Everyday Speech

What Everyday Speech does

Everyday Speech, LLC is a privately held, US-based (Texas-domiciled, Boston-advertised) education technology company founded in 2013 that delivers a PK-12 social skills curriculum for speech-language pathologists, special education teachers, general education teachers, school counselors, school psychologists, social workers, behavior specialists, and SEL coordinators. The company reports a customer base of 3,000+ school districts alongside a long tail of individual educator subscribers, and claims 225,000 student goals achieved since inception.

The core product is a video-based social learning platform, accessed via web application at slp.everydayspeech.com and via mobile app, that delivers over 1,000 evidence-based video modeling lessons featuring diverse, age-appropriate student actors with thought bubbles and voiceovers. The platform is supplemented by interactive web games, printable and digital worksheets, an IEP Goal Bank (50+ goals), an MTSS-aligned intervention library (30+ tiered interventions across Tiers 1, 2, and 3), session planning tools, pre/post assessments, homework assignment features, and student progress tracking. An Admin Portal enables district-level license management, and a portfolio of free gated resources (Problem-Solving Toolkit, Self-Advocacy Activities, Executive Functioning materials) plus free webinars support top- and mid-funnel demand generation.

Revenue is generated entirely through subscription pricing — $69.99/month or $599.99/year per individual educator, plus volume and site-license pricing for schools and districts with a $3,000 first-year minimum — supplemented by a self-serve 30-day free trial for individuals and a direct enterprise sales motion (demos, quotes, purchase orders) for districts. The go-to-market is a hybrid sales-led/PLG model. The company is bootstrapped: the only disclosed external capital is a $10,000 seed from IDEA: Northeastern University's Venture Accelerator in May 2014. Founders Brittany Brunell and Cal Brunell lead the company; the curriculum function is led by Casey Reeves (former public-school SLP, Northwestern-trained), and the company maintains COPPA and FERPA compliance attestations.

Name

Everyday Speech

Legal name

Everyday Speech, LLC

Website

https://everydayspeech.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Everyday Speech is a privately held US education technology company founded in 2013 that sells a PK-12 social skills curriculum — 1,000+ video modeling lessons, interactive games, and worksheets delivered via web and mobile — to speech-language pathologists, special educators, and 3,000+ school districts through annual and site-license subscriptions.

Ownership category

akta.pro rank

Product category

Social-Emotional Learning Software

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), K–12 Instructional Video & Multimedia (EDAGALAA), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Social skills curriculum
• Video modeling lessons
• K-12 special education
• Social-emotional learning
• Speech therapy platform

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Annual: Annual subscription at $599.99 per user, offering 30% savings compared to monthly billing
2. Subscription - Monthly: Monthly subscription at $69.99 per user for individual educators paying by credit card
3. Volume/site licenses: Discounted pricing for schools, departments, and districts; minimum cost of $3,000 for first year for site licenses; purchase orders accepted

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Everyday Speech provides a PK-12 social skills curriculum delivered through a web-based and mobile learning platform, featuring over 1,000 evidence-based video modeling lessons, interactive games, and printable/digital worksheets. The platform includes built-in session planning, student progress tracking, pre/post assessments, and homework assignment tools used by speech-language pathologists, special education teachers, general education teachers, school counselors, and school psychologists in Pre-K through 12th grade settings.

Product overview

Everyday Speech is a social skills curriculum platform offering a unified PK-12 educational solution. The core offering is the Social Skills Curriculum, delivered through the Social Learning Platform (web-based and app-based), which provides evidence-based video modeling lessons, interactive games, and worksheets. The platform includes built-in tools for session planning, progress tracking, and assessments. The product portfolio includes both the paid curriculum subscription and free supplementary resources including an IEP Goal Bank, MTSS Intervention Library, Problem-Solving Toolkit, Self-Advocacy Activities, and Webinars. An Admin Portal enables school administrators to manage licenses and track usage. New materials are added monthly, and resources are aligned with MTSS tiers for differentiated support.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Skills Curriculum

Quantifiable outcome

• 74% average prep time saved by educators
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rethink Ed: Rethink Ed provides online professional development and tools for special educators and behavior support, overlapping with Everyday Speech's MTSS and special education use cases for the same K-12 buyer.
• Base Education: Base Education delivers SEL curriculum for middle and high school students via digital and video content, addressing the same secondary-grade social-emotional learning use case as Everyday Speech.
• Move This World: Move This World provides K-12 SEL curriculum and resources used by educators to teach social-emotional skills, often via video-based lessons. Its product, audience (school districts), and delivery format overlap closely with Everyday Speech.
• Aperture Education: Aperture Education combines SEL assessment with curriculum resources for K-12 schools, addressing the same educator buyer and student outcomes as Everyday Speech. It is a direct peer with overlapping SEL focus.
• Centervention: Centervention sells online SEL and social skills curriculum for K-12 students, including interactive lessons and games for small groups. It is one of the closest direct competitors to Everyday Speech's PK-12 social skills offering.

Emerging players

• Common Sense Education: Common Sense Education provides free and premium SEL and digital citizenship curriculum for K-12 classrooms, overlapping on social-emotional content areas and educator audience.
• Goalbook: Goalbook offers tools for IEP goal-writing and instructional planning for special education, sharing Everyday Speech's educator persona and IEP-adjacent workflow. It is a partial-overlap emerging peer.
• Empatico: Empatico offers free K-6 SEL activities focused on empathy and connection, addressing the same educator-driven SEL need as Everyday Speech though as a nonprofit with narrower scope.

Broad incumbents

• Nearpod: Nearpod is a large K-12 instructional content and engagement platform that includes SEL lessons among many other subjects. It competes indirectly for district curriculum dollars with a much broader catalog.
• Panorama Education: Panorama is a well-funded, broader student success and SEL platform used by thousands of US school districts. It is a larger incumbent that competes for the same district SEL budget, even though Everyday Speech specializes more narrowly in social skills instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/EverydaySpeech
• Instagraminstagram.com/everydayspeech
• Xx.com/everydayspeech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Everyday Speech