Bayliner
Bayliner is a recreational powerboat manufacturer and Brunswick Corporation subsidiary producing deck boats, bowriders, and Trophy fishing boats from $27K to $247K, distributed via an authorized US/Canada dealer network serving families, anglers, and watersports enthusiasts.
- Company typePrivate
- Founded1957
- HeadquartersKnoxville, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bayliner does
Bayliner is a recreational powerboat manufacturer operating as a consumer brand under Brunswick Corporation, one of the largest marine companies globally. The company produces deck boats, bowriders, center consoles, and overnight fishing boats across multiple product series, with MSRPs ranging from approximately $27,024 (Element E16) to $247,380 (T29 Explorer). Bayliner serves families, recreational boaters, fishing enthusiasts, and watersports participants through a diversified portfolio spanning entry-level, mid-range, and premium price tiers. Core product lines include the D Series, E Series, and M Series deck boats; the V Series and VR Series bowriders; and Trophy-branded fishing boats including Center Console, Side Console, Pilothouse, and Explorer configurations.
The company's core technology centers on proprietary hull design features, notably BeamForward and AftAdvantage designs used in the VR Series to maximize interior space and seating flexibility, along with Deep-V Hulls in Trophy fishing models for ride quality and stability. Distribution is conducted exclusively through an authorized dealer network across the United States and Canada, supplemented by an online boat configurator and educational content marketing (Bayliner Currents blog, buyer resources). Bayliner does not sell direct-to-consumer; the dealer channel handles sales, service, financing, and post-sale support.
Bayliner's business model is one-time unit sales through dealers, with revenue tied to consumer discretionary spending on recreational marine products. Pricing is publicly disclosed, with promotional offers (military/first responder discounts) and third-party marine lender financing available. The brand emphasizes affordable entry points into boating ownership alongside premium overnight-fishing capability, leveraging Brunswick Corporation's manufacturing scale and R&D resources. The company shows active product pipeline activity with 2025 launches of the V22 and V22i bowriders and refreshes across the D Series deck boats.
Bayliner firmographics
Firmographics- Name
- Bayliner
- Legal name
- Bayliner
- Website
- https://bayliner.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bayliner is a recreational powerboat manufacturer and Brunswick Corporation subsidiary producing deck boats, bowriders, and Trophy fishing boats from $27K to $247K, distributed via an authorized US/Canada dealer network serving families, anglers, and watersports enthusiasts.
- Ownership category
- akta.pro rank
Bayliner industry classification
Industry- Product category
- Recreational Boats
- NAICS
- Boat Building (336612)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
- akta.pro secondary industry
- Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)
Keywords
Where Bayliner is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Markets served
Bayliner business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Boat Sales: Bayliner generates revenue primarily through the sale of recreational powerboats across multiple series including deck boats, bowriders, center consoles, and overnight fishing boats. Boats are sold through authorized dealer network with factory pricing available on website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level deck boats starting under $30,000 |
| One time/ perpetual license | Pay-as-you-go | Mid-range deck boats and bowriders $45,000-$60,000 |
| One time/ perpetual license | Pay-as-you-go | Premium fishing boats and center consoles $55,000-$70,000 |
| One time/ perpetual license | Pay-as-you-go | Large pilothouse and explorer models $140,000-$250,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Bayliner product offering
Product offeringCore offering
Bayliner designs, manufactures, and sells recreational fiberglass powerboats spanning deck boats, bowriders, center console fishing boats, and overnight cuddy cabin boats. The brand distributes its boats through an authorized dealer network across the United States and Canada, with manufacturer-suggested retail prices ranging from approximately $27,000 to $247,000.
Product overview
Bayliner is a recreational boat manufacturer offering a diversified portfolio of deck boats, fishing boats, and bowrider watersports boats through multiple product series. The product lines include D Series, E Series (Element), and M Series deck boats for families; Trophy-branded fishing boats including Pilothouse Series, Explorer Series, Center Console, and Side Console models; and V Series and VR Series bowriders for watersports. The company operates under the Trophy sub-brand for fishing products. Bayliner is owned by Brunswick Corporation and positions itself across value and premium segments, with prices ranging from approximately $27,000 to $247,000. The product ecosystem includes a boat configurator tool for custom builds and connects customers with a dealer network for sales and financing.
Differentiator
Problem solved
Functional benefit
Brands
- Trophy: Trophy series fishing boats including center console, pilothouse, and explorer models
Products and services
- Element Series (Deck Boats)
- DX Series (Deck Boats)
- VR Series (Bowriders)
- XR Series (Bowriders)
- M Series (Bowriders) Larger bowrider models with extended length, premium features, and higher horsepower options for performance-oriented family boating.
- Cuddy Series (Overnight/Cabin Boats) Enclosed cuddy cabin boats with overnight sleeping accommodations for cruising and multi-day recreational use.
- Trophy Series (Fishing Boats) Center console and dual console fishing boats under the Bayliner Trophy sub-brand designed for offshore and nearshore angling.
Companies that use Bayliner
Customer profileSegments3 records
Ideal customer profiles3 records
Bayliner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bayliner partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Bayliner competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bayliner social profiles
Digital presenceBayliner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bayliner leadership team
Management profileNumber of profiles
Bayliner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bayliner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bayliner
What does Bayliner do?
Bayliner designs, manufactures, and sells recreational fiberglass powerboats spanning deck boats, bowriders, center console fishing boats, and overnight cuddy cabin boats. The brand distributes its boats through an authorized dealer network across the United States and Canada, with manufacturer-suggested retail prices ranging from approximately $27,000 to $247,000.
Is Bayliner a public or private company?
Bayliner is a private company. It is classified as corporate owned and is currently operating.
When was Bayliner founded?
Bayliner was founded in 1957. It employs 501 to 1,000 people.
Where is Bayliner based?
Bayliner is headquartered in Knoxville, United States, in the North America region.
How does Bayliner make money?
One revenue line is on record: boat Sales.
Does Bayliner have an API?
No public API is recorded for Bayliner.
What industry is Bayliner in?
Bayliner's product category is Recreational Boats. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing, with a secondary code of IMAJAEAH, Recreational Fishing & Sportfishing Boat Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.