Energy Exemplar
- Company typePrivate
- Founded1999
- HeadquartersNorth Adelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Energy Exemplar firmographics
Firmographics- Name
- Energy Exemplar
- Legal name
- Energy Exemplar Pty Limited
- Website
- https://energyexemplar.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Energy Exemplar industry classification
Industry- Product category
- Energy Market Simulation Software
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH)
Keywords
Where Energy Exemplar is headquartered
LocationHeadquarters
- HQ city
- North Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Energy Exemplar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing and Subscriptions: Energy Exemplar derives revenue primarily through software licensing and subscription fees for its PLEXOS, Aurora, and Adapt2 platforms. The company offers cloud-based deployment options (PLEXOS Cloud) as well as desktop integration capabilities. Professional training and certification services (Global University, Xpert learning platform) complement the core software revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Energy Exemplar product offering
Product offeringCore offering
Energy Exemplar develops and licenses cloud-native energy market simulation and modeling software, with its flagship PLEXOS platform enabling production cost modeling, capacity expansion planning, unit commitment, economic dispatch, and scenario analysis across electricity, gas, hydrogen, and water markets. The company sells software subscriptions and licenses to utilities, ISOs, regulators, financial institutions, and energy consultancies for high-stakes planning and operational decisions.
Product overview
Energy Exemplar offers a platform-plus-modules architecture built around its core PLEXOS® energy simulation engine. The primary products include PLEXOS® (the flagship energy market simulation platform for electric, gas, water, and hydrogen systems), Aurora (North American power market forecasting), and Adapt2 (acquired in 2024 for real-time decision-making). PLEXOS® is enhanced by add-on modules including PLEXOS® Pulse (AI market forecasts), PLEXOS® Insights (BI analytics), PLEXOS® Playbooks (scenario management), PLEXOS® Cloud (cloud deployment), and PLEXOS® Intelligence (AI-embedded automation). The company positions Energy Decision Intelligence as an overarching capability applying AI across the entire product portfolio. Simulation Ready Datasets provides supporting data services.
Differentiator
Problem solved
Functional benefit
Brands
- PLEXOS®: Industry-leading energy simulation platform for modeling and analyzing power, gas, hydrogen, and water systems across any time horizon or resolution.
- Aurora
- Adapt2
- PLEXOS Pulse
- PLEXOS Insights
- PLEXOS Playbooks
- PLEXOS Cloud
- PLEXOS Intelligence
- Xpert
- Simulation Ready Datasets
Products and services
- PLEXOS
Quantifiable outcome
- 40%+ of nations globally planning for the future of energy with Energy Exemplar's platform
Companies that use Energy Exemplar
Customer profileNamed customers11 records
Segments8 records
Ideal customer profiles4 records
Energy Exemplar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature12 records
Energy Exemplar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Energy Council of South AfricacoreEnergy Exemplar signed an MOU with the Energy Council of South Africa to support South Africa's energy transition by providing access to advanced modeling capabilities. This partnership addresses the skills gap in energy planning across South Africa and enables local energy professionals to utilize industry-leading simulation tools.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Energy Exemplar competitors and assessment
Company assessmentBroad incumbents
- Hitachi Energy: Hitachi Energy offers PSS®E and other power system simulation tools widely used by utilities and TSOs for transmission planning and production cost modeling. It is a direct competitor to PLEXOS in power market simulation while also being a much broader grid equipment and automation incumbent.
- GE Vernova: GE Vernova's GridOS portfolio includes MAPS (Multi-Area Production Simulation) and other production cost modeling tools used by ISOs and utilities. It competes with PLEXOS for capacity expansion and production cost modeling engagements while also offering grid hardware and software.
- Siemens: Siemens offers PSS®SINCAL and other grid simulation tools used for transmission and distribution planning. It competes with Energy Exemplar in power system simulation while serving as a broader industrial automation and digital industries incumbent.
- ABB: ABB offers GridView and other energy market simulation capabilities as part of its broader grid software and automation portfolio. It is comparable as a direct competitor in production cost modeling while being a much larger diversified electrification and automation vendor.
Direct peers
- Powertech Labs: Powertech Labs' DSATools suite (including PSS®E-adjacent modules) is used for voltage stability, transient stability, and production cost modeling. It is a niche, technically focused competitor to PLEXOS in advanced power system simulation, particularly in North American and Canadian markets.
- OATI: Open Access Technology International provides energy management, dispatch, and market operations software for utilities and ISOs, with overlap into real-time operations that competes with Energy Exemplar's Adapt2 offerings. It serves a similar enterprise utility and ISO customer base.
Emerging players
- Ascend Analytics: Ascend Analytics provides PowerSimm and other production cost modeling and resource adequacy analytics for utilities and developers. It is an emerging specialist competitor in the same production cost and capacity expansion modeling space as PLEXOS, with growing adoption among IPPs and utilities.
Others
- ICF International: ICF is a major energy consulting firm that uses PLEXOS and competing tools like Aurora for integrated resource planning, regulatory filings, and energy transition advisory work for utilities and governments. It is comparable as both a partner ecosystem and an indirect competitive force in energy modeling advisory services.
- Wood Mackenzie: Wood Mackenzie provides energy market intelligence, forecasting, and analytics for power, gas, and renewables, overlapping with Energy Exemplar's financial services and trader segment. It serves banks, traders, and utilities with subscription-based market insights and comparable to PLEXOS Pulse and Insights offerings.
Regional players
- Hatch: Hatch provides engineering consulting including power system modeling and energy market studies using PLEXOS and competing tools, primarily serving mining, utilities, and infrastructure clients in Canada and other geographies. It is comparable as both a customer/partner and an indirect competitor offering modeling services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Energy Exemplar social profiles
Digital presenceEnergy Exemplar compliance and trust
Trust signalCompliance2 records
Energy Exemplar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Exemplar leadership team
Management profileNumber of profiles
Profiles11 records
Energy Exemplar subsidiaries and ownership
Company hierarchySubsidiaries1 record
Energy Exemplar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Exemplar M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Exemplar
What does Energy Exemplar do?
Energy Exemplar develops and licenses cloud-native energy market simulation and modeling software, with its flagship PLEXOS platform enabling production cost modeling, capacity expansion planning, unit commitment, economic dispatch, and scenario analysis across electricity, gas, hydrogen, and water markets. The company sells software subscriptions and licenses to utilities, ISOs, regulators, financial institutions, and energy consultancies for high-stakes planning and operational decisions.
Is Energy Exemplar a public or private company?
Energy Exemplar is a private company. It is classified as private equity controlled and is currently operating.
When was Energy Exemplar founded?
Energy Exemplar was founded in 1999. It employs 101 to 250 people.
Where is Energy Exemplar based?
Energy Exemplar is headquartered in North Adelaide, Australia, in the Oceania region.
How does Energy Exemplar make money?
One revenue line is on record: software Licensing and Subscriptions.
Who are Energy Exemplar's main competitors?
Broad incumbents on record are Hitachi Energy, GE Vernova, Siemens and ABB. Direct peers are Powertech Labs and OATI. Ascend Analytics is listed as an emerging player. Others are ICF International and Wood Mackenzie. Hatch is listed as a regional player.
Does Energy Exemplar have an API?
No public API is recorded for Energy Exemplar.
What industry is Energy Exemplar in?
Energy Exemplar's product category is Energy Market Simulation Software. Its primary akta.pro industry code is EUAFAKAH, Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC). Its NAICS code is 513210 and its SIC code is 7373.