposable Supplies (CRAJAGAK)
Keywords
Where Repurpose is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Repurpose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchases of compostable household products including tableware, drinkware, kitchen and bath essentials. Products sold in various pack sizes with tiered pricing for multi-pack purchases.
- Subscribe & Save Subscription: Recurring subscription model offering 15% discount plus free shipping on monthly, bi-monthly, quarterly, or quad-monthly deliveries. Subscribers can skip, pause, or swap products. Provides predictable recurring revenue and customer retention.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single-pack pricing |
| Subscription | Monthly | Subscribe & Save - 15% off with free shipping |
| Unit Pricing | Pay-as-you-go | Multi-pack bulk discounts - Buy More Save More |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Repurpose product offering
Product offeringCore offering
Repurpose manufactures and sells plant-based, certified compostable single-use household products including disposable plates, cutlery, cups, straws, trash bags, bamboo toilet paper, and bamboo paper towels. All products are marketed as non-toxic, BPA-free, and PFAS-free alternatives to petroleum-based disposable plastics, sold primarily through the company's own e-commerce site with subscription options and through major retailers including Amazon and Target.
Product overview
Repurpose is a direct-to-consumer e-commerce company offering a unified portfolio of plant-based, certified compostable single-use everyday products. The product line consists of four main collections: Tableware (compostable plates, forks, spoons, and cutlery made from corn, cassava, and beets), Drinkware (PLA-based cups, stemless wine cups, hot/cold cups, cup-and-lid sets, and PHA straws), Kitchen & Bath (compostable trash bags in two sizes and FSC-certified bamboo toilet paper and paper towels), and Partyware (party-oriented selections from the other collections). Products are sold as individual items, multi-packs, and bundles with subscription options. The company positions itself as an alternative to petroleum-based single-use plastics, emphasizing that all products are BPA-free, PFAS-free, and designed to break down through commercial composting, home composting, or Lomi composting systems rather than persisting in landfills.
Differentiator
Problem solved
Functional benefit
Products and services
- Compostable Forks Plant-based disposable forks made from corn, cassava, and beets; available in 24ct, 48ct, and 72ct packs. Super strength, heat resistant, BPA-free, no PFAS added, Lomi Approved, and commercially compostable certified.
- Compostable Spoons Plant-based disposable spoons made from corn and other plant materials; available in 24ct, 48ct, and 72ct packs. BPA-free, handles hot and cold foods, certified compostable.
- Compostable Assorted Cutlery Assorted disposable cutlery pack containing 8 forks, 8 spoons, and 8 knives per 24ct pack; made from corn and plant-based materials. BPA-free with no PFAS added and commercially compostable certified.
- Compostable Stemless Wine Cups (12 oz) PLA-based 12 oz stemless cups for cold beverages, designed for entertaining and events; available in 50ct, 100ct, and 150ct packs. Lightweight, durable, BPA-free, CMA Composter Approved, and FDA food contact safe.
- Compostable Cup and Lid Set (12 oz) Paper cups with molded fiber compostable lids for hot and cold drinks; mint and white design, PEFC-certified paper, BPI-certified. Uses water-based coating instead of traditional plastic lining for full compostability.
- Compostable Hot and Cold Cups (12 oz) BPA-free, BPI-certified paper cups suitable for hot and cold beverages in a terrazzo design; cups do not include lids separately.
- Compostable PHA Straws Sturdy disposable straws made from PHA (Polyhydroxyalkanoates) derived from canola seed oil; made in the USA. Certified home and commercially compostable, with no PFAS added.
- Compostable Cold Cups & Lids (16 oz) Plant-based, non-toxic, PFAS-free, and compostable 16 oz cold cups with matching lids; lids designed to stay securely attached during use. Popular bestseller available in 60ct (6-pack).
- Premium Bamboo Paper Towels Tree-free paper towels made from FSC-certified bamboo; 2-ply, 150 sheets per roll, available in 6, 12, and 18 roll packs. Super strong, absorbent, hypo-allergenic, chlorine-free, fragrance-free, BPA-free, compostable, with recyclable packaging.
- Premium Bamboo Toilet Paper Tree-free bamboo toilet paper; 2-ply, FSC-certified, free from chlorine, bleach, and fragrance. Sold in 12-roll packs.
- Compostable Small Bin Bag (3 gal) Home-compostable small trash bags with star-sealed bottom to prevent leaks; 100ct per pack, made from cornstarch and renewable materials. Tear and leak resistant, BPA-free, fragrance-free, and Lomi-approved.
- Compostable Tall Kitchen Bag (13 gal) Home-compostable tall kitchen bags, 2 inches longer than average; 75ct per pack. PLA compostable, strong and durable, with leak-proof technology. Certified home compostable and Lomi-approved.
- Party People x Repurpose Compostable Stemless Cups Limited edition collaboration with Party People featuring party-themed printed 12 oz stemless wine cups in a 20ct pack. Combines Repurpose's plant-based compostable materials with Party People's party-oriented aesthetic.
- Compostable Plates Collection (10" Dinner, 9" Everyday, 6" Dessert) Plant-based compostable disposable plates available in 10" dinner, 9" everyday, and 6" dessert sizes, made from corn, cassava, and beets. BPA-free, PFAS-free, commercially compostable, and Lomi-approved.
- Subscribe & Save Subscription Program Recurring subscription delivery program for Repurpose products offering 15% discount plus free shipping on monthly, bi-monthly, quarterly, or quad-monthly delivery frequencies. Subscribers can skip, pause, or swap products, providing predictable recurring delivery for household essentials.
Quantifiable outcome
- 80% less CO2 emissions vs conventional plastics
- +4 more outcomes
Companies that use Repurpose
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Repurpose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Repurpose partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LomicorePartnership enabling Repurpose Lomi Approved products (plates, cold cups, bowls, cutlery, straws, waste bags) to decompose in Lomi home composting devices within days rather than traditional composting timelines of months. Creates differentiated value proposition for home composting customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Repurpose competitors and assessment
Company assessmentDirect peers
- Eco-Products (Novolex): Largest U.S. compostable foodservice disposables brand (plant-based plates, cutlery, cups) selling into foodservice and retail. Closest direct peer to Repurpose's tableware and drinkware lines, with deeper foodservice penetration.
- World Centric: Certified compostable disposable tableware and foodservice products made from PLA, fiber and other plant-based materials. Directly comparable category, materials, and certifications to Repurpose.
- BioPak: Compostable single-use cups, containers and cutlery primarily for foodservice and retail. Operates in the same certified-compostable disposable category as Repurpose.
- Vegware: Plant-based compostable catering disposables made from PLA and other renewables. Closely mirrors Repurpose's compostable cup and tableware portfolio.
- GreenPaper Products: Compostable and paper-based single-use disposables (straws, plates, cutlery). Smaller direct peer focused on the same eco-disposables niche.
- Who Gives a Crap: Bamboo and recycled toilet paper and paper towels sold DTC with strong sustainability branding. Direct peer to Repurpose's Premium Bamboo Paper Towels and Toilet Paper.
Broad incumbents
- Seventh Generation (Unilever): Broader sustainable household CPG brand covering paper goods and cleaning. Overlaps with Repurpose's Kitchen & Bath category but operates at much larger scale across many categories.
- Dixie (Georgia-Pacific): Mass-market paper cups, plates and napkins brand. Competes with Repurpose in cups and plates at mainstream price points but with conventional (non-compostable) products.
- Hefty (Reynolds Consumer Products): Major trash bag and disposable tableware brand. Comparable to Repurpose on compostable trash bags and party disposables, with far broader distribution and price leadership.
Emerging players
- Tru Earth: Eco-friendly household essentials brand (laundry strips, paper goods) sold DTC with subscription. Emerging peer with overlapping sustainability positioning and DTC-plus-retail motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Repurpose social profiles
Digital presenceRepurpose compliance and trust
Trust signalCompliance12 records
Repurpose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repurpose leadership team
Management profileNumber of profiles
Profiles3 records
Repurpose funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repurpose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repurpose
What does Repurpose do?
Repurpose manufactures and sells plant-based, certified compostable single-use household products including disposable plates, cutlery, cups, straws, trash bags, bamboo toilet paper, and bamboo paper towels. All products are marketed as non-toxic, BPA-free, and PFAS-free alternatives to petroleum-based disposable plastics, sold primarily through the company's own e-commerce site with subscription options and through major retailers including Amazon and Target.
Is Repurpose a public or private company?
Repurpose is a private company. It is classified as venture growth investor backed and is currently operating.
When was Repurpose founded?
Repurpose was founded in 2010. It employs 11 to 50 people.
Where is Repurpose based?
Repurpose is headquartered in Los Angeles, United States, in the North America region.
How does Repurpose make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscribe & Save Subscription.
Who are Repurpose's main competitors?
Direct peers on record are Eco-Products (Novolex), World Centric, BioPak, Vegware, GreenPaper Products and Who Gives a Crap. Broad incumbents are Seventh Generation (Unilever), Dixie (Georgia-Pacific) and Hefty (Reynolds Consumer Products). Tru Earth is listed as an emerging player.
Does Repurpose have an API?
No public API is recorded for Repurpose.
What industry is Repurpose in?
Repurpose's product category is Compostable Consumer Goods. Its primary akta.pro industry code is CRAJAGAG, Disposable Tableware (Plates, Cups, Cutlery), with a secondary code of IMALAMAB, Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films). Its NAICS code is 3261 and its SIC code is 3089.