Hollywood Beauty

What Hollywood Beauty does

Hollywood Beauty is a privately held, Georgia-based (with a Miami presence) manufacturer and marketer of multicultural hair and skin care products, founded in 1988 (per firmographic data; company history records reference 1990) and operating for over 30 years. The company specializes in natural oil blend formulations — including Tea Tree, Jojoba, Rosemary, Almond, Aloe, Argan, Coconut, Olive, Peppermint, Carrot, Castor, and Vitamin E oils — alongside proprietary multi-ingredient blends such as Batana, Biotin, Chebe, and Rice Water, as well as targeted lines like Glo Up! (Turmeric/Vitamin C/Aloe), Gro Up! (Rosemary/Mint/Biotin), and Thick'N Up! (Multi-Vitamins/Sea Moss/Amla). In 2025 it expanded into a four-step scalp-care regimen with the Tea Tree & Rosemary Collection, signaling a move from single-oil SKUs into complete treatment systems.

Its core technology is formulation chemistry rather than software: proprietary blended oils designed for multi-use application across hair, scalp, skin, and nails, formulated without sulfates, parabens, mineral oils, or animal testing. The portfolio spans over 30 oil blend varieties plus complementary products like Cocoa Butter Skin Crème and Hair Retention & Growth Leave-in Conditioner.

Hollywood Beauty generates revenue through one-time product sales via two primary channels: direct-to-consumer e-commerce through hollywoodbeautyproducts.com (with worldwide shipping) and retail/reseller distribution through local beauty supply stores and broader retail partners. Unit pricing ranges from $4.99 (2 oz entry-level) to $22.99 (25 oz salon size). The customer base is composed of individual consumers, primarily natural hair wearers and moisturized-skin seekers, with the brand claiming "#1 selling and largest variety of multi-use oils" per IRI data. The company maintains no disclosed funding rounds, no institutional investors, no parent company, and no M&A activity, operating as an independent, self-funded CPG brand.

Name

Hollywood Beauty

Legal name

Hollywood Beauty

Website

https://hollywoodbeautyproducts.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Hollywood Beauty is a privately held, 30+ year-old manufacturer of multicultural hair and skin care products, selling over 30 natural oil blend SKUs through DTC e-commerce and beauty supply retail to natural hair wearers and moisturized-skin-seeking consumers.

Ownership category

akta.pro rank

Product category

Personal Care (Hair & Skincare Oils)

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM), Shampoo & Scalp Cleansers (CRABABAA)

Keywords

• Natural hair care oils
• Multicultural beauty products
• Natural skincare oils
• Multi-use beauty oils
• Clean beauty formulations

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Direct sales of premium hair, scalp, and skin care products through e-commerce and retail distribution. One-time purchase model with products available in various sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hollywood Beauty manufactures and sells natural, oil-based hair care and skincare products. Its assortment includes more than 30 oil blend varieties — featuring single-source natural oils such as Tea Tree, Jojoba, and Batana, plus multi-use oil blends — formulated without sulfates, parabens, mineral oils, or animal testing. The portfolio is positioned around clean, naturally derived ingredients for consumers seeking sulfate- and paraben-free hair and skincare routines.

Product overview

Hollywood Beauty is a natural hair and skin care products company offering a portfolio of over 30 oil blends and personal care products. The product lineup includes pure essential oils (Tea Tree, Jojoba, Rosemary, Almond, Aloe, Argan, Coconut, Olive, Peppermint, Carrot, Vitamin E), 100% natural oil blends (Batana, Biotin, Chebe, Rice Water), and proprietary blended multi-ingredient formulations (Glo Up! with Turmeric/Vitamin C/Aloe, Gro Up! with Rosemary/Mint/Biotin, Thick'N Up! with Multi-Vitamins/Sea Moss/Amla). The company also offers scalp care treatments including the new Tea Tree & Rosemary Collection featuring a 4-step regimen (Scalp Refresh + Detox Serum, Scalp Soothing Shampoo, Deep Hydration Masque, Nourishing Scalp & Hair Balm), along with Cocoa Butter Skin Crèmes and Hair Retention & Growth Leave-in Conditioner. Products are marketed as multi-use, free from sulfates, parabens, mineral oils, and not tested on animals.

Differentiator

Problem solved

Functional benefit

Brands

• Tea Tree & Rosemary Collection: A complete 4-step scalp care regimen including detox serum, shampoo, masque, and hair balm.
• Level Up Collection
• Dose of Beauty

Products and services

• Hollywood Beauty Tea Tree Oil A single-source natural Tea Tree oil designed for hair and skincare use, positioned for consumers seeking naturally derived, sulfate/paraben/mineral-oil-free personal care products.
• Hollywood Beauty Jojoba Oil A single-source natural Jojoba oil intended for hair and skincare applications, formulated under the company's clean-beauty standards.
• Hollywood Beauty Batana Oil A single-source natural Batana oil marketed for hair and skincare use within the company's broader natural oil portfolio.
• Hollywood Beauty Multi-Use Oil Blends A line of proprietary multi-use oil blends — the brand's flagship offering — sold for combined hair, scalp, and skincare routines. Per IRI data referenced in company materials, this blend range is the #1 selling and largest assortment of multi-use oils in its peer set.

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mielle Organics: Multicultural hair care brand best known for its Rosemary Mint Scalp & Hair Strengthening Oil — directly competitive with Hollywood Beauty's Tea Tree, Rosemary, and scalp-focused oils in the natural textured-hair segment.
• Carol's Daughter: Founded in 1993 for natural hair and skin care with a multicultural consumer focus; now L'Oréal-owned. Overlaps directly with Hollywood Beauty on oil blends, scalp care, and textured-hair regimens.
• Camille Rose: Natural hair care line famous for its Almond Jai Twisting Butter and oil blends targeting textured hair. Direct overlap on multi-use oils and curl/moisture positioning.
• As I Am: Independent natural hair care company focused on textured hair with oils, treatments, and curl care — directly comparable SKU-for-SKU with Hollywood Beauty.
• Pattern Beauty: Founded by Tracee Ellis Ross targeting curly, coily, and tight-textured hair with oils, creams, and stylers — competing for the same multicultural consumer base with celebrity-driven brand-building.
• TGIN (Thank God It's Natural): Multicultural hair care brand offering oils, masks, and leave-ins designed for natural and textured hair — directly overlaps with Hollywood Beauty's moisture and scalp-care range.
• Aunt Jackie's: Long-running multicultural hair care brand sold primarily through beauty supply stores — overlapping go-to-market with Hollywood Beauty and serving the same textured-hair consumer.
• ORS (Organic Root Stimulator): Heritage multicultural hair care brand with oils, treatments, and scalp products sold heavily through beauty supply stores — direct overlap on channel strategy and product category.

Broad incumbents

• SheaMoisture: Established Unilever-owned natural hair and body care brand with broad portfolio across hair oils, butters, and skin care. Larger incumbent serving similar multicultural consumers with significantly deeper distribution.
• Cantu: Mass-market multicultural hair care brand with a broad oils, creams, and styling portfolio. Larger incumbent with deeper retail penetration and similar target audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hollywoodbp2017
• YouTubeyoutube.com/@HollywoodBeautyProducts
• Facebookfacebook.com/HollywoodBeautyProductsInc
• Instagraminstagram.com/hollywoodbeautyproducts_
• TikToktiktok.com/@hollywoodbeauty
• LinkedInlinkedin.com/company/hollywood-beauty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Beauty