Displayit
Displayit is a Buford, Georgia-based manufacturer of portable trade show displays and booths, founded in 1996. It sells direct to exhibitors via displayit.com using in-house dye-sublimation printing, SEG framing, and backlit LED technology, serving SMB and enterprise customers such as HP, NASA, Coca Cola, and Deloitte.
- Company typePrivate
- Founded1996
- HeadquartersBuford, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Displayit does
Displayit is a Buford, Georgia-based manufacturer of portable trade show displays, founded in 1996 and operated under Displayit Holdings, LLC, a Delaware-incorporated private firm employing 101-250 people. The company designs, prints, and assembles modular exhibition booths, banner stands, and backlit LED displays from a single U.S. production facility, selling exclusively direct-to-consumer through its e-commerce storefront (displayit.com), a 1-800 phone sales line, and free consultation services. Its branded sub-portfolio covers the full price spectrum from entry-level banner stands under $250 to 20x20 island booth kits priced up to ~$28,000.
Its product and technical core combines custom dye-sublimation fabric graphics printing, SEG (Silicone Edge Graphics) aluminum framing, push-button and accordion pop-up collapsible frame engineering, and internal backlit LED illumination systems (premium units rated up to 12,000 lumens). Sub-brands include Graffiti (SEG pop-ups), Ensemble and Helium (tension fabric), Prism and Aurora (premium backlit SEG lightboxes), Looboo (modular island kits), Quick-Up (entry backwalls), Reveal (retractable banners), and Renew (eco-conscious line). Major product categories span 10x10 and 10x20 booths, banner stands, backlit displays, pop-up displays, multi-frame modular kits, island displays, portable counters, monitor stands, table covers, outdoor flags and tents, replacement graphics, and a rental line.
The business model is overwhelmingly transactional and one-time: hardware-plus-graphics sales (with carry cases bundled into the listed price), replacement graphics ($140-$1,500), and bundled creative design services ($300-$1,200 across four levels). Customer segments are trade show exhibitors (primary), corporate environments, and retail/hospitality buyers, with public enterprise references including HP, Siemens, Airbnb, Norwegian Cruise Line, Hawaiian Airlines, Coca Cola, Deloitte, Kimberly-Clark Professional, NASA, and McKesson. Marketing relies on content/blog, SEO, YouTube, LinkedIn, email, and free consultations; distribution is entirely DTC with rush shipping available in as little as 24 hours. Leadership consists of CEO Adam Chait and VP of Marketing Jen Smithson, with founder Fred Axelberd listed as founder and managing director in the leadership data.
Displayit firmographics
Firmographics- Name
- Displayit
- Legal name
- Displayit Holdings, LLC
- Website
- https://displayit.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Displayit is a Buford, Georgia-based manufacturer of portable trade show displays and booths, founded in 1996. It sells direct to exhibitors via displayit.com using in-house dye-sublimation printing, SEG framing, and backlit LED technology, serving SMB and enterprise customers such as HP, NASA, Coca Cola, and Deloitte.
- Ownership category
- akta.pro rank
Displayit industry classification
Industry- Product category
- Trade Show Displays
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)
Keywords
Where Displayit is headquartered
LocationHeadquarters
- HQ city
- Buford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Displayit business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Trade Show Display Hardware Sales: One-time sale of physical display products including booths, frames, banner stands, counters, and accessories. Products range from entry-level banner stands under $200 to premium backlit booth systems over $14,000. Includes custom graphics, hardware, and carry bag/shipping case.
- Replacement Graphics: Sale of replacement fabric graphics for existing display frames. Allows customers to update branding without purchasing new hardware. Graphics typically $140-$1,500 depending on size and type.
- Creative Design Services: Professional artwork and design services for booth graphics. Includes Creative Design Levels 1-4, ranging from banner stands and counters ($300) to island displays ($1,200).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level displays under $1,000 |
| One time/ perpetual license | Pay-as-you-go | Mid-range displays $1,000-$5,000 |
| One time/ perpetual license | Pay-as-you-go | Premium displays $5,000-$15,000 |
| One time/ perpetual license | Pay-as-you-go | Island/Custom booths $20,000-$30,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Displayit product offering
Product offeringCore offering
Displayit designs, manufactures, and sells portable trade show exhibit systems including 10x10 and 10x20 booths, banner stands, backlit displays, pop-up frames, multi-frame modular kits, and island booths. The company operates an in-house U.S. production facility in Buford, GA, providing custom dye-sublimation printing, replacement graphics, and professional creative design services for trade show exhibitors across industries.
Product overview
Displayit is a trade show display manufacturer offering a comprehensive portfolio of portable exhibition solutions. The core offering includes 10x10 and 10x20 booth displays, banner stands, backlit displays, and pop-up systems, complemented by accessory products (portable counters, monitor stands, table covers, lighting), replacement graphics, outdoor solutions (flags, tents), and custom/rental booth options. Major product lines include Graffiti (SEG pop-up displays), Ensemble/Helium (tension fabric), Prism (premium backlit), Looboo (island/modular kits), Quick-Up (budget entry), Aurora (premium SEG lightboxes), Reveal (retractable banners), and Renew (eco line). The company provides in-house manufacturing, custom printing, and creative design services. Key differentiators include Made in USA production, 25+ years experience, warranty coverage, and 24-hour rush shipping availability.
Differentiator
Problem solved
Functional benefit
Products and services
- 10x10 Trade Show Booths Portable trade show booth displays in 10x10 configurations including backlit, backwall, pop-up, and multi-frame modular systems for trade show exhibitors needing booth-sized displays.
- 10x20 Trade Show Booths Portable trade show booth displays in 10x20 configurations with backlit, backwall, pop-up, and multi-frame modular options for larger exhibit spaces.
- Banner Stands Portable retractable, tabletop, and tension fabric banner stands available in multiple widths from 24 to 60 inches with standard and backlit options for trade show and event use.
- Backlit Trade Show Displays LED-illuminated trade show displays featuring premium backlit technology for maximum visual impact on exhibit floors, including Graffiti, Prism, and Ensemble backlit variants.
- Pop-Up Displays Collapsible trade show booths built on aluminum frames with accordion or push-button styles, including Graffiti SEG and Quick-Up lines with fast tool-free assembly.
- Multi-Frame Kits Modular display kits using multi-frame systems that can be reconfigured for different booth sizes, including Ensemble, Graffiti, and Looboo kit configurations.
- Island Displays Complete island booth kits designed for 20x20 open-area exhibit spaces with modular configurations from the Looboo Island Kit series.
- Portable Counters Portable counters including podium, round, oval, and waterdrop styles available in standard and backlit versions for trade show booths.
- Monitor Stands Adjustable monitor stands and mounts for trade show displays including wheeled, sawhorse, tripod, and round base options.
- Table Covers Custom-printed tension fabric table covers in fitted, stretch, and draped styles with NFPA 701 flame-resistant polyester.
- Outdoor Flags Custom-printed outdoor feather blade flags available in 8ft, 11ft, and 14ft heights for outdoor event visibility.
- Event Tents Custom-printed 10x10 event tents designed for outdoor activations, including carry cases and accessories such as weighted sandbags.
- Towers & Cubes Vertical display towers and cubes in various sizes for trade show booth signage and attention-drawing displays.
- Replacement Graphics Replacement fabric graphics for all Displayit display frames, including backlit, banner stand, booth, and accessory graphics, allowing customers to update branding without purchasing new hardware.
- Display Lighting LED stem lights and lighting accessories for backlit and standard trade show displays.
- Creative Design Services Professional graphic design services at four levels (1-4) for banners, counters, standard displays, 20ft displays, and island displays, ranging from $300 for banner/counter artwork to $1,200 for island displays.
- Rental Displays Trade show booth rental displays available for short-term event use by exhibitors not wishing to purchase.
- Custom Exhibits Custom-designed exhibition booths built to specifications for unique event requirements that cannot be met by standard products.
Quantifiable outcome
- Drayage cost reduction of $412.50 per show (comparing 25 lb modern display vs. 300 lb legacy system)
- +3 more outcomes
Companies that use Displayit
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Displayit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Displayit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Next Level ApparelnotableDisplayit partnered with Next Level Apparel to develop a reimagined trade show booth featuring a 40x40 island concept with open, barrier-free retail-inspired design. The booth emphasizes product interaction, sustainability, and modular reusable components. This partnership won Gold at the 2026 Hermes Creative Awards for Trade Show/Exhibit Promotion.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Displayit competitors and assessment
Company assessmentDirect peers
- Orbus Exhibit & Display Group: One of the largest U.S. trade show display manufacturers offering SEG, backlit, modular, and custom exhibit solutions to the same trade-show exhibitor base as Displayit. Closest like-for-like competitor in product breadth and customer segment.
- Classic Exhibits: U.S. manufacturer and distributor of portable and modular trade show displays, including SEG, pop-ups, and banner stands — overlapping with Displayit's core product portfolio and serving a similar distributor/exhibitor channel.
- Nimlok: Global network of exhibit providers offering portable, modular, and custom trade show displays. Comparable product set (SEG, tension fabric, custom) with broader geographic reach than Displayit.
- Skyline Exhibits: Major U.S. modular trade show display manufacturer with extensive dealer network and comparable product categories (backlit, portable, custom exhibits). Directly competes for enterprise exhibitor accounts.
- Expand International: Swedish-origin manufacturer of portable trade show displays, banner stands, and pop-up systems. Comparable portable/tension fabric product mix targeting the same self-setup exhibitor use case.
- Nomadic Display: Direct competitor focused on portable, pop-up, and modular trade show displays. Closely overlaps with Displayit's Quick-Up and Graffiti pop-up lines in functionality and price tier.
- Optima Exhibits: Designer and builder of custom and modular trade show exhibits, including SEG fabric and backlit displays. Overlaps with Displayit's higher-end custom and island booth offerings.
- TSI Exhibits: Custom trade show exhibit manufacturer offering design, fabrication, and rental services. Comparable custom-island and large-format booth capabilities overlapping with Displayit's Looboo and Custom Exhibits lines.
Broad incumbents
- Freeman: Largest global experiential brand and event services company offering exhibit design, fabrication, logistics, and show management. Broader portfolio than Displayit but overlaps in custom booth design/build for enterprise exhibitors.
- GES (Global Experience Specialists): Major full-service event experience provider including custom exhibits, graphics, and trade show services. Larger, publicly-adjacent competitor with broader logistics and event-management capabilities that overlap Displayit's premium custom booth segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Displayit social profiles
Digital presenceDisplayit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Displayit leadership team
Management profileNumber of profiles
Profiles3 records
Displayit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Displayit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Displayit
What does Displayit do?
Displayit designs, manufactures, and sells portable trade show exhibit systems including 10x10 and 10x20 booths, banner stands, backlit displays, pop-up frames, multi-frame modular kits, and island booths. The company operates an in-house U.S. production facility in Buford, GA, providing custom dye-sublimation printing, replacement graphics, and professional creative design services for trade show exhibitors across industries.
Is Displayit a public or private company?
Displayit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Displayit founded?
Displayit was founded in 1996. It employs 51 to 100 people.
Where is Displayit based?
Displayit is headquartered in Buford, United States, in the North America region.
How does Displayit make money?
Three revenue lines are on record. Trade Show Display Hardware Sales are the primary driver. The others are replacement Graphics and creative Design Services.
Who are Displayit's main competitors?
Direct peers on record are Orbus Exhibit & Display Group, Classic Exhibits, Nimlok, Skyline Exhibits, Expand International, Nomadic Display, Optima Exhibits and TSI Exhibits. Broad incumbents are Freeman and GES (Global Experience Specialists).
Does Displayit have an API?
No public API is recorded for Displayit.
What industry is Displayit in?
Displayit's product category is Trade Show Displays. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of THAHAHAC, Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits). Its NAICS code is 54185.