Entouch

What Entouch does

enTouch Inc. (エンタッチ株式会社) is a Tokyo-based, privately held healthcare communications company founded in 2015 that enables pharmaceutical and medical device manufacturers to engage healthcare professionals remotely in Japan. The company operates a four-part integrated offering: a remote communication platform for reservation management, reporting, and session coordination; an MR Service staffed by certified Medical Representatives who deliver product information on behalf of clients; a Reservation Acquisition Service that leverages the Toho Holdings MS (Medical Sales) network to physically secure appointments with healthcare professionals; and an eMR Training module for capability development. The Toho Holdings partnership, formalized in June 2020, is the structural centerpiece of the business, providing trusted-intermediary access to physicians and pharmacists that supports reported reservation acquisition rates of approximately 30–50%.

The company sells through a B2B, sales-led motion with channel-partner support, targeting mid-to-large pharmaceutical and medical device manufacturers in Japan on custom, multi-year enterprise contracts. Pricing is not publicly disclosed and is structured as subscription-based service plans tailored to client scope and target facilities. Headcount is reported at 11–50 employees. Named reference relationships include GlaxoSmithKline and AstraZeneca (referenced via an industry testimonial), and the company has stated it is already serving "several" pharma/med-device accounts as of the most recent news disclosures. Operations are entirely domestic to Japan; there is no announced international footprint.

Capital history includes seed funding from AS-accelerator in 2017, an early-stage round led by Tachi.ai Ventures with participation from CAC CAPITAL in 2018, and a strategic investment from Toho Holdings in August 2020 alongside the operational partnership. Notably, a $50M financing round announced September 2025 by a US-based "ENTOUCH" (energy management solutions) is a separate entity and should not be attributed to the Japanese healthcare firm. Founder and CEO Marty Roberts leads the company.

Name

Entouch

Legal name

エンタッチ株式会社

Website

https://entouch.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

enTouch (エンタッチ株式会社) provides a remote communication platform, certified MR staffing, and Toho Holdings MS-network-based reservation acquisition that help Japanese pharmaceutical and medical device manufacturers engage healthcare professionals remotely.

Ownership category

akta.pro rank

Product category

Healthcare Remote Communication Software

NAICS

Information (51)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

EHR/EMR Integration & Interoperability Middleware (HL7/FHIR) (HLALAKAD)

Keywords

• Remote detailing platform
• Healthcare communication services
• Medical representative services
• Pharmaceutical marketing platform
• Medical device remote engagement

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform and Remote Communication Services: B2B services for pharmaceutical and medical device companies including remote detailing platform access, MR services, and reservation acquisition. Revenue generated from professional service contracts with healthcare industry clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Entouch provides a remote communication platform and supporting services that enable pharmaceutical and medical device manufacturers to deliver product information to healthcare professionals remotely. The offering combines a core platform for reservation management and session reporting with three complementary services: certified Medical Representative (MR) information delivery, reservation acquisition via the Toho Holdings MS network, and eMR training for remote detailing.

Product overview

enTouch is a healthcare remote communication platform that provides a unified suite of four integrated services for pharmaceutical and medical device companies. The core platform handles reservation management and session reporting for remote detailing with healthcare professionals. This platform is supported by three complementary modules: the MR Service for information provision by certified medical representatives, the Reservation Acquisition Service that leverages Toho Holdings' MS network to secure appointments with healthcare professionals, and eMR Training for skills development. The portfolio is designed as an end-to-end solution covering the entire remote detailing workflow from reservation acquisition through session delivery to follow-up support.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform (プラットフォーム) Remote communication platform specialized for healthcare professional engagement, providing reservation management, reporting, and session coordination for remote detailing activities between pharmaceutical/medical device manufacturers and physicians/pharmacists.
• MR Service (MRサービス) Information provision service for healthcare professionals conducted by certified Medical Representatives (MR) on behalf of pharmaceutical and medical device manufacturers.
• Reservation Acquisition Service (予約獲得サービス) Service leveraging Toho Holdings' network of medical sales representatives (MS) to acquire remote detailing reservations from healthcare professionals on behalf of pharmaceutical and medical device manufacturers, achieving 30-50% reservation acquisition rates.
• eMR Training (eMR研修) Training service providing the skills, knowledge, and methodologies required for implementing effective remote detailing campaigns for pharmaceutical and medical device companies.

Quantifiable outcome

• 30-50% reservation acquisition rate achieved through Toho Holdings partnership

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Toho Holdings Co., Ltd.coreChannel Partner/ Reseller/ Distributor · 1 June 2020Strategic partnership with Toho Holdings for remote detailing reservation acquisition. Toho Holdings MS (Medical Sales) personnel directly meet with healthcare professionals to secure remote detailing appointments. The partnership enables high reservation acquisition rates (30-50%) by leveraging trusted existing relationships between MS and healthcare professionals. Services fully launched in June 2020.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Veeva Systems: Provides CRM and commercial cloud solutions for life sciences including pharma sales/engagement. Directly competes in pharma customer engagement platforms, though at vastly larger scale and global scope — the most credible direct competitor for enTouch's pharma-facing platform offering.
• M3, Inc. Japanese medical platform company operating m3.com physician network and providing pharma marketing services. Direct competitor in the Japanese pharma HCP engagement and digital detailing market — likely the closest single-country peer to enTouch.
• EVERSANA: US-based commercialization services company for life sciences with HCP engagement and outsourced commercial operations. Comparable in providing outsourced commercial services and digital engagement to pharma companies, though at larger US-centric scale.
• Syneos Health: Contract commercial organization providing outsourced pharma sales, MS staffing, and HCP engagement services. Comparable in providing outsourced commercial execution to pharma companies and deploying MR-type personnel on behalf of manufacturers.

Broad incumbents

• IQVIA: Global life sciences services and technology company with commercial solutions including HCP engagement, data, and outsourced sales. Overlaps with enTouch's pharma marketing services but operates at far larger scale with a much broader service portfolio.
• Salesforce Health Cloud: Major CRM platform with a healthcare vertical offering including HCP engagement and pharma commercial use cases. Provides enabling technology that could either compete with or complement enTouch's platform offering at far greater enterprise scale.
• Doximity: US physician network platform that has expanded into pharma marketing and HCP engagement (e.g., Doximity Dialer). Adjacent digital communication infrastructure between physicians and pharma companies, though primarily US-focused and not in Japan.

Emerging players

• MedPeer: Japanese physician platform offering pharma marketing services and doctor-to-doctor information exchange. Comparable in targeting Japanese HCP-pharma communications with a similar platform-based approach, though a smaller player than enTouch.
• CareNet, Inc. Japanese medical information service company with a physician education platform and pharma marketing services. Comparable in serving the Japanese HCP-pharma communications space and offering pharma digital marketing inventory.
• BrightInsight: Digital health platform for biopharma and medtech, providing regulated digital health solutions including HCP engagement and digital companion tools. Comparable in serving pharma commercial needs through a technology platform, though typically more patient-facing than enTouch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/entouch-kk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Entouch