SkinSafe
SkinSafe is a digital health platform that rates personal care products for consumers with sensitive skin and allergies. Its mobile app and website scan 165,000+ products using Mayo Clinic-backed criteria, monetizing via Premium subscriptions, physician Professional Accounts, and affiliate commissions.
- Company typePrivate
- Founded2015
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What SkinSafe does
SkinSafe operates a digital health platform that rates the safety of personal care, skincare, and beauty products for consumers with sensitive skin, allergies, eczema, and dermatitis. The platform consists of a website (skinsafeproducts.com) and native mobile applications on iOS and Android, allowing users to scan product barcodes or search a database of 165,000+ products to receive personalized safety assessments based on individual allergen profiles. Core features include the SAFE for Me personalization system, the SkinSAFE 100 rating (positioned as a gold standard across 11 allergen criteria), and 30+ condition-specific Wellness Markers such as BabySAFE, TeenSAFE, EyelidSAFE, and LipSAFE.
The underlying methodology draws on over 25 years of clinical dermatology research contributed by Mayo Clinic, providing the scientific foundation for the product rating engine. The platform supports barcode-based image scanning and text-based ingredient analysis, with formulation change alerts that keep users informed of product updates. SkinSafe also operates a Trusted Choice certification program requiring manufacturers to provide clinical evidence of safety and efficacy (including patch testing and sensitive-skin clinical trials), and a Shoppers' Choice community-driven awards program. Aki Hashmi serves as CEO and Michelle King Robson as Founder.
The company monetizes through three streams: a freemium consumer subscription (SkinSAFE Premium at $8.99/month or $59.99/year with free trials), annual Professional Accounts for licensed physicians and dermatologists (pricing not publicly disclosed), and affiliate commissions from retail partners including Amazon, Walmart, Sephora, and Ulta. Customer segments include sensitive-skin consumers (primary), parents and families, healthcare providers, and beauty brands seeking Trusted Choice certification. Founded in 2015 and headquartered in Phoenix, Arizona, Skinsafe Inc. operates as a privately held Delaware corporation with 11-50 employees and no disclosed funding rounds.
SkinSafe firmographics
Firmographics- Name
- SkinSafe
- Legal name
- Skinsafe Inc.
- Website
- https://skinsafeproducts.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SkinSafe is a digital health platform that rates personal care products for consumers with sensitive skin and allergies. Its mobile app and website scan 165,000+ products using Mayo Clinic-backed criteria, monetizing via Premium subscriptions, physician Professional Accounts, and affiliate commissions.
- Ownership category
- akta.pro rank
SkinSafe industry classification
Industry- Product category
- Sensitive Skin Product Safety Platform
- SIC
- Services-Testing Laboratories (8734), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Contact Dermatitis & Patch Testing (HLAKACAK)
- akta.pro secondary industries
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Sensitive Skin & Barrier Repair (CRABAAAG), Dermatology & Topical Skin Treatments (HLAIADAE)
Keywords
Where SkinSafe is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SkinSafe business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Subscription: Monthly or annual subscription revenue from SkinSAFE Premium ($8.99/month or $59.99/year). Premium features include deep ingredient insights, unlimited product history access, custom lists for organizing routines and wishlists, and priority support with accelerated product submissions.
- Professional Account Subscriptions: Annual subscription fees for licensed physicians and healthcare providers who purchase Professional Accounts to assist patients in finding appropriate dermatological treatments. Terms indicate irrevocable and non-refundable annual fees.
- Affiliate Commissions: Revenue from affiliate partnerships with retailers including Amazon, Walmart, Sephora, and Ulta. Users can shop directly through the platform when finding products, with SkinSAFE earning a portion of sales from qualifying purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Individual Account - Free |
| Subscription | Monthly | SkinSAFE Premium Monthly |
| Subscription | Annual | SkinSAFE Premium Annual |
| Subscription | Annual | Professional Account |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SkinSafe product offering
Product offeringCore offering
SkinSAFE operates a web and mobile (iOS/Android) product safety platform that lets consumers scan barcodes or search a 165,000+ product database to receive personalized safety ratings for sensitive skin, allergies, eczema, and dermatitis. The rating methodology, including the SkinSAFE 100 gold standard, was developed in collaboration with Mayo Clinic using over 25 years of clinical dermatology research and supports both a freemium consumer experience (with paid Premium subscription) and Professional Accounts for licensed physicians who generate personalized SAFE for Me codes for patients.
Product overview
SkinSAFE is a health technology platform providing product safety ratings for consumers with sensitive skin, allergies, and skin conditions. The core offering consists of the SkinSAFE Website Platform and Mobile App (iOS/Android) which enable users to scan barcodes, search 165,000+ products, and receive personalized SAFE for Me assessments. The ecosystem includes SkinSAFE Premium subscription (offering deep ingredient insights and custom lists for $8.99/month or $59.99/year), the SkinSAFE 100 Rating (gold standard certification for sensitive skin), over 30 Wellness Markers (Fragrance Free, Paraben Free, Baby SAFE, Teen SAFE, etc.), Shoppers' Choice Awards (annual product recognition), Trusted Choice (clinical efficacy seal for manufacturers), and Professional Accounts for healthcare providers to generate personalized patient allergen codes. The platform is powered by over 25 years of Mayo Clinic clinical research.
Differentiator
Problem solved
Functional benefit
Products and services
- SkinSAFE Mobile App Native mobile application for iOS (App Store) and Android (Google Play) that lets consumers scan product barcodes and search a database of 165,000+ products to receive personalized SAFE for Me assessments, Wellness Marker filtering, and product history tracking.
- SkinSAFE Website Platform Consumer-facing web platform at skinsafeproducts.com offering product search, allergen filtering, SAFE for Me code management, the full 165,000+ product database, and 30+ Wellness Markers (SkinSAFE 100, Fragrance-Free, Paraben-Free, TeenSAFE, BabySAFE, LipSAFE, etc.).
- SkinSAFE Professional Account Annual subscription product for licensed physicians, dermatologists, and medical professionals working under physician supervision. Enables them to assist patients with eczema, dermatitis, and contact allergies, generate personalized SAFE for Me codes, and recommend clinically validated dermatology products; subscription fee is non-refundable and payable annually in advance.
- SkinSAFE 100 Rating Certification Certification mark awarded to products verified as free from top common allergens and meeting 11 specific sensitivity criteria developed with Mayo Clinic. Capable of helping prevent up to 49% of contact skin allergies and recognized as the world's first global standard for sensitive skin.
- Trusted Choice Certification Program Manufacturer certification program requiring brands to back products with scientific and clinical evidence of safety and efficacy, including skin patch testing, clinical testing on sensitive skin, fragrance allergen assessments, and ingredient purity verification.
Quantifiable outcome
- 49% of contact skin allergies can be avoided by using SkinSAFE 100-rated products
- +2 more outcomes
Companies that use SkinSafe
Customer profileSegments4 records
Ideal customer profiles3 records
SkinSafe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
SkinSafe partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mayo CliniccoreThe foundational research partnership powering SkinSAFE's entire rating methodology. Mayo Clinic's dermatology researchers contributed over 25 years of clinical research on contact allergens and skin sensitivities to develop the SkinSAFE 100 standard. This collaboration provides SkinSAFE with exclusive access to clinical data and scientific credibility that competitors cannot replicate.
- Apple (App Store)coreDistribution partnership for the SkinSAFE iOS mobile application. Available for download on the Apple App Store, enabling iOS users to access product scanning and safety checking features.
- Google (Google Play)coreDistribution partnership for the SkinSAFE Android mobile application. Available for download on Google Play, enabling Android users to access product scanning and safety checking features.
- Retail Affiliate Partners (Amazon, Walmart, Sephora, Ulta)minorAffiliate marketing partnerships enabling SkinSAFE users to purchase verified safe products directly through the platform. SkinSAFE earns commissions on qualifying sales while providing seamless shopping experience for users.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SkinSafe competitors and assessment
Company assessmentDirect peers
- Think Dirty: Think Dirty provides a barcode-scanning app that rates beauty and personal-care products by ingredient hazard. Like SkinSAFE, it targets ingredient-conscious consumers seeking clean beauty options and shares the product-rating mobile app model.
- INCI Beauty: INCI Beauty is a European product safety scanning platform that rates cosmetics based on ingredient analysis. It mirrors SkinSAFE's core proposition of independent, ingredient-based product scoring for sensitive-skin and clean-beauty consumers.
- Environmental Working Group (EWG): EWG operates the Skin Deep database, the most recognized cosmetics ingredient safety rating resource. Both SkinSAFE and EWG Skin Deep rate personal-care products against ingredient hazard criteria for consumer transparency, making EWG the closest direct competitor on substance and audience.
- Yuka: Yuka is a barcode scanning app that scores food and cosmetic products on health impact and has tens of millions of users. It competes directly with SkinSAFE on the 'scan a product, get an instant safety score' consumer use case in the cosmetics/personal care category.
Broad incumbents
- Sephora: Sephora, a global beauty retailer, runs the 'Clean at Sephora' and 'Clean+ Planet Positive' seals that define what counts as clean/sensitive-skin-safe across its assortment. It overlaps with SkinSAFE's role as a sensitive-skin authority but is a retailer rather than an independent rating platform.
- Beautycounter: Beautycounter is a clean beauty brand built around ingredient safety standards and a 'Never List' of excluded ingredients. It competes in the same sensitive-skin, ingredient-transparent category SkinSAFE serves, but does so as a brand rather than a cross-brand rating platform.
- Credo Beauty: Credo Beauty is a clean beauty retailer with a 'Credo Clean Standard' that screens products for ingredient safety. Comparable to SkinSAFE because it curates and labels products against an independent safety standard in the sensitive-skin and clean beauty segment.
- Curology: Curology is a telehealth dermatology service that pairs patients with providers and dispatches personalized prescription skincare. It overlaps SkinSAFE on personalized skincare for sensitive-skin consumers and uses a clinical/dermatologist pathway that matches SkinSAFE's Professional Accounts.
Emerging players
- Proven Skincare: Proven Skincare uses an AI-driven quiz and Skin Genome Project database to deliver personalized skincare regimens. It competes with SkinSAFE on personalized, data-driven skincare matching for sensitive-skin and ingredient-conscious consumers.
- Codex Beauty Labs: Codex Beauty Labs develops biotech-based, clinically validated skincare with a published ingredient safety focus. Comparable to SkinSAFE's positioning around clinically backed, sensitive-skin-friendly formulations, though Codex is a brand rather than a rating platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SkinSafe social profiles
Digital presenceSkinSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SkinSafe leadership team
Management profileNumber of profiles
Profiles2 records
SkinSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SkinSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SkinSafe
What does SkinSafe do?
SkinSAFE operates a web and mobile (iOS/Android) product safety platform that lets consumers scan barcodes or search a 165,000+ product database to receive personalized safety ratings for sensitive skin, allergies, eczema, and dermatitis. The rating methodology, including the SkinSAFE 100 gold standard, was developed in collaboration with Mayo Clinic using over 25 years of clinical dermatology research and supports both a freemium consumer experience (with paid Premium subscription) and Professional Accounts for licensed physicians who generate personalized SAFE for Me codes for patients.
Is SkinSafe a public or private company?
SkinSafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SkinSafe founded?
SkinSafe was founded in 2015. It employs 11 to 50 people.
Where is SkinSafe based?
SkinSafe is headquartered in Phoenix, United States, in the North America region.
How does SkinSafe make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are professional Account Subscriptions and affiliate Commissions.
Who are SkinSafe's main competitors?
Direct peers on record are Think Dirty, INCI Beauty, Environmental Working Group (EWG) and Yuka. Broad incumbents are Sephora, Beautycounter, Credo Beauty and Curology. Emerging players are Proven Skincare and Codex Beauty Labs.
Does SkinSafe have an API?
No public API is recorded for SkinSafe.
What industry is SkinSafe in?
SkinSafe's product category is Sensitive Skin Product Safety Platform. Its primary akta.pro industry code is HLAKACAK, Contact Dermatitis & Patch Testing, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its SIC code is 8734.