CourseRev

What CourseRev does

CourseRev (legal entity: Shank Tech Inc., dba CourseRev.ai) is an AI automation platform purpose-built for golf course operations. The company, founded in 2024 and headquartered in Warner Robins, Georgia, delivers AI Voice Concierge (a 24/7 phone-based booking and tee-sheet optimization agent supporting English, Spanish, Japanese, Korean, Mandarin, and Cantonese), Course Agent (a website chatbot auto-trained from a course's URL), a Web Booking System, automated Waitlist notifications, and Reminders via voice/SMS/email. Adjacent products include Prioritee (premium waitlist and revenue optimization add-on), Teemeup/"Bob" (a consumer-facing autonomous AI golf booking agent over SMS, WhatsApp, and iMessage), 7th Hole food ordering, custom WordPress websites, and iOS/Android mobile apps.

Underlying technology is multi-modal conversational AI combining speech (voice call handling with customizable male/female voices and accents), text (chat and messaging), and predictive analytics for demand forecasting and personalized tee-time suggestions. Integrations anchor the stack to the dominant tee-sheet platforms — ForeUp (2,000+ U.S. courses), Golfmanager (350+ clubs across 30+ countries), Lightspeed POS, Club Caddie, Club Prophet, and QETI/OMNI — along with payment gateways (Stripe, Fiserv), Sensible Weather's WeatherGuarantee, smbGOLF's Text-to-Web real-time updates, eGolf Waiver, and Google Appointments discovery. A network Voice API is published, with reported uptimes above 99.4%.

The business model is subscription-based recurring revenue for Voice Concierge and Prioritee, combined with transaction fees processed through Stripe and Fiserv for prepaid bookings. Pricing is quote-based and not publicly disclosed; Course Agent is offered free as a freemium acquisition layer intended to upsell into paid Voice Concierge, Waitlist, Reminders, and Prioritee tiers. Go-to-market is sales-led enterprise (Calendly demo booking) augmented by channel partnerships with tee-sheet providers and Zest Golf (European distribution), with self-serve/PLG through the free Course Agent product targeting SMB and mid-market courses.

Name

CourseRev

Legal name

Shank Tech Inc.

Website

https://courserev.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

CourseRev (Shank Tech Inc.) provides AI voice and chat automation that books tee times and manages reservations 24/7 for golf course operators across the U.S. and Europe, integrating with leading tee-sheet platforms such as ForeUp, Golfmanager, and Lightspeed.

Ownership category

akta.pro rank

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. AI Voice Concierge Subscription: Monthly/annual subscription for AI voice booking automation available 24/7. The Walden Golf Group achieved significant revenue gains after deploying Voice AI solution.
2. AI Chatbot/Chat Subscription: Subscription for website chatbot that handles bookings and FAQ automation. Course Agent offers free access with potential paid tiers for advanced features.
3. Prioritee Add-on Subscription: Optional subscription add-on for waitlist management, playing preferences, future tee time notifications, automated reminders, and revenue optimization tools.
4. Multi-Courses Management: Subscription for multi-location course management from a single platform with centralized booking and reporting.
5. Transaction/Booking Fees: Payment processing for tee time bookings through integrated Stripe and Fiserv gateways. Courserev acts as limited agent to facilitate transaction processing on behalf of golf courses.
6. Payment Processing: Integrated payment processing via Stripe and Fiserv for prepaid bookings. Courserev does not store credit card information; all payment data handled securely by selected processor.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

CourseRev (legally Shank Tech Inc., operating as Courserev.ai) develops an AI-powered automation platform built specifically for golf course operations. Its offerings combine a 24/7 AI Voice Concierge that handles phone bookings, an AI website chatbot (Course Agent), a web booking engine, automated waitlist and reminder workflows, and integrations with leading tee sheet and POS systems such as Lightspeed, ForeUp, and Golfmanager.

Product overview

Courserev is an AI-powered golf course management platform consisting of multiple integrated products: AI Voice Concierge (phone-based voice AI), Course Agent (website chatbot), Web Booking System (online booking), Waitlist, Reminders, and Prioritee (premium waitlist/revenue module). The platform operates as a unified system where all channels (voice, chat, web) sync with the golf course's tee sheet and POS systems. Additional offerings include Teemeup (consumer-facing AI agent for golfers), custom mobile apps with GPS/scorecard features, WordPress websites, and 7th Hole food ordering integration. The Multi-Courses Functionality enables operators managing multiple courses to consolidate operations under a single platform.

Differentiator

Problem solved

Functional benefit

Brands

• Prioritee: AI-powered waitlist management, player preferences, automated reminders, and revenue optimization solution for golf courses
• Course Agent
• Teemeup (Bob)
• AI Voice Concierge
• Prioritee.ai
• ForeTee.ai

Products and services

• AI Voice Concierge AI-powered voice assistant that answers golf course phone calls 24/7, 365 days a year. Books tee times, answers common questions, applies player-type rules (members, seniors, public), optimizes tee sheets, and handles hundreds of simultaneous calls. Supports English, Spanish, Japanese, Korean, Mandarin, and Cantonese. Sold to golf course operators on a subscription basis.
• Course Agent AI-powered website chatbot that provides 24/7 booking assistance directly from a golf course's website, with automated FAQ handling and tee sheet integration. Offered free to golf courses as a low-friction entry point into the CourseRev platform.
• Web Booking System Online tee time booking engine allowing players to book directly through the golf course website, fully integrated with the underlying reservation and tee sheet system. Operates continuously to streamline reservations for players and staff.
• Waitlist Waitlist automation system that registers golfers for preferred tee times and sends automatic SMS or email notifications when a fully booked slot opens due to a cancellation, maximizing course occupancy.
• Reminders Automated communication system sending tee time confirmations and reminders via voice, SMS, or email to reduce no-shows and last-minute cancellations, protecting course revenue.
• Prioritee Premium waitlist and revenue optimization add-on combining waitlist management, playing preferences, future tee time notifications, automated reminders, and revenue tools including priority alerts and incentivized prepaid bookings. Sold as an optional subscription add-on.
• Teemeup AI golf agent branded as Bob that automates golf discovery and bookings through natural conversation via SMS, WhatsApp, or iMessage. Manages the entire golf round lifecycle from discovery to checkout, factoring in real-time weather, course availability, and player budget.
• CourseRev Mobile App Custom white-label mobile apps for golfers available on iOS and Android, offering tee time booking, GPS for play with real-time distances, push notifications, multi-course support, and on-course food and beverage ordering via 7th Hole integration.
• Custom WordPress Websites Custom mobile-first WordPress websites designed specifically for golf courses, with a variety of template options and a user-friendly content management interface for course staff.
• 7th Hole On-course food and beverage ordering service that lets golfers scan a QR code, browse menus, place orders, and pick up items from their smartphones during a round.

Quantifiable outcome

• Significant revenue and customer satisfaction gains reported by The Walden Golf Group after deploying Voice AI across 20+ courses
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• Zest Golf TechnologiescoreChannel Partner/ Reseller/ Distributor · 28 June 2026Strategic partnership for European market expansion. Zest Golf serves as CourseRev's official European market representative, integrating AI Voice Concierge and chat automation with Zest Golf's tee time distribution channel management system. The integration enables European golf courses to access 24/7 multi-language AI automation covering English, Spanish, French, German, Italian, and Portuguese while connecting to Zest's network of over 300 tour operators and OTAs through a single API, eliminating double-booking risks. Growing interest noted in UK, France, Spain, Portugal, and Italy.
• TeemeupsupportingOEM/ Whitelabel/ Licensing Partner · 11 May 2026Teemeup is an AI golf agent (named Bob) launched by Courserev that automates search and bookings through natural conversation via SMS, WhatsApp, or iMessage. Part of Courserev ecosystem, debuted at Golfweek Tech Lab during 2026 PGA Championship.
• smbGOLFsupportingTechnology or Integration · 21 April 2026Strategic partnership integrating smbGOLF's proprietary Text-to-Web technology with CourseRev.ai intelligence platform. The same text message managers send for website updates now synchronizes instantly with AI Voice Concierge and Course Agent Chatbot. Eliminates need for staff to manually update AI scripts during events like frost delays or course closures.
• eGolf WaiversupportingTechnology or Integration · 20 February 2026Strategic partnership to offer AI-powered digital waiver solutions integrated with Lightspeed and other POS systems for golf facilities. The integrated platform automates waiver completion before golfers arrive, reducing staff workload, improving check-in efficiency, and capturing guest data for marketing and CRM purposes. Targets public, private, resort, multi-course operators, and municipal golf facilities.
• FiservsupportingTechnology or Integration · 13 January 2026Added Fiserv as a new payment gateway option within Courserev platform. Fiserv is a global leader in payment and financial technology solutions. Golf courses can now choose between Stripe or Fiserv for secure payment processing of tee time bookings, events, and other services.
• Google AppointmentssupportingTechnology or Integration · 12 November 2025Integration with Google Appointments Redirect allowing golfers to discover and book tee times directly through Google Search and Maps. Golf courses can display available tee times with a 'Book' button that redirects to Courserev booking page. Integration follows all Google guidelines.
• GolfmanagercoreTechnology or Integration · 3 October 2025Strategic partnership bringing Courserev's intelligent automation to Golfmanager's all-in-one cloud-based platform serving 350+ golf clubs in over 30 countries. Features include 24/7 automated service in multiple languages via voice or chat, personalized conversations understanding player profiles, and real-time sync with tee sheet. Carden Park in the UK is the first course to embrace this partnership.
• Sensible WeathersupportingTechnology or Integration · 15 August 2025Partnership to bring WeatherGuarantee to golf bookings through Courserev. Powered by Sensible Weather, the feature gives golfers automatic refunds if poor weather impacts their round—no rescheduling, no hassle. Helps courses retain bookings that might otherwise be lost due to forecast concerns while providing additional revenue source.
• Pinnacle Golf PropertiescoreStrategic or Co-development Partner · 1 August 2025President Del Ratcliffe of Pinnacle Golf Properties emphasized mutual benefits of the Walden Golf Group investment deal. Pinnacle Golf Properties has a long-standing relationship with The Walden Golf Group and Courserev.ai.
• Prioritee.aisupportingOEM/ Whitelabel/ Licensing Partner · 9 June 2025Prioritee is a product launched by Courserev for waitlist management and revenue optimization. Available as optional subscription for current customers. Includes waitlist management, playing preferences, future tee time notifications, and automated reminders.
• ForeUpcoreTechnology or Integration · 7 June 2025Integration partnership with ForeUp, a cloud-based platform powered by over 2,000 golf courses across the United States. Courserev's AI technology integrates directly into ForeUp's tee sheet and POS system, enabling operators to streamline workflows, increase revenue, and enhance player experience. AI predicts demand, automates communications, and delivers personalized tee time suggestions based on player habits.
• Lightspeed CommercecoreTechnology or Integration · 1 January 2025Integration with Lightspeed POS system for golf facilities. Enables AI-powered digital waiver solutions and automated booking with Lightspeed and other POS systems. Supports prepaid bookings through Courserev channels with secure payment processing.
• Club CaddiesupportingTechnology or Integration · 1 January 2025Integration partner listed on CourseRev website; seamless integration with Club Caddie tee sheet system.
• Club ProphetsupportingTechnology or Integration · 1 January 2025Integration partner listed on CourseRev website; seamless integration with Club Prophet tee sheet system.
• QETI/OMNIsupportingTechnology or Integration · 1 January 2025Integration partner listed on CourseRev website.
• StripesupportingTechnology or Integration · 1 January 2025Payment gateway partner for processing tee time bookings. Courserev uses Stripe Payment Gateway, described as one of the most efficient and reliable payment solutions available. Credit/debit cards, Apple Pay, CashApp, and in-person payment options supported.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/courserevai
• YouTubeyoutube.com/@Courserev
• Facebookfacebook.com/courserevai
• LinkedInlinkedin.com/company/courserev
• Instagraminstagram.com/courserev.ai
• TikToktiktok.com/@courserevai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CourseRev