What King & Partners does

King & Partners is a privately held, founder-owned full-service branding and marketing agency established in 2010 by Tony and Inii King, headquartered in New York City with additional offices in Miami and Paris. The firm delivers integrated services spanning strategy and brand positioning, branding and identity, campaign strategy and execution, digital marketing (paid media, SEO, programmatic, email, CRM), website design and development, UX/UI, collateral and packaging design, and content production (film and photography). It serves a roster of enterprise clients concentrated in three verticals: luxury hospitality (Auberge Resorts Collection, Four Seasons, Fairmont Hotels & Resorts, The Boca Raton, Nemacolin, Soho Grand, Hotel Del Coronado, Edition Hotels, Faena), luxury lifestyle (Skims, Blue Bottle Coffee, Todd Snyder, Clean Origin), and luxury real estate (One High Line, Naples Beach Club, The Knox, Olara, Shell Bay), with selected work in financial services (JP Morgan Chase) and travel (Abercrombie & Kent).

The firm's production stack combines conventional digital infrastructure—WordPress/Bedrock CMS implementations, Salesforce, Nexudus, SelfBook, and bespoke publishing pipelines—with creative differentiators such as custom typefaces (e.g., Boca Slang with Nikolas Type), modular content systems (Surface Magazine), and swipe-based mobile-first experiences (Domino Park). Leadership is deeply cross-functional: Stephen Kalish (President/CFO, ex-Goldman Sachs) oversees financial operations; Erika Yavor (COO) runs accounts; Justin Grubbs (CTO) leads technology; Joe Granato (Executive Creative Director) anchors NYC creative output, while Minh Anh Vo Schuft, Ruth Costello (ex-Soho House, Life House, Eleven Madison Park), and Margot Laborde serve as creative directors across hospitality, lifestyle, and packaging.

King & Partners operates a project-based, quote-priced professional services model, with a mix of one-time brand transformations and multi-year Agency of Record retainers. New business is won through competitive pitches (e.g., selection by Auberge after a process involving 30+ agencies) and long-standing client relationships, with the firm functioning as AOR on portfolios spanning Auberge's 25+ resort websites, Nemacolin (since 2020), The Boca Raton, and Olara. The agency has not raised institutional capital, remains founder-controlled, and reports no public revenue figures.

Name

King & Partners

Legal name

King & Partners

Website

https://kingandpartners.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

King & Partners is a privately held, founder-owned full-service branding and marketing agency founded in 2010, headquartered in New York with offices in Miami and Paris, serving enterprise clients in luxury hospitality, lifestyle, and real estate. It provides strategy, brand identity, campaigns, digital marketing, and content production on a project and Agency of Record basis.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services (Project-Based): Full-service agency providing strategy, branding, campaigns, marketing, and digital services to luxury hospitality, lifestyle, and real estate brands. Engagements include brand refresh projects, campaign production, website design and development, and ongoing agency of record relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

King & Partners is a full-service agency that provides strategy, brand identity, campaigns, marketing, website design and development, UX/UI design, collateral and packaging design, and content creation (film and photography) for enterprise clients. The agency delivers these services as project-based engagements and ongoing agency-of-record relationships, with specialization in luxury hospitality, lifestyle, and real estate brands. Services span brand launches, brand refreshes, campaign production, digital experiences, and end-to-end collateral suites.

Product overview

King & Partners is a full-service strategy, brand identity, and marketing agency founded in 2010. The agency operates as a unified service offering centered on building brands through strategic clarity, creative excellence, and cultural relevance. Their core portfolio consists of Strategy & Brand Positioning, Branding & Brand Identity, Campaign Strategy & Execution, and Marketing Services (including digital, paid media, SEO, email marketing, and CRM). Supporting these core offerings are Website Design & Development, UX & UI Design, Collateral & Packaging Design, and Content Creation (film and photography production). The agency specializes in three key verticals: Hospitality (hotels, resorts, restaurants), Lifestyle (fashion, wellness, consumer brands), and Real Estate (developers, properties, residential). Their work spans brand launches, brand refreshes, campaign creation, digital experiences, and comprehensive collateral suites.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Brand Positioning Strategic catalyst service for transformative brand positioning grounded in understanding of high-net-worth audiences, driving creative thinking and defining how brands connect to audiences at the highest level.
• Branding & Brand Identity Brand identity design service crafting brand worlds from logo to voice for high-expectation audiences, bringing clarity and distinction, strengthening cultural relevance, and establishing lasting market presence.
• Campaign Strategy & Execution Campaign design and copywriting service across paid social, display, OOH, print, and email, including dynamic creative concepts and experiential activations.
• Marketing Services Digital marketing service including paid media plans, SEO, programmatic display, social strategy, email marketing, and CRM.
• Website Design & Development Digital experience design and development service including website design, front-end development, CMS implementation, and publishing systems for digital and print.
• UX & UI Design User experience and interface design service including content strategy, modular CMS approaches, and responsive design.
• Collateral & Packaging Design Design service for physical collateral materials and packaging that communicates brand values with precision and meaning.
• Content Creation Film and photography creative direction and production service, including art direction and production oversight for brand content.

Quantifiable outcome

• Forbes Travel Guide awarded The Boca Raton Quadruple Five Stars - only resort in the Americas to achieve this recognition
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Major Food GroupcoreStrategic or Co-development PartnerRestaurant group collaborator for The Boca Raton F&B concepts including Japanese Bocce Club, Principessa Ristorante, and The Flamingo Grill. King & Partners worked in close collaboration with Major Food Group and interior design agency Rockwell Group to build brand stories and unforgettable dining spaces.
• Rockwell GroupminorStrategic or Co-development PartnerInterior design agency collaborated with for The Boca Raton restaurant concepts
• Venture VisualsminorOthersProduction partner for Turtle Bay brand campaign including film and photography production
• Group ThrpyminorOthersProduction partner for The Cove campaign at Atlantis Resorts
• Bear & TerryminorOthersProduction company for Grand Wailea Heaven, Earth, Sea campaign
• Southworth DevelopmentminorStrategic or Co-development PartnerDeveloper partner for The Cays private villa collection at The Abaco Club in the Bahamas, working with world-renowned designers VITA and AvroKO
• Beemok Hospitality CollectioncoreStrategic or Co-development PartnerCharleston-based hospitality group behind The Cooper hotel. King & Partners defined brand positioning, crafted identity and campaign, and continues to lead all marketing and paid media efforts

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pentagram: Pentagram is a partner-led design and branding agency that competes directly with King & Partners for luxury, hospitality, and lifestyle branding engagements, with a similar boutique, partner-driven model.
• Landor & Fitch: Landor & Fitch is one of the world's largest brand consulting and design firms, with deep luxury and hospitality practice areas that directly compete with King & Partners for enterprise brand transformation and AOR engagements.
• Mucca: Mucca is a New York-based boutique branding and design agency that serves similar luxury and lifestyle clients, competing with King & Partners for mid-sized brand identity and packaging engagements.
• R/GA: R/GA is a global creative and digital agency with a strong luxury and lifestyle practice, competing with King & Partners for integrated brand, digital, and campaign engagements in hospitality and premium consumer verticals.
• Mother Design: Mother Design is the design and branding arm of Mother, a creatively led agency that competes with King & Partners for premium and luxury branding and campaign work.
• Interbrand: Interbrand is a global brand consultancy with strong hospitality and luxury practice areas, directly competing for enterprise brand strategy, naming, and identity engagements similar to those King & Partners delivers.
• Saffron Brand Consultants: Saffron is a global brand consultancy that competes directly with King & Partners in luxury hospitality and travel, offering strategy, identity, and naming services.
• Lippincott: Lippincott is a brand strategy and design consultancy with deep experience in hospitality, financial services, and luxury — directly comparable to King & Partners' strategy and brand identity offering.

Emerging players

• Elephant (Elephant Brand Studios): Elephant is a strategy-led creative studio operating in luxury hospitality, real estate, and lifestyle — a smaller but comparable boutique that overlaps with King & Partners' core verticals.

Broad incumbents

• Wieden+Kennedy: Wieden+Kennedy is an independent global creative agency with luxury and travel clients, competing with King & Partners at the campaign and brand strategy layer at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/king-and-partners
• Instagraminstagram.com/kingandpartners
• Xx.com/kingandpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King & Partners