What SignUp Software does

SignUp Software is a Sweden-based, privately held Microsoft Dynamics 365 independent software vendor (ISV) founded in 1999 and headquartered in Solna. The company specializes in accounts payable (AP) automation and adjacent financial-process extensions that are natively embedded within Microsoft Dynamics 365 Finance & Operations and Business Central, eliminating the need for third-party connectors or middleware. Its flagship ExFlow product line automates the full AP lifecycle — from AI-powered invoice data capture via OCR, through automated coding, two-way and three-way matching, dynamic approval workflows, and payment posting — and includes sub-products for travel and expense management, e-invoicing, vendor statements, web-based approvals, and a newer CO2/sustainability reporting module. The Axtension product line extends into operational modules for Dynamics 365 F&O, including content management, shipping control, production planning, project management, and project controlling. In February 2025 SignUp acquired DynamicWeb, a Danish eCommerce and PIM vendor, broadening the product surface into digital commerce, content management, digital marketing, and product information management. The company also announced in 2025 that SignUp Software, DynamicWeb, and SKSoft are consolidating under a unified brand called Truvio.

SignUp Software operates a hybrid go-to-market combining direct enterprise field sales (quote-based pricing via 'Book a Demo' and 'Get Pricing' CTAs) with a global channel partner network of 150+ Microsoft Dynamics 365 resellers, system integrators, and implementation consultants. Revenue is generated primarily through software licenses and annual subscriptions sold on a per-user or organization-wide basis. The company reports 2,000+ ExFlow customers across 65+ countries, with named customers spanning manufacturing, retail, professional services, non-profit, healthcare, financial services, telecommunications, and defense verticals. Customer evidence cites quantifiable outcomes including invoice processing cost reduction from approximately $15.96 (manual) to $2.81 (automated) per invoice, processing time compression from 12-15 days to 3-5 days, and error rate reductions above 75%.

The company maintains wholly-owned regional operating subsidiaries in Denmark, Norway, the Netherlands, Germany, and the United Kingdom. It received a growth equity investment from Standout Capital in March 2021. The management team includes CEO Joakim Alm and Jörg Landwehr as Managing Director of DACH. No public revenue or ARR figures are disclosed.

Name

SignUp Software

Legal name

SignUp Software AB

Website

https://signupsoftware.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

SignUp Software is a Sweden-based Microsoft Dynamics 365 ISV providing natively embedded accounts payable automation and adjacent ERP extensions (ExFlow, Axtension, DynamicWeb) to 2,000+ enterprise and mid-market customers across 65+ countries via direct sales and a 150+ partner channel network.

Ownership category

akta.pro rank

Product category

Accounts Payable Automation Software

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• Accounts payable automation
• Invoice processing software
• Microsoft Dynamics extensions
• ERP-native financial software
• OCR invoice capture

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: ExFlow and Axtension products are sold as software licenses and subscriptions for Microsoft Dynamics 365 Finance & Operations and Business Central. Pricing is likely per-user or organization-wide, with annual subscription renewals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SignUp Software develops and sells ERP-native extensions for Microsoft Dynamics 365, centered on its ExFlow accounts payable automation platform for Business Central and Finance & Operations, covering invoice capture, OCR-based data extraction, automated matching, dynamic approval workflows, and payment posting. The portfolio also includes the Axtension suite of operational modules (Content Gate, Shipping Control, Production Planning, Project Management, Project Controlling) and the DynamicWeb-branded eCommerce, CMS, PIM, and digital marketing solutions acquired in February 2025.

Product overview

SignUp Software offers a portfolio of ERP-native extensions for Microsoft Dynamics 365, organized around two core product lines: ExFlow and Axtension, plus the acquired DynamicWeb brand. ExFlow is the flagship AP automation platform available in two variants — ExFlow for Business Central and ExFlow for Finance & Operations — which share a common set of sub-products and modules including ExFlow AP (the core invoice-to-payment automation engine), ExFlow Data Capture (AI-powered OCR invoice scanning), ExFlow E-Invoicing, ExFlow Vendor Statement, ExFlow Travel & Expense, ExFlow Approval Web, and ExFlow CO2 Insights. The Axtension product line adds operational extensions for Finance & Operations, including Axtension Content Gate (document management), Axtension Shipping Control, Axtension Production Planning, Axtension Project Management, and Axtension Project Controlling. The DynamicWeb brand, acquired in February 2025, brings eCommerce, Content Management, Digital Marketing, and Product Information Management solutions integrated with Dynamics 365. All products are purpose-built by Dynamics experts and natively embedded within the ERP, eliminating the need for third-party connectors or middleware.

Differentiator

Problem solved

Functional benefit

Brands

• ExFlow: AP automation solution integrated into Microsoft Dynamics 365 for Finance and Operations and Business Central. Includes ExFlow AP, ExFlow Data Capture, ExFlow E-Invoicing, ExFlow Vendor Statement, ExFlow Travel & Expense, and ExFlow Approval Web.
• Axtension
• DynamicWeb
• Truvio

Products and services

• ExFlow AP (Business Central) Accounts payable automation solution natively embedded within Microsoft Dynamics 365 Business Central, streamlining AP processes from invoice capture to payment posting for improved efficiency and accuracy; targets mid-market and enterprise Dynamics 365 customers.
• ExFlow AP (Finance & Operations) Accounts payable automation solution natively embedded within Microsoft Dynamics 365 Finance & Operations, automating invoice processing including data validation, coding, matching, approval, and posting; targeted at enterprise D365 F&O customers.
• ExFlow Travel & Expense Travel and expense reimbursement management solution for Microsoft Dynamics 365 Business Central, providing streamlined workflows and visibility into employee expenditures.
• ExFlow E-Invoicing Electronic invoicing solution facilitating exchange of invoices between businesses for faster processing and reduced manual effort, available for both Business Central and Finance & Operations.
• ExFlow Vendor Statement Vendor statement management solution for Finance & Operations that strengthens vendor relationships with accurate, timely data and automated statement reconciliation.
• Axtension Content Gate Document management module for Microsoft Dynamics 365 Finance & Operations that powers document-centric processes with content that is easy to find, link, route, and request.
• Axtension Shipping Control Shipping management module for Finance & Operations that consolidates and optimizes shipments to reduce costs and lessen environmental impact, all from within the Dynamics 365 environment.
• Axtension Production Planning Production planning module for Finance & Operations that empowers planners with comprehensive and up-to-date information impacting production, featuring advanced scheduling algorithms.
• Axtension Project Management Consolidated project planning module for Finance & Operations providing real-time access to cross-departmental data for improved project oversight and control.
• Axtension Project Controlling Project cost control module for Finance & Operations providing proactive cost tracking throughout the lifetime of projects to prevent budget overruns.
• DynamicWeb eCommerce eCommerce platform integrated with Microsoft Dynamics 365, brought into SignUp Software's portfolio through the February 2025 acquisition of DynamicWeb.
• DynamicWeb Content Management Content management solution integrated with Microsoft Dynamics 365, acquired through the February 2025 acquisition of DynamicWeb.
• DynamicWeb Product Information Management Product Information Management (PIM) solution integrated with Microsoft Dynamics 365, acquired through the February 2025 acquisition of DynamicWeb.
• DynamicWeb Digital Marketing Digital marketing capabilities integrated with Microsoft Dynamics 365, acquired through the February 2025 acquisition of DynamicWeb.

Quantifiable outcome

• Invoice processing cost reduced from $15.96 (manual) to approximately $2.81 (automated)
• +5 more outcomes

Named customers15 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature15 records

Partnerships

Four partnerships are on record, tiered core and strategic acquisition.

• WiisecoreChannel Partner/ Reseller/ Distributor · 1 September 2025Wiise and SignUp Software partnered to deliver accounts payable automation for small and medium-sized businesses in Australia and New Zealand. The partnership integrates SignUp Software's ExFlow platform with Wiise's cloud ERP system built on Microsoft Dynamics 365 Business Central. The combined solution aims to streamline invoice approvals, improve cash flow visibility, reduce financial errors, provide real-time financial insights, and support fraud risk mitigation while enabling scalability as businesses grow.
• SoftroniccoreChannel Partner/ Reseller/ Distributor · 1 September 2025Softronic is a leading supplier of Foodware solutions based on Microsoft Business Central. They have been working with both Aptean and SignUp Software for many years and made several implementations for the food industry. Softronic implemented ExFlow and Foodware for Saltå Kvarn.
• SKsoftcoreStrategic or Co-development Partner · 1 August 2025SKsoft and SignUp Software are partnering to reimagine finance in Microsoft Dynamics 365 Business Central. The partnership focuses on delivering enhanced financial automation solutions for Business Central users, combining SKsoft's expertise with SignUp's ExFlow AP automation platform.
• DynamicWebstrategic acquisitionStrategic or Co-development Partner · 19 February 2025SignUp Software acquired DynamicWeb, a Danish company specializing in eCommerce and PIM (Product Information Management) solutions integrated with Microsoft Dynamics 365. The acquisition strengthens SignUp's position as a Microsoft ISV and aims to streamline solutions for customers and partners in the rapidly growing e-commerce sector. DynamicWeb continues to operate as a separate product line offering Content Management, eCommerce, Digital Marketing, and Product Information Management solutions.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Coupa Software: Coupa is a broader business spend management platform with invoice management capabilities that overlap with ExFlow, but it operates as a full-suite incumbent spanning procurement, expenses, and AP rather than specializing in Dynamics-native AP automation.
• Tungsten Automation (formerly Kofax): Tungsten Automation provides intelligent document processing and AP automation capabilities overlapping with ExFlow Data Capture and AP workflows, but operates as a multi-ERP incumbent with broader document automation focus.
• SAP Concur: SAP Concur is a large incumbent offering invoice and expense management solutions across multiple ERPs, overlapping with ExFlow in AP and expense automation but serving as a broader enterprise platform rather than a Dynamics-native specialist.

Direct peers

• AvidXchange: AvidXchange provides AP automation for mid-market and enterprise customers, offering invoice capture, approval workflows, and payment automation that compete with SignUp's ExFlow on similar buyer personas (CFO, AP Manager).
• Basware: Basware is a global AP automation and invoice management vendor serving enterprise finance teams with e-invoicing, automated invoice capture, and AP workflows that overlap directly with ExFlow's invoice-to-payment lifecycle.
• Continia Software: Continia is a Microsoft-focused ISV offering native document capture and AP automation modules for Dynamics 365 Business Central and NAV, overlapping directly with ExFlow on invoice processing, approval workflows, and expense management.
• Stampli: Stampli is an AI-driven AP automation vendor whose invoice capture, collaboration, and approval workflow capabilities overlap with ExFlow's AI-powered data capture and dynamic approval features.
• Tipalti: Tipalti offers AP automation, supplier onboarding, and global payments for finance teams, targeting similar mid-market and enterprise segments with comparable invoice capture and approval functionality to ExFlow.
• Medius: Medius is a leading AP automation and spend management vendor with strong Microsoft Dynamics 365 integration, directly competing with SignUp's ExFlow in the same Dynamics ERP customer base with similar invoice capture and approval workflows.
• Yooz: Yooz delivers cloud-based AP automation with AI-powered invoice capture and approval workflows targeting mid-market finance teams, positioning itself as a comparable alternative to ExFlow for ERP customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/signupsoftware
• YouTubeyoutube.com/@signupsoftware
• LinkedInlinkedin.com/company/signup-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SignUp Software