What Faunalytics does

Faunalytics is a 501(c)(3) nonprofit research organization founded in 2000 (originally as the Humane Research Council, rebranded in 2022) and headquartered in San Diego, California, with its corporate domicile in Washington state. It serves the global animal protection movement by producing original research studies, curating a human-verified Research Library of study summaries, and publishing topic overviews (Fundamentals Series), infographics, and short-form videos. Its flagship proprietary data product is the Animal Product Impact Scales (APIS), introduced in 2020 and expanded with institutional-level data in 2023, which quantifies suffering duration and animal lives per product and has demonstrably redirected advocacy campaign strategy (e.g., Anima International France's pivot from meat-reduction to cage-free campaigns). An LLM-Enhanced Research Synthesis Tool, currently in beta, is being developed to let advocates query the Research Library in natural language.

The organization is funded through individual donations, merchandise sales via a Threadless storefront, and programmatic fundraising; all research, summaries, and resources are distributed free of charge. Go-to-market is direct-to-consumer through faunalytics.org, email newsletters, social media (Facebook, LinkedIn, Instagram, X, YouTube), the annual virtual Fauna Connections symposium, webinars, and free office hours. Customer segments include animal advocacy NGOs (Animal Equality, Sinergia Animal, Fish Welfare Initiative, Anima International, Planted Society), academic researchers (e.g., Western Carolina University), policymakers, alternative protein companies, and journalists (Sentient). Faunalytics has a 1–10 person team and operates with a Charity Navigator 4-star rating and Candid Platinum Transparency 2026 recognition.

The operating model is therefore that of a niche research and knowledge platform: a small team produces high-trust, human-verified content and data assets, distributes them globally at no cost, and monetizes through philanthropic contributions. The most significant recent strategic shift is the introduction of AI-mediated access to the research corpus via the LLM tool, paired with explicit geographic and thematic expansion into India and the Global South.

Name

Faunalytics

Legal name

Faunalytics

Website

https://faunalytics.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Faunalytics is a 501(c)(3) nonprofit founded in 2000 that produces original research, a curated Research Library, and the Animal Product Impact Scales dataset to help animal advocacy organizations, academics, and alternative protein companies make evidence-based decisions, funded by donations and merchandise.

Ownership category

akta.pro rank

Product category

Animal welfare research and advocacy intelligence

NAICS

Support Activities for Animal Production (1152)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Animal advocacy research
• Nonprofit research services
• Animal welfare data
• Research library platform
• Advocacy effectiveness research

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Faunalytics accepts donations from individuals to support their work. The organization emphasizes donor privacy and does not share or upload private contact information with any Large Language Models or external AI platforms for analysis or marketing.
2. Merchandise Sales: The organization operates a shop selling merchandise (threadless.com storefront).
3. Fundraising: Faunalytics conducts fundraising campaigns and initiatives to support their nonprofit operations.
4. Volunteering (formerly): Previously accepted volunteers to work alongside their experienced and dedicated team from the comfort of their home, though currently not accepting volunteers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Faunalytics conducts and curates data-driven research on animal welfare and advocacy effectiveness, then disseminates it as free, human-verified study summaries, original studies, visual resources, and topic overviews through its website, newsletter, videos, and virtual symposium. Its proprietary Animal Product Impact Scales (APIS) dataset quantifies suffering duration and animal lives associated with specific products, enabling advocates and alternative protein companies to estimate the impact of dietary and campaign choices.

Product overview

Faunalytics is a nonprofit research organization offering a platform of research and knowledge products for the animal protection movement. The core offering consists of Original Research (gold-standard studies on animal advocacy topics), a curated Research Library of human-written study summaries, and the Fundamentals Series of topic overviews and visual resources. Key named products include the Animal Product Impact Scales (APIS), a data resource estimating suffering duration and animal lives per product, and an LLM-Enhanced Research Synthesis Tool (in beta) that synthesizes the Research Library in response to advocacy questions. Supporting products include Faunalytics Explains video series, infographics, translated resources, research advice (office hours, glossary, webinars), the External Resources Hub, and the annual Fauna Connections virtual symposium. The portfolio is unified by a shared commitment to data-driven, rigorously verified research to help advocates maximize their impact for animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Faunalytics Original Research Studies Gold-standard original studies on high-impact animal protection topics including farmed animal welfare, consumer behavior, and advocacy strategy effectiveness, designed to inform and improve advocacy programs and campaigns. Targeted at animal advocates, advocacy organizations, researchers, alternative protein companies, and journalists.
• Research Library A curated, searchable repository of study summaries drawn from external peer-reviewed research relevant to animal advocacy, all human-written and fact-checked, covering farmed animals, companion animals, research animals, and wildlife. Free for advocates and researchers worldwide.
• Fundamentals Series A collection of topic overviews and visual resources providing the latest and best data on key animal issues, including farmed animals, companion animals, research animals, zoonoses, animals and social justice, wildlife, invertebrates, ocean life, and aquaculture.
• Animal Product Impact Scales (APIS) A proprietary data resource providing estimates of the duration of suffering and number of animal lives associated with specific animal products (e.g., battered fish fillets, omelettes, beef ribs), along with institutional-level data enabling advocacy organizations to estimate the impact of meat reduction campaigns. Used by organizations such as Anima International France for menu analysis.
• LLM-Enhanced Research Synthesis Tool An AI-powered synthesis tool in beta that draws from Faunalytics' curated, human-verified Research Library to provide trustworthy, instantly synthesized answers to user-submitted advocacy questions. Currently in beta testing with public launch anticipated, being developed with Kyle Behrend and supported by Stray Dog Institute.
• Faunalytics Explains Video Series A series of short, accessible video explainers (approximately 10 minutes each) covering topics such as farmed animal images in advocacy, offering veg food options, using graphic images, plant-based food labels, and moral shock. Available in English and Spanish.
• Research Advice Services Free advisory services for animal advocates including research office hours, a research glossary, webinars on designing effective surveys, and an Ambassador Project for community outreach and education.
• Fauna Connections Symposium An annual free virtual research symposium bringing together academics and scientists from social and behavioral sciences to share original research with direct applications to animal advocacy, featuring keynote speakers and panel discussions.
• Infographics and Translated Resources Visual resources including infographics on aquaculture, invertebrates, animal and social justice, and other animal welfare topics, plus selected Faunalytics resources translated into multiple languages to reach non-English-speaking advocates globally.

Quantifiable outcome

• Faunalytics data helped Anima International France determine that ending cages in France would have a ten times bigger impact than their previous institutional meat reduction campaign
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kyle BehrendcoreStrategic or Co-development Partner · 1 January 2025Collaborating with Faunalytics on developing LLM-enhanced synthesis tool that draws from Faunalytics' extensive research library.
• Anima International FrancecoreStrategic or Co-development Partner · 1 June 2024Collaboration on process tracing case study demonstrating Faunalytics' impact. Anima International France used Faunalytics Animal Product Impact Scales data for menu analysis that directly led to their strategic pivot from institutional meat reduction campaigns to cage-free campaigns for laying hens in France.
• The Mission MotorcoreStrategic or Co-development Partner · 1 January 2024Pro bono training, knowledge, and support for Monitoring, Evaluation, and Learning (MEL) practices. Jamie Spurgeon guided Faunalytics through their first process tracing project with Anima International France.
• Welfare Footprint InstituteminorStrategic or Co-development PartnerProvider of data on intensity of suffering used by Anima International France in combination with Faunalytics APIS data (duration of suffering) for comprehensive animal suffering calculations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Humane League: One of the largest animal protection organizations globally, focused on farmed animal advocacy. Broader in scope and scale than Faunalytics but operates in the same evidence-based advocacy space where Faunalytics research is consumed.
• Mercy For Animals: Large international farmed animal protection organization. While more campaign-oriented, it overlaps with Faunalytics' audience and benefits from research like APIS for campaign targeting.

Direct peers

• Wild Animal Initiative: Nonprofit focused on researching and advocating for wild animal welfare. Comparable to Faunalytics in producing rigorous research aimed at improving effectiveness of work on behalf of animals, with a different species focus.
• Animal Equality: Global animal protection organization referenced as a Faunalytics user. While more advocacy/campaign-oriented than Faunalytics, both operate within the animal advocacy movement and rely on evidence-based research.
• Sentient Media: Animal-focused journalism outlet that uses Faunalytics research and datasets in reporting. Both serve the broader animal advocacy movement, with overlapping audience of advocates and policymakers.
• Fish Welfare Initiative: Nonprofit working to improve the lives of fishes used by humans. Comparable as an evidence-driven animal advocacy nonprofit that uses research to inform strategy, cited as a Faunalytics customer.
• Sinergia Animal: International animal advocacy organization that cites Faunalytics as a key research partner. Both organizations operate in the animal advocacy space with data-driven program design, though Sinergia is more campaign-execution focused.
• Stray Dog Institute: Nonprofit that funds research and capacity-building for animal advocacy effectiveness. Listed as a financial partner supporting Faunalytics' LLM synthesis tool — a closely aligned peer in the animal advocacy research ecosystem.
• Anima International: Animal advocacy organization operating across multiple countries. They partnered with Faunalytics on the process tracing case study that demonstrated 10x campaign impact from APIS data.
• Animal Charity Evaluators (ACE): Nonprofit that researches and evaluates the effectiveness of animal advocacy organizations and interventions. Highly comparable to Faunalytics as both provide evidence-based research to inform animal advocacy strategy and funding decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/faunalytics
• YouTubeyoutube.com/@Faunalytics
• Facebookfacebook.com/faunalytics
• LinkedInlinkedin.com/company/faunalytics
• Instagraminstagram.com/faunalytics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faunalytics