Energy Exemplar

Name

Energy Exemplar

Legal name

Energy Exemplar Pty Limited

Website

https://energyexemplar.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Energy Market Simulation Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Forecasting & AI Optimization for Flexibility (Load/Price/Renewables/SoC) (EUAFAKAH)

Keywords

• Energy market simulation
• Power market forecasting
• Production cost modeling
• Energy decision intelligence
• Transmission planning software

Headquarters

HQ city

North Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licensing and Subscriptions: Energy Exemplar derives revenue primarily through software licensing and subscription fees for its PLEXOS, Aurora, and Adapt2 platforms. The company offers cloud-based deployment options (PLEXOS Cloud) as well as desktop integration capabilities. Professional training and certification services (Global University, Xpert learning platform) complement the core software revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Energy Exemplar develops and licenses cloud-native energy market simulation and modeling software, with its flagship PLEXOS platform enabling production cost modeling, capacity expansion planning, unit commitment, economic dispatch, and scenario analysis across electricity, gas, hydrogen, and water markets. The company sells software subscriptions and licenses to utilities, ISOs, regulators, financial institutions, and energy consultancies for high-stakes planning and operational decisions.

Product overview

Energy Exemplar offers a platform-plus-modules architecture built around its core PLEXOS® energy simulation engine. The primary products include PLEXOS® (the flagship energy market simulation platform for electric, gas, water, and hydrogen systems), Aurora (North American power market forecasting), and Adapt2 (acquired in 2024 for real-time decision-making). PLEXOS® is enhanced by add-on modules including PLEXOS® Pulse (AI market forecasts), PLEXOS® Insights (BI analytics), PLEXOS® Playbooks (scenario management), PLEXOS® Cloud (cloud deployment), and PLEXOS® Intelligence (AI-embedded automation). The company positions Energy Decision Intelligence as an overarching capability applying AI across the entire product portfolio. Simulation Ready Datasets provides supporting data services.

Differentiator

Problem solved

Functional benefit

Brands

• PLEXOS®: Industry-leading energy simulation platform for modeling and analyzing power, gas, hydrogen, and water systems across any time horizon or resolution.
• Aurora
• Adapt2
• PLEXOS Pulse
• PLEXOS Insights
• PLEXOS Playbooks
• PLEXOS Cloud
• PLEXOS Intelligence
• Xpert
• Simulation Ready Datasets

Products and services

• PLEXOS

Quantifiable outcome

• 40%+ of nations globally planning for the future of energy with Energy Exemplar's platform

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature12 records

Partnerships

One partnership is on record.

• Energy Council of South AfricacoreStrategic or Co-development Partner · 12 October 2023Energy Exemplar signed an MOU with the Energy Council of South Africa to support South Africa's energy transition by providing access to advanced modeling capabilities. This partnership addresses the skills gap in energy planning across South Africa and enables local energy professionals to utilize industry-leading simulation tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hitachi Energy: Hitachi Energy offers PSS®E and other power system simulation tools widely used by utilities and TSOs for transmission planning and production cost modeling. It is a direct competitor to PLEXOS in power market simulation while also being a much broader grid equipment and automation incumbent.
• GE Vernova: GE Vernova's GridOS portfolio includes MAPS (Multi-Area Production Simulation) and other production cost modeling tools used by ISOs and utilities. It competes with PLEXOS for capacity expansion and production cost modeling engagements while also offering grid hardware and software.
• Siemens: Siemens offers PSS®SINCAL and other grid simulation tools used for transmission and distribution planning. It competes with Energy Exemplar in power system simulation while serving as a broader industrial automation and digital industries incumbent.
• ABB: ABB offers GridView and other energy market simulation capabilities as part of its broader grid software and automation portfolio. It is comparable as a direct competitor in production cost modeling while being a much larger diversified electrification and automation vendor.

Direct peers

• Powertech Labs: Powertech Labs' DSATools suite (including PSS®E-adjacent modules) is used for voltage stability, transient stability, and production cost modeling. It is a niche, technically focused competitor to PLEXOS in advanced power system simulation, particularly in North American and Canadian markets.
• OATI: Open Access Technology International provides energy management, dispatch, and market operations software for utilities and ISOs, with overlap into real-time operations that competes with Energy Exemplar's Adapt2 offerings. It serves a similar enterprise utility and ISO customer base.

Emerging players

• Ascend Analytics: Ascend Analytics provides PowerSimm and other production cost modeling and resource adequacy analytics for utilities and developers. It is an emerging specialist competitor in the same production cost and capacity expansion modeling space as PLEXOS, with growing adoption among IPPs and utilities.

Others

• ICF International: ICF is a major energy consulting firm that uses PLEXOS and competing tools like Aurora for integrated resource planning, regulatory filings, and energy transition advisory work for utilities and governments. It is comparable as both a partner ecosystem and an indirect competitive force in energy modeling advisory services.
• Wood Mackenzie: Wood Mackenzie provides energy market intelligence, forecasting, and analytics for power, gas, and renewables, overlapping with Energy Exemplar's financial services and trader segment. It serves banks, traders, and utilities with subscription-based market insights and comparable to PLEXOS Pulse and Insights offerings.

Regional players

• Hatch: Hatch provides engineering consulting including power system modeling and energy market studies using PLEXOS and competing tools, primarily serving mining, utilities, and infrastructure clients in Canada and other geographies. It is comparable as both a customer/partner and an indirect competitor offering modeling services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/energyexemplar
• YouTubeyoutube.com/@EnergyExemplar
• LinkedInlinkedin.com/company/energy-exemplar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energy Exemplar