Displayit

What Displayit does

Displayit is a Buford, Georgia-based manufacturer of portable trade show displays, founded in 1996 and operated under Displayit Holdings, LLC, a Delaware-incorporated private firm employing 101-250 people. The company designs, prints, and assembles modular exhibition booths, banner stands, and backlit LED displays from a single U.S. production facility, selling exclusively direct-to-consumer through its e-commerce storefront (displayit.com), a 1-800 phone sales line, and free consultation services. Its branded sub-portfolio covers the full price spectrum from entry-level banner stands under $250 to 20x20 island booth kits priced up to ~$28,000.

Its product and technical core combines custom dye-sublimation fabric graphics printing, SEG (Silicone Edge Graphics) aluminum framing, push-button and accordion pop-up collapsible frame engineering, and internal backlit LED illumination systems (premium units rated up to 12,000 lumens). Sub-brands include Graffiti (SEG pop-ups), Ensemble and Helium (tension fabric), Prism and Aurora (premium backlit SEG lightboxes), Looboo (modular island kits), Quick-Up (entry backwalls), Reveal (retractable banners), and Renew (eco-conscious line). Major product categories span 10x10 and 10x20 booths, banner stands, backlit displays, pop-up displays, multi-frame modular kits, island displays, portable counters, monitor stands, table covers, outdoor flags and tents, replacement graphics, and a rental line.

The business model is overwhelmingly transactional and one-time: hardware-plus-graphics sales (with carry cases bundled into the listed price), replacement graphics ($140-$1,500), and bundled creative design services ($300-$1,200 across four levels). Customer segments are trade show exhibitors (primary), corporate environments, and retail/hospitality buyers, with public enterprise references including HP, Siemens, Airbnb, Norwegian Cruise Line, Hawaiian Airlines, Coca Cola, Deloitte, Kimberly-Clark Professional, NASA, and McKesson. Marketing relies on content/blog, SEO, YouTube, LinkedIn, email, and free consultations; distribution is entirely DTC with rush shipping available in as little as 24 hours. Leadership consists of CEO Adam Chait and VP of Marketing Jen Smithson, with founder Fred Axelberd listed as founder and managing director in the leadership data.

Name

Displayit

Legal name

Displayit Holdings, LLC

Website

https://displayit.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Displayit is a Buford, Georgia-based manufacturer of portable trade show displays and booths, founded in 1996. It sells direct to exhibitors via displayit.com using in-house dye-sublimation printing, SEG framing, and backlit LED technology, serving SMB and enterprise customers such as HP, NASA, Coca Cola, and Deloitte.

Ownership category

akta.pro rank

Product category

Trade Show Displays

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

akta.pro primary industry

Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

akta.pro secondary industries

Modular & Portable Display Systems (Pop-Ups, Tension Fabric, Kits) (THAHAHAC), Lighting, LED Walls & Digital Signage for Booths (THAHAHAI), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Trade show displays
• Portable booth systems
• Exhibition graphics
• Banner stands
• Backlit displays

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Trade Show Display Hardware Sales: One-time sale of physical display products including booths, frames, banner stands, counters, and accessories. Products range from entry-level banner stands under $200 to premium backlit booth systems over $14,000. Includes custom graphics, hardware, and carry bag/shipping case.
2. Replacement Graphics: Sale of replacement fabric graphics for existing display frames. Allows customers to update branding without purchasing new hardware. Graphics typically $140-$1,500 depending on size and type.
3. Creative Design Services: Professional artwork and design services for booth graphics. Includes Creative Design Levels 1-4, ranging from banner stands and counters ($300) to island displays ($1,200).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Displayit designs, manufactures, and sells portable trade show exhibit systems including 10x10 and 10x20 booths, banner stands, backlit displays, pop-up frames, multi-frame modular kits, and island booths. The company operates an in-house U.S. production facility in Buford, GA, providing custom dye-sublimation printing, replacement graphics, and professional creative design services for trade show exhibitors across industries.

Product overview

Displayit is a trade show display manufacturer offering a comprehensive portfolio of portable exhibition solutions. The core offering includes 10x10 and 10x20 booth displays, banner stands, backlit displays, and pop-up systems, complemented by accessory products (portable counters, monitor stands, table covers, lighting), replacement graphics, outdoor solutions (flags, tents), and custom/rental booth options. Major product lines include Graffiti (SEG pop-up displays), Ensemble/Helium (tension fabric), Prism (premium backlit), Looboo (island/modular kits), Quick-Up (budget entry), Aurora (premium SEG lightboxes), Reveal (retractable banners), and Renew (eco line). The company provides in-house manufacturing, custom printing, and creative design services. Key differentiators include Made in USA production, 25+ years experience, warranty coverage, and 24-hour rush shipping availability.

Differentiator

Problem solved

Functional benefit

Products and services

• 10x10 Trade Show Booths Portable trade show booth displays in 10x10 configurations including backlit, backwall, pop-up, and multi-frame modular systems for trade show exhibitors needing booth-sized displays.
• 10x20 Trade Show Booths Portable trade show booth displays in 10x20 configurations with backlit, backwall, pop-up, and multi-frame modular options for larger exhibit spaces.
• Banner Stands Portable retractable, tabletop, and tension fabric banner stands available in multiple widths from 24 to 60 inches with standard and backlit options for trade show and event use.
• Backlit Trade Show Displays LED-illuminated trade show displays featuring premium backlit technology for maximum visual impact on exhibit floors, including Graffiti, Prism, and Ensemble backlit variants.
• Pop-Up Displays Collapsible trade show booths built on aluminum frames with accordion or push-button styles, including Graffiti SEG and Quick-Up lines with fast tool-free assembly.
• Multi-Frame Kits Modular display kits using multi-frame systems that can be reconfigured for different booth sizes, including Ensemble, Graffiti, and Looboo kit configurations.
• Island Displays Complete island booth kits designed for 20x20 open-area exhibit spaces with modular configurations from the Looboo Island Kit series.
• Portable Counters Portable counters including podium, round, oval, and waterdrop styles available in standard and backlit versions for trade show booths.
• Monitor Stands Adjustable monitor stands and mounts for trade show displays including wheeled, sawhorse, tripod, and round base options.
• Table Covers Custom-printed tension fabric table covers in fitted, stretch, and draped styles with NFPA 701 flame-resistant polyester.
• Outdoor Flags Custom-printed outdoor feather blade flags available in 8ft, 11ft, and 14ft heights for outdoor event visibility.
• Event Tents Custom-printed 10x10 event tents designed for outdoor activations, including carry cases and accessories such as weighted sandbags.
• Towers & Cubes Vertical display towers and cubes in various sizes for trade show booth signage and attention-drawing displays.
• Replacement Graphics Replacement fabric graphics for all Displayit display frames, including backlit, banner stand, booth, and accessory graphics, allowing customers to update branding without purchasing new hardware.
• Display Lighting LED stem lights and lighting accessories for backlit and standard trade show displays.
• Creative Design Services Professional graphic design services at four levels (1-4) for banners, counters, standard displays, 20ft displays, and island displays, ranging from $300 for banner/counter artwork to $1,200 for island displays.
• Rental Displays Trade show booth rental displays available for short-term event use by exhibitors not wishing to purchase.
• Custom Exhibits Custom-designed exhibition booths built to specifications for unique event requirements that cannot be met by standard products.

Quantifiable outcome

• Drayage cost reduction of $412.50 per show (comparing 25 lb modern display vs. 300 lb legacy system)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Next Level ApparelnotableStrategic or Co-development Partner · 5 May 2026Displayit partnered with Next Level Apparel to develop a reimagined trade show booth featuring a 40x40 island concept with open, barrier-free retail-inspired design. The booth emphasizes product interaction, sustainability, and modular reusable components. This partnership won Gold at the 2026 Hermes Creative Awards for Trade Show/Exhibit Promotion.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Orbus Exhibit & Display Group: One of the largest U.S. trade show display manufacturers offering SEG, backlit, modular, and custom exhibit solutions to the same trade-show exhibitor base as Displayit. Closest like-for-like competitor in product breadth and customer segment.
• Classic Exhibits: U.S. manufacturer and distributor of portable and modular trade show displays, including SEG, pop-ups, and banner stands — overlapping with Displayit's core product portfolio and serving a similar distributor/exhibitor channel.
• Nimlok: Global network of exhibit providers offering portable, modular, and custom trade show displays. Comparable product set (SEG, tension fabric, custom) with broader geographic reach than Displayit.
• Skyline Exhibits: Major U.S. modular trade show display manufacturer with extensive dealer network and comparable product categories (backlit, portable, custom exhibits). Directly competes for enterprise exhibitor accounts.
• Expand International: Swedish-origin manufacturer of portable trade show displays, banner stands, and pop-up systems. Comparable portable/tension fabric product mix targeting the same self-setup exhibitor use case.
• Nomadic Display: Direct competitor focused on portable, pop-up, and modular trade show displays. Closely overlaps with Displayit's Quick-Up and Graffiti pop-up lines in functionality and price tier.
• Optima Exhibits: Designer and builder of custom and modular trade show exhibits, including SEG fabric and backlit displays. Overlaps with Displayit's higher-end custom and island booth offerings.
• TSI Exhibits: Custom trade show exhibit manufacturer offering design, fabrication, and rental services. Comparable custom-island and large-format booth capabilities overlapping with Displayit's Looboo and Custom Exhibits lines.

Broad incumbents

• Freeman: Largest global experiential brand and event services company offering exhibit design, fabrication, logistics, and show management. Broader portfolio than Displayit but overlaps in custom booth design/build for enterprise exhibitors.
• GES (Global Experience Specialists): Major full-service event experience provider including custom exhibits, graphics, and trade show services. Larger, publicly-adjacent competitor with broader logistics and event-management capabilities that overlap Displayit's premium custom booth segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/displayitguys
• LinkedInlinkedin.com/company/142842
• Xx.com/displayitdotcom
• Facebookfacebook.com/tradeshowdisplays

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Displayit