SimplyTest

What SimplyTest does

SimplyTest GmbH is a privately held German quality assurance and test automation specialist headquartered in Nuremberg and operating across the DACH region. Founded in 2018 by managing directors Waldemar Siebert and Alexander Heimlich, the firm provides software testing consulting, embedded QA engineers, and a structured training academy covering frameworks such as Playwright, Selenium, Cypress, Appium, REST-Assured, Squish, Ranorex, and Robot Framework, alongside BDD/Cucumber, CI/CD integration with Jenkins, and SAP and accessibility testing.

The company's commercial offerings span three streams: project-based consulting and testing services delivered into enterprise and government clients (including German federal authorities and international banking and logistics groups); a training academy delivered as public courses in Nuremberg or remotely and as customized in-house corporate programs priced from €999 per person; and proprietary software products led by TestOrbit, a cloud-based test automation platform aimed at codeless cross-application business process testing, supplemented by the free open-source STargazer Chrome extension for locator identification and additional TestUtilities on GitHub.

Go-to-market is primarily direct enterprise field sales for consulting engagements, with self-service online booking for individual training seats and an inbound content engine anchored by the testautomatisierung.org blog and active conference participation at events such as Selenium Conference, EuroSTAR, German Testing Day, and TACON. More recently the firm has begun positioning around AI quality assurance, launching both an AI-systems testing service line and GenAI-focused training courses. The company has 1-10 employees, no external funding, and is founder-owned and managed.

Name

SimplyTest

Legal name

SimplyTest GmbH

Website

https://simplytest.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

SimplyTest GmbH is a Nuremberg-based German quality assurance and test automation firm offering enterprise testing consulting, a public and in-house training academy, and proprietary tools including the TestOrbit cloud platform and STargazer open-source Chrome extension for DACH-region clients.

Ownership category

akta.pro rank

Product category

Software Testing & QA Services

NAICS

Other Scientific and Technical Consulting Services (541690), Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

akta.pro secondary industry

QA, Test Automation & Software Quality (Manual/Automated Testing, Performance) (EDABAFAL)

Keywords

• Test automation consulting
• Software quality assurance
• QA training programs
• Automated testing services
• Test strategy advisory

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting & Testing Services: Project-based consulting engagements for test automation implementation, QA strategy, and execution. Engineers embedded in client teams for durations ranging from short-term to multi-year engagements.
2. Training & Academy: Professional training courses on test automation, software development for QAs, and non-functional testing. Offered as public courses (remote or in-person in Nuremberg) and in-house corporate training.
3. Software Products: Commercial products including TestOrbit cloud platform. Also open-source tools available free of charge via GitHub.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SimplyTest provides software quality assurance and test automation consulting, where engineers are embedded in client teams to implement automated testing strategies across web, mobile, desktop, SAP, and cloud-native applications. The company also runs a professional training academy delivering public and in-house courses on tools such as Playwright, Selenium, Cypress, Appium, and REST-Assured, and offers proprietary software products including the TestOrbit cloud-based test automation platform and the STargazer Chrome extension.

Product overview

SimplyTest offers a portfolio of test automation products and services centered around its cloud-based TestOrbit platform, complemented by the free STargazer Chrome extension for web element identification, and additional open-source utilities on GitHub. The company provides both paid commercial tools and free open-source products for software quality assurance and test automation. Beyond products, SimplyTest offers consulting/testing services and professional training programs.

Differentiator

Problem solved

Functional benefit

Brands

• TestOrbit: Cloud-based test automation platform for cross-application business process testing without programming knowledge required.
• STargazer

Products and services

• TestOrbit Cloud-based test automation platform that enables cross-application business process testing across web, SAP, mobile, and other application layers. Designed for QA teams to automate end-to-end processes without requiring programming knowledge.
• Test Automation Consulting Services Project-based consulting engagements covering test automation implementation, QA strategy, framework setup, and execution. Engineers are embedded in client teams for durations ranging from short-term to multi-year, targeting enterprise organizations, government agencies, and financial institutions with complex software systems.
• SimplyTest Akademie (Professional Training) Professional training academy delivering public and in-house corporate courses on test automation tools (Playwright, Selenium, Cypress, Appium, REST-Assured, Squish, Ranorex, Robot Framework), development languages for testers (Java, C#, JavaScript/TypeScript, Python), non-functional testing (JMeter), and methodological QA topics (BDD with Cucumber, GenAI for testers, Agile Test Manager). Public sessions are limited to 4-8 participants.
• STargazer Free Chrome browser extension that suggests optimal CSS and XPath locators for identifying surface elements on web pages, enabling QA engineers to build more robust and less brittle automated tests.

Quantifiable outcome

• Near-zero error rate in production for government client
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• imbus AG: German test automation and software quality services firm headquartered in Möhrendorf near Nuremberg. Closest comparable to SimplyTest in terms of DACH focus, service-plus-training model, and embedded QA engineer engagements, and competes for the same enterprise customers in regulated industries.
• QualiTest Group: Pure-play quality engineering and software testing services company. Competes with SimplyTest for enterprise QA and test automation engagements, including SAP, financial services, and digital transformation projects.

Broad incumbents

• Sogeti (Capgemini Engineering): Global testing and quality engineering services arm of Capgemini with a strong DACH presence. Competes with SimplyTest on enterprise QA consulting, test automation, and managed testing services, but operates at much greater scale and across many verticals.
• Expleo Group: International engineering, quality, and digital services consultancy with significant German operations. Overlaps with SimplyTest on software testing, test automation, and quality assurance engagements for enterprise and regulated clients.
• Nagarro: Global digital engineering firm with a large DACH delivery footprint. Provides software testing, test automation, and QA services comparable to SimplyTest, but as part of a broader custom software development portfolio.
• SmartBear Software: Established vendor of testing and monitoring tools (TestComplete, ReadyAPI, Zephyr) used by many of the same QA engineers SimplyTest trains. Adjacent competitor on the tooling side that can displace services revenue by enabling in-house automation.
• SQS (SQS Group / Asseco Poland): Historically one of the largest European pure-play software testing consultancies, now part of Asseco Poland. Direct competitor in the European QA services market with strong DACH enterprise relationships analogous to SimplyTest's customer set.

Emerging players

• Tricentis: Austrian-founded test automation platform company whose tools (Tosca, qTest) compete with SimplyTest's TestOrbit in the codeless/model-based test automation category. Relevant peer because it represents a productized, scalable alternative to bespoke test automation services.
• Sauce Labs: Cloud-based testing platform for web and mobile application testing. Competes indirectly with SimplyTest by offering automated, scalable testing infrastructure that reduces reliance on bespoke test automation consultancies.

Regional players

• TestBird (WeTest): Asia-focused mobile and software testing services and tools provider. Comparable in service model and test automation focus, but operates in a different geography and does not directly compete for DACH enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/simplytest
• LinkedInlinkedin.com/company/simplytest
• Xtwitter.com/test_simply

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyTest