What Transparent Partners does

Transparent Partners is a Chicago-based, private martech and data consultancy that helps Fortune 1000 enterprise brands activate data and AI across their marketing organizations. The firm serves enterprise marketing and technology leaders (CMOs, marketing operations, data and analytics executives, CTOs) in consumer-facing verticals including beverage, QSR/fast-food, food and beverage, retail/pharmacy (Walgreens), and real estate (Zillow). Its stated positioning is to bridge the gap between AI ambition and execution for brands with fragmented data, siloed tools, and limited internal capability to operate marketing technology platforms post-implementation.

The firm's offering is organized around three connected solution lines: Strategic Consulting (AI readiness assessment, data strategy, operating model design), Professional Services (embedded execution, platform migration, audience strategy, ad operations, staff augmentation, structured as fixed-price multi-year engagements such as 6-month platform migrations), and Agentic Marketing Solutions (AI training and upskilling, AI adoption roadmaps, AI workflow implementation, and custom AI agent development for loyalty, media allocation, and insights). Its core proprietary product is Agent Studio, a secure, SSO-enabled enterprise portal launched in January 2026 that hosts AI agents across the marketing organization, starting with the Transparent Project Agent, a knowledge/transformational intelligence agent that converts project deliverables into a searchable, conversational knowledge base, with Knowledge Agents and Action Agents on the roadmap.

Transparent Partners makes money primarily through professional services engagements, with Agent Studio currently bundled within broader consulting programs rather than sold as a standalone SaaS license. Customer acquisition is enterprise field sales driven, with no self-serve, marketplace, or reseller channels; engagements are scoped and sold directly to enterprise marketing and technology leaders through 'Get In Touch' and 'Request a Demo' CTAs. The firm's go-to-market emphasizes content marketing (an extensive blog of case studies, trend articles, and white papers), LinkedIn thought leadership by named senior practitioners, and earned media through industry press. In March 2026, the firm announced a strategic partnership with Kana (an AI-native marketing platform backed by Mayfield) to deliver agentic AI solutions at production scale, and joined the AI Literacy Alliance with U of Digital and 13 industry partners. The firm operates from a single headquarters at 515 N State St., Chicago, with no disclosed international offices or outside investors.

Name

Transparent Partners

Legal name

Transparent Partners

Website

https://transparent.partners

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Transparent Partners is a Chicago-based, private martech and data consultancy that helps Fortune 1000 enterprise brands activate data and AI across marketing, delivering strategic consulting, embedded professional services, and its proprietary Agent Studio AI agent platform.

Ownership category

akta.pro rank

Product category

Marketing Technology Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industry

Affiliate Marketing & Partner Program Management (MPAAACAD)

Keywords

• Martech consulting
• Data strategy services
• AI implementation services
• Marketing transformation consulting
• Customer data platforms

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting: Transparent Partners offers strategic consulting engagements assessing AI readiness, aligning stakeholders, and defining data strategy and operating models needed to move from AI ambition to execution.
2. Professional Services / Embedded Execution: Extend client teams with experts who implement platforms, improve workflows, and drive adoption across critical initiatives. Structured as fixed-price engagements (e.g., 6-month fixed-price arrangements for platform migrations).
3. Agentic Marketing Solutions (AMS): AI-enabled assistants, workflows, and automations for marketing operations, including AI training, workflow implementation, and custom agent development — all delivered as professional services engagements.
4. Agent Studio Platform: Secure enterprise portal for hosting AI agents and institutional knowledge, enabling clients to access transformation intelligence on demand. Revenue model for this component is bundled within broader consulting engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Transparent Partners is a Chicago-based martech and data consultancy that helps business and technology leaders activate data and AI through strategy, embedded execution, and adoption. The firm offers three connected solutions — Strategic Consulting, Professional Services, and Agentic Marketing Solutions — serving Fortune 1000 enterprise brands with AI readiness assessment, data strategy, platform migration, AI agent development, and workflow automation. Its proprietary Agent Studio platform centralizes AI agents, knowledge, and transformation intelligence in a governed environment for marketing organizations.

Product overview

Transparent Partners is a martech and data consultancy offering three connected solutions: Strategic Consulting, Professional Services, and Agentic Marketing Solutions. The core product is Agent Studio, a secure, enterprise-ready portal for deploying AI agents across marketing organizations. Agent Studio launches with its first live agent, the Transparent Project Agent (a knowledge/transformational intelligence agent), with additional Knowledge Agents and Action Agents in development. The Agentic Marketing Solutions service line includes AI Training & Team Upskilling, AI Adoption Strategy & Roadmap, AI Workflow Implementation, and AI Agent Development. The company operates as a Chicago-based consultancy providing embedded execution alongside strategy rather than a traditional SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• Agent Studio: A secure, enterprise-ready portal for deploying AI agents across marketing organizations. It serves as the central hub for hosting AI agents, knowledge, and decisions, supporting ongoing engagements with features including transformation intelligence and project management capabilities.

Products and services

• Strategic Consulting Assesses AI readiness, aligns stakeholders, and defines the strategy, data, and operating model needed to move from AI ambition to execution for enterprise marketing and technology leaders.
• Professional Services Extends client teams with experts who implement platforms, improve workflows, and drive adoption across critical initiatives including audience strategy, ad operations, marketing ops and staff augmentation, and configuration/implementation.
• Agentic Marketing Solutions Turns marketing expertise with hands-on AI execution into solutions for client businesses covering loyalty programs, audience development, campaign operations, and media optimization; includes AI Training & Team Upskilling, AI Adoption Strategy & Roadmap, AI Workflow Implementation, and AI Agent Development.
• Agent Studio A secure, enterprise-ready portal for deploying AI agents across marketing organizations; a centralized, SSO-enabled hub housing and managing AI agents over time, supporting Knowledge Agents (insight and decision support) and Action Agents (execution and automation).
• Transparent Project Agent The first live agent within Agent Studio; converts tangible deliverables into a searchable, conversational knowledge base, allowing teams to ask natural-language questions about transformation initiatives and receive answers grounded in full project context.

Quantifiable outcome

• 20X increase in Golden Records within first six months for a leading global beverage brand
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Kanacore / flagshipStrategic or Co-development Partner · 26 March 2026Transparent Partners and Kana announced a strategic partnership to deliver enterprise-grade agentic AI solutions for marketing. The partnership combines Transparent Partners' data strategy, technology architecture, and operational readiness expertise with Kana's unified agentic platform, which uses Just-In-Time Data Integration to connect with existing enterprise systems without requiring disruptive infrastructure changes. The two companies aim to address the common enterprise challenge of fragmented data and siloed tools that prevent successful AI adoption in marketing, helping enterprises deploy agentic marketing solutions at production scale.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/transparent-partners
• Xx.com/Transparent2015

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transparent Partners