Bucknell University
Bucknell University is a private, non-profit liberal arts university founded in 1846 in Lewisburg, PA, serving approximately 3,700 undergraduate students across three colleges (Arts & Sciences, Engineering, and the Freeman College of Management) with a tuition-based annual revenue model.
- Company typePrivate
- Founded1846
- HeadquartersLewisburg, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Bucknell University does
Bucknell University is a private, non-profit liberal arts university founded in 1846 and located in Lewisburg, Pennsylvania, serving approximately 3,700 undergraduate students. The institution operates three colleges — the College of Arts & Sciences, the College of Engineering, and the Freeman College of Management — and supports 27 NCAA Division I varsity athletic teams (the Bison). Bucknell is governed by a Board of Trustees, has no parent company, and is funded through tuition, endowment returns, research grants, and charitable contributions.
The university's product surface spans prospective-student recruitment, academic instruction, and post-graduation career services. CustomViewbook, a personalized digital platform provided through a partnership with Antech Systems, adapts academic and campus content to prospective students based on individual inputs. Supporting services include the Office of Accessibility Resources (with a dedicated OAR Testing Center), the Writing Center, the Teaching & Learning Center, and an Executive Functioning Pilot Program for neurodiverse learners. Recent additions include a Freeman College Management Consulting Minor launching in the 2026-27 academic year and Career Search Accelerator positions providing individualized coaching.
Bucknell generates revenue through tuition and fees billed annually on a subscription basis, with selective pricing disclosed only via the Office of Admissions. Distribution is direct through the Office of Admissions at 1 Dent Drive, supplemented by a multi-channel marketing mix spanning organic social (Facebook, Twitter/X, Instagram, YouTube, TikTok), email/newsletter, paid digital, on-campus visits, and a self-serve CustomViewbook funnel. The institution holds GDPR, WCAG 2.1, and ADA/Section 504 compliance certifications and complies with Title IX and Title VI obligations.
Bucknell University firmographics
Firmographics- Name
- Bucknell University
- Legal name
- Bucknell University
- Website
- https://bucknell.edu
- Company type
- Private
- Founded year
- 1846
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Bucknell University is a private, non-profit liberal arts university founded in 1846 in Lewisburg, PA, serving approximately 3,700 undergraduate students across three colleges (Arts & Sciences, Engineering, and the Freeman College of Management) with a tuition-based annual revenue model.
- Ownership category
- akta.pro rank
Bucknell University industry classification
Industry- Product category
- Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Liberal Arts Colleges (EDAHACAA)
- akta.pro secondary industries
- Residential Liberal Arts Colleges (EDAHACAH), Secular/Nonsectarian Liberal Arts Colleges (EDAHACAG), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
Keywords
Where Bucknell University is headquartered
LocationHeadquarters
- HQ city
- Lewisburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bucknell University business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Tuition and Fees: Revenue generated from undergraduate and graduate tuition, fees, and associated educational services for enrolled students
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Full-time undergraduate and graduate enrollment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bucknell University product offering
Product offeringCore offering
Bucknell University is a private, non-profit liberal arts institution that delivers undergraduate and graduate education across three colleges—Arts & Sciences, Engineering, and the Freeman College of Management—enrolling approximately 3,700 undergraduate students on its Lewisburg, Pennsylvania campus. Its offering is anchored by tuition-funded degree programs, supported by student services such as the Office of Accessibility Resources, the Writing Center, the Teaching & Learning Center, and Career Search Accelerators, and supplemented by a digital CustomViewbook platform for prospective student engagement.
Product overview
Bucknell University is a liberal arts university with three colleges: the College of Arts & Sciences, the College of Engineering, and the Freeman College of Management. The university's product and service portfolio includes CustomViewbook, a personalized digital platform for prospective students; the Office of Accessibility Resources (OAR) providing comprehensive disability support services including the OAR Testing Center; academic support services such as the Writing Center and Teaching & Learning Center; career development programs including the new Career Search Accelerators; and academic programs such as the Management Consulting Minor. These offerings work together to support students from prospective enrollment through graduation and career outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- CustomViewbook A personalized digital experience platform that presents relevant academic programs, campus information, and next steps to prospective students, adapting content based on user inputs and selections including academic interests, career goals, and preferences. Built on Antech Systems technology and integrated with Google Analytics, it is targeted at prospective undergraduate, graduate, and transfer students exploring Bucknell.
- Office of Accessibility Resources (OAR) University office providing support services and accommodations for students with documented disabilities, including academic accommodations, testing center services, housing accommodations, and dining accommodations, in compliance with the Americans with Disabilities Act and Section 504 of the Rehabilitation Act. Targeted at Bucknell students requiring disability accommodations and learning support.
- OAR Testing Center A testing facility within OAR providing quiet space for up to 14 students registered with OAR to take quizzes and tests, with accommodation support including extended time and distraction-reduced environments. Targeted at Bucknell students with documented accommodations.
- Writing Center Academic support service offering individualized assistance to help improve student, faculty, and staff writing through feedback and conversation to clarify ideas. Targeted at Bucknell students, faculty, and staff seeking writing support.
- Career Search Accelerators Personalized career guidance program featuring individualized coaching on interview preparation, salary negotiation, and industry-specific guidance. Staff have backgrounds in Fortune 500 recruiting and student career development. Targeted at Freeman College of Management students and, through the Freeman College, Bucknell students across all three colleges seeking employment outcomes.
- Management Consulting Minor A five-course minor developed based on alumni surveys, teaching problem-solving approaches and culminating with students working as consultants for real community clients. Targeted at Bucknell students across all three colleges seeking management consulting preparation, starting in the 2026-27 academic year.
- Executive Functioning Pilot Program Pilot program offering structured, individualized support for students with neurodiverse learning profiles including ADHD, autism, dyslexia, and learning disabilities through personalized coaching, peer mentorship, and skill-building strategies. Targeted at Bucknell students with neurodiverse learning needs.
Companies that use Bucknell University
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Bucknell University technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Bucknell University partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- adidascoreMulti-year extension of partnership continuing adidas as official sportswear provider for Bucknell's 27 varsity teams since 2006. Includes expanded equipment provisions and entry into adidas' NIL Ambassador Network for student-athletes.
- BSN SPORTScoreExpanded equipment supply relationship to include uniforms, apparel, and gear from adidas for Bucknell Athletics.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Bucknell University competitors and assessment
Company assessmentBroad incumbents
- Lehigh University: Private Pennsylvania research university with strong engineering and business colleges. Competes with Bucknell for Pennsylvania and Northeast applicants seeking engineering plus business within a private university setting, but at larger scale with doctoral programs.
- Villanova University: Private Catholic university in Pennsylvania with business and engineering programs. Competes with Bucknell for Pennsylvania applicants seeking private university education with professional school options, though broader in scope and faith-based.
Direct peers
- Middlebury College: Private residential liberal arts college in Vermont with comparable selectivity, enrollment scale, and undergraduate-focused model. Direct competitor in the selective Northeast liberal arts market.
- Swarthmore College: Elite private liberal arts college near Philadelphia, Pennsylvania with engineering program (also without doctorate). Most direct peer to Bucknell in combining top liberal arts education with undergraduate engineering at a small private institution.
- Colgate University: Private residential liberal arts university in Hamilton, New York with comparable enrollment scale and strong career outcomes focus. Operates in the same competitive tier for selective applicants in the Northeast.
- Lafayette College: Private liberal arts and engineering college in Easton, Pennsylvania with a similar three-school structure (Arts & Sciences, Engineering). Directly comparable to Bucknell in size, geographic market, tuition model, and interdisciplinary liberal arts + engineering positioning.
- Bowdoin College: Highly selective private liberal arts college in Brunswick, Maine with similar enrollment size, residential model, and career outcomes emphasis. Comparable applicant profile and competitive positioning in US News liberal arts rankings.
- Bates College: Private residential liberal arts college in Lewiston, Maine with similar enrollment size and undergraduate focus. Operates in the same competitive tier for US News liberal arts rankings and outcomes-oriented applicants.
- Colby College: Private residential liberal arts college in Waterville, Maine operating in the same competitive tier as Bucknell for national liberal arts rankings and selective applicant pools. Comparable tuition model and outcome-focused positioning.
- Hamilton College: Highly selective private liberal arts college in Clinton, New York with comparable enrollment scale and selective applicant positioning. Direct peer in US News liberal arts rankings and outcomes-focused liberal arts education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Bucknell University social profiles
Digital presenceBucknell University compliance and trust
Trust signalCompliance3 records
Bucknell University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bucknell University leadership team
Management profileNumber of profiles
Profiles16 records
Bucknell University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bucknell University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bucknell University
What does Bucknell University do?
Bucknell University is a private, non-profit liberal arts institution that delivers undergraduate and graduate education across three colleges—Arts & Sciences, Engineering, and the Freeman College of Management—enrolling approximately 3,700 undergraduate students on its Lewisburg, Pennsylvania campus. Its offering is anchored by tuition-funded degree programs, supported by student services such as the Office of Accessibility Resources, the Writing Center, the Teaching & Learning Center, and Career Search Accelerators, and supplemented by a digital CustomViewbook platform for prospective student engagement.
Is Bucknell University a public or private company?
Bucknell University is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Bucknell University founded?
Bucknell University was founded in 1846. It employs 1,001 to 5,000 people.
Where is Bucknell University based?
Bucknell University is headquartered in Lewisburg, United States, in the North America region.
How does Bucknell University make money?
One revenue line is on record: tuition and Fees.
Who are Bucknell University's main competitors?
Broad incumbents on record are Lehigh University and Villanova University. Direct peers are Middlebury College, Swarthmore College, Colgate University, Lafayette College, Bowdoin College, Bates College, Colby College and Hamilton College.
Does Bucknell University have an API?
No public API is recorded for Bucknell University.
What industry is Bucknell University in?
Bucknell University's product category is Higher Education. Its primary akta.pro industry code is EDAHACAA, General Liberal Arts Colleges, with a secondary code of EDAHACAH, Residential Liberal Arts Colleges. Its NAICS code is 6113 and its SIC code is 8200.