AMA Group
AMA Group operates Australia's and New Zealand's largest collision repair network, with 140+ locations providing collision repair, heavy vehicle repair, ADAS calibration, and automotive parts distribution to insured, fleet, commercial, and private vehicle customers.
- Company typePublic
- Founded2005
- HeadquartersGold Coast, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What AMA Group does
AMA Group Limited (ASX: AMA) is Australia's and New Zealand's largest collision repair network, operating 140+ locations with 3,200+ team members and serving more than 300,000 customers annually. Founded in 2005 and headquartered in Melbourne, the company runs an integrated platform of operating brands: AMA Collision, AMA Prestige, Capital SMART, and Wales Heavy Vehicle Repair for physical repair services; ACM Parts for Australia's largest alternative and specialty parts distribution business (including a 19,000 sqm Queensland distribution centre); and specialist businesses TechRight (ADAS calibration), TrackRight (mechanical services), Smart AVR (automated visual recognition for vehicle assessment), and Premier Windscreens (glass repair). The company holds multiple OEM certifications, including consecutive Bentley Bodyshop of the Year Asia Pacific awards (2022–2023) and CUPRA Authorised Repairer status, and employs over 100 I-CAR Platinum Technicians.
The business generates revenue predominantly through transaction-fee repair services quoted per job, with pricing not publicly disclosed and varying by vehicle type, damage extent, and repair requirements. Go-to-market is sales-led across three primary channels: direct-to-consumer through the owned location network (insured vehicle owners, private customers, fleet operators) accessed via insurance preferred-repairer referrals, fleet and vehicle management company contracts with capped-price transparency and roadside assistance, and wholesale parts distribution through ACM Parts to third-party repairers. Customer segments span insured vehicle owners, fleet operators, insurance companies, heavy vehicle operators in logistics/transport/defence, and private owners.
The operating model connects repairers, dismantlers, and parts distributors under one umbrella — ACM Parts reclaims components from end-of-life vehicles (6,320 dismantled in FY2023, with reclaimed components up 20%+), feeds them back into AMA's own repair network and external distribution, and pairs with the recently launched TechRight ADAS calibration service (with 30-40 calibrations per week per site, internalising 20,000+ outsourced calibrations annually). Recent strategic moves extend the platform into electric bus assembly through a 2025 partnership with Hong Kong-listed GEMILANG International and a multi-site Australian rollout combining acquisitions (Burleigh Heads, Darwin), greenfield regional expansion (Bundaberg), and OEM certification expansion (CUPRA across three sites).
AMA Group firmographics
Firmographics- Name
- AMA Group
- Legal name
- AMA Group Limited
- Website
- https://amagroupltd.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- AMA Group operates Australia's and New Zealand's largest collision repair network, with 140+ locations providing collision repair, heavy vehicle repair, ADAS calibration, and automotive parts distribution to insured, fleet, commercial, and private vehicle customers.
- Ownership category
- akta.pro rank
AMA Group industry classification
Industry- Product category
- Collision Repair and Automotive Aftercare Services
- NAICS
- Automotive Mechanical and Electrical Repair and Maintenance (81111), Specialized Automotive Repair (811114), Motor Vehicle Parts Manufacturing (3363)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)
- akta.pro secondary industries
- Electrical, Diagnostics & ADAS Calibration (TLAKAAAF), Electrical, Electronics & Diagnostics (ECU, Wiring, ADAS on HD) (TLAKABAE), Collision repair & body parts distribution (sheet metal, bumpers, mirrors, glass, airbags) (CRAOANAE), Automotive Aftermarket Parts Distribution (Light-Duty) (TLAKAOAA)
Keywords
Where AMA Group is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
AMA Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Collision Repair Services: Revenue from collision repair services across 130+ repair centres for insured, private, commercial and fleet customers. Services range from light-damage repairs to extensive restoration work.
- Heavy Vehicle Repair: Revenue from heavy vehicle repair services for logistics, transport, and defence industries across strategically located network.
- Automotive Parts and Consumables (ACM Parts): Revenue from distribution of reclaimed, genuine, and aftermarket parts along with paint and panel consumables through ACM Parts distribution network.
- Specialist Services: Revenue from ADAS calibration, windscreen repair/replacement, mechanical, steering and suspension services through TechRight, TrackRight, Smart AVR, and Premier Windscreens brands.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
AMA Group product offering
Product offeringCore offering
AMA Group operates the largest collision repair and automotive aftercare network in Australia and New Zealand, with 140+ locations providing collision repair (AMA Collision, Capital SMART, AMA Prestige), heavy vehicle repair for trucks/buses/trailers/earthmovers (Wales), automotive parts and consumables distribution (ACM Parts), and specialist services including ADAS calibration (TechRight), mechanical and calibration integration (TrackRight), windscreen repair (Premier Windscreens), and automated visual recognition (Smart AVR). The integrated platform serves insured vehicle owners, private motorists, commercial fleets, logistics/transport companies, defence industry, and insurance providers.
Product overview
AMA Group is a platform of collision repair and automotive service businesses operating across Australia and New Zealand. The portfolio includes AMA Collision, AMA Prestige, and Capital SMART for collision repair services; Wales Heavy Vehicle Repair for commercial transport repairs; and ACM Parts for automotive parts and consumables distribution. Specialist businesses include TechRight (ADAS calibration), TrackRight (mechanical and calibration), Smart AVR (vehicle assessment), and Premier Windscreens (glass repair/replacement). The integrated model connects repairers, dismantlers, and distributors to extend vehicle life and keep customers moving.
Differentiator
Problem solved
Functional benefit
Brands
- TechRight: Advanced Driver Assistance System (ADAS) calibration solutions with both fixed and mobile service capabilities
- TrackRight
- Capital SMART
- ACM Parts
Products and services
- AMA Collision
Quantifiable outcome
- 300,000+ people and businesses kept on the road every year
- +7 more outcomes
Companies that use AMA Group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
AMA Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AMA Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gemilang International Limited (GEMILANG)coreAMA Group entered into a strategic service agreement with GEMILANG, a Hong Kong-listed bus and bus body manufacturer based in Malaysia, to develop environmentally friendly bus body building solutions for next-generation fully electric buses and establish local assembly capabilities in Australia. AMA Group will utilize GEMILANG's bus body kit solutions to assemble buses in the current Wales Heavy collision repair facilities nationwide.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
AMA Group competitors and assessment
Company assessmentDirect peers
- Maaco: North America's largest franchised auto body and paint chain. Comparable brand-led, multi-location collision repair model with insurance and direct-pay customer segments.
- Caliber Collision: Largest collision repair chain in the United States with 1,800+ centres. Most directly comparable global peer; AMA board director David Goldstein spent 30 years at Caliber, indicating operating model and process alignment.
- Crash Champions: US-based collision repair operator serving insured and fleet customers with national footprint. Comparable scale and customer mix to AMA's collision network.
- Service King Collision: Major US collision repair chain with multi-regional centres, insurance preferred-repairer arrangements, and OEM certifications. Closely aligned business model to AMA Collision.
- CARSTAR Automotive Canada: Canada's largest collision repair franchise network, owned by Boyd Group. Franchise-driven model comparable to AMA's multi-brand structure (Capital SMART, AMA Collision, AMA Prestige).
- Boyd Group Services: Canadian-listed operator of CARSTAR and Assured Automotive collision repair networks across North America. Publicly listed multi-brand collision platform with insurance, fleet, and OEM relationships comparable to AMA's structure.
Regional players
- Repco (GPC Asia Pacific): Major Australian automotive aftermarket parts distributor and service brand. Competes with ACM Parts in the Australian aftermarket and serves similar workshop customers.
- Bapcor Limited: ASX-listed Australian automotive parts distributor and retailer (including Burson, Autobarn, and Truckline). Adjacent rather than directly competing with AMA, but competes in the ANZ parts distribution market alongside ACM Parts.
Emerging players
- Belron Group: Global leader in vehicle glass repair and replacement (parent of Safelite, O'Brien, Autoglass). Directly comparable to AMA's Premier Windscreens business, representing the global benchmark for windscreen services.
Broad incumbents
- Fix Network World: Global automotive aftermarket services franchisor operating CARSTAR, Fix Auto, and other collision/refinish brands. AMA's EGM Stuart Faid was previously regional VP at Fix Network World; Fix is both peer and reference point for AMA's franchise-like model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AMA Group social profiles
Digital presenceAMA Group compliance and trust
Trust signalCompliance6 records
AMA Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMA Group leadership team
Management profileNumber of profiles
Profiles14 records
AMA Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
AMA Group funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMA Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMA Group
What does AMA Group do?
AMA Group operates the largest collision repair and automotive aftercare network in Australia and New Zealand, with 140+ locations providing collision repair (AMA Collision, Capital SMART, AMA Prestige), heavy vehicle repair for trucks/buses/trailers/earthmovers (Wales), automotive parts and consumables distribution (ACM Parts), and specialist services including ADAS calibration (TechRight), mechanical and calibration integration (TrackRight), windscreen repair (Premier Windscreens), and automated visual recognition (Smart AVR). The integrated platform serves insured vehicle owners, private motorists, commercial fleets, logistics/transport companies, defence industry, and insurance providers.
Is AMA Group a public or private company?
AMA Group is a public company. It is classified as public and is currently operating.
When was AMA Group founded?
AMA Group was founded in 2005. It employs 1,001 to 5,000 people.
Where is AMA Group based?
AMA Group is headquartered in Gold Coast, Australia, in the Oceania region.
How does AMA Group make money?
Four revenue lines are on record. Collision Repair Services are the primary driver. The others are heavy Vehicle Repair, automotive Parts and Consumables (ACM Parts) and specialist Services.
Who are AMA Group's main competitors?
Direct peers on record are Maaco, Caliber Collision, Crash Champions, Service King Collision, CARSTAR Automotive Canada and Boyd Group Services. Regional players are Repco (GPC Asia Pacific) and Bapcor Limited. Belron Group is listed as an emerging player. Fix Network World is listed as a broad incumbent.
Does AMA Group have an API?
No public API is recorded for AMA Group.
What industry is AMA Group in?
AMA Group's product category is Collision Repair and Automotive Aftercare Services. Its primary akta.pro industry code is TLAKAEAA, Auto Body Collision Repair (Cars & Light Trucks), with a secondary code of TLAKAAAF, Electrical, Diagnostics & ADAS Calibration. Its NAICS code is 81111 and its SIC code is 7500.