AMA Group

What AMA Group does

AMA Group Limited (ASX: AMA) is Australia's and New Zealand's largest collision repair network, operating 140+ locations with 3,200+ team members and serving more than 300,000 customers annually. Founded in 2005 and headquartered in Melbourne, the company runs an integrated platform of operating brands: AMA Collision, AMA Prestige, Capital SMART, and Wales Heavy Vehicle Repair for physical repair services; ACM Parts for Australia's largest alternative and specialty parts distribution business (including a 19,000 sqm Queensland distribution centre); and specialist businesses TechRight (ADAS calibration), TrackRight (mechanical services), Smart AVR (automated visual recognition for vehicle assessment), and Premier Windscreens (glass repair). The company holds multiple OEM certifications, including consecutive Bentley Bodyshop of the Year Asia Pacific awards (2022–2023) and CUPRA Authorised Repairer status, and employs over 100 I-CAR Platinum Technicians.

The business generates revenue predominantly through transaction-fee repair services quoted per job, with pricing not publicly disclosed and varying by vehicle type, damage extent, and repair requirements. Go-to-market is sales-led across three primary channels: direct-to-consumer through the owned location network (insured vehicle owners, private customers, fleet operators) accessed via insurance preferred-repairer referrals, fleet and vehicle management company contracts with capped-price transparency and roadside assistance, and wholesale parts distribution through ACM Parts to third-party repairers. Customer segments span insured vehicle owners, fleet operators, insurance companies, heavy vehicle operators in logistics/transport/defence, and private owners.

The operating model connects repairers, dismantlers, and parts distributors under one umbrella — ACM Parts reclaims components from end-of-life vehicles (6,320 dismantled in FY2023, with reclaimed components up 20%+), feeds them back into AMA's own repair network and external distribution, and pairs with the recently launched TechRight ADAS calibration service (with 30-40 calibrations per week per site, internalising 20,000+ outsourced calibrations annually). Recent strategic moves extend the platform into electric bus assembly through a 2025 partnership with Hong Kong-listed GEMILANG International and a multi-site Australian rollout combining acquisitions (Burleigh Heads, Darwin), greenfield regional expansion (Bundaberg), and OEM certification expansion (CUPRA across three sites).

Name

AMA Group

Legal name

AMA Group Limited

Website

https://amagroupltd.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AMA Group operates Australia's and New Zealand's largest collision repair network, with 140+ locations providing collision repair, heavy vehicle repair, ADAS calibration, and automotive parts distribution to insured, fleet, commercial, and private vehicle customers.

Ownership category

akta.pro rank

Product category

Collision Repair and Automotive Aftercare Services

NAICS

Automotive Mechanical and Electrical Repair and Maintenance (81111), Specialized Automotive Repair (811114), Motor Vehicle Parts Manufacturing (3363)

SIC

Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

Electrical, Diagnostics & ADAS Calibration (TLAKAAAF), Electrical, Electronics & Diagnostics (ECU, Wiring, ADAS on HD) (TLAKABAE), Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)

Keywords

• Collision repair services
• Heavy vehicle repair
• Automotive parts distribution
• ADAS calibration services
• Vehicle repair network

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Collision Repair Services: Revenue from collision repair services across 130+ repair centres for insured, private, commercial and fleet customers. Services range from light-damage repairs to extensive restoration work.
2. Heavy Vehicle Repair: Revenue from heavy vehicle repair services for logistics, transport, and defence industries across strategically located network.
3. Automotive Parts and Consumables (ACM Parts): Revenue from distribution of reclaimed, genuine, and aftermarket parts along with paint and panel consumables through ACM Parts distribution network.
4. Specialist Services: Revenue from ADAS calibration, windscreen repair/replacement, mechanical, steering and suspension services through TechRight, TrackRight, Smart AVR, and Premier Windscreens brands.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

AMA Group operates the largest collision repair and automotive aftercare network in Australia and New Zealand, with 140+ locations providing collision repair (AMA Collision, Capital SMART, AMA Prestige), heavy vehicle repair for trucks/buses/trailers/earthmovers (Wales), automotive parts and consumables distribution (ACM Parts), and specialist services including ADAS calibration (TechRight), mechanical and calibration integration (TrackRight), windscreen repair (Premier Windscreens), and automated visual recognition (Smart AVR). The integrated platform serves insured vehicle owners, private motorists, commercial fleets, logistics/transport companies, defence industry, and insurance providers.

Product overview

AMA Group is a platform of collision repair and automotive service businesses operating across Australia and New Zealand. The portfolio includes AMA Collision, AMA Prestige, and Capital SMART for collision repair services; Wales Heavy Vehicle Repair for commercial transport repairs; and ACM Parts for automotive parts and consumables distribution. Specialist businesses include TechRight (ADAS calibration), TrackRight (mechanical and calibration), Smart AVR (vehicle assessment), and Premier Windscreens (glass repair/replacement). The integrated model connects repairers, dismantlers, and distributors to extend vehicle life and keep customers moving.

Differentiator

Problem solved

Functional benefit

Brands

• TechRight: Advanced Driver Assistance System (ADAS) calibration solutions with both fixed and mobile service capabilities
• TrackRight
• Capital SMART
• ACM Parts

Products and services

• AMA Collision

Quantifiable outcome

• 300,000+ people and businesses kept on the road every year
• +7 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gemilang International Limited (GEMILANG)coreStrategic or Co-development Partner · 5 February 2025AMA Group entered into a strategic service agreement with GEMILANG, a Hong Kong-listed bus and bus body manufacturer based in Malaysia, to develop environmentally friendly bus body building solutions for next-generation fully electric buses and establish local assembly capabilities in Australia. AMA Group will utilize GEMILANG's bus body kit solutions to assemble buses in the current Wales Heavy collision repair facilities nationwide.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Maaco: North America's largest franchised auto body and paint chain. Comparable brand-led, multi-location collision repair model with insurance and direct-pay customer segments.
• Caliber Collision: Largest collision repair chain in the United States with 1,800+ centres. Most directly comparable global peer; AMA board director David Goldstein spent 30 years at Caliber, indicating operating model and process alignment.
• Crash Champions: US-based collision repair operator serving insured and fleet customers with national footprint. Comparable scale and customer mix to AMA's collision network.
• Service King Collision: Major US collision repair chain with multi-regional centres, insurance preferred-repairer arrangements, and OEM certifications. Closely aligned business model to AMA Collision.
• CARSTAR Automotive Canada: Canada's largest collision repair franchise network, owned by Boyd Group. Franchise-driven model comparable to AMA's multi-brand structure (Capital SMART, AMA Collision, AMA Prestige).
• Boyd Group Services: Canadian-listed operator of CARSTAR and Assured Automotive collision repair networks across North America. Publicly listed multi-brand collision platform with insurance, fleet, and OEM relationships comparable to AMA's structure.

Regional players

• Repco (GPC Asia Pacific): Major Australian automotive aftermarket parts distributor and service brand. Competes with ACM Parts in the Australian aftermarket and serves similar workshop customers.
• Bapcor Limited: ASX-listed Australian automotive parts distributor and retailer (including Burson, Autobarn, and Truckline). Adjacent rather than directly competing with AMA, but competes in the ANZ parts distribution market alongside ACM Parts.

Emerging players

• Belron Group: Global leader in vehicle glass repair and replacement (parent of Safelite, O'Brien, Autoglass). Directly comparable to AMA's Premier Windscreens business, representing the global benchmark for windscreen services.

Broad incumbents

• Fix Network World: Global automotive aftermarket services franchisor operating CARSTAR, Fix Auto, and other collision/refinish brands. AMA's EGM Stuart Faid was previously regional VP at Fix Network World; Fix is both peer and reference point for AMA's franchise-like model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amagroupltd1

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries10 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA Group