Florentines Patisserie

What Florentines Patisserie does

Florentines Patisserie is a privately held New Zealand wholesale manufacturer of premium frozen cakes, desserts, and savoury products, founded in 1994 and headquartered in Mount Maunganui. The company operates from HACCP-approved, purpose-built production facilities employing cutting-edge freezing technology that extends shelf life and reduces wastage while preserving hand-crafted product quality. Its portfolio spans cheesecakes (the flagship line for 25+ years), tarts, pies, cakes and gateaux, single portions, muffins, cupcakes, slices, catering trays, slabs, loaves, and a dedicated savoury range, with sub-brands in gluten-free and vegan, plus a newer Instant Dessert Solutions line of mix-format convenience products (Chocolate Mousse Mix, Crème Brulee Mix, Base Mousse Mix, Panna Cotta Mix) launched in 2022.

The company sells exclusively through a distributor network covering every region of New Zealand and extending into Australia, Pacific Islands, Asia, and Dubai. Revenue mechanics combine one-time wholesale product sales across the full patisserie range with professional services revenue from contract manufacturing and custom product development, the latter delivered by full-time on-site food technologists. Pricing is wholesale-distributor-based and not publicly disclosed. Customers span SMB cafes, mid-market restaurants and catering businesses, and enterprise airlines, hotels, and major convention centres. The company claims to be the market leader in New Zealand for wholesale patisserie products and the fastest growing dessert company in Australasia, though no financial figures, headcount trends, or institutional backing have been publicly disclosed beyond a NZ$5,631 Callaghan Innovation grant in October 2020.

Name

Florentines Patisserie

Legal name

Florentines Patisserie

Website

https://florentines.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Florentines Patisserie is a New Zealand wholesale manufacturer of premium frozen cakes, desserts, and savoury products, serving food-service and retail customers through distributors across NZ, Australia, Pacific Islands, Asia, and Dubai.

Ownership category

akta.pro rank

Product category

Wholesale Frozen Patisserie / Commercial Bakery

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Dairy Products (2020)

akta.pro primary industry

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)

akta.pro secondary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Wholesale patisserie products
• Frozen desserts manufacturing
• Food service supplies
• Contract food manufacturing
• Commercial bakery products

Headquarters

HQ city

Mount Maunganui

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Frozen Patisserie Products: Large-scale wholesale manufacturing and distribution of premium frozen cakes, desserts, and savoury products to food-service and retail businesses. Products include cheesecakes, tarts, cakes, slices, muffins, loaves, catering trays, and savoury items available in various formats (whole, pre-cut portions, individual servings).
2. Contract Manufacturing: Custom product development and contract manufacturing services for customers requiring products developed to their specific specification and price point. Full-time food technologists available on-site for product development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Florentines Patisserie is a wholesale manufacturing and marketing company that produces premium frozen cakes, desserts, and savoury products for the food-service and retail sectors. Products include cheesecakes, tarts, pies, cakes, gateaux, slices, muffins, cupcakes, catering trays, slabs, loaves, and instant dessert mixes. The company also provides contract manufacturing and custom product development services through on-site food technologists.

Product overview

Florentines Patisserie is a wholesale manufacturing company offering premium frozen cakes, desserts, and savoury products for the food-service and retail sectors. The product portfolio consists of a unified wholesale range organized into categories: Cheesecakes (the flagship product line), Tarts and Pies, Cakes and Gateaux, Single Portions, Muffins and Cupcakes, Premium Slices, Catering Trays, Slabs, Savoury items, and Loaves. Specialty sub-brands include Gluten Free Range and Vegan Range for dietary-specific requirements, plus Instant Dessert Solutions for quick-prep hospitality offerings. Key products include the signature cheesecakes (cold-set and baked), Pinkalicious Slice (vegan/gluten-free), Chocolate Flourless Torte, and various instant dessert mixes. The company operates from HACCP-approved facilities in Mount Maunganui, New Zealand, and supplies throughout New Zealand, Australia, Pacific Islands, Asia, and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheesecakes
• Tarts and Pies
• Cakes and Gateaux
• Single Portions
• Muffins and Cupcakes
• Premium Slices
• Catering Trays
• Slabs
• Savoury
• Gluten Free Range
• Vegan Range
• Loaves
• Instant Dessert Solutions
• Pinkalicious Slice
• Contract Manufacturing Services

Quantifiable outcome

• Large new catering customer ordered 400+ lemon citrus tarts after tasting at trade show

Named customers6 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Edwards Desserts (Schwan's Company): US-based manufacturer of premium frozen pies, cakes and desserts distributed through foodservice and retail. Comparable to Florentines on premium branded frozen desserts sold wholesale to professional foodservice accounts.
• Rich Products Corporation: Major global frozen bakery and dessert manufacturer supplying foodservice and in-store bakery operators with cakes, desserts and patisserie items. Closely comparable to Florentines on frozen wholesale desserts for foodservice, international distribution, and broad product portfolio.
• Aryzta: Swiss-headquartered global frozen bakery group producing breads, cakes and patisserie for foodservice and retail channels. Comparable to Florentines on frozen wholesale bakery/desserts for foodservice with international reach and broad product range.
• Dawn Foods: Global bakery ingredients manufacturer and finished-product supplier to foodservice and retail bakeries. Directly comparable to Florentines as a wholesale supplier of cakes, desserts and sweet baked goods to professional foodservice customers with R&D and product-development capability.
• Coupland's Bakeries: New Zealand wholesale and retail bakery producing cakes, breads and confectionery items. Comparable to Florentines as a NZ-based baked-goods manufacturer with wholesale foodservice and retail reach.
• Superior Cake Products (Australia): Australian wholesale manufacturer and distributor of cakes, tortes and patisserie products to cafes, hotels and caterers. Closely comparable to Florentines on product mix (cakes, tarts, cheesecakes) and foodservice wholesale model across Australasia.
• Tip Top Bakeries (George Weston Foods): New Zealand/Australia-focused industrial bakery owned by George Weston Foods, producing breads, cakes and patisserie for grocery and foodservice. Direct regional competitor to Florentines in the NZ wholesale baked-goods market.

Broad incumbents

• Nestlé Professional: Foodservice arm of Nestlé supplying frozen desserts, bakery and beverage solutions to hotels, restaurants and caterers globally. Comparable to Florentines as a large incumbent serving the same foodservice customer base with overlapping frozen dessert and bakery products.
• General Mills: Multinational packaged food company whose brands (Häagen-Dazs, Pillsbury, Annie's) overlap with premium frozen desserts and baked goods sold through foodservice and retail. Comparable to Florentines as a large incumbent in adjacent frozen dessert and bakery categories.
• McCain Foods: Global frozen food manufacturer with a foodservice division supplying frozen desserts and bakery items to hospitality operators worldwide. Comparable to Florentines as a larger, broader frozen-foods incumbent competing for the same foodservice accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FlorentinesPatisserie
• LinkedInlinkedin.com/company/florentinespatisserie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florentines Patisserie