Funk It
Funk It Wellness is a women-owned, Austin-based DTC supplement company founded in 2022 that sells 100% food-based seed cycling kits and daily multivitamins targeting hormonal balance, PMS, fertility, perimenopause, and post-birth-control recovery for female consumers in the US market.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Funk It does
Funk It Wellness (operating as Funk It) is a privately held, women-owned, Austin, Texas-based direct-to-consumer supplement company founded in 2022 by registered dietitian Kate Morton. The company develops and sells 100% food-based supplements—specifically seed cycling blends timed to menstrual cycle phases—targeted at women seeking natural support for hormonal balance, PMS, menstrual pain, irregular cycles, PCOS, fertility, perimenopause symptoms, and post-birth-control transition. Its core product ecosystem comprises the Seed Cycling Kit (Nurture: flax + pumpkin; Radiate: sesame + sunflower), CycleBites Daily Multivitamin (a 20+ ingredient real-food bite with a 29-participant clinical study), a Maca Collagen Cacao Superfood Latte Blend, the Revitalize Perimenopause Seed Blend, and the Post Birth Control Reset Bundle combining the Seed Cycling Kit and CycleBites.
The underlying product technology is formulation- and protocol-driven rather than digital: pre-mixed, small-batch ground seed blends, whole-food ingredient sourcing from B Corp-certified farms, and a 90-day "3 Month Transformation Protocol" tied to the average egg-formation window. The company does not operate a software platform, API, or mobile app; its digital surface is a Shopify storefront plus a content/education layer (Cycle School video curriculum, Period Chats Podcast, blog, ebooks) and a product quiz for SKU routing. No AI/ML systems, patents, or proprietary digital IP are disclosed.
Funk It generates revenue through direct e-commerce sales (one-time and subscription, with 10–15% subscription discounts and free US shipping on subscription orders) and a wholesale channel through the Faire marketplace for retail stockists. Pricing ranges from roughly $22.49 (subscription latte blend) to $104.98 (one-time Post Birth Control Bundle). Distribution is US-only, with international shipping explicitly unavailable. The company appears bootstrapped and founder-owned, with no disclosed institutional funding beyond a 2023-09-20 Target Takeoff accelerator engagement and no subsidiaries, parent entity, or M&A activity on record.
Funk It firmographics
Firmographics- Name
- Funk It
- Legal name
- Funk It Wellness
- Website
- https://funkitwellness.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Funk It Wellness is a women-owned, Austin-based DTC supplement company founded in 2022 that sells 100% food-based seed cycling kits and daily multivitamins targeting hormonal balance, PMS, fertility, perimenopause, and post-birth-control recovery for female consumers in the US market.
- Ownership category
- akta.pro rank
Funk It industry classification
Industry- Product category
- Women's Hormone Health Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
- akta.pro secondary industries
- Menstrual Pain Relief & Period Care Supplements (CRABAIAJ), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Healthy Aging & Cognitive Support Supplements (CRADAGAM)
Keywords
Where Funk It is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Funk It business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through owned Shopify storefront with subscription and one-time purchase options. Subscription model provides recurring revenue with 10-15% discounts.
- Wholesale Distribution: Products sold through wholesale channels including Faire marketplace for retail stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Seed Cycling Kit - Organic One Month Supply |
| Subscription | Monthly | CycleBites Daily Multivitamin |
| Subscription | Monthly | Maca Collagen Cacao Superfood Latte Blend |
| Subscription | Monthly | Revitalize Perimenopause Seed Blend |
| Subscription | Monthly | Post Birth Control Reset Bundle |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels12 records
Funk It product offering
Product offeringCore offering
Funk It Wellness sells 100% food-based supplements designed to support women's hormone health through the seed cycling methodology. Its product line centers on pre-mixed ground seed blends (Nurture and Radiate) timed to menstrual cycle phases, a real-food daily multivitamin (CycleBites), and supportive blends for perimenopause, fertility, and post-birth control transition, sold direct-to-consumer online and through wholesale stockists.
Product overview
Funk It Wellness offers a focused portfolio of food-based supplements centered on seed cycling and menstrual cycle support. The core product line includes the Seed Cycling Kit (with Nurture and Radiate seed blends for different cycle phases), CycleBites Daily Multivitamin (a real food vitamin bite), Maca Collagen Cacao Superfood Latte Blend, and the Revitalize Perimenopause Seed Blend. These products work together as a complete ecosystem: the Seed Cycling Kit and CycleBites provide foundational hormone nutrition, while the Maca Latte offers adaptogenic energy support and Revitalize addresses perimenopause symptoms. The Post Birth Control Reset Bundle packages the Seed Cycling Kit and CycleBites together for a specific life transition use case.
Differentiator
Problem solved
Functional benefit
Products and services
- Seed Cycling Kit - Organic - One Month Supply A pre-mixed seed cycling kit containing Nurture (flax and pumpkin seeds) and Radiate (sesame and sunflower seeds) blends designed to support hormone balance throughout the menstrual cycle phases; targeted at women with PMS, irregular cycles, PCOS, and fertility concerns.
- CycleBites - Real Food Multivitamin for Hormone Balance Support A daily real food multivitamin bite made with 20+ functional whole-food ingredients including ginger root, mineralized seaweed, reishi mushroom, cacao nibs, and quinoa sprouts, designed to support hormone balance and reduce menstrual pain, PMS symptoms, and hormonal acne.
- Maca Collagen Cacao Superfood Latte Blend A superfood latte blend combining maca root, collagen, and organic cacao to support energy, fertility, stress adaptation, and overall hormonal well-being.
- Revitalize Perimenopause Seed Blend A 100% natural seed blend crafted with flax, sesame, sunflower, and pumpkin seeds to support hormones and gut health during perimenopause, helping alleviate hot flashes, mood swings, irregular cycles, and sleep disturbances.
- Post Birth Control Reset Bundle A bundled product combining the Seed Cycling Kit and CycleBites Daily Multivitamin, designed to support women transitioning off hormonal birth control by replenishing nutrients and supporting hormone balance.
Quantifiable outcome
- 75% experienced less menstrual pain/cramps in clinical study of CycleBites users
- +3 more outcomes
Companies that use Funk It
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Funk It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Funk It partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Funk It competitors and assessment
Company assessmentDirect peers
- Elix Healing: Direct competitor offering personalized Chinese medicine and herbal blends for hormonal balance, menstrual health, and fertility — overlapping target customer, business model, and clinical positioning.
- Perelel Health: OB/GYN-founded women's health supplement brand with products for fertility, pregnancy, and postpartum — directly overlapping customer (women seeking hormone support) and DTC subscription model.
- Needed: Premium prenatal and women's nutrition supplement brand with practitioner-backed positioning and subscription DTC model — comparable customer base and clinical efficacy narrative.
- O Positiv: Women's hormonal health brand with supplements for PMS, menopause, and vaginal health — direct overlap in target use cases (PMS, perimenopause) and female-focused DTC positioning.
Broad incumbents
- Moon Juice: Established wellness brand with adaptogenic, hormone-supporting supplements (e.g., SuperYou, Sex Dust) — broader portfolio targeting female wellness with comparable food-based, clean-label positioning.
- Ritual: Direct-to-consumer essentials multivitamin brand with clinically-backed, traceable ingredients — overlapping model (DTC subscription supplements) though Ritual spans broader daily nutrition rather than hormone specialization.
- Care/of: Personalized daily vitamin pack subscription brand — comparable DTC subscription model and clean ingredient positioning, though broader wellness rather than women-specific hormone focus.
- HUM Nutrition: DTC beauty-from-within supplement brand targeting women's skin, hair, and hormone concerns — overlapping female customer base with subscription and quiz-driven product discovery model.
Emerging players
- Seed Health: Microbiome-focused daily synbiotic supplements brand — comparable DTC subscription and clinical study approach, though focused on gut health rather than hormonal cycling.
- Allara Health: Telehealth platform for women with PCOS and hormonal conditions — overlapping clinical patient base (PCOS, perimenopause) and women's hormonal health mission, though service-based rather than product-based.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Funk It social profiles
Digital presenceFunk It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Funk It leadership team
Management profileNumber of profiles
Profiles2 records
Funk It funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Funk It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Funk It
What does Funk It do?
Funk It Wellness sells 100% food-based supplements designed to support women's hormone health through the seed cycling methodology. Its product line centers on pre-mixed ground seed blends (Nurture and Radiate) timed to menstrual cycle phases, a real-food daily multivitamin (CycleBites), and supportive blends for perimenopause, fertility, and post-birth control transition, sold direct-to-consumer online and through wholesale stockists.
Is Funk It a public or private company?
Funk It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Funk It founded?
Funk It was founded in 2022. It employs 1 to 10 people.
Where is Funk It based?
Funk It is headquartered in Austin, United States, in the North America region.
How does Funk It make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Funk It's main competitors?
Direct peers on record are Elix Healing, Perelel Health, Needed and O Positiv. Broad incumbents are Moon Juice, Ritual, Care/of and HUM Nutrition. Emerging players are Seed Health and Allara Health.
Does Funk It have an API?
No public API is recorded for Funk It.
What industry is Funk It in?
Funk It's product category is Women's Hormone Health Supplements. Its primary akta.pro industry code is CRADAGAK, Women’s Health Supplements (Prenatal, Menopause, Hormonal), with a secondary code of CRABAIAJ, Menstrual Pain Relief & Period Care Supplements. Its NAICS code is 456191 and its SIC code is 2833.