Keybank

What Keybank does

KeyBank is a Cleveland-based bank-based financial services company and the principal banking subsidiary of KeyCorp (NYSE: KEY), one of the largest U.S. regional bank holding companies with approximately $92.9 billion in assets and a 200-year operating history dating to 1825. The company operates across four primary business lines — Consumer/Personal Banking, Small Business, Middle Market and Large Corporate banking, and Wealth Management — serving individuals, small businesses, middle-market companies, and institutional clients across 15 states (Alaska, Colorado, Connecticut, Idaho, Indiana, Maine, Massachusetts, Michigan, New York, Ohio, Oregon, Pennsylvania, Utah, Vermont, Washington) with a physical branch network and 40,000+ ATM locations through the Allpoint network.

The company's core product set spans checking and savings accounts, certificates of deposit, four credit card variants (Key Cashback, Latitude, Secured, Key2More Rewards), mortgages including HELOCs and home improvement loans, auto loans, student loans, and personal credit lines on the consumer side. Small business banking includes Basic, Interest, Rewards, and Analyzed commercial checking variants, SBA loan programs, Key Merchant Services payment processing, Key@Work payroll/benefits administration, Key Equipment Financing, and the Key4Women and Key4Entrepreneurs programs. Institutional and commercial banking is delivered through KeyBanc Capital Markets (M&A advisory, debt and equity capital markets, institutional equities) and its Cain Brothers healthcare-focused investment banking division, complemented by commercial banking, asset-based lending, specialty finance, ESOP financing, KeyNavigator commercial online banking, Embedded Banking APIs, foreign exchange, and KeyBank Institutional Advisors. Supporting technology includes online and mobile banking platforms, the MyKey Virtual Assistant AI chatbot, fraud protection anomaly detection, and integrations with Apple Pay, Samsung Pay, Google Pay, Zelle, Mastercard Click to Pay, and the Allpoint ATM network.

KeyBank's revenue model combines net interest income from lending products, recurring and transactional banking fees, credit card interchange and interest, capital markets and investment banking transaction fees, and wealth management advisory fees — distributed through a multi-channel go-to-market approach spanning self-service digital, in-branch relationship management, dedicated relationship managers for middle-market clients, and industry-specialized investment bankers in KeyBanc Capital Markets. The company is FDIC-insured, holds Equal Housing Lender status (NMLS# 399797), and has been recognized with multiple industry awards including 2026 Coalition Greenwich Best Bank Awards in small business and middle market banking, 2026 Military Friendly Employer Gold, and twelve consecutive years as a Civic 50 honoree.

Name

Keybank

Legal name

KeyBank National Association

Website

https://key.com

Company type

Public

Founded year

1825

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KeyBank is the Cleveland-based banking subsidiary of KeyCorp (NYSE: KEY), operating one of the largest U.S. regional bank franchises with approximately $92.9 billion in assets across consumer, small business, commercial, and institutional banking through branches in 15 states and KeyBanc Capital Markets.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

SME Sector/Specialty Banking (Vertical-focused: Healthcare, Agri, Tech, etc.) (FSABABAI)

akta.pro secondary industries

Healthcare & Pharmaceuticals (FSABACAN), Energy & Utilities (Oil & Gas, Power, Renewables) (FSABACAA), Direct Lending — Specialty Finance (Consumer/SME Lending Platforms) (FSAHAJAF)

Keywords

• Commercial banking
• Retail banking
• Investment banking
• Wealth management
• Consumer lending

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Net Interest Income: Traditional bank revenue from interest earned on loans, mortgages, and credit products minus interest paid on deposits. Core earnings driver for the bank.
2. Banking Fees and Service Charges: Monthly maintenance fees, overdraft fees, ATM fees, wire transfer fees, and other account-related service charges from consumer and business deposit accounts.
3. Credit Card Revenue: Interchange fees from credit card transactions, interest charges on revolving balances, and annual/card fees across the credit card portfolio.
4. Capital Markets and Investment Banking Fees: Fees from KeyBanc Capital Markets division for debt and equity underwriting, M&A advisory, syndicated loans, and bond issuance services to corporate and institutional clients.
5. Wealth Management Revenue: Revenue from investment management, brokerage services, annuities, IRAs, managed accounts, and insurance products offered through Key Investment Services and KeyBank Institutional Advisors.
6. Lending Revenue: Interest and fees from commercial lending, commercial real estate loans, equipment financing, SBA loans, and other credit facilities for business clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

KeyBank is a bank-based financial services company providing consumer banking (checking, savings, credit cards, mortgages, personal loans), small business banking (deposit accounts, business loans, merchant services, SBA loans), commercial and institutional banking (lending, treasury management, capital markets), wealth management (investment, brokerage, insurance), and investment banking services through KeyBanc Capital Markets (M&A advisory, debt and equity underwriting). Products are delivered through branch network, digital and mobile banking platforms, dedicated relationship managers, and a nationwide ATM network.

Product overview

KeyBank is a comprehensive bank-based financial services company offering a multi-channel, platform-plus-modules architecture. The consumer banking platform spans checking accounts (Key Smart Checking, Key Select Checking, Hassle-Free, Key Private Client), savings products (Active Saver, Money Market, HSA, KEY4KIDS), credit cards (Key Cashback, Latitude, Secured, Key2More Rewards), and lending (personal loans, auto loans, HELOCs, student loans, mortgages including conventional, FHA, VA, and specialty products like GoldKey and SilverKey). The digital banking platform provides online and mobile banking with the MyKey Virtual Assistant AI chatbot and fraud protection. Small business banking includes specialized checking, business credit cards, term loans, SBA programs, equipment financing, Key Merchant Services payment processing, and Key@Work payroll services. Institutional banking serves middle market and larger companies through KeyBanc Capital Markets (M&A, debt/equity capital markets), Commercial Banking, Cain Brothers healthcare investment banking, Embedded Banking APIs, treasury management, and industry expertise across healthcare, energy, technology, real estate, and public sector.

Differentiator

Problem solved

Functional benefit

Brands

• KeyBanc Capital Markets: Capital markets and investment banking division of KeyBank providing debt capital markets, institutional equities, and M&A advisory services.
• Cain Brothers
• Key Private Client
• Key Wealth Management
• KeyBank Institutional Advisors
• Key@Work
• Key4Women
• Key4Entrepreneurs
• Key for Doctors
• Key Merchant Services
• KeyNavigator
• Key Investment Services

Products and services

• Key Smart Checking Basic interest-bearing checking account with no monthly maintenance fee and no minimum balance, offering digital features and Early Pay for early direct deposit access. Designed for individual consumers seeking everyday banking.
• Key Select Checking Interest-bearing checking account with relationship benefits, offering $100 annual cash bonus for qualified direct deposits and higher interest rates when bundled with other KeyBank products. For consumers seeking relationship banking benefits.
• KeyBank Hassle-Free Account Checkless checking account designed for customers who prefer not to use checks, with no monthly maintenance fee. For consumers who do not use paper checks.
• Key Private Client Checking Premium checking account with personalized insights from a dedicated team and exclusive benefits for high-net-worth clients. Targeted at high-net-worth individuals and families.
• Key Active Saver Account Basic savings account with $10 minimum opening deposit and $4 monthly fee (waivable), offering automatic savings through EasyUp and overdraft protection linkage. For individual consumers.
• Key Select Money Market Savings Tiered interest-bearing savings account with higher returns for larger balances, offering relationship rates when combined with premium checking accounts. For consumers with higher savings balances.
• Health Savings Account Tax-advantaged savings account for qualified medical expenses with tax-free contributions and withdrawals, featuring investment options through HSA Brokerage Account. For individuals with high-deductible health plans.
• KEY4KIDS Savings Account Interest-bearing savings account for children under 18 with no monthly maintenance fees, designed as an introductory savings product. For minors and their parents.
• Certificate of Deposit Fixed-rate certificates of deposit with promotional relationship rates for checking account holders. 12-month CD promotional rate of 3.50% APY for qualifying balances. For consumers seeking guaranteed returns.
• Key Cashback Credit Card Rewards credit card offering up to 2% unlimited cashback on purchases with 0% introductory APR for 12 months on balance transfers; no annual fee. For individual consumers.
• KeyBank Latitude Credit Card Low-interest credit card with 0% introductory APR for 15 billing cycles on purchases and balance transfers; no annual fee. For consumers seeking low introductory rates.
• Key Secured Credit Card Credit-building card requiring minimum deposit into linked Key Active Saver account, with credit limits from $300-$5,000 and activity reported to credit bureaus. For consumers building or rebuilding credit.
• Key2More Rewards Credit Card Points-based rewards card earning 5 points per $1 on eligible purchases plus monthly bonuses; 0% introductory APR for 6 billing cycles. For consumers seeking high rewards rates.
• KeyBank Personal Loan Unsecured personal loans for debt consolidation, home improvements, and major purchases with fixed rates and flexible terms. For individual consumers.
• Auto Loan Financing options for new and used vehicle purchases with competitive rates and flexible repayment terms. For individual consumers purchasing vehicles.
• KeyBank Preferred Credit Line Revolving line of credit providing flexible access to funds as needed with variable rates. For individual consumers seeking revolving credit access.
• Home Equity Line of Credit (HELOC) Revolving credit line secured by home equity for renovations, debt consolidation, or major expenses with variable rates. For homeowners.
• Home Improvement Loan Fixed-rate loans specifically designed for home renovation and improvement projects. For homeowners financing renovations.
• Mortgage Loans Comprehensive residential mortgage products including conventional, FHA, VA loans, and specialty programs like GoldKey and SilverKey for new home purchases and refinancing. For homebuyers and homeowners.
• Student Loans Comprehensive student loan solutions including new loans, refinancing options, and consultation services with assistance for Public Service Loan Forgiveness and income-driven repayment programs. For students and graduates.
• Key Investment Services Wealth management and investment services including IRAs, annuities, mutual funds, managed accounts, and education savings plans (529). For individual investors and retirees.
• Life Insurance Term and permanent life insurance products to protect families and provide financial security. For individuals and families seeking life insurance coverage.
• Long-Term Care Insurance Insurance coverage for long-term care expenses including nursing home, assisted living, and in-home care services. For individuals planning for long-term care needs.
• KeyBank Basic Business Checking Entry-level business checking account with essential features for small business transaction needs. For small businesses.
• KeyBank Business Interest Checking Business checking account with interest earnings on balances for businesses with higher deposits. For small businesses with higher deposit balances.
• Key Business Rewards Checking Business checking with rewards program offering cash back on eligible business purchases. For small businesses seeking rewards on operating expenses.
• Commercial Transaction Account Analyzed business checking for high-volume businesses with detailed reporting and cash management analysis. For businesses with high transaction volumes.
• KeyBank Business Cash Rewards Card Business credit card offering up to 2% unlimited cashback on business purchases with no annual fee. For small business owners.
• KeyBank Business Rewards Card Points-based business credit card with rewards on common business expenses. For small businesses seeking points-based rewards.
• Business Term Loans Fixed-term financing for business expansion, equipment purchases, and working capital needs. For small businesses seeking growth capital.
• Business Real Estate Borrowing Commercial mortgage financing for purchasing, refinancing, or developing business properties. For businesses seeking commercial real estate financing.
• Small Business Lines of Credit Revolving credit facilities providing flexible access to funds for seasonal cash flow and growth opportunities. For small businesses needing flexible credit access.
• SBA Loan Programs Small Business Administration-backed loans including 7(a) and 504 programs for qualified small businesses. For small businesses seeking government-backed financing.
• Key Equipment Financing Equipment leasing and financing solutions for business equipment, vehicles, and technology purchases. For businesses needing equipment financing.
• Key Merchant Services Payment processing solutions for businesses including POS systems, integrated payment solutions, and industry-specific merchant services for retail, restaurant, healthcare, and professional services. For small and mid-sized businesses.
• Key@Work Employee financial wellness program providing payroll services, health savings accounts, and employee benefits administration. For businesses seeking employee benefits solutions.
• Commercial Banking Comprehensive banking services for middle market companies including checking, savings, derivatives, and relationship management. For middle market companies.
• KeyBanc Capital Markets Corporate and investment banking division providing M&A advisory, debt capital markets, equity capital markets, and institutional equities services. For middle market and large corporate clients.
• Asset-Based Lending Financing solutions secured by collateral such as inventory, receivables, and equipment for businesses with asset-rich balance sheets. For middle market and large corporate clients.
• Specialty Finance Lending Complex financing solutions for specialized industries and unique lending situations beyond traditional commercial lending. For businesses with specialized financing needs.
• Employee Stock Ownership Plans ESOP financing and advisory services for companies transitioning ownership to employees through leveraged buyouts. For companies considering ESOP transitions.
• Embedded Banking API-based banking services enabling third-party platforms to offer integrated financial products including Key Virtual Account Management. For fintech platforms and software companies.
• Foreign Exchange Currency exchange and hedging services for businesses with international operations and FX exposure. For businesses with international operations.
• Cain Brothers Healthcare-focused investment banking division of KeyBanc Capital Markets specializing in M&A advisory, healthcare services, and medical technology transactions. For healthcare companies and investors.
• KeyBank Institutional Advisors Advisory services for institutional clients including investment advice, philanthropic planning, retirement planning, and nonprofit consulting. For institutional clients and nonprofits.

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fifth Third Bank: Cincinnati-based regional bank of similar scale with comparable consumer, commercial, and wealth management offerings. Overlapping Midwest footprint, similar middle-market focus, and direct head-to-head competition in commercial lending and capital markets.
• Regions Financial: Birmingham, Alabama-based regional bank with a similar asset base and full-service consumer, small business, commercial, and wealth management franchise. Comparable in scale, product breadth, and middle-market commercial banking emphasis.
• Huntington Bancshares: Columbus, Ohio-based regional bank holding company of comparable size, operating a similar consumer, small business, middle market, and commercial banking franchise across overlapping Midwest geographies. Direct competitor in KeyBank's home Ohio market and across the broader Midwest.
• Citizens Financial Group: Providence, Rhode Island-based regional commercial bank with similar Northeast/Mid-Atlantic footprint, comparable middle-market and commercial banking emphasis, and parallel institutional banking capabilities including capital markets.
• Zions Bancorporation: Salt Lake City-based regional bank holding company of comparable scale with similar full-service consumer, commercial, and capital markets offerings across a multi-state Western and Southwestern footprint.
• Comerica: Dallas-based regional bank with a comparable commercial-banking-led franchise and middle-market focus. Overlaps in commercial lending and treasury services, though geographically weighted toward Texas/Michigan rather than KeyBank's Midwest/Northeast footprint.
• M&T Bank: Buffalo, New York-based regional bank of comparable size with strong Northeast presence. Operates similar consumer, commercial, and wealth management lines and competes directly in middle-market commercial banking across overlapping states.

Broad incumbents

• Truist Financial: Charlotte-based super-regional bank formed from the BB&T-SunTrust merger. Larger and more geographically diversified, but competes directly in commercial and middle-market banking across KeyBank's footprint.
• U.S. Bancorp: Minneapolis-based super-regional bank with significantly larger scale, broader geographic reach, and deeper capital markets and payments capabilities. Competes across consumer, commercial, and institutional banking.
• PNC Financial Services: Pittsburgh-based super-regional bank with significantly larger scale and broader national footprint. Competes head-to-head across consumer, small business, middle market, and capital markets but at a scale advantage, especially in corporate banking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/KeyBank_Help
• LinkedInlinkedin.com/company/keybank

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments46 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keybank