Mile Marker
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Mile Marker firmographics
Firmographics- Name
- Mile Marker
- Legal name
- Mile Marker LLC
- Website
- https://milemarkeragency.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Mile Marker is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mile Marker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Media Planning and Buying Services: Full-service omnichannel media agency providing media planning, buying, and optimization across TV/OTT/CTV, paid search, audio, print, OOH, social, direct mail, retail media, affiliates, email/SMS, and influencers. Revenue generated through managed media budgets and agency service fees.
- Analytics and Measurement Services: Advanced analytics including MMM (Marketing Mix Modeling), incrementality testing, attribution, sales forecasting, and data warehousing. Integrated into the Relay platform for real-time optimization.
- Performance Creative Services: Following LIFT acquisition, integrated creative and content capabilities including data-driven creative strategies, performance creative, organic and paid social content, CRM strategy, conversion UX/UI, digital design, and production.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Mile Marker product offering
Product offeringCore offering
Mile Marker is an independent omnichannel media agency that plans, buys, and optimizes media across TV/OTT/CTV, paid search, audio, print, OOH, online video, social, direct mail, insert media, retail media, affiliates, email/SMS, and influencer channels. Its Waypoint forensic planning framework and Relay proprietary data and analytics platform unify media, creative, and measurement into a single adaptive system, with AI-enhanced forecasting, MMM, incrementality, and attribution. Following the 2026 acquisition of LIFT, the agency also delivers performance creative, content production, and direct mail execution.
Product overview
Mile Marker is a modern omnichannel media agency that operates as a unified platform connecting proprietary technology with media, creative, and analytics services. The core offering consists of Waypoint (forensic planning framework) and Relay (proprietary measurement and analytics platform) powering full-funnel media, creative, and analytics services. Following the acquisition of LIFT, the agency added performance creative and content capabilities including data-driven creative strategies and direct mail services, operating under the Content & Production Center of Excellence. The platform approach combines human-led strategy with AI-powered optimization, supporting omnichannel campaigns across TV/OTT/CTV, Paid Search, Audio, Print, OOH, Social, Direct Mail, Retail Media, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Services
- Creative Services Performance creative production, organic and paid social content, CRM strategy and content, conversion UX/UI, digital design, print, and production services. Designed for brands seeking data-driven creative tied to media performance outcomes.
- Analytics Services Marketing mix modeling (MMM), incrementality testing, attribution, sales forecasting, audience development and activation, and data warehousing and utilization services, powered by the Relay platform. Designed for brands seeking rigorous measurement and AI-enhanced forecasting.
- Waypoint Framework A three-step forensic media planning, creative, and investment framework consisting of a Forensic Business Audit, Strategic Campaign Planning, and Predictive Analytics. Powers the initial planning phase of client engagements and underpins the agency's process.
- Relay Platform Proprietary measurement and analytics platform that operates as an open-powered tech stack connecting planning, messaging, activation, and analytics into a single adaptive marketing system. Provides AI-enhanced forecasting, real-time optimization, and integrates best-in-class third-party tools.
Quantifiable outcome
- 33% improvement in ROAS
- +5 more outcomes
Companies that use Mile Marker
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Mile Marker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature3 records
Mile Marker partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LIFTcoreAcquisition of LIFT, a performance content and creative agency specializing in flexible content systems across digital and traditional channels. LIFT's CEO Tim Carr became Chief Creative Officer leading Mile Marker's Content & Production Center of Excellence. The acquisition integrates LIFT's creative capabilities with Mile Marker's Waypoint and Relay platforms, eliminating inefficiencies from fragmented agency relationships.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
Mile Marker competitors and assessment
Company assessmentBroad incumbents
- Stagwell (Stagwell Marketing Group): Publicly traded marketing/communications holding company that acquires and operates indie media agencies and shops. Relevant as both an acquirer of indie competitors (compressing Mile Marker's structural mid-market positioning) and a holding-company alternative model.
- Zenith (Publicis): Global media agency network within Publicis Groupe, focused on data, technology, and performance media. Comparable on omnichannel and analytics-led positioning; relevant as a frequent head-to-head enterprise competitor and acquisition target reference.
- GroupM (WPP): World's largest media investment group within WPP, housing Mindshare, Wavemaker, EssenceMediacom and others. Comparable on omnichannel media planning/buying, but at vastly larger scale and with proprietary data, identity, and tech stack assets that dwarf an independent like Mile Marker.
- Omnicom Media Group (OMG): Holding-company home to PHD, OMD, Hearts & Science and other global media networks. Sets the structural benchmark Mile Marker competes against in enterprise reviews and offers bundled creative/media/data propositions at unmatched scale.
- Dentsu Media: Media operations of Dentsu Group spanning Dentsu Media U.S. and Carat. Direct competing bidder for enterprise growth-brand clients; VP-level lineage (Neil Smith) at Mile Marker previously led teams here, indicating ongoing talent and pitch competition.
Direct peers
- Goodway Group: Independently held, mid-sized full-service media and analytics agency serving growth-stage and PE-backed brands. Most directly comparable to Mile Marker on independence, peer customer profile, and the integration of managed media with proprietary analytics and MMM.
- Mediahub (IPG): Globally scaled, omnichannel media agency operating across TV, digital, retail, and analytics. Closest comparable to Mile Marker's full-funnel proposition; structurally similar services, with the key contrast being Mediahub's IPG holding-company backing versus Mile Marker's independent ownership.
- PHD Worldwide: Global media agency network within Omnicom's OMG, focused on omnichannel planning, data-driven planning, and connected commerce. Highly comparable on omnichannel channel mix, planning framework heritage, and analytics-led optimization narrative.
- Crossmedia: Independently held, omnichannel media agency of similar scale (~$700M in managed media). Directly comparable to Mile Marker on independent positioning, full-funnel omnichannel planning/buying, and PE-backed portfolio target customer—EVP of Growth Neil Smith joined Mile Marker from Crossmedia.
- Tinuiti: Large, independently held digital and commerce media agency managing multi-billion in paid media. Comparable to Mile Marker in independence, performance-led orientation, retail media expertise, and mid-market enterprise ICP, with similar MMM/analytics overlays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mile Marker social profiles
Digital presenceMile Marker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mile Marker leadership team
Management profileNumber of profiles
Profiles12 records
Mile Marker subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mile Marker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mile Marker M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mile Marker
What does Mile Marker do?
Mile Marker is an independent omnichannel media agency that plans, buys, and optimizes media across TV/OTT/CTV, paid search, audio, print, OOH, online video, social, direct mail, insert media, retail media, affiliates, email/SMS, and influencer channels. Its Waypoint forensic planning framework and Relay proprietary data and analytics platform unify media, creative, and measurement into a single adaptive system, with AI-enhanced forecasting, MMM, incrementality, and attribution. Following the 2026 acquisition of LIFT, the agency also delivers performance creative, content production, and direct mail execution.
Is Mile Marker a public or private company?
Mile Marker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mile Marker founded?
Mile Marker was founded in 2025. It employs 101 to 250 people.
Where is Mile Marker based?
Mile Marker is headquartered in New York, United States, in the North America region.
How does Mile Marker make money?
Three revenue lines are on record. Media Planning and Buying Services are the primary driver. The others are analytics and Measurement Services and performance Creative Services.
Who are Mile Marker's main competitors?
Broad incumbents on record are Stagwell (Stagwell Marketing Group), Zenith (Publicis), GroupM (WPP), Omnicom Media Group (OMG) and Dentsu Media. Direct peers are Goodway Group, Mediahub (IPG), PHD Worldwide, Crossmedia and Tinuiti.
Does Mile Marker have an API?
No public API is recorded for Mile Marker.