The FIDO Alliance

What The FIDO Alliance does

The FIDO Alliance is a non-profit industry standards organization founded in 2012 and headquartered in Beaverton, Oregon, that develops open, interoperable authentication specifications aimed at reducing global reliance on passwords. Its core technology stack centers on the FIDO2 standard, comprising WebAuthn (a W3C standard) and the Client-to-Authenticator Protocol (CTAP), which together enable phishing-resistant, passwordless sign-in via cryptographic key pairs commonly referred to as passkeys. The organization also develops the FIDO Device Onboard (FDO) specification for zero-touch onboarding of IoT and edge devices, and is actively extending into Digital Credentials for interoperable identity wallets and Agentic AI Authentication standards for AI-agent-initiated transactions.

The Alliance's product portfolio includes the open technical specifications themselves (free for global use), a multi-track certification program (Biometric Component, Face Verification, Document Authenticity, FIDO Device Onboard, and User Authentication at security levels 1 through 3+), and supporting resources such as Passkey Central (implementation guides), the Passkey Directory (live deployment showcase), and the Authenticate Conference series (U.S. and APAC editions). As of 2026, the Alliance reports over 5 billion passkey uses globally, 90% consumer awareness of passkeys, 1,200+ FIDO-certified products, and measurable customer outcomes such as 98% reductions in mobile account takeover fraud at CVS Health and 93% higher sign-in success rates at eBay.

The Alliance operates a member-driven business model with revenue generated from tiered membership dues paid by hundreds of global technology, financial services, government, telecom, and healthcare organizations; testing and certification fees (with member discounts); and registration and sponsorship revenue from the Authenticate conference series. Its go-to-market is standards-driven rather than product-driven: the Alliance distributes specifications through open downloads, drives adoption through working groups and events, and leverages member-company implementations (Google, Microsoft, Apple, Amazon, Visa, Mastercard, etc.) as the primary distribution channel for reaching billions of end users.

Name

The FIDO Alliance

Legal name

FIDO Alliance Inc.

Website

https://fidoalliance.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The FIDO Alliance is a non-profit industry standards organization that develops open, interoperable authentication specifications — including FIDO2/WebAuthn, passkeys, FIDO Device Onboard, Digital Credentials, and Agentic AI authentication standards — and serves hundreds of member companies across technology, financial services, government, telecom, and healthcare sectors worldwide.

Ownership category

akta.pro rank

Product category

Authentication Standards

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Single Sign-On (SSO) & Federation (BPAMAEAF)

akta.pro secondary industry

Device Identity & Certificate-Based Authentication (PKI) (BPAMAEAL)

Keywords

• Authentication standards
• Passwordless authentication
• Identity verification standards
• Digital identity protocols
• Biometric certification

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Alliance Membership: The FIDO Alliance is driven by hundreds of global technology companies across enterprise, payments, telecom, government, and healthcare sectors that pay membership fees to join the Alliance and contribute to specification development and adoption initiatives.
2. Certification Programs: The Alliance offers various certification programs including Biometric Component Certification, Face Verification Certification, Document Authenticity Certification, FIDO Device Onboard Certification, and User Authentication Certification. Vendors pay testing and certification fees; members receive discounts on certification testing.
3. Events and Conferences: The Alliance organizes major conferences including Authenticate U.S. and Authenticate APAC, generating revenue through registration fees and sponsorship opportunities.
4. Specifications (Open Standards): FIDO specifications are open and free for global use. Revenue is not generated directly from specifications but through associated certification and membership that standards enable.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

The FIDO Alliance is a non-profit industry standards organization that develops and publishes open, royalty-free authentication specifications (FIDO2/WebAuthn, CTAP, FDO, Digital Credentials) and operates certification programs that enable phishing-resistant, passwordless sign-in via passkeys for consumer and workforce use. It sells tiered membership to enterprises, certification testing services to vendors, and conferences/workshops to industry participants.

Product overview

The FIDO Alliance is an industry standards organization (not a commercial product company) that develops and publishes open, free authentication specifications. Its core product portfolio centers on Passkeys (FIDO authentication credentials enabling passwordless, phishing-resistant sign-in), FIDO Device Onboard (automatic onboarding protocol for IoT and edge devices), and certification programs validating product compliance with FIDO specifications and security standards. The Alliance also operates the Digital Credentials Initiative for interoperable identity wallets, Agentic AI Authentication Standards development for AI agent interactions, and maintains resources including Passkey Central (implementation guides), the Passkey Directory (deployment showcase), and the Authenticate Conference. FIDO specifications are open and free for global use, with certification programs covering biometrics, identity verification, device onboarding, and user authentication.

Differentiator

Problem solved

Functional benefit

Brands

• Passkey Central: A public web resource providing guides and resources to accelerate passkey adoption.
• Authenticate Conference

Products and services

• Passkeys
• FIDO Device Onboard (FDO)
• FIDO Certification Programs
• Digital Credentials Initiative
• Agentic AI Authentication Standards
• FIDO Technical Specifications

Quantifiable outcome

• 98% reduction in mobile account takeover fraud (CVS Health)
• +9 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or Integration · 28 April 2026Google donated its Agent Payments Protocol (AP2 v.0.2) to the FIDO Alliance for standardization and open, community-led development of agentic payment technology. Google transitioned ownership of AP2 to enable AI agents to execute transactions across any platform securely. Nick Steele from OpenAI serves as a Board Member Representative while Google engineers contribute to FIDO2 libraries and webauthn.io.
• MastercardcoreTechnology or Integration · 28 April 2026Mastercard contributed its Verifiable Intent framework to the FIDO Alliance, developed jointly with Google. The framework enables verifiable links between AI agents and humans for authenticating and authorizing agent actions. Mastercard also chairs the Payments Technical Working Group.
• OpenAIcoreStrategic or Co-development Partner · 13 April 2026OpenAI joined the FIDO Alliance and took a seat on the Board of Directors to contribute to developing secure digital identity frameworks for AI agents. OpenAI seeks to build trust in its AI agent tool Operator through alignment with FIDO authentication standards.
• SK TelecomcoreStrategic or Co-development Partner · 4 February 2026SK Telecom was appointed to the FIDO Alliance Board to strengthen global authentication standards and build a more secure passwordless authentication environment. Dr. Henry Lee, Executive Vice President and CISO, represents SK Telecom on the Board.
• OpenID FoundationcoreStrategic or Co-development PartnerThe FIDO Alliance signed an MoU with the OpenID Foundation to support the development and validation of a conformance test program for digital identity systems. 38 jurisdictions including EU, UK, US, and Balkans have committed to OpenID Foundation specifications for digital identity programs.
• EMVCocoreTechnology or IntegrationEMVCo collaborates with FIDO Alliance on Digital Credentials initiative, working alongside ISO, W3C, and OpenWallet Foundation to align fragmented standards and enable interoperable digital wallets. EMVCo also released a draft framework for Digital Payment Credentials aligned with FIDO direction.
• ISOcoreTechnology or IntegrationISO partners with FIDO Alliance on the Digital Credentials Working Group to develop interoperable digital identity wallet specifications and certification programs.
• W3CcoreTechnology or IntegrationW3C collaborates with FIDO Alliance on WebAuthn standard and Digital Credentials API specifications. Matthew Miller from Cisco co-chairs the WebAuthn Adoption Community Group at W3C. Tim Cappalli from Okta is an editor of W3C WebAuthn specifications.
• OpenWallet FoundationcoreTechnology or IntegrationOpenWallet Foundation partners with FIDO Alliance on digital credentials initiative, contributing to interoperable digital wallet ecosystem development.
• ProofminorStrategic or Co-development PartnerProof joined FIDO Alliance as a Sponsor member to contribute its identity verification expertise to emerging authentication standards for AI agents. Proof's NIST IAL2 certification and cryptographic binding capabilities help establish verifiable links between AI agents and humans.
• HIDcoreStrategic or Co-development PartnerFIDO Alliance and HID released comprehensive research on enterprise physical and digital identity management, surveying 500 IT and cybersecurity professionals. The study revealed gaps between organizational confidence and actual execution in identity security.

Scale indicators15 records

Expansion highlights6 records

Direct peers

• OpenID Foundation: Open identity standards organization managing OAuth, OIDC, and related specifications. FIDO and OpenID Foundation have an active MoU and joint conformance testing, making them directly comparable as identity/authentication standards consortia with overlapping membership and complementary scope.
• W3C: World Wide Web Consortium co-develops WebAuthn and Digital Credentials API with FIDO. As a peer international standards body covering web technologies, W3C has overlapping scope in authentication, identity, and credential standards, with shared working groups and editors.
• EMVCo: Global technical body that facilitates interoperability and security of payment transactions. EMVCo collaborates with FIDO on the Digital Credentials initiative and has released a draft framework for Digital Payment Credentials aligned with FIDO, making it a directly comparable standards organization with overlapping payments authentication scope.

Emerging players

• OpenWallet Foundation: Linux Foundation-backed initiative developing open-source digital wallet software interoperable across ecosystems. As an emerging peer in the digital credentials/wallet space, it directly partners with FIDO on digital wallet specification work and competes for influence in shaping wallet standards.

Broad incumbents

• GSMA: Global mobile industry organization representing mobile operators and the broader ecosystem. GSMA is a broad incumbent comparable to FIDO in its federation-based standards body model, with overlapping authentication scope (mobile network authentication, eSIM, device identity) and similar industry consortium governance.
• IETF: Internet Engineering Task Force develops foundational internet standards including TLS, OAuth, and authentication protocols. IETF is a broader incumbent in authentication standards with overlapping technical scope to FIDO (cryptographic authentication protocols) and shared contributor pool from major tech companies.
• ISO (IEC JTC 1/SC 27): International Organization for Standardization, with subcommittee SC 27 covering information security, cybersecurity, and privacy protection. ISO is a broader incumbent that partners with FIDO on digital identity wallets and biometric authentication standards, with overlapping but more general scope.

Regional players

• PCI Security Standards Council: Standards body governing the PCI Data Security Standard for payment card industry security. While more narrowly focused on payment security than FIDO's broader authentication scope, it is a directly comparable standards organization with membership-driven governance and certification programs for member companies.
• ETSI: European Telecommunications Standards Institute, a regional standards organization with strong overlap to FIDO's authentication scope through technical committee on cybersecurity (TC Cyber) and digital identity/wallet work tied to eIDAS. ETSI's regional (European-centric) focus and similar federation-based governance make it a comparable peer.

Others

• The Linux Foundation: Open-source foundation hosting industry projects and consortia across technology sectors. The Linux Foundation is a thematically related peer as a host of open standards and open-source initiatives, with comparable federation/consortium governance models to FIDO and host to several identity-adjacent projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FIDOAlliance
• YouTubeyoutube.com/@TheFIDOAlliance
• LinkedInlinkedin.com/company/2800482
• Instagraminstagram.com/fidoalliance

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The FIDO Alliance