Barker's of Geraldine

What Barker's of Geraldine does

Barker's of Geraldine (legal entity Barker Fruit Processors Ltd) is a New Zealand family-owned food manufacturer founded in 1969, producing jams, chutneys, relishes, sauces, syrups, fruit preserves, and beverages from a head office and factory located on the original family farm approximately 8km outside Geraldine in South Canterbury. The product portfolio spans more than ten distinct categories — including a recently launched EveryDay+ wellness sub-brand covering daily shots, ready-to-drink beverages, and wellbeing syrups — and a dedicated Barker's Professional B2B line supplying bulk bakery fillings, dessert toppings, dressings, compotes, and pump dispensers to foodservice operators through a separate wholesale website.

The company runs a hybrid go-to-market: direct-to-consumer through its own e-commerce storefront (barkers.co.nz), two owned Foodstore & Eatery retail locations in Geraldine and Auckland, and a B2B wholesale channel via Barker's Professional. Pricing is unit-based at the low end (Squeezy Relish $7.99, Original BBQ Sauce $6.00, Squeezy Fruit Preserve $5.99) and carton-format at the higher end (Super Fruit Crush 12-pack $22.00), with a 15% discount on carton purchases signalling modest B2B-style bulk mechanics inside the consumer channel.

Distribution is currently concentrated in New Zealand, with the addition of a South Melbourne office indicating formal Australian market entry; marketing is executed through Facebook, Instagram, LinkedIn, Pinterest, recipe/blog content, and a 10%-off email newsletter. The company has 101–250 employees, is privately held by the founding family with no external PE/VC backing indicated, and operates a subsidiary portfolio that includes the Anathoth Farm brand alongside the EveryDay+, Barker's Professional, and Foodstore & Eatery sub-brands. A 2021 NZ$6,163 Callaghan Innovation grant is the only funding event on record and is immaterial in size, consistent with operational rather than capital-driven growth.

Name

Barker's of Geraldine

Legal name

Barker Fruit Processors Ltd

Website

https://barkers.co.nz

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Family-owned New Zealand food manufacturer (est. 1969) producing jams, chutneys, sauces, syrups, and beverages under the Barker's, EveryDay+, and Barker's Professional brands, sold via DTC e-commerce, owned retail stores, and B2B foodservice wholesale.

Ownership category

akta.pro rank

Product category

Specialty Foods

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Artisan condiments
• Fruit preserves
• Gourmet chutneys
• Specialty syrups
• Wellness beverages

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Packaged Goods Sales: Barker's generates revenue through the sale of packaged food products including chutneys, relishes, sauces, syrups, fruit preserves, and beverages directly to consumers via their e-commerce platform and to businesses through their Barker's Professional wholesale line.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Barker's of Geraldine is a New Zealand food manufacturer that produces and sells a portfolio of packaged specialty foods — chutneys, squeezy relishes, savoury sauces, fruit preserves, classic fruit syrups, coffee/tea/soda syrups, and wellness beverages — directly to consumers through its own e-commerce storefront and Foodstore & Eatery retail locations, and to businesses through its Barker's Professional wholesale line for bakeries and foodservice.

Product overview

Barker's of Geraldine is a New Zealand food manufacturer founded in 1969, producing a diverse portfolio of preserves, condiments, and specialty foods from their location 8km outside Geraldine in South Canterbury. The company's products span multiple categories: Chutneys & Relishes (including Squeezy Relish formats), Savoury Sauces, Fruit Preserves, and an extensive Syrups range (Classic Fruit Syrups, Coffee & Tea Syrups, Soda Syrups). The sub-brand EveryDay+ focuses on wellness beverages including Daily Shots, Ready-To-Drink, and Wellbeing Syrups. Barker's Professional serves the foodservice and bakery industry with bulk products including bakery fillings, dessert toppings, and smoothie bases. The company also operates retail Foodstore & Eatery locations in Geraldine and Auckland, offering both consumer products and on-site dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Chutneys Chutney varieties including Capsicum & Apricot, Classic Ploughman's, Green Tomato with Jalapeno, Peach & Mango, and Sundried Tomato & Olive, sold to consumers via the barkers.co.nz shop and Foodstore & Eatery locations.
• Squeezy Relish Squeezable relishes in 270g format including Smoky Onion with Jalapeño, Nectarine & Chipotle Sammie Relish, and Dill & Pickle Burger Relish, marketed as gluten-free.
• Savoury Sauces Savoury sauces including Original BBQ Sauce (430g) sold directly to consumers for everyday cooking and entertaining.
• Squeezy Fruit Preserves Squeezable fruit preserves in 290g including Strawberry and Raspberry varieties, sold for pantry use and breakfast applications.
• Classic Fruit Syrups Classic fruit syrups in 710ml bottles including Lemon & Barley, Lemon & Lime, and Orange, Barley & Passionfruit, sold for mixing and beverage preparation.
• Coffee & Tea Syrups Flavoured syrups designed for coffee and tea beverages, sold through the consumer e-commerce storefront.
• Soda Syrups Soda syrups including Brewed Ginger Beer, Caffeine Free Cola, and Premium Mixer varieties in 500ml and 710ml formats.
• EveryDay+ Daily Shots Wellness-focused 490ml daily shots under the EveryDay+ sub-brand, including Blackcurrant, Blueberry & Ginseng Energy and Raspberry, Lemon & Mint Gut Health variants.
• EveryDay+ Ready-To-Drink EveryDay+ Blackcurrant, Blueberry & Ginseng Energy ready-to-drink beverages sold in an 8-pack of 275ml.
• EveryDay+ Wellbeing Syrups Wellbeing-focused syrups as part of the EveryDay+ wellness line.
• Super Fruit Crush Super fruit crush range including Mixed Pack, Banana Blueberry Açai, and pouch formats in 3 x 90g and limited-edition 12-pack configurations.
• Slushie Frozen slushie products including Raspberry Lemonade Slushie in 12-pack format.
• Fruit Topper Fruit toppings including Apricot & Peach Fruit Topper in 300g containers, sold for yogurt, dessert, and breakfast applications.
• Barker's Professional Professional product line for bakery and foodservice businesses, offering Savoury Bakery Fillings, Sweet Bakery Fillings, Chutneys, Coffee Syrups, Dessert Toppings, Dressings, Compote, Fruit Syrups, Meal Sauces, Pastes & Rubs, Savoury Sauces, Smoothie Bases, and Pump Dispensers in bulk quantities.
• Barker's Foodstore & Eatery Physical retail store and on-site eatery located in Geraldine, with a second location in Auckland, where customers can purchase Barker's products and experience hospitality.
• Meal Makers Products designed for meal preparation including Marinades, Meal Maker Relishes, and Meal Sauces.
• Easy Entertaining Collection Curated collection of products suitable for entertaining including Dulce de Leche, Fruit for Cheese, Platter Makers, and Premium Mixer Soda Syrups.
• No/Low Refined Sugar Range Range of products with reduced or no refined sugar including EveryDay+ Daily Shots, Wellbeing Syrups, Fruit Toppers, Immunity Gels, Ready-To-Drink, Slushie, Spreadable Fruit, Super Fruit Crush, and Squeezy Sauces.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• UniMed Health InsuranceminorOthersUniMed Health Insurance is provided to all permanent Barker's employees as a staff benefit, covering a wide range of everyday health needs.

Scale indicators1 record

Recent moves1 record

Expansion highlights6 records

Direct peers

• Wattie's: Iconic New Zealand food brand (owned by Kraft Heinz) producing canned fruits, tomatoes, sauces, and condiments. Most direct domestic competitor to Barker's, sharing NZ grocery shelf space and similar pantry-staple positioning.
• Anathoth Farm: New Zealand specialty preserves brand producing jams, chutneys, and condiments. Listed as a Barker's subsidiary, providing direct product overlap in small-batch artisan preserves and a shared NZ heritage-brand positioning.
• Keri: New Zealand juice and fruit-based beverage brand. Comparable as a NZ-based CPG food brand with overlapping fruit-based product portfolio and similar supermarket distribution model.

Broad incumbents

• Bonne Maman: French premium preserves brand (Andros Group) selling jams, conserves, and fruit spreads globally with the iconic gingham lid. Direct competitor in the preserves category with established international distribution and premium positioning.
• Tiptree (Wilkin & Sons): UK heritage preserves, marmalades, and condiments brand dating to 1885. Comparable as a long-established specialty preserves company with premium pricing, gift-pack focus, and foodservice B2B operations.
• Hero Group: Swiss multinational CPG company producing jams, baby food, and fruit-based products across Europe and beyond. Direct category competitor in fruit preserves with far broader geographic scale.
• The J.M. Smucker Company: Large US packaged food company with leading brands in jams, jellies, preserves (Smucker's, Dickinson's), syrups, and condiments. Represents the scaled incumbent benchmark in core preserves and syrup categories.
• Crosse & Blackwell: UK heritage brand producing preserves, condiments, canned fruits, and pantry staples. Comparable as an established preserves/condiments brand with multi-century history and broad UK/Commonwealth distribution.
• Mackays: Scottish family-owned preserves, marmalades, and confectionery producer. Comparable as a family-run heritage preserves business with similar artisanal positioning and supermarket distribution in the UK.
• Duerr's: UK family-owned preserves, marmalades, and peanut butter manufacturer dating to 1881. Comparable as a multi-generational family preserves business with similar product mix and heritage-brand positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BarkersOfGeraldine
• LinkedInlinkedin.com/company/barker-fruit-processors-ltd
• Instagraminstagram.com/barkersofgeraldine
• Pinterestpinterest.nz/Barkersofgeraldine
• Xx.com/barkers1969

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barker's of Geraldine