ITC Hotels

What ITC Hotels does

ITC Hotels Limited is a publicly listed Indian hospitality company (NSE: ITCHOTELS) that operates a multi-brand portfolio of 150+ hotels across 90+ destinations in India and Sri Lanka — and selectively in Nepal — through seven distinct brands spanning luxury (ITC Hotels, Mementos, Epiq Collection), premium (Welcomhotel, Storii), and upper-mid-scale (Fortune Hotels, WelcomHeritage) tiers. The company was demerged from ITC Limited and listed as a standalone entity on January 1, 2025, following decades of operating as a hospitality division under the parent. ITC Hotels delivered ₹4,139 crore in FY26 consolidated revenue (16% YoY) and ₹888 crore in net profit (39% YoY), supported by a 37% RevPAR premium versus the industry average and the highest number of LEED Platinum certifications globally (23 properties, with 12 LEED Zero Carbon and 13 LEED Zero Water).

The company runs an asset-light model anchored by management contracts, owning a minority of properties directly while expanding the operating portfolio through third-party agreements — a 67-hotel pipeline (6,152 rooms) supports a target of 250 hotels / 22,000+ keys by 2031. Technology and digital infrastructure include the itchotels.com booking platform, mobile app with digital key, Club ITC loyalty program (145+ hotels, tiered Green Points), Culinaire dining subscription (350+ restaurants), and Gourmet Couch food delivery across 10 cities. Distribution combines direct booking, GDS, OTAs, and on-property sales, targeting luxury leisure travelers, corporate clients, MICE, weddings, and domestic tourists across Tier-1, 2, and 3 cities.

Revenue is generated primarily through room revenue, food and beverage (including award-winning signature restaurants such as Bukhara at ITC Maurya and Avartana at ITC Grand Chola), and management fees from third-party-operated hotels. Pricing is dynamic by category and season; the Club ITC freemium tier with up to 15% member savings and the Culinaire subscription create recurring revenue and loyalty lock-in. Recent strategic moves include the May 2026 acquisition of Zuri Kumarakom (₹205 crore) for the first owned Kerala resort, ongoing international expansion anchored by ITC Ratnadipa in Sri Lanka, and aggressive management-contract signings (33 new hotels / 3,300+ keys in FY26 alone). The company is led by Managing Director Anil Chadha, with Sanjiv Puri (CMD of ITC Limited) serving as Non-Executive Chairman.

Name

ITC Hotels

Legal name

ITC Hotels Limited

Website

https://itchotels.com

Company type

Public

Founded year

2025

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ITC Hotels Limited operates 150+ hotels across 90+ destinations in India and Sri Lanka through seven brands spanning luxury to upper-mid-scale, generating ₹4,139 crore in FY26 revenue via an asset-light management-contract model targeting luxury leisure, corporate, MICE, and wedding customers.

Ownership category

akta.pro rank

Product category

Luxury Hospitality and Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Luxury hotel chain
• Hospitality services
• Hotel management contracts
• Resort accommodations
• Corporate event venues

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Revenue from hotel room bookings across owned and managed properties under multiple brand tiers from luxury (ITC Hotels, Mementos) to mid-scale (Fortune Hotels, WelcomHeritage).
2. Food & Beverage: Revenue from hotel restaurants, bars, and dining experiences including signature restaurants like Bukhara at ITC Maurya and room service, contributing significantly to overall revenue through culinary excellence.
3. Management Fees: Fee income from management contracts where ITC Hotels operates properties owned by third parties. The company has over 150 hotels with significant portion under managed contracts, representing an asset-light revenue stream.
4. Management Contracts - Pipeline: Revenue from expanding pipeline of 67 hotels under management agreements, with 33 hotels signed in FY26 representing over 3,300 keys.
5. Culinaire Subscription: Subscription fees from Culinaire dining program with plans ranging from ₹8,500 to ₹1,10,650 for 1-5 year terms, offering dining savings and benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

ITC Hotels Limited operates 150+ hotels across 90+ destinations in India and Sri Lanka through seven distinct brands spanning luxury to mid-scale segments (ITC Hotels, Mementos, Epiq Collection, Welcomhotel, Storii, Fortune Hotels, WelcomHeritage). The company provides hotel accommodations, signature dining experiences, MICE and wedding venues, and complementary offerings including Club ITC loyalty program, Culinaire dining subscription, Gourmet Couch food delivery, gift cards, and luxury merchandise under an asset-light model combining owned properties and management contracts.

Product overview

ITC Hotels Limited operates a multi-brand portfolio of 150+ hotels across 90+ destinations in India and Sri Lanka, offering luxury hospitality experiences through seven distinct brands: ITC Hotels (flagship luxury), Mementos (boutique luxury), Epiq Collection (premium hospitality), Welcomhotel (premium business/leisure), Storii (heritage boutique), Fortune Hotels (business/leisure), and WelcomHeritage (heritage properties). The company complements its core accommodation business with an integrated ecosystem of signature dining (including award-winning Bukhara and Avartana restaurants), the Club ITC loyalty program with Culinaire subscription, the Gourmet Couch food delivery service, mobile app with digital key capabilities, gift cards, Sleeep boutique merchandise, and Fabelle luxury chocolates. Operating primarily under an asset-light model through management contracts, ITC Hotels targets both luxury and growth-oriented segments through strategic expansions into Tier II/III cities.

Differentiator

Problem solved

Functional benefit

Brands

• ITC Hotels: Flagship luxury hotel brand integrating India's tradition of hospitality with globally benchmarked facilities and services.
• Mementos
• Epiq Collection
• Welcomhotel
• Storii
• Fortune Hotels
• WelcomHeritage Hotels

Products and services

• ITC Hotels (Flagship Luxury Brand) Flagship luxury hotel brand offering premium accommodations and authentic indigenous luxury experiences in harmony with environment and society, targeting luxury travelers.
• Mementos Luxury hotel collection offering exquisite destination-specific experiences that transform stays into unforgettable moments for premium leisure travelers.
• Epiq Collection Premium hospitality collection blending culinary innovation, service excellence, and design sophistication, offering spaces where guests can live, work, and celebrate seamlessly.
• Welcomhotel Premium hotel collection designed for travelers seeking curated experiences across diverse locations from hills to beaches and deserts to cities, reflecting warmth of Indian culture.
• Storii Hand-picked boutique properties in the premium segment located at breathtaking locales, historic sites, beaches, jungles, scenic valleys, and deserts, each offering distinct experiences.
• Fortune Hotels First-class, full-service business and leisure hotel chain offering contemporary accommodation with personalized service at competitive pricing, covering sub-brands Fortune Select, Fortune Park, Fortune Inn, and Fortune Resort.
• WelcomHeritage Hotels Heritage hospitality collection featuring exclusive portfolio of 35 boutique properties including Palaces, Forts, Havelis, and Resorts across 13 Indian states, operated as a joint venture with Jodhana Heritage Resorts.
• Culinaire Subscription Annual subscription dining plan offering 20% savings on F&B and 3%-12% Green Points earning at 350+ participating restaurants, with Classic (Rs 8,500), Select (Rs 19,000), and Elite (Rs 29,500) variants for 1-5 year terms.
• ITC Hotels Gift Cards E-gift cards redeemable for luxury hotel stays, gourmet dining, wellness services, Sleeep boutique merchandise, and Fabelle chocolates at participating ITC Hotels properties.
• Gourmet Couch Food Delivery On-demand food delivery service delivering signature cuisine from celebrated ITC Hotels kitchens across 10 cities in India (Agra, Ahmedabad, Bengaluru, Chennai, Delhi NCR, Goa, Hyderabad, Jaipur, Kolkata, Mumbai).
• Sleeep Boutique Curated e-commerce offering of sleep essentials including pillows, bed linen, and bedding merchandise, available for purchase and delivery across India through the ITC Hotels App.
• Signature Dining Restaurants Collection of award-winning signature restaurants including Bukhara (North-West Frontier cuisine, Legendary Restaurant of India Award 2026), Peshawri, and Avartana at ITC Grand Chola, operating across ITC Hotels properties.

Quantifiable outcome

• 37% RevPAR premium over industry average
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Jodhana Heritage Resorts Pvt. Ltd.coreStrategic or Co-development Partner · 1 January 1997WelcomHeritage, a joint venture between ITC Hotels Limited and Jodhana Heritage Resorts Pvt. Ltd., was established in 1997 to celebrate heritage hospitality traditions in India. The collection features 35+ boutique properties including Palaces, Forts, Havelis, and Resorts across 13 Indian states.
• Marriott InternationalminorChannel Partner/ Reseller/ DistributorITC Hotels operates Sheraton New Delhi under a partnership with Marriott International, expanding reach through Marriott's global distribution network.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Indian Hotels Company (Taj/IHCL): India's largest hotel chain and ITC Hotels' primary domestic competitor. Operates Taj, SeleQtions, Vivanta, and Ginger brands across luxury, premium, and midscale segments, with comparable pipeline and sustainability ambitions.
• EIH Limited (Oberoi/Trident): Operates the Oberoi and Trident luxury and upscale brands in India. Competes head-to-head with ITC Hotels in the premium and luxury segment with similar emphasis on service excellence and Indian hospitality heritage.
• Lemon Tree Hotels: Listed Indian hotel chain operating Lemon Tree Premier, Lemon Tree, and Red Fox brands. Overlaps with ITC's mid-scale (Fortune Hotels) and premium (Welcomhotel) tiers, especially in Tier-1 and Tier-2 cities.
• Chalet Hotels: Asset-light hotel owner-operator running properties under Marriott, Westin, Renaissance, and Four Points brands in India. Comparable asset-right growth strategy and capital structure post-listing.
• Schloss Bangalore (The Leela): Operates luxury Leela Hotels and properties under global brand partnerships in India. Directly competes with ITC's luxury and palace-style properties in destinations like Udaipur, Delhi, and Bengaluru.

Broad incumbents

• Mahindra Holidays & Resorts (Club Mahindra): Indian hospitality operator focused on timeshare and resort memberships. Operates in the same Indian leisure/resort market and overlaps with ITC's resort portfolio, though under a membership rather than nightly-stay model.
• Marriott International: Global hotel giant operating Marriott, Sheraton, Westin, and Ritz-Carlton brands — including the Sheraton New Delhi managed by ITC Hotels. Competes across luxury, premium, and select-service tiers in India and is a partner/competitor.
• Hyatt Hotels Corporation: Global hotel group with a meaningful luxury and upper-upscale presence in India (Grand Hyatt, Andaz, Park Hyatt). Competes directly for premium business and leisure travelers in major Indian metros.
• Wyndham Hotels & Resorts: Global franchisor with extensive midscale and economy presence in India. Competes with ITC's Fortune Hotels sub-brand in the first-class and upper-midscale segments.
• Radisson Hotel Group: Global hotel group operating Radisson Blu, Park Inn, and Radisson in India. Competes with ITC's Welcomhotel and Fortune brands in the upper-midscale and premium business segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itchotels
• YouTubeyoutube.com/user/itchotels
• Facebookfacebook.com/itchotels
• LinkedInlinkedin.com/company/itc-hotels
• Instagraminstagram.com/itchotels/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITC Hotels