Reigning Era
Reigning Grace Ranch is a Christ-centered nonprofit in Rio Verde, Arizona that combines horse rescue with equine therapy programs serving children, families, veterans, first responders, and corporate groups. Operations are funded through donations, sponsorships, program fees, and hosted events on a 15-acre sanctuary.
- Company typePrivate
- Founded2009
- HeadquartersRio Verde, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Reigning Era does
Reigning Grace Ranch is a Christ-centered nonprofit equine therapy and horse rescue organization operating on 15+ acres in Rio Verde, Arizona. Founded in 2009 by Christopher and Amanda Moore and formalized as a nonprofit in 2011, the ranch houses approximately 70 equine and burros alongside goats, sheep, pigs, and cows in a Critter Corner. Its core methodology pairs rescued horses—rehabilitated from neglect, abandonment, and kill-pen situations—with humans as co-therapists, leveraging the horse's prey-animal instincts to surface non-verbal communication and provide honest feedback during ground-based exercises, therapeutic riding, and mentorship sessions.
The ranch delivers a portfolio of structured programs across two primary tracks. Children and youth programs include Equi Leaders Mentorship, Ranch Scholars, Mane to Tail, and Horsemanship and Riding, targeting participants dealing with foster care, blended families, eating disorders, social anxiety, depression, addictions, and cognitive or physical disabilities. Adult programs include Corporate Team Building, Life Coaching, Horsemanship and Riding Lessons, and The Armor Project for veterans and first responders. Partner organizations such as MIKID and Kiwanis serve as referral channels, while on-site community events (Harvest Festival, Farm Fridays, Cowboy Church) drive awareness and earned media coverage.
The operating model is donation-dependent with minimal paid headcount (1–10 employees) and 100+ volunteers. Revenue streams include individual donations, recurring monthly horse sponsorships, nominal program fees, corporate team-building engagements (up to 40+ participants), weddings, and hosted community events. The ranch is ECFA accredited, recently broke ground on an 18-stall Hope and Healing Barn expansion, and is developing a Community Building and a Youth Equine Vetting Program. No venture or equity capital is involved; the only disclosed external funding event is a $10,000 Maddie's Fund grant in 2023.
Reigning Era firmographics
Firmographics- Name
- Reigning Era
- Legal name
- Reigning Grace Ranch
- Website
- https://azrgr.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reigning Grace Ranch is a Christ-centered nonprofit in Rio Verde, Arizona that combines horse rescue with equine therapy programs serving children, families, veterans, first responders, and corporate groups. Operations are funded through donations, sponsorships, program fees, and hosted events on a 15-acre sanctuary.
- Ownership category
- akta.pro rank
Reigning Era industry classification
Industry- Product category
- Equine-Assisted Therapy and Horse Rescue Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)
Keywords
Where Reigning Era is headquartered
LocationHeadquarters
- HQ city
- Rio Verde
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reigning Era business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Sponsorships: The ranch receives gifts and donations from supporters and friends. Horse sponsorship programs allow donors to support specific animals monthly. The nonprofit does not rely on government funding.
- Program Fees: Many classes are free or nominally priced. Fees are charged where appropriate, particularly for corporate team building events and some structured programs.
- Horse Sponsorship: Monthly sponsorship program where donors can sponsor specific horses and critters at the ranch, receiving thank-you gifts in return.
- Events and Hosted Activities: Revenue generated from hosted events, corporate parties, weddings, and community activities on the ranch property.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free or low-cost programs for children and families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Reigning Era product offering
Product offeringCore offering
Reigning Grace Ranch is a nonprofit equine therapy and horse rescue organization that pairs rescued horses with children, families, veterans, first responders, and adults in structured experiential programs such as mentorship, horsemanship and riding lessons, life coaching, corporate team building, and The Armor Project. Programs are delivered on-site at a 15+ acre ranch in Rio Verde, Arizona, supported by the Hope and Healing Barn and the Critter Corner. Revenue comes from donations, monthly horse sponsorships, nominal program fees, and hosted events.
Product overview
Reigning Grace Ranch is a Christ-centered nonprofit equine therapy and horse rescue organization offering experiential programs for youth, families, adults, veterans, and first responders. The ranch provides a unified set of therapeutic and educational programs centered around rescued horses, including kid programs (Equi Leaders Mentorship, Ranch Scholars, Mane to Tail, Horsemanship and Riding), adult programs (Corporate Team Building, Life Coaching, Mane to Tail, Horsemanship and Riding Lessons, The Armor Project), horse sponsorship opportunities, volunteer programs, and ranch tours. The organization operates a 15+ acre sanctuary housing approximately 70 equine and various farm animals in the Critter Corner, with facilities including the Hope and Healing Barn and Chapel. Programs focus on redemption, strength, and discovery through human-horse interactions.
Differentiator
Problem solved
Functional benefit
Products and services
- Equi Leaders Mentorship Mentorship program pairing children with horses to develop leadership skills, emotional intelligence, and confidence through guided interactions and activities. Designed for youth facing emotional, behavioral, or developmental challenges.
- Ranch Scholars Educational program for children combining ranch activities with academic enrichment and character development. Aimed at youth participants.
- Horsemanship and Riding Program (Kids) Instructional riding program for children teaching safe horse handling, riding techniques, and equestrian skills. Open to youth participants of varying experience levels.
- Corporate Team Building Team building experiences for corporate groups using equine activities to develop communication, leadership, and collaboration skills. Hosts groups of up to 40+ employees, including company Christmas parties.
- Life Coaching One-on-one coaching sessions using horses as co-facilitators to help adults address personal challenges, set goals, and develop life skills. Targeted at adult participants seeking personal development.
- Horsemanship and Riding Lessons (Adults) Riding lessons for adults covering horsemanship fundamentals, ground work, and mounted riding skills. Open to adult riders of varying experience.
- The Armor Project Program designed to help adults build resilience, emotional strength, and life strategies through equine-assisted activities. Used in veteran and first responder wellness work.
- Mane to Tail Therapeutic and bonding program available for both children and adults, focusing on hands-on horse care from mane to tail to promote connection and mindfulness.
- Horse Sponsorship Monthly sponsorship program allowing donors to support specific horses or Critter Corner animals, with sponsors receiving thank-you gifts and knowing their contributions support ranch operations and equine care.
- Ranch Tours Guided tours of the ranch allowing visitors to meet horses, explore facilities, and learn about the ranch's mission and programs. Functions as both an awareness channel and a donor/visitor experience.
Quantifiable outcome
- Therapists can accomplish healing and breakthroughs with a child in 3 sessions or less when the horse is a partner, as opposed to meeting in an office setting where it may take up to 12 sessions
- +3 more outcomes
Companies that use Reigning Era
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Reigning Era technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Reigning Era partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Sage McWay (Team Member)coreSage McWay serves as Herd Health Manager at the ranch and made the journey to meet transport and bring Liberty the horse from New York to Arizona, demonstrating the personal dedication of staff members.
- MIKID (Mentally Ill Kids In Distress)coreMIKID is a nonprofit organization improving behavioral health and wellness of children and youth through a family-centered approach across Arizona and Colorado. They bring youth to the ranch for animal interaction sessions, having been inspired by a mini horse visit to their facility. The partnership provides therapeutic experiences for children facing mental health challenges.
- Kiwanis ClubminorThe Kiwanis Club referred Madison to Reigning Grace Ranch for mentorship sessions, demonstrating community support and referral partnerships with service organizations.
- Arizona Humane SocietyminorThe Arizona Humane Society reported on the ranch's work in February 2013, highlighting the organization's rescue efforts and partnerships in animal welfare.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Reigning Era competitors and assessment
Company assessmentDirect peers
- BraveHearts Therapeutic Riding & Educational Center: Illinois-based nonprofit providing equine-assisted services to veterans, first responders, and children with disabilities. Strong overlap in the veteran/first responder segment.
- Horses Healing Hearts: Nonprofit equine therapy organization serving children from families affected by addiction and related trauma. Comparable target population and equine therapy methodology.
- Spirit Horse Therapeutic Riding Center: Texas nonprofit offering equine-assisted therapy to children with disabilities, abuse survivors, and wounded warriors. Direct overlap in equine therapy services for vulnerable populations.
- Chastain Horse Park: Atlanta-area nonprofit operating an equestrian center with therapeutic riding, horse rescue, and adaptive sports programs. Direct overlap in equine therapy plus animal welfare.
- Gentle Barn: California-based nonprofit animal sanctuary that rescues farm animals and uses them to connect with at-risk youth, veterans, and others for healing. Closely aligned dual mission of animal rescue and human therapy.
- Hearts & Horses Therapeutic Riding Center: Colorado-based nonprofit offering equine-assisted services for people with physical, cognitive, and emotional challenges. Comparable nonprofit structure, equine therapy focus, and reliance on volunteers and donations.
- Equest: Texas-based nonprofit providing equine-assisted therapy and horsemanship programs to children and adults with disabilities, veterans, and at-risk youth. Highly comparable therapeutic programming, donor-funded model, and similar equine sanctuary operations.
Regional players
- Stable Strides: Oregon-based nonprofit providing equine-assisted services to children, adults, and veterans with physical, emotional, and developmental challenges. Comparable service mix in a different regional market.
- Reins of Hope: Washington state nonprofit offering equine-assisted therapy for people with disabilities, at-risk youth, and veterans. Similar programs but operates on the West Coast in a different region from Arizona.
Others
- Professional Association of Therapeutic Horsemanship (PATH Intl.): Industry membership and accrediting body for equine-assisted services. Not a direct competitor, but the accrediting and standards-setting organization relevant to peer evaluation and benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Reigning Era social profiles
Digital presenceReigning Era financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reigning Era leadership team
Management profileNumber of profiles
Profiles10 records
Reigning Era funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reigning Era M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reigning Era
What does Reigning Era do?
Reigning Grace Ranch is a nonprofit equine therapy and horse rescue organization that pairs rescued horses with children, families, veterans, first responders, and adults in structured experiential programs such as mentorship, horsemanship and riding lessons, life coaching, corporate team building, and The Armor Project. Programs are delivered on-site at a 15+ acre ranch in Rio Verde, Arizona, supported by the Hope and Healing Barn and the Critter Corner. Revenue comes from donations, monthly horse sponsorships, nominal program fees, and hosted events.
Is Reigning Era a public or private company?
Reigning Era is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Reigning Era founded?
Reigning Era was founded in 2009. It employs 1 to 10 people.
Where is Reigning Era based?
Reigning Era is headquartered in Rio Verde, United States, in the North America region.
How does Reigning Era make money?
Four revenue lines are on record. Donations and Sponsorships are the primary driver. The others are program Fees, horse Sponsorship and events and Hosted Activities.
Who are Reigning Era's main competitors?
Direct peers on record are BraveHearts Therapeutic Riding & Educational Center, Horses Healing Hearts, Spirit Horse Therapeutic Riding Center, Chastain Horse Park, Gentle Barn, Hearts & Horses Therapeutic Riding Center and Equest. Regional players are Stable Strides and Reins of Hope. Professional Association of Therapeutic Horsemanship (PATH Intl.) is listed as an others.
Does Reigning Era have an API?
No public API is recorded for Reigning Era.
What industry is Reigning Era in?
Reigning Era's product category is Equine-Assisted Therapy and Horse Rescue Services. Its primary akta.pro industry code is AFAEAGAJ, Equine Rehabilitation, Layup & Retirement Facilities. Its NAICS code is 813312 and its SIC code is 700.