Repurpose

What Repurpose does

Repurpose is a Los Angeles-based consumer packaged goods company founded in 2010 by Lauren Gropper (CEO), Jordan Silverman (COO), and Corey Scholibo that designs, markets, and sells plant-based, certified compostable alternatives to single-use plastic products. Its portfolio spans four collections — tableware (plates, forks, spoons, assorted cutlery), drinkware (cold cups with lids, stemless wine cups, hot/cold cups, cup-and-lid sets, PHA straws), kitchen and bath essentials (compostable trash bags and FSC-certified bamboo toilet paper and paper towels), and a curated partyware bundle — all formulated from PLA derived from corn, PHA derived from canola oil, and molded fiber from wood pulp and sugarcane. The company has developed a proprietary water-based coating for paper cups that replaces petroleum-based plastic linings, and products are certified to break down within roughly 12 weeks in industrial facilities or within days through a partnership with Lomi home composting devices.

The business operates a multi-channel go-to-market combining direct-to-consumer e-commerce on repurpose.com with a Subscribe & Save subscription program offering 15% off plus free shipping, alongside retail distribution through Amazon, Target, and Instacart. Pricing follows a tiered unit model with multi-pack discounts (2-packs 15% off, 3-packs 20% off) layered on top of subscription savings, while revenue is generated via one-time purchases and recurring subscriptions. The customer base is primarily horizontal B2C, spanning eco-conscious households, event hosts, and party planners; the company also sells into commercial hospitality use cases such as mobile bar and bartending businesses. It claims to have kept more than 500 million pounds of plastic out of landfills since launch.

Repurpose is a private, founder-led company with 11–50 employees and a leadership team that is 83% female-identifying; the broader workforce is 43% POC or LGBTQIA. It has raised disclosed funding through Pipeline Angels (2017), For Good Ventures, Los Angeles Cleantech Incubator and Malex Enterprises (2020), and a 2023 round led by The 22 Fund with Astia and Propel(X), and has been recognized by Fast Company (Most Innovative Companies 2023) and Inc. (Female Founders 250, 2024). Multiple third-party certifications — BPI, TUV OK Compost Home and Industrial, USDA BioPreferred, CMA, ASTM D6400 and D6868, FSC, and PEFC — form the backbone of its regulatory and sustainability positioning.

Name

Repurpose

Legal name

Repurpose

Website

https://repurpose.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Repurpose is a Los Angeles-based consumer packaged goods company that designs and sells plant-based, certified compostable tableware, drinkware, and household essentials as alternatives to single-use plastic, distributed via direct-to-consumer e-commerce, subscription, Amazon, Target, and Instacart.

Ownership category

akta.pro rank

Product category

Compostable Consumer Goods

NAICS

Plastics Product Manufacturing (3261), Converted Paper Product Manufacturing (3222), Sanitary Paper Product Manufacturing (322291)

SIC

Plastics Products, Nec (3089), Papers & Allied Products (2600)

akta.pro primary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

akta.pro secondary industries

Compostable & Bio-Based Packaging (PLA/PHA, Starch Blends, Cellulose Films) (IMALAMAB), Compostable Materials & Certified Compostables (IMAEAOAC), Compostable & Biodegradable Disposable Supplies (CRAJAGAK)

Keywords

• Compostable tableware
• Plant-based packaging
• Biodegradable foodware
• Sustainable household goods
• Compostable kitchen products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of compostable household products including tableware, drinkware, kitchen and bath essentials. Products sold in various pack sizes with tiered pricing for multi-pack purchases.
2. Subscribe & Save Subscription: Recurring subscription model offering 15% discount plus free shipping on monthly, bi-monthly, quarterly, or quad-monthly deliveries. Subscribers can skip, pause, or swap products. Provides predictable recurring revenue and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Repurpose manufactures and sells plant-based, certified compostable single-use household products including disposable plates, cutlery, cups, straws, trash bags, bamboo toilet paper, and bamboo paper towels. All products are marketed as non-toxic, BPA-free, and PFAS-free alternatives to petroleum-based disposable plastics, sold primarily through the company's own e-commerce site with subscription options and through major retailers including Amazon and Target.

Product overview

Repurpose is a direct-to-consumer e-commerce company offering a unified portfolio of plant-based, certified compostable single-use everyday products. The product line consists of four main collections: Tableware (compostable plates, forks, spoons, and cutlery made from corn, cassava, and beets), Drinkware (PLA-based cups, stemless wine cups, hot/cold cups, cup-and-lid sets, and PHA straws), Kitchen & Bath (compostable trash bags in two sizes and FSC-certified bamboo toilet paper and paper towels), and Partyware (party-oriented selections from the other collections). Products are sold as individual items, multi-packs, and bundles with subscription options. The company positions itself as an alternative to petroleum-based single-use plastics, emphasizing that all products are BPA-free, PFAS-free, and designed to break down through commercial composting, home composting, or Lomi composting systems rather than persisting in landfills.

Differentiator

Problem solved

Functional benefit

Products and services

• Compostable Forks Plant-based disposable forks made from corn, cassava, and beets; available in 24ct, 48ct, and 72ct packs. Super strength, heat resistant, BPA-free, no PFAS added, Lomi Approved, and commercially compostable certified.
• Compostable Spoons Plant-based disposable spoons made from corn and other plant materials; available in 24ct, 48ct, and 72ct packs. BPA-free, handles hot and cold foods, certified compostable.
• Compostable Assorted Cutlery Assorted disposable cutlery pack containing 8 forks, 8 spoons, and 8 knives per 24ct pack; made from corn and plant-based materials. BPA-free with no PFAS added and commercially compostable certified.
• Compostable Stemless Wine Cups (12 oz) PLA-based 12 oz stemless cups for cold beverages, designed for entertaining and events; available in 50ct, 100ct, and 150ct packs. Lightweight, durable, BPA-free, CMA Composter Approved, and FDA food contact safe.
• Compostable Cup and Lid Set (12 oz) Paper cups with molded fiber compostable lids for hot and cold drinks; mint and white design, PEFC-certified paper, BPI-certified. Uses water-based coating instead of traditional plastic lining for full compostability.
• Compostable Hot and Cold Cups (12 oz) BPA-free, BPI-certified paper cups suitable for hot and cold beverages in a terrazzo design; cups do not include lids separately.
• Compostable PHA Straws Sturdy disposable straws made from PHA (Polyhydroxyalkanoates) derived from canola seed oil; made in the USA. Certified home and commercially compostable, with no PFAS added.
• Compostable Cold Cups & Lids (16 oz) Plant-based, non-toxic, PFAS-free, and compostable 16 oz cold cups with matching lids; lids designed to stay securely attached during use. Popular bestseller available in 60ct (6-pack).
• Premium Bamboo Paper Towels Tree-free paper towels made from FSC-certified bamboo; 2-ply, 150 sheets per roll, available in 6, 12, and 18 roll packs. Super strong, absorbent, hypo-allergenic, chlorine-free, fragrance-free, BPA-free, compostable, with recyclable packaging.
• Premium Bamboo Toilet Paper Tree-free bamboo toilet paper; 2-ply, FSC-certified, free from chlorine, bleach, and fragrance. Sold in 12-roll packs.
• Compostable Small Bin Bag (3 gal) Home-compostable small trash bags with star-sealed bottom to prevent leaks; 100ct per pack, made from cornstarch and renewable materials. Tear and leak resistant, BPA-free, fragrance-free, and Lomi-approved.
• Compostable Tall Kitchen Bag (13 gal) Home-compostable tall kitchen bags, 2 inches longer than average; 75ct per pack. PLA compostable, strong and durable, with leak-proof technology. Certified home compostable and Lomi-approved.
• Party People x Repurpose Compostable Stemless Cups Limited edition collaboration with Party People featuring party-themed printed 12 oz stemless wine cups in a 20ct pack. Combines Repurpose's plant-based compostable materials with Party People's party-oriented aesthetic.
• Compostable Plates Collection (10" Dinner, 9" Everyday, 6" Dessert) Plant-based compostable disposable plates available in 10" dinner, 9" everyday, and 6" dessert sizes, made from corn, cassava, and beets. BPA-free, PFAS-free, commercially compostable, and Lomi-approved.
• Subscribe & Save Subscription Program Recurring subscription delivery program for Repurpose products offering 15% discount plus free shipping on monthly, bi-monthly, quarterly, or quad-monthly delivery frequencies. Subscribers can skip, pause, or swap products, providing predictable recurring delivery for household essentials.

Quantifiable outcome

• 80% less CO2 emissions vs conventional plastics
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• LomicoreTechnology or IntegrationPartnership enabling Repurpose Lomi Approved products (plates, cold cups, bowls, cutlery, straws, waste bags) to decompose in Lomi home composting devices within days rather than traditional composting timelines of months. Creates differentiated value proposition for home composting customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eco-Products (Novolex): Largest U.S. compostable foodservice disposables brand (plant-based plates, cutlery, cups) selling into foodservice and retail. Closest direct peer to Repurpose's tableware and drinkware lines, with deeper foodservice penetration.
• World Centric: Certified compostable disposable tableware and foodservice products made from PLA, fiber and other plant-based materials. Directly comparable category, materials, and certifications to Repurpose.
• BioPak: Compostable single-use cups, containers and cutlery primarily for foodservice and retail. Operates in the same certified-compostable disposable category as Repurpose.
• Vegware: Plant-based compostable catering disposables made from PLA and other renewables. Closely mirrors Repurpose's compostable cup and tableware portfolio.
• GreenPaper Products: Compostable and paper-based single-use disposables (straws, plates, cutlery). Smaller direct peer focused on the same eco-disposables niche.
• Who Gives a Crap: Bamboo and recycled toilet paper and paper towels sold DTC with strong sustainability branding. Direct peer to Repurpose's Premium Bamboo Paper Towels and Toilet Paper.

Broad incumbents

• Seventh Generation (Unilever): Broader sustainable household CPG brand covering paper goods and cleaning. Overlaps with Repurpose's Kitchen & Bath category but operates at much larger scale across many categories.
• Dixie (Georgia-Pacific): Mass-market paper cups, plates and napkins brand. Competes with Repurpose in cups and plates at mainstream price points but with conventional (non-compostable) products.
• Hefty (Reynolds Consumer Products): Major trash bag and disposable tableware brand. Comparable to Repurpose on compostable trash bags and party disposables, with far broader distribution and price leadership.

Emerging players

• Tru Earth: Eco-friendly household essentials brand (laundry strips, paper goods) sold DTC with subscription. Emerging peer with overlapping sustainability positioning and DTC-plus-retail motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRAe_hzGzfysi_Bgy8nZbAQ
• Facebookfacebook.com/repurpose
• Instagraminstagram.com/repurpose
• Pinterestpinterest.com/hellorepurpose
• TikToktiktok.com/@hellorepurpose
• Xx.com/repurpose

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repurpose