Calcium

Name

Calcium

Website

https://calciumusa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Calcium is the advertising division of Calcium+Company, a privately held US-based healthcare marketing agency. It serves healthcare companies and brands with advertising services, operating alongside sibling divisions Amino, Vitamin MD, and PRotein under a unified parent brand.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Calcium is a healthcare marketing agency division of Calcium+Company that provides advertising, brand strategy, content, medical marketing, and public relations services to healthcare companies and brands. The agency operates through four practice divisions — Calcium (advertising), Amino, Vitamin MD, and PRotein — delivering integrated marketing communications to clients in the healthcare industry.

Differentiator

Problem solved

Functional benefit

Brands

• Amino: Division of Calcium+Company
• Vitamin MD
• PRotein

Products and services

• Calcium (Advertising) The core advertising practice of Calcium, providing healthcare-focused brand advertising and creative campaign services to healthcare companies and brands.
• Amino A practice division within Calcium+Company offering content and related marketing services to healthcare clients.
• Vitamin MD A practice division within Calcium+Company providing medical marketing services for healthcare clients.
• PRotein A practice division within Calcium+Company offering public relations services to healthcare companies and brands.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• AbelsonTaylor: Independent healthcare advertising agency specializing in DTC and HCP marketing for pharmaceutical and consumer health brands. Closely comparable to Calcium's advertising-focused offering within healthcare.
• Patients & Purpose: Healthcare agency purpose-built around patient and HCP engagement, offering creative, media, and strategic services to pharma clients. Comparable vertical specialization and creative-led positioning within healthcare marketing.
• GCI Health: Healthcare-specialist public relations and communications agency serving pharma, biotech, and consumer health clients. Comparable to Calcium as a healthcare-only agency offering integrated marketing communications services.
• Fingerpaint: Independent health and wellness marketing agency with multiple sub-units serving pharma, biotech, and medical device clients. Comparable multi-division healthcare agency structure serving overlapping client segments.
• ghg (Grey Health Group): Healthcare communications agency under Grey/WPP serving pharma, biotech, and consumer health clients with integrated marketing services. Comparable healthcare-specialist agency competing for similar pharmaceutical client mandates.
• Real Chemistry: Healthcare-focused marketing and communications agency offering brand strategy, advertising, and data-driven engagement to health clients. Directly comparable as a vertically specialized healthcare agency competing for the same pharma, biotech, and consumer health client budgets.

Broad incumbents

• Publicis Health: Global healthcare communications network under Publicis Groupe encompassing multiple agencies across pharma advertising, medical communications, and patient engagement. Comparable as a healthcare marketing services competitor with broader scale and broader portfolio.
• Omnicom Health Group: Network of healthcare communications agencies under Omnicom (including Patients & Purpose, CDM, agencyRx). Comparable as a parent-of-divisions structure serving the same healthcare marketing category at greater scale.
• Havas Health & You: Global healthcare network under Havas offering integrated health and wellness communications across consumer health, pharma, and biotech. Comparable as a larger multi-agency healthcare network competing for similar clients.
• Eversana: Commercial services firm to life sciences companies spanning marketing, patient services, and field operations. Comparable as a healthcare-focused services provider with adjacent marketing and commercialization capabilities.

Market position

Customer concentration

• Xx.com/calciumusa
• Facebookfacebook.com/calciumnyc
• LinkedInlinkedin.com/company/calcium-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calcium