Sports Facilities Advisory

What Sports Facilities Advisory does

The Sports Facilities Companies (SFC), also operating as Sports Facilities Advisory, is a privately held sports facility planning, development, and management firm headquartered in Clearwater, Florida. Founded in 2013, SFC delivers an integrated three-phase service model — Advisory (market feasibility, financial feasibility, economic impact analysis, master planning), Development (owner's representation, design consulting, procurement), and Management (turnkey facility operations covering event booking, staffing, programming, marketing, and financial reporting) — to municipal governments, real estate developers, CVBs, and colleges and universities across 30+ U.S. states. The company manages 100+ sports, recreation, and event venues through the SF Network, the largest collection of sports and recreation venues in the nation, with a 4,000+ team member workforce operating facilities that collectively generate nearly $1B in annual economic impact and 30 million+ annual visits.

SFC's underlying technology stack consists of operational management systems for venue booking, staffing, marketing, and financial reporting, layered with proprietary financial models and real-time reporting tools that produce economic impact and feasibility studies for clients. The SF Network functions as a portfolio-level platform enabling shared event relationships, operational benchmarks, vendor savings, and national marketing reach across managed venues. SFC's revenue model blends long-duration managed services engagements (typically 5-10 years with 12-24 month startup phases) with project-based professional services for advisory and development work. Pricing is quote-based and not publicly disclosed. Recent acquisitions of RCI Sports Management (February 2026), Spirit Golf Management (March 2026), and Power Wellness (May 2026) have extended the company's footprint into golf and wellness verticals, while sub-brands including AwayTeam, Maximum, Hype Nation, Community Playmaker, and PowerWellness broaden the service ecosystem beyond traditional facility management.

Name

Sports Facilities Advisory

Legal name

The Sports Facilities Companies

Website

https://sportsfacilities.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sports Facilities Advisory (The Sports Facilities Companies) provides integrated advisory, development, and management services for sports, recreation, and event venues, serving municipal governments, real estate developers, CVBs, and colleges across 30+ U.S. states with 100+ facilities under management.

Ownership category

akta.pro rank

Product category

Sports Facility Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (71121), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Venue Operations, Management & Facility Services (MPAKAEAN)

akta.pro secondary industries

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL), Sports Venue Operations for Live Games (Stadiums/Arenas) (MPAGAMAG)

Keywords

• Sports facility management
• Facility advisory services
• Owner's representation
• Recreation master planning
• Venue management

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Facility Management Services: SFC charges management fees to operate sports, recreation, and events venues on behalf of municipal clients and private developers. Engagements typically run 5-10 years on average, with 12-24 months start-up phase. Revenue is generated through operational management of facilities including event booking, staffing, programming, marketing, and financial reporting.
2. Advisory Services: Data-driven advisory services including market feasibility reports, financial feasibility studies, pro forma forecasting, economic impact reports, and recreation master planning. One-time consulting engagements.
3. Development / Owner's Representation: Owner representation, design consulting, procurement (FF&E/OS&E), and venue planning services for clients building new sports and recreation facilities.
4. Facility Optimization & Performance Reviews: Performance reviews and optimization studies for existing facilities to identify operational improvements and revenue growth opportunities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Sports Facilities Advisory (The Sports Facilities Companies, SFC) provides results-driven advisory, development, and management solutions for sports, fitness, recreation, and event venues nationwide. The firm operates on a three-phase methodology — Advisory (market feasibility, financial feasibility, economic impact studies, recreation master planning), Development (owner's representation, design consulting, procurement), and Management (turnkey facility operations including event booking, staffing, marketing, and financial reporting) — delivered on multi-year contracts to municipalities, real estate developers, CVBs, and colleges/universities.

Product overview

The Sports Facilities Companies (SFC) is a comprehensive sports facility planning, development, and management company offering a unified suite of services organized into three core phases: Advisory (market feasibility, financial feasibility, economic impact reports, master planning), Development (owner's representation, design consulting, procurement), and Management (facility operations, optimization). The company operates the SF Network, the nation's largest collection of sports and recreation venues with 100+ facilities under management. SFC's portfolio includes branded sub-products such as Community Playmaker, AwayTeam, Maximum, Hype Nation, Spirit Golf (acquired March 2026), and PowerWellness. The managed facility portfolio spans diverse venue types including multi-sport complexes, aquatic centers, ice rinks, golf courses, family entertainment centers, event centers, and specialty sports facilities across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Spirit Golf: Golf facility management division established through the acquisition of Spirit Golf Management, operating golf courses across NJ, NY, and PA
• AwayTeam
• Maximum
• Hype Nation
• PowerWellness
• Community Playmaker
• SFNETWORK

Products and services

• Advisory Services Data-driven advisory services providing market feasibility reports, financial feasibility studies, financial forecasting (pro forma), economic impact reports, and recreation master planning for municipalities, developers, and institutions planning new sports and recreation facilities.
• Development Services Expert development oversight including owner's representation, owner's advisory services, venue planning and facility design consulting, and procurement of FF&E/OS&E to deliver high-quality venues on time and on budget for clients building new sports and recreation facilities.
• Facility Operations & Management Turnkey professional facility operations management implementing proven systems to drive revenue and optimize performance. Covers day-to-day activities including event booking, business development, strategic marketing, financial reporting, programming, and team development for sports, recreation, entertainment, and event venues nationwide. Engagements typically run 5-10 years with a 12-24 month start-up phase.
• Existing Facility Optimization Sports facility optimization and performance reviews providing comprehensive evaluation and data-driven assessment to transform underperforming venues. Identifies operational challenges and builds plans to streamline operations while capitalizing on marketing and business development opportunities.
• SF Network The nation's largest collection of sports and recreation venues, providing shared event relationships, operational benchmarks, vendor savings, and national marketing reach for managed facilities under management contracts.

Quantifiable outcome

• Nearly $1B in annual economic impact generated by SFC-managed facilities
• +11 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Spirit Golf ManagementcoreStrategic or Co-development Partner · 26 March 2026Spirit Golf Management was acquired by Sports Facilities Companies and established as a new Golf Division within SFC. Spirit Golf operates 10 golf facilities across New Jersey, New York, and Pennsylvania. Founder Mike Attara leads the new division as Senior Vice President, and the brand continues to operate under its existing name.
• RCI Sports ManagementcoreStrategic or Co-development Partner · 12 February 2026SFC acquired RCI Sports Management, a Texas-based sports facility management firm, expanding SFC's national presence with properties in Kansas and Texas such as The Refinery Fieldhouse and Amarillo Netplex. The acquisition aims to enhance community sports tourism and economic development capabilities.
• Price BrotherscoreStrategic or Co-development PartnerPrice Brothers is the developer of the Bluhawk district in Overland Park, KS, where SFC manages the AdventHealth Sports Park at Bluhawk — a 420,000 sq ft multi-sport complex. SFC serves as the operating partner for this mixed-use development.
• Visit Panama City Beach CVBcoreStrategic or Co-development PartnerSFC provides comprehensive services for Publix Sports Park in Panama City Beach, including economic impact analysis, financial forecasting, owner's representation, and full-time management services. The CVB commissioned the facility as part of a sports tourism strategy.
• AdventHealthcoreStrategic or Co-development PartnerAdventHealth is the naming partner for AdventHealth Sports Park at Bluhawk in Overland Park, KS. SFC manages the facility, which serves as a premier destination for amateur and youth sports within the larger Bluhawk mixed-use district.
• City of Hoover, ALcoreStrategic or Co-development PartnerSFC provides full management services for the Hoover Met Complex on behalf of the City of Hoover, AL. The venue includes the Finley Center, Hoover Met Stadium, and an RV park, generating over $101M in economic impact in 2025.
• Marriott / Residence Inn Tampa Wesley ChapelminorOthersThe adjacent Residence Inn Tampa Wesley Chapel hotel offers over 120 rooms to accommodate out-of-town athletes at Wiregrass Ranch Sports Campus. The hotel is co-located with the venue to support sports tourism visitors.
• Janesville Area Convention & Visitors BureaucoreStrategic or Co-development PartnerSFC partners with the Janesville Area CVB for the management of venues in Janesville, WI (Woodman's Sports & Convention Center), providing professional management expertise for ice and events facilities.
• SEC (Southeastern Conference)coreStrategic or Co-development PartnerThe SEC Baseball Tournament is hosted at Hoover Met Stadium, a venue managed by SFC. SFC also hosts Perfect Game Elite Baseball events, demonstrating SFC's capability to attract major collegiate sports events.
• Woodman's Sports & Convention CentercoreStrategic or Co-development PartnerWoodman's Sports & Convention Center in Janesville, WI is managed by SFC. The 140,000 sq ft facility features a main ice sheet and seasonal ice capability, serving as a regional ice and events hub.
• City of Ontario, CAcoreStrategic or Co-development PartnerSFC is partnered with the City of Ontario, CA on the Ontario Sports Empire project — a large-scale youth sports facility development requiring coordination across multiple partners including the city and other developers.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Legends Hospitality: Legends provides hospitality, planning, sales, and venue management services for sports and entertainment facilities, including feasibility and owner's representation. Directly comparable to SFC's advisory + management offering but with a stronger tilt toward premium hospitality and premium-seat sales at professional venues.
• ASM Global: ASM Global is the largest venue management company in the world, operating hundreds of arenas, stadiums, convention centers, and theaters. Comparable to SFC on facility operations but focused primarily on large-event arenas and convention centers rather than municipal/community sports complexes.
• AEG Facilities: AEG (Anschutz Entertainment Group) operates a global portfolio of venues including arenas, stadiums, and theaters, with management, content programming, and real estate development capabilities. Comparable to SFC at the venue-management layer, though operating at a much larger scale and with a focus on marquee professional venues.
• Delaware North Sportservice: Delaware North provides hospitality, food service, and venue operations at sports and entertainment facilities across North America. Comparable to SFC in venue operations and at the intersection of municipal/developer facility partnerships, with broader hospitality service lines.
• Centerplate / Sodexo Live!: Sodexo Live! (formerly Centerplate) operates food, beverage, and venue hospitality services at sports and entertainment venues. Overlaps with SFC's venue-operations scope at the on-site execution layer, though narrower in service breadth.
• Oak View Group: Oak View Group is a venue development and advisory firm developing and operating arenas and entertainment districts globally. Closest competitor to SFC's owner's-representation and venue-development work for new-build facilities, focused on larger arenas.

Direct peers

• CAA ICON: CAA ICON is a sports facility advisory and project management firm providing feasibility studies, owner's representation, and development oversight for venues. Closely comparable to SFC's Advisory + Development service lines and competes for the same municipal and university advisory engagements.
• Brailsford & Dunlavey: Brailsford & Dunlavey is a planning and program management firm specializing in sports, recreation, and education facility feasibility, funding, and owner's representation. Competes with SFC Advisory on feasibility and development work for municipalities and universities.
• GeoSurya / Hunden Partners: Hunden Partners is a real estate and hospitality consulting firm providing market feasibility, financial feasibility, and economic impact studies for sports venues, hotels, and mixed-use developments. Direct competitor to SFC Advisory's feasibility-study and economic-impact-report work.

Others

• GreenSports Alliance / Sports ETA: Sports ETA (formerly National Association of Sports Commissions) is an industry association that connects CVBs, sports commissions, and facility operators. Comparable as an ecosystem stakeholder but not a direct competitor; useful for understanding SFC's buyer landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyD3F8wnt1lXt1ZNH-f5zDQ/videos
• Facebookfacebook.com/SportsFacilitiesCompanies
• LinkedInlinkedin.com/company/the-sports-facilities-companies
• Instagraminstagram.com/sf_companies/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Facilities Advisory