Roka Bioscience
Roka Bioscience is a US-based molecular diagnostics company that sells the Atlas System, an automated instrument plus assay kits for detecting foodborne pathogens such as Listeria, Salmonella, and E. coli, to food manufacturers and third-party testing laboratories.
- Company typePublic
- Founded2009
- HeadquartersWarren, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roka Bioscience does
Roka Bioscience is a US-based molecular diagnostics company that develops and commercializes automated pathogen detection assays and instrument systems for the food safety industry. Founded in 2009 as a spin-off of Gen-Probe's (now Hologic) industrial testing assets, the company holds an exclusive license to rRNA-targeting technology and combines three core methods — Target Capture, Transcription-Mediated Amplification, and Hybridization Protection Assay — into a single closed workflow run on its proprietary Atlas System instrument. The assay menu covers the pathogens most relevant to food industry compliance: Listeria species and L. monocytogenes, Salmonella, E. coli O157:H7 and STEC, Campylobacter, and Legionella (the last extending into water testing), and the majority of these assays carry AOAC Research Institute Performance Tested Method certifications.
The company operates a razor-and-blade business model, generating revenue from sales of the Atlas System instrument and from recurring consumables (assay kits in 225–250 test kit sizes, plus calibrators and control materials), with most products sold direct to food manufacturers and third-party testing laboratories via a sales-led motion (toll-free phone, email-based ordering, and 24/7/365 technical support). Roka segments its commercial effort across eight food industry verticals — beef, dairy, pet food, poultry, produce, ready-to-eat foods, spices and ingredients, and environmental testing — addressing pain points such as false positives in difficult matrices (e.g., Salmonella/Citrobacter cross-reactivity in pet food), faster product release, and reduced enrichment times relative to traditional immunoassay and PCR-based methods. The company was previously publicly traded on NASDAQ under ticker ROKA but is now delisted; current headcount is 51–100 employees.
Roka Bioscience firmographics
Firmographics- Name
- Roka Bioscience
- Legal name
- Roka Bioscience, Inc.
- Website
- https://rokabio.com
- Company type
- Public
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Roka Bioscience is a US-based molecular diagnostics company that sells the Atlas System, an automated instrument plus assay kits for detecting foodborne pathogens such as Listeria, Salmonella, and E. coli, to food manufacturers and third-party testing laboratories.
- Ownership category
- akta.pro rank
Roka Bioscience industry classification
Industry- Product category
- Food Safety Testing (Molecular Pathogen Detection)
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Research and Development in Biotechnology (except Nanobiotechnology) (541714)
- SIC
- Services-Testing Laboratories (8734), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Food Testing Laboratories (Microbiological, Chemical, Allergen) (AFALAAAA)
- akta.pro secondary industries
- Environmental Pathogen Monitoring Programs (Listeria, Salmonella, STEC) (AFALAEAA), Environmental Monitoring & Hygiene Verification (Swabs, ATP, Pathogen Monitoring) (AFALAAAE)
Keywords
Where Roka Bioscience is headquartered
LocationHeadquarters
- HQ city
- Warren
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roka Bioscience business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- Atlas System Instrument Sales: Sale of the Atlas System, a fully automated molecular pathogen detection instrument for food safety testing.
- Detection Assay Kits and Consumables: Sale of pathogen detection assay kits including Listeria, Salmonella, E. coli O157:H7, STEC, Campylobacter, and Legionella assays. Kits come in various sizes (225-250 tests per kit) with catalog numbers for ordering.
- Calibrators and Control Materials: Sale of calibrators for assay validation and quality control, such as Atlas Listeria monocytogenes LmG2 Calibrators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Detection assay kits available by catalog |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roka Bioscience product offering
Product offeringCore offering
Roka Bioscience develops and sells the Atlas® System, a fully automated molecular pathogen detection instrument, paired with a portfolio of ribosomal RNA-targeting detection assays for Listeria, Salmonella, E. coli O157:H7, STEC, Campylobacter, and Legionella. The company supplies assay kits (225–250 tests per kit), calibrators, and consumables to food manufacturers and third-party food safety testing laboratories across multiple food verticals.
Product overview
Roka Bioscience offers a platform-plus-modules architecture centered on the Atlas® System, a fully automated molecular pathogen detection instrument. The core platform runs a portfolio of specialized detection assays that target ribosomal RNA (rRNA) for food safety testing. The assay portfolio includes: the Atlas E. coli O157:H7 EG2 Detection Assay, Atlas STEC EG2 Combo Detection Assay, Atlas Listeria LSP Detection Assay, Atlas Listeria Environmental LE Detection Assay, Atlas Listeria monocytogenes LmG2 Detection Assay, Atlas Salmonella SEN Detection Assay, Atlas Campylobacter CAMPY Detection Assay, and Atlas Legionella LGN Detection Assay. The system combines three core molecular technologies—Target Capture (automated sample purification), Transcription-Mediated Amplification (isothermal nucleic acid amplification), and Hybridization Protection Assay (chemiluminescent detection)—to deliver fully automated, single-protocol pathogen testing with reduced enrichment times and superior sensitivity.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlas® System A fully automated molecular pathogen detection instrument dedicated to the food safety industry. The Atlas® System enhances accuracy, speed, and efficiency of food safety testing by detecting Listeria, Salmonella, Escherichia coli, and other food-contamination organisms using Target Capture, TMA, and HPA technology, requiring only one operator and providing walk-away automation.
- Atlas E. coli O157:H7 EG2 Detection Assay A molecular detection assay kit for Escherichia coli O157:H7 in beef and produce samples, the first AOAC-approved assay of its kind (PTM #011401). Detects the E. coli strain most commonly associated with foodborne illness.
- Atlas STEC EG2 Combo Detection Assay A rapid, accurate, and reliable molecular test for STEC (Shiga toxin-producing E. coli) detection from a variety of food samples, targeting both E. coli O157:H7 and non-O157 STECs in a single assay.
- Atlas Listeria LSP Detection Assay A rapid, highly accurate molecular assay designed for food and environmental samples, detecting Listeria genus bacteria that can cause listeriosis (PTM #011201).
- Atlas Listeria Environmental LE Detection Assay A rapid, accurate, and reliable molecular assay specifically designed for the unique challenges of environmental samples, detecting Listeria species in processing plant conditions (PTM #061503).
- Atlas Listeria monocytogenes LmG2 Detection Assay A rapid, accurate, and reliable molecular test for detection of Listeria monocytogenes, the pathogen that causes listeriosis and is widely prevalent in the environment (PTM #111301; 225 tests/kit).
- Atlas Salmonella SEN Detection Assay A rapid and highly accurate molecular assay for detecting Salmonella bacteria in food and environmental samples, targeting the pathogen responsible for more foodborne hospitalizations than any other (PTM #031201).
- Atlas Campylobacter CAMPY Detection Assay A rapid, accurate molecular method for detecting Campylobacter jejuni, C. coli, and C. lari in chicken carcass rinse, turkey carcass sponge, raw ground poultry, raw ground pork, and ready-to-eat meats (PTM #032101).
- Atlas Legionella LGN Detection Assay A rapid, accurate molecular method for detecting Legionella pneumophila and Legionella longbeachae in potable and non-potable water samples with or without enrichment. Validated as equivalent to or better than ISO 11731 (2017) reference method.
- Atlas Listeria monocytogenes LmG2 Calibrators Calibrators for the Atlas Listeria monocytogenes LmG2 Detection Assay, used for assay validation and quality control.
Quantifiable outcome
- Reduced enrichment times compared to traditional methods
- +2 more outcomes
Companies that use Roka Bioscience
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles10 records
Roka Bioscience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roka Bioscience partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
Roka Bioscience competitors and assessment
Company assessmentBroad incumbents
- MilliporeSigma (Merck KGaA Life Science): MilliporeSigma sells microbiology testing products and molecular reagents used in food pathogen detection workflows, serving overlapping food safety customers through its broad life science distribution network.
- Eurofins Scientific: Eurofins operates a global food testing services network (including GeneScan pathogen testing), making it both a potential customer of Roka's technology and a large incumbent offering in-house testing services that compete with end-customers' choice of in-house Roka systems.
- bioMérieux: bioMérieux's Industrial Microbiology division (including BioBall, GENE-UP PCR assays for Salmonella, Listeria, E. coli) provides food pathogen detection solutions, overlapping significantly with Roka's target customer verticals and assay portfolio.
- Thermo Fisher Scientific: Thermo Fisher offers molecular food pathogen testing solutions (including the Oxoid and Remel product lines and the Applied Biosystems QuantStudio platform) across a broad life sciences portfolio, making it a large incumbent competitor in food safety molecular testing.
Emerging players
- QIAGEN: QIAGEN's food safety molecular testing portfolio (e.g., mericon pathogen detection kits) provides PCR-based food pathogen testing with global distribution, representing an adjacent technology approach competing with Roka's isothermal TMA-based platform.
- bioMérieux (GENE-UP) / Roka Genomic Comparator: BioFire (bioMérieux): BioFire's FilmArray molecular panels extend bioMérieux's reach into rapid pathogen testing; while primarily clinical, the platform's molecular technology and workflow principles parallel the automated, walk-away food safety testing approach Roka pursues with Atlas.
Direct peers
- Bio-Rad Laboratories: Bio-Rad's Life Science segment sells molecular detection systems and immunoassays for foodborne pathogen testing (e.g., iQ-Check PCR kits for Salmonella, Listeria, E. coli O157:H7), directly competing with Roka's Atlas assays in the same food manufacturer and third-party lab customer base.
- 3M Food Safety: 3M Food Safety sells molecular detection assays (e.g., 3M Molecular Detection Assay for Salmonella, Listeria, E. coli O157:H7) targeting the same food manufacturer customer base as Roka, with established global distribution and brand recognition.
- Hygiena: Hygiena offers molecular food pathogen testing (e.g., BAX System, SureTrend) plus ATP hygiene monitoring, directly competing with Roka's Atlas assays and serving the same food safety testing labs and food manufacturers.
- Neogen Corporation: Neogen provides molecular food safety testing (e.g., NeoSeek, ANSR pathogen detection systems) plus a broad range of food safety diagnostics, competing directly with Roka in the food manufacturer pathogen testing market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roka Bioscience social profiles
Digital presenceRoka Bioscience compliance and trust
Trust signalCompliance6 records
Roka Bioscience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roka Bioscience leadership team
Management profileNumber of profiles
Profiles3 records
Roka Bioscience funding detail
Funding detailFunding overview
Funding rounds6 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roka Bioscience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roka Bioscience
What does Roka Bioscience do?
Roka Bioscience develops and sells the Atlas® System, a fully automated molecular pathogen detection instrument, paired with a portfolio of ribosomal RNA-targeting detection assays for Listeria, Salmonella, E. coli O157:H7, STEC, Campylobacter, and Legionella. The company supplies assay kits (225–250 tests per kit), calibrators, and consumables to food manufacturers and third-party food safety testing laboratories across multiple food verticals.
Is Roka Bioscience a public or private company?
Roka Bioscience is a public company. It is classified as venture growth investor backed and is currently operating.
When was Roka Bioscience founded?
Roka Bioscience was founded in 2009. It employs 51 to 100 people.
Where is Roka Bioscience based?
Roka Bioscience is headquartered in Warren, United States, in the North America region.
How does Roka Bioscience make money?
Three revenue lines are on record. Atlas System Instrument Sales are the primary driver. The others are detection Assay Kits and Consumables and calibrators and Control Materials.
Who are Roka Bioscience's main competitors?
Broad incumbents on record are MilliporeSigma (Merck KGaA Life Science), Eurofins Scientific, bioMérieux and Thermo Fisher Scientific. Emerging players are QIAGEN and bioMérieux (GENE-UP) / Roka Genomic Comparator: BioFire (bioMérieux). Direct peers are Bio-Rad Laboratories, 3M Food Safety, Hygiena and Neogen Corporation.
Does Roka Bioscience have an API?
No public API is recorded for Roka Bioscience.
What industry is Roka Bioscience in?
Roka Bioscience's product category is Food Safety Testing (Molecular Pathogen Detection). Its primary akta.pro industry code is AFALAAAA, Food Testing Laboratories (Microbiological, Chemical, Allergen), with a secondary code of AFALAEAA, Environmental Pathogen Monitoring Programs (Listeria, Salmonella, STEC). Its NAICS code is 334516 and its SIC code is 8734.