Plant Meat Makers
Plant Meat Makers (Rival Foods) is a Dutch B2B producer of plant-based chicken and beef alternatives, using patented Shear Cell Technology to deliver fibrous, clean-label meat substitutes to foodservice operators, food manufacturers, and retailers across the Netherlands.
- Company typePrivate
- Founded2019
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plant Meat Makers does
Plant Meat Makers operates in the Dutch plant-based meat alternatives market under the Rival Foods brand, with operational offices in Amersfoort and a production facility in Geldrop, The Netherlands. The company was founded in 2019 and employs 11-50 staff. Its core differentiator is a patented Shear Cell Technology, a proprietary production process that restructures plant-based ingredients into fiber-rich, layered textures that mimic the complexity of muscle tissue. Products are formulated using fewer than 7 clean-label ingredients and are designed for versatile preparation across grilling, frying, and roasting methods.
The commercial portfolio comprises two launched product lines (Chicken Alternatives and Beef Alternatives) plus an "Under Development" pipeline intended to expand the offering beyond these two categories. The company sells exclusively through a B2B enterprise sales motion, targeting foodservice operators as the primary customer segment, with secondary reach into food manufacturers and retail chains. Business inquiries and sample requests are handled through a dedicated sales contact and request form on the company website.
The company is privately held and appears to be independently operated. Its only disclosed capital infusion is a $93,657 seed round from StartLife dated 2019-12-01, with no subsequent funding rounds, acquisitions, partnerships, leadership changes, or customer logo disclosures found in the source data. The combination of a small initial capital base, modest headcount, and absence of disclosed revenue or customer relationships indicates an early-stage commercial profile.
Plant Meat Makers firmographics
Firmographics- Name
- Plant Meat Makers
- Legal name
- Rival Foods
- Website
- https://plantmeatmakers.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plant Meat Makers (Rival Foods) is a Dutch B2B producer of plant-based chicken and beef alternatives, using patented Shear Cell Technology to deliver fibrous, clean-label meat substitutes to foodservice operators, food manufacturers, and retailers across the Netherlands.
- Ownership category
- akta.pro rank
Plant Meat Makers industry classification
Industry- Product category
- Plant-based meat alternatives
- NAICS
- Other Food Manufacturing (3119), Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Plant-Based Meat Manufacturers (End-to-End Brands) (AFANAKAA)
- akta.pro secondary industries
- Texturization & Structuring Technologies (Extrusion, Shear-Cell, Spinning, 3D Printing) (AFANAKAI), Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM), Plant-Based Meat & Seafood Analogues Manufacturing (AFAKAGAA)
Keywords
Where Plant Meat Makers is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Plant Meat Makers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Plant-Based Meat Product Sales: Sale of plant-based chicken and beef alternatives to business customers including foodservice operators, manufacturers, and retailers. Products are sold as ingredients for commercial food preparation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Plant Meat Makers product offering
Product offeringCore offering
Plant Meat Makers (operating brand Rival Foods) develops and manufactures plant-based chicken and beef alternatives produced via its patented Shear Cell Technology, which restructures plant proteins into fiber-rich, layered textures. Products are sold B2B to foodservice operators, food manufacturers, and retailers for grilling, frying, and roasting applications, using fewer than seven clean-label ingredients per product.
Product overview
Rival Foods offers plant-based meat alternatives as a portfolio of distinct product lines. The core offerings include Chicken Alternatives and Beef Alternatives, both produced using the company's proprietary Shear Cell Technology that creates fibrous, texture-rich plant proteins. Under Development products represent future innovations in the pipeline. All products are designed for easy preparation across grilling, frying, and roasting methods, with a focus on clean-label ingredients (less than 7 ingredients per product) and authentic meat-like texture, bite, and juiciness.
Differentiator
Problem solved
Functional benefit
Products and services
- Chicken Alternatives
- Beef Alternatives
Companies that use Plant Meat Makers
Customer profileSegments2 records
Ideal customer profiles2 records
Plant Meat Makers technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Plant Meat Makers partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Plant Meat Makers competitors and assessment
Company assessmentDirect peers
- Beyond Meat: US-based plant-based meat manufacturer offering chicken, beef, and pork analogues direct to foodservice and retail. Directly comparable end-to-end branded plant-based meat producer competing for the same B2B customers as Rival Foods.
- Impossible Foods: Developer of plant-based beef, chicken, and pork analogues with patented heme-based technology, selling to foodservice operators and retailers globally. Comparable end-to-end branded plant-based meat company with proprietary IP and B2B/B2C dual model.
- THIS: UK-based plant-based meat manufacturer producing chicken, bacon, and beef analogues for retail and foodservice. Comparable direct peer operating at similar scale with focus on authentic texture in the European market.
- Moving Mountains: UK-based plant-based meat company offering burgers, meatballs, and sliced analogues to UK foodservice and retail. Similar early-stage direct competitor focusing on authentic meat-like texture for European B2B customers.
Broad incumbents
- Nestlé (Garden Gourmet / LikeMeat): Nestlé-owned plant-based meat brands offering chicken, beef, and sausage analogues across European retail and foodservice channels. Comparable direct competitor to Rival Foods but with vastly larger distribution, R&D, and marketing budget.
- Maple Leaf Foods (Lightlife): Plant-based protein brand under Maple Leaf Foods offering burgers, sausages, and chicken alternatives across North American retail and foodservice. Comparable manufacturer of plant-based meats with a wider portfolio and corporate backing.
- Conagra Brands (Gardein): Plant-based meat brand under Conagra producing chicken, beef, and fish analogues. Comparable end-product offering but owned by a large CPG conglomerate with established retail and foodservice distribution.
- Quorn Foods: UK-headquartered mycoprotein-based meat analogue brand offering chicken, beef, and mince alternatives across European retail and foodservice. Adjacent comparable — produces meat analogues using a proprietary fermentation/texturization process, serving similar B2B and B2C channels.
Emerging players
- Alpha Foods: US-based plant-based meat producer offering chicken tenders, patties, and other analogues for foodservice and retail. Comparable emerging competitor at similar growth stage, though primarily North American distribution.
- Meatable: Dutch cultivated meat company developing cell-based pork and beef analogues using proprietary single-cell technology. Comparable emerging alternative-protein company headquartered in the Netherlands pursuing the same end-markets via a different (cultivated, not plant-based) technology path.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Plant Meat Makers social profiles
Digital presencePlant Meat Makers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plant Meat Makers leadership team
Management profileNumber of profiles
Plant Meat Makers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plant Meat Makers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plant Meat Makers
What does Plant Meat Makers do?
Plant Meat Makers (operating brand Rival Foods) develops and manufactures plant-based chicken and beef alternatives produced via its patented Shear Cell Technology, which restructures plant proteins into fiber-rich, layered textures. Products are sold B2B to foodservice operators, food manufacturers, and retailers for grilling, frying, and roasting applications, using fewer than seven clean-label ingredients per product.
Is Plant Meat Makers a public or private company?
Plant Meat Makers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plant Meat Makers founded?
Plant Meat Makers was founded in 2019. It employs 11 to 50 people.
Where is Plant Meat Makers based?
Plant Meat Makers is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Plant Meat Makers make money?
One revenue line is on record: B2B Plant-Based Meat Product Sales.
Who are Plant Meat Makers's main competitors?
Direct peers on record are Beyond Meat, Impossible Foods, THIS and Moving Mountains. Broad incumbents are Nestlé (Garden Gourmet / LikeMeat), Maple Leaf Foods (Lightlife), Conagra Brands (Gardein) and Quorn Foods. Emerging players are Alpha Foods and Meatable.
Does Plant Meat Makers have an API?
No public API is recorded for Plant Meat Makers.
What industry is Plant Meat Makers in?
Plant Meat Makers's product category is Plant-based meat alternatives. Its primary akta.pro industry code is AFANAKAA, Plant-Based Meat Manufacturers (End-to-End Brands), with a secondary code of AFANAKAI, Texturization & Structuring Technologies (Extrusion, Shear-Cell, Spinning, 3D Printing). Its NAICS code is 3119 and its SIC code is 2000.