Laquan Smith
LaQuan Smith is a privately held luxury women's fashion brand founded by self-taught designer LaQuan Smith, selling body-con ready-to-wear, eveningwear, and bespoke pieces via DTC e-commerce and 100+ global luxury wholesale stockists.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Laquan Smith does
LaQuan Smith is a privately held luxury women's fashion brand operating as LaQuan Smith, LLC, founded by self-taught Queens-born designer LaQuan Smith (firmographic founding date 2010; company timeline cites 2012). The company designs, produces, and distributes body-con ready-to-wear — including bodysuits, catsuits, tops, bottoms, dresses and gowns, and outerwear — priced from roughly $85 to $3,595, with a bespoke custom-order service starting at $1,000. Its core product differentiator is signature body-con construction, strategic cutout detailing, and luxury fabric combinations (velvet, mesh, leather, chiffon, organza, faux suede, and technical fabrics), all centered on a single creative vision from the founder.
The business operates a hybrid go-to-market model: direct-to-consumer e-commerce through laquansmith.com (Shopify-powered, global shipping), wholesale distribution through 100+ luxury retail stockists including Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, and The Webster in the US, plus international boutiques and online luxury platforms (Net-a-Porter, Mytheresa, SSENSE, Moda Operandi, FWRD, Revolve, Luisaviaroma, Rent the Runway) across North America, Europe, the Middle East, Asia, Oceania, and South America. Revenue is generated from one-time product sales across these channels, licensing/royalty income from brand collaborations (notably PUMA in 2025 and Samsung's "Lucid Dream" sleepwear micro-collection in 2024), and bespoke commissions. The firm is founder-controlled with 1-10 reported employees, no disclosed external funding, no parent company, and an HQ and design studio at 25-25 Borden Ave, Suite 220 in Long Island City, NY. Marketing is driven almost entirely by celebrity dressing, editorial press in Vogue/Elle/Forbes/Essence, and bi-annual New York Fashion Week runway shows.
Laquan Smith firmographics
Firmographics- Name
- Laquan Smith
- Legal name
- LaQuan Smith, LLC
- Website
- https://laquansmith.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LaQuan Smith is a privately held luxury women's fashion brand founded by self-taught designer LaQuan Smith, selling body-con ready-to-wear, eveningwear, and bespoke pieces via DTC e-commerce and 100+ global luxury wholesale stockists.
- Ownership category
- akta.pro rank
Laquan Smith industry classification
Industry- Product category
- Luxury Women's Fashion
- NAICS
- Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Women's, Misses', And Juniors Outerwear (2330), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)
Keywords
Where Laquan Smith is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Laquan Smith business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Direct Consumer Product Sales: One-time purchase of ready-to-wear garments and accessories through DTC e-commerce. Products include bodysuits ($400-$850), tops ($85-$1,850), dresses ($453-$2,500), outerwear, and accessories. International shipping available.
- Custom/Bespoke Orders: Bespoke pieces starting at $1,000 USD with consultation deposit, measurement-based tailoring, up to 3 weeks production time, and $150 rush fee option.
- Wholesale to Retail Stockists: Distribution through luxury department stores including Neiman Marcus, Nordstrom, Saks Fifth Avenue, Bergdorf Goodman, and international retailers.
- Brand Collaborations: Licensed collaborations with major brands such as PUMA and Samsung, creating co-branded product lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level accessories and basics |
| Unit Pricing | Pay-as-you-go | Core ready-to-wear collection |
| Unit Pricing | Multi-year contract | Bespoke custom orders |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels6 records
Laquan Smith product offering
Product offeringCore offering
LaQuan Smith is a luxury women's fashion brand designing and producing ready-to-wear collections including bodysuits, catsuits, tops, bottoms, dresses, and gowns. The brand also offers bespoke custom clothing services starting at $1,000 USD, accessories such as LQS Sunglasses, and limited-edition collaboration capsules with brands like PUMA and Samsung.
Product overview
LaQuan Smith is a luxury fashion brand offering a comprehensive women's wear collection centered on body-con designs, party wear, andred carpet pieces. The product portfolio spans multiple categories including tops (bralettes, vests, bustiers, blouses, blazers), catsuits and jumpsuits, signature bodysuits, bottoms (pants, skirts, capris), and dresses & gowns ranging from cocktail dresses to formal evening wear. The brand also offers accessories (sunglasses), collaborates with major brands on limited collections (PUMA, Samsung), and provides custom bespoke services starting at $1,000. The collections are released seasonally (Fall/Winter and Spring/Summer) and emphasize the brand's core DNA of sensuality, femininity, and unapologetic glamour.
Differentiator
Problem solved
Functional benefit
Brands
- Lucid Dream: Sleepwear micro-collection created in partnership with Samsung, celebrating technology and luxury sleepwear.
Products and services
- Ready-to-Wear Tops Range of fashionable tops including bralettes, vests, bustiers, blouses, blazers, and jackets designed for various occasions.
- Catsuits Body-con catsuits and jumpsuits with cutout details, mesh panels, and velvet accents that accentuate the feminine form.
- Bodysuits Signature bodysuits crafted from jersey and technical fabrics, refreshed each season with new cuts and colors that accentuate the feminine form.
- Bottoms (Pants & Skirts) Provocatively designed and expertly tailored bottoms including leggings, PVC mini skirts, moto pants, wide leg pants, midi skirts, and capri pants.
- Dresses & Gowns
Quantifiable outcome
- Featured on Vogue, Elle, Forbes, Essence, and major international publications
- +1 more outcomes
Companies that use Laquan Smith
Customer profileNamed customers32 records
Segments4 records
Ideal customer profiles3 records
Laquan Smith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Laquan Smith partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- PUMAflagshipPUMA x LAQUan Smith collaboration launched in 2025, featuring a sportswear collection inspired by boxing ring energy. The collection combines athletic functionality with the brand's signature sexy aesthetic, positioning as a 'masterclass in sport-meets-sexy'.
- SamsungcoreSamsung x LaQuan Smith 'Lucid Dream' sleepwear micro-collection announced in 2024-2025. The collection celebrates technology, creativity, and luxury sleep, with Samsung Galaxy Ring featured in the collection presentation. Designer gifts Galaxy Ring to show attendees.
- ShopifycoreE-commerce platform provider powering the laquansmith.com online store, enabling global DTC sales and payment processing.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Laquan Smith competitors and assessment
Company assessmentDirect peers
- Brandon Maxwell: Texas-born NYC-based designer of glamorous, body-flattering womenswear with strong red-carpet and celebrity placement; nearly identical scale, distribution model, and price tier to LaQuan Smith.
- Christian Siriano: NYC-based luxury womenswear designer with broad celebrity endorsement, runway presence at NYFW, and comparable price points across dresses and evening wear.
- Sergio Hudson: Luxury womenswear and menswear designer with strong tailoring DNA, celebrity dressing (Michelle Obama, Beyoncé), and NYFW runway presence at similar scale to LaQuan Smith.
- Prabal Gurung: NYC-based luxury womenswear designer known for glamorous evening wear and strong red-carpet presence, distributed through similar luxury department stores and with comparable price points.
- Christopher John Rogers: American luxury womenswear designer with bold color, sculptural silhouettes, and high-fashion positioning; comparable scale, celebrity placement (Zendaya, Tracee Ellis Ross), and NYFW runway presence.
- Naeem Khan: Indian-American luxury designer specializing in evening wear, gowns, and red-carpet dressing with similar celebrity endorsement model and wholesale distribution through luxury retailers.
- Marchesa: Luxury womenswear label specializing in red-carpet gowns and evening wear with strong celebrity placement and comparable wholesale distribution through Bergdorf Goodman and Saks Fifth Avenue.
- Bibhu Mohapatra: NYC-based luxury womenswear designer with glamorous evening wear and tailoring, comparable scale and luxury department-store distribution to LaQuan Smith.
Broad incumbents
- Oscar de la Renta: Established luxury fashion house with overlapping women's evening wear and red-carpet product offering; significantly larger scale but occupies the same luxury department store real estate and competes for the same celebrity dressing opportunities.
- Carolina Herrera: Global luxury fashion house with comparable women's evening wear, red-carpet, and fragrance/accessories portfolio; operates at significantly larger scale but competes for the same luxury consumer and department-store shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Laquan Smith social profiles
Digital presenceLaquan Smith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Laquan Smith leadership team
Management profileNumber of profiles
Profiles1 record
Laquan Smith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Laquan Smith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Laquan Smith
What does Laquan Smith do?
LaQuan Smith is a luxury women's fashion brand designing and producing ready-to-wear collections including bodysuits, catsuits, tops, bottoms, dresses, and gowns. The brand also offers bespoke custom clothing services starting at $1,000 USD, accessories such as LQS Sunglasses, and limited-edition collaboration capsules with brands like PUMA and Samsung.
Is Laquan Smith a public or private company?
Laquan Smith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Laquan Smith founded?
Laquan Smith was founded in 2012. It employs 1 to 10 people.
Where is Laquan Smith based?
Laquan Smith is headquartered in New York, United States, in the North America region.
How does Laquan Smith make money?
Four revenue lines are on record. Direct Consumer Product Sales are the primary driver. The others are custom/Bespoke Orders, wholesale to Retail Stockists and brand Collaborations.
Who are Laquan Smith's main competitors?
Direct peers on record are Brandon Maxwell, Christian Siriano, Sergio Hudson, Prabal Gurung, Christopher John Rogers, Naeem Khan, Marchesa and Bibhu Mohapatra. Broad incumbents are Oscar de la Renta and Carolina Herrera.
Does Laquan Smith have an API?
No public API is recorded for Laquan Smith.
What industry is Laquan Smith in?
Laquan Smith's product category is Luxury Women's Fashion. Its primary akta.pro industry code is IMAOAEAF, Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear). Its NAICS code is 315 and its SIC code is 2300.