Arthena
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
Arthena firmographics
Firmographics- Name
- Arthena
- Legal name
- Arthena
- Website
- https://arthena.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Arthena industry classification
Industry- Product category
- Art Investment Platform
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art, Collectibles & Luxury RWA Tokenization (FSADAEAK)
Keywords
Where Arthena is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Arthena business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Fractional Art Investment Platform: Arthena monetizes through its fractional art ownership platform, charging fees on the structuring, sale, and management of fractional shares in artworks to investors.
Go-to-market motion1 record
Distribution channels1 record
Arthena product offering
Product offeringCore offering
Arthena operates a fractional art ownership and investment platform that enables individual investors to purchase fractional shares of high-value artworks. The company structures, sells, and manages these fractional interests online, monetizing via transaction fees while positioning art as an accessible alternative asset class alongside peers such as Masterworks and Rally.
Product overview
Arthena operates as a single unified fractional art ownership and investment platform rather than a multi-module suite. Arthena, the core platform, sits alongside peer offerings such as Masterworks and Rally and is positioned to provide investors with access to fractionalized shares of high-value artworks, supported by technology-driven investment structures and broader market trends such as digitization and blockchain integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Arthena Fractional Art Ownership Platform
Companies that use Arthena
Customer profileSegments2 records
Ideal customer profiles2 records
Arthena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Arthena partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Arthena competitors and assessment
Company assessmentBroad incumbents
- Yieldstreet: Yieldstreet is a larger, well-capitalized alternative-investment platform offering fractional exposure to art, real estate, marine, and other assets. It overlaps with Arthena on art and serves the same retail-alternative-investor persona, but at much broader scale.
- Sotheby's: Sotheby's is a global incumbent auction house that increasingly experiments with digital and fractional ownership offerings of high-value artworks. It is not a direct fractional peer but addresses the same underlying asset class and investor pool as Arthena.
Direct peers
- Maecenas: Maecenas is an earlier blockchain-based fractional art investment platform that pioneered tokenized shares of fine art. It targets the same retail investor use case and category as Arthena, with comparable technology underpinnings.
- Otis: Otis is a fractional art investment platform offering shares of curated artworks to retail investors. It competes directly with Arthena on product mechanics, target customer, and distribution model.
- Masterworks: Masterworks is the leading US fractional art ownership platform, named alongside Arthena It offers near-identical functionality — fractional shares of blue-chip artworks sold to retail investors — making it Arthena's most directly comparable peer.
- Rally: Rally is explicitly grouped with Arthena and Masterworks in source as a leading fractional ownership platform. While it has broadened into collectibles and vehicles, its art offering competes head-to-head with Arthena's core product.
Emerging players
- Public.com: Public.com is a retail investing platform expanding into alternative assets, including fractional art offerings via partnerships. It competes for the same retail-investor wallet but offers a broader investment product set.
- Particle (formerly known as Particle.art / Tinker.art): Particle offers fractional ownership of shares in individual artworks, similar to Arthena's core product. It is a smaller, emerging platform serving the same retail-investor segment with comparable mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Arthena social profiles
Digital presenceArthena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arthena leadership team
Management profileNumber of profiles
Profiles2 records
Arthena funding detail
Funding detailFunding overview
Funding rounds4 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arthena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arthena
What does Arthena do?
Arthena operates a fractional art ownership and investment platform that enables individual investors to purchase fractional shares of high-value artworks. The company structures, sells, and manages these fractional interests online, monetizing via transaction fees while positioning art as an accessible alternative asset class alongside peers such as Masterworks and Rally.
Is Arthena a public or private company?
Arthena is a private company. It is classified as venture growth investor backed.
When was Arthena founded?
Arthena was founded in 2013. It employs 1 to 10 people.
Where is Arthena based?
Arthena is headquartered in New York, United States, in the North America region.
How does Arthena make money?
One revenue line is on record: fractional Art Investment Platform.
Who are Arthena's main competitors?
Broad incumbents on record are Yieldstreet and Sotheby's. Direct peers are Maecenas, Otis, Masterworks and Rally. Emerging players are Public.com and Particle (formerly known as Particle.art / Tinker.art).
Does Arthena have an API?
No public API is recorded for Arthena.
What industry is Arthena in?
Arthena's product category is Art Investment Platform. Its primary akta.pro industry code is FSADAEAK, Art, Collectibles & Luxury RWA Tokenization. Its NAICS code is 459920.