JRZY

What JRZY does

JRZY is a Miami-headquartered, athlete-economy platform founded in 2020 that combines an AI-driven scouting and scoring system with a human concierge service for basketball players ranging from high school to professional levels. The core technology is a composite JRZY Score (0-100) blending eight weighted inputs — verified game performance, social velocity, deal heat, brand metrics, card market activity, stake market signals, cap/role fit, and legacy — recalculated monthly and recalibrated by athlete stage. AI agents continuously monitor the same data channels professional scouts watch to auto-populate profiles and surface real-time opportunities for NIL deals, brand sponsorships, scholarships, roster spots, and pro tryouts. The platform architecture is three products deep: the JRZY gated workspace (jrzy.com) for athletes and counterparties, JoxStox, a public exchange for athlete stake trading via Stripe Connect, and Scout Stakes, a discovery layer enabling fractional backing of athletes.

The business model is a multi-sided subscription plus transaction-fee hybrid. Athletes can claim a free profile permanently; paid tiers (Athlete Pro at $29/month, Athlete Elite at $299/month via application) activate a concierge service that works approximately 40 opportunities per athlete per month with weekly reports and negotiation support. On the counterparty side, brands and sponsors pay $799/month for access to pre-hype watchlists, SAV/EMV analytics, morality-clause risk alerts, and deal benchmarks, with enterprise pricing available on request. Transaction-fee revenue accrues from secondary-market stake trading on JoxStox and Scout Stakes. The company reports scale metrics of 4,217 players represented, $2.4M in deals surfaced in the most recent quarter, 312 coaches/brands/scouts actively searching, and 1,900+ watching across 42 countries. JRZY is built by IPO Labs and advised/backed by NBA player Spencer Dinwiddie; the company has historically been capital-light, with only a $2,500 disclosed micro-investment from EndeavorLAB in August 2022, and operates with 1-10 employees.

Name

JRZY

Legal name

JRZY

Website

https://jrzy.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

JRZY is an AI-driven concierge platform for basketball athletes (high school to pro) that scores and surfaces NIL, sponsorship, scholarship, and pro opportunities through automated outreach and human negotiation support, monetizing via athlete subscriptions, brand subscriptions, and stake-trading transaction fees.

Ownership category

akta.pro rank

Product category

Athlete Marketplace & NIL Intelligence Platform

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO), Performance & Incentive-Based Endorsements (Bonuses, Royalties, Affiliate/CPA Deals) (MPAKALAI)

Keywords

• Athlete NIL marketplace
• Basketball scouting platform
• Sports concierge service
• Athlete brand deals
• Scout intelligence platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Athlete Subscription Tiers: Freemium model with Free ($0), Pro ($29/mo), and Elite ($299/mo) tiers. Free profile stays active forever; paid tiers unlock concierge services, outreach, and negotiation support.
2. Brand/Sponsor Subscription: Brands and sponsors pay $799/mo for access to pre-hype watchlists, SAV + EMV breakdowns, risk alerts, and deal rate benchmarks. Enterprise pricing available on request.
3. JoxStox Public Exchange: Public market data, stake trading, and card prices. Related public market product with stake trading via Stripe Connect.
4. Scout Stakes Discovery: 100 stakes per athlete with weighted rewards and secondary trading via Stripe Connect.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

JRZY operates an AI-powered athlete scouting and concierge platform for basketball players. Athletes get free profiles with a proprietary JRZY Score, then upgrade to Pro ($29/mo) or Elite ($299/mo) tiers to have a concierge work NIL, scholarship, brand deal, and roster spot opportunities on their behalf. A separate B2B subscription ($799/mo) gives brands and sponsors access to pre-hype watchlists, SAV/EMV analytics, and deal benchmarks. The platform is complemented by JoxStox, a public exchange for trading athlete stakes and Scout Stakes, a discovery layer enabling fractional back-of-athlete positions.

Product overview

JRZY operates as a platform-plus-concierge-service architecture for basketball athletes. The core JRZY platform (jrzy.com) is a gated marketplace where athletes manage their profiles, JRZY Scores, and business opportunities. It is complemented by JoxStox (joxstox.com), a public exchange for trading athlete stakes with real-time market data, and Scout Stakes, the discovery layer enabling fractional ownership of athlete potential. Three membership tiers structure access: Free (profile and score), Athlete Pro ($29/mo with active concierge working ~40 opportunities/month), and Athlete Elite ($299/mo with dedicated human concierge for pro-path athletes). Athletes are free forever on the base platform; counterparties (agents, sponsors, scouts, GMs) pay to access them.

Differentiator

Problem solved

Functional benefit

Brands

• JoxStox: Public exchange for free market data, stake trading, card prices, and signal feed.
• Scout Stakes

Quantifiable outcome

• $2.4M in deals surfaced in a single quarter
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• On3: On3 is a sports media and NIL intelligence platform covering college and high school athletes with proprietary ratings (On3 NIL Valuation, On3 Industry Rankings). It competes directly with JRZY on athlete intelligence, discovery, and brand-side analytics.
• Opendorse: Opendorse is the leading NIL marketplace infrastructure for athletes, collectives, and brands, with predictive match scoring and reporting. Direct competitor to JRZY's athlete-to-brand deal workflow and analytics layer.
• INFLCR (Learfield): INFLCR, acquired by Learfield, is an athlete brand-building and NIL platform offering content delivery, compliance, and brand partnership tools. Comparable to JRZY's athlete-marketing concierge and storefront functionality.
• Overtime: Overtime is a basketball-focused media and athlete-development platform that runs leagues, content, and direct athlete monetization (OTE pro league, OT7). Comparable to JRZY in targeting basketball athletes from HS upward with monetization rails.

Emerging players

• Athletes.org (Global Sports & NIL): Athletes.org is building an athlete-controlled NIL/endorsement and wealth-building platform with similar "athlete-first, brand pays" thesis. Direct competitor at the athlete-workspace and brand-deal marketplace layer.
• Stokastic: Stokastic is a sports data and DFS/betting analytics platform providing predictive models and projections. Comparable to JRZY's data/scoring layer and adjacent to the JoxStox stake product on the analytics side.

Broad incumbents

• Wasserman: Wasserman is a global sports marketing and talent representation agency (Wasserman Collective, properties of NBA, soccer, and NIL clients). Broad incumbent competing with JRZY on athlete representation and brand-deal sourcing.
• CAA (Creative Artists Agency): CAA is one of the largest global talent and sports agencies with deep athlete representation, brand partnerships, and media divisions. Competes with JRZY on the brand-deal and endorsement-sourcing layer at the high end.
• Excel Sports Management: Excel Sports is a basketball-focused athlete representation agency. Directly comparable on the athlete-representation layer that JRZY's Elite concierge is building into, especially for D1/pro-path athletes.

Others

• Mercari / PWCC (trading card marketplaces): PWCC is a leading sports trading card marketplace with pricing/market data feeds. JRZY's "card market" score component is a direct dependency on this data, and PWCC represents the broader trading-card ecosystem JRZY indexes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jrzyverse
• Facebookfacebook.com/jrzyverse
• LinkedInlinkedin.com/company/jrzy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JRZY