Two Rivers YMCA

What Two Rivers YMCA does

Two Rivers YMCA is a 501(c)(3) nonprofit community organization founded in 1885 and headquartered at 2040 53rd Street in Moline, Illinois, serving the Illinois Quad Cities region through three physical branches (Moline-East Moline YMCA, Rock Island YMCA, and Kewanee YMCA) plus school-site programming in the Moline Coal Valley, Rock Island, and East Moline/Silvis school districts. The organization delivers a bundled portfolio of programs across four pillars: youth development, healthy living, social responsibility, and childcare, with a workforce of 101-250 employees and a leadership team led by CEO Michael Wennekamp alongside COO Jeff Cornelius and CFO Leslee Schueneman.

The product surface spans before/after school childcare (K-5/K-6) at elementary school sites, School's Out Club full-day care, summer day camps, preschool, youth and adult sports leagues, competitive teams (Kraken Swim Team, Flip Tops Gymnastics, Quad Cities Rowing), aquatics (lessons, group exercise, Advanced Swim, Riverside Riverslide), personal training, land group exercise, chronic disease prevention, and corporate wellness, plus the Nourish Food Program that delivered 200,948 free meals last year. Operations run on the third-party Daxko platform for membership and program registration, with no proprietary technology stack. The organization maintains a mobile app presence and offers YMCA 360 digital content.

The revenue model combines three streams: recurring membership dues, recurring program fees (priced at member and community/non-member rates, with state assistance accepted for childcare), and donations/fundraising via the Annual Strong Kids Campaign. The organization reported $2,724,389 in community assistance and scholarships disbursed and 7,197 volunteer hours in its most recent disclosed year, indicating significant donor subsidization. Go-to-market is direct-to-consumer via walk-in branch sales, online self-serve registration, school-district partnerships, and the volunteer/Strong Kids community channels.

Name

Two Rivers YMCA

Legal name

Two Rivers YMCA

Website

https://tworiversymca.org

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

101–250 employees

Short description

Two Rivers YMCA is a 501(c)(3) nonprofit founded in 1885, operating three branches across the Illinois Quad Cities (Moline-East Moline, Rock Island, Kewanee) and delivering bundled youth development, childcare, fitness, aquatics, and nutrition programs to member families and school district partners.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Development Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Community recreation services
• School age childcare
• Youth sports programs
• Aquatic swim lessons
• Nonprofit fitness membership

Headquarters

HQ city

Moline

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees providing access to fitness facilities, pools, and general YMCA amenities. Members receive discounted rates on programs including before/after school childcare and personal training.
2. Program Fees: Fees for specific programs including before/after school childcare, summer day camps, sports leagues, swim lessons, personal training sessions, and other youth development programs. Programs are priced at member and non-member (community) rates.
3. Donations and Fundraising: Charitable contributions through the Annual Strong Kids Campaign and general donations. The organization is a 501(c)(3) nonprofit that raised $2,724,389 through community assistance and scholarships last year, indicating significant reliance on donor support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Two Rivers YMCA delivers community-based youth development, healthy living, and social responsibility programs through three branch facilities and school-based sites in the Illinois Quad Cities. Its core offerings are membership-based access to fitness and aquatic facilities, before/after school and full-day childcare, youth and adult sports leagues, swim lessons, personal training, group exercise, and the Nourish youth nutrition program.

Product overview

Two Rivers YMCA operates as a multi-location community organization offering a comprehensive portfolio of health, wellness, and youth development programs. The organization provides three main facility locations (Moline-East Moline YMCA, Rock Island YMCA, and Kewanee YMCA) with integrated programs spanning childcare services (Before & After School Childcare, School's Out Club, Summer Day Camps, Preschool), aquatic programming (Swim Lessons, Aquatic Group Exercise, Advanced Swim Programs, Riverside Riverslide, Kraken Swim Team), sports leagues (Youth Sports, Adult Sports, YMCA Quad Cities Rowing, Flip Tops Gymnastics Team), fitness services (Personal Training, Land Group Exercise, Chronic Disease Prevention, Workplace Wellness), and nutrition programs (Nourish Food Program). The YMCA functions as a unified membership-based organization where individuals and families access facilities and programs through a single membership tier with financial assistance available.

Differentiator

Problem solved

Functional benefit

Brands

• Nourish: Youth nutrition collaborative that provides meals through the School Age Childcare and School's Out Club programs
• Y Winners
• YMCA Quad Cities Rowing
• Flip Tops
• Kraken Swim Team

Products and services

• YMCA Membership Recurring YMCA membership providing access to facilities, programs, and member benefits at all Two Rivers YMCA branches, with discounted member pricing on programs.
• Before & After School Childcare
• School's Out Club
• Summer Day Camps
• Preschool Programs
• Y Winners
• Homeschool Programs
• Kids Adventure Center
• Youth Sports Leagues
• Adult Sports
• YMCA Quad Cities Rowing
• Flip Tops Gymnastics Team
• Kraken Swim Team
• Swim Lessons
• Aquatic Group Exercise Classes
• Advanced Swim Programs
• Riverside Riverslide
• Personal Training
• Land Group Exercise
• Chronic Disease Prevention
• Workplace Wellness
• Nourish Food Program
• Facility Rentals

Quantifiable outcome

• Provided $2,724,389 in community assistance and scholarships last year
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Moline Coal Valley School DistrictcoreStrategic or Co-development PartnerK-5th grade before and after school childcare program offered at district elementary schools, with program staff operating on-site during school hours.
• Rock Island School DistrictcoreStrategic or Co-development PartnerK-6th grade before and after school childcare program offered at district elementary schools, with program staff operating on-site during school hours.
• East Moline/Silvis School DistrictcoreStrategic or Co-development PartnerK-6th grade before and after school childcare program offered at district elementary schools, with program staff operating on-site during school hours.
• DaxkocoreTechnology or IntegrationOnline membership and program registration platform provider used by Two Rivers YMCA for managing member accounts, program registrations, and payment processing.
• Nourish Food ProgramcoreStrategic or Co-development PartnerYouth nutrition collaborative that provides snacks and meals (200,948 free meals provided) to children participating in YMCA before/after school and School's Out Club programs.
• Child Care Resources & ReferralminorStrategic or Co-development PartnerState assistance program referral partner that helps families apply for government-supported childcare assistance, which is accepted by Two Rivers YMCA programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Gold's Gym: Established national fitness chain competing in the adult and family membership segment with broader equipment, training, and group-exercise programming.
• Planet Fitness: National low-cost gym chain competing directly with Two Rivers' adult fitness membership offering at a lower price point, with significantly greater capital for unit expansion and marketing.
• Life Time Fitness: Premium national fitness operator with overlapping programming (group exercise, personal training, swim, youth sports) — sets the upper-bound competitive standard for facility quality.

Direct peers

• YMCA of Greater Des Moines: Mid-sized Midwest YMCA association with comparable branch footprint, school-age childcare, swim teams, and youth sports — operating under the same membership and financial-assistance framework.
• YMCA of Rock River Valley: Regional Illinois YMCA serving Rockford and surrounding communities with fitness, aquatics, childcare, and youth programming — directly comparable in scale and mission to Two Rivers.
• YMCA of Metropolitan Chicago: Another independent YMCA association operating a multi-branch network of fitness, aquatics, childcare, and youth-development programs under the same national brand and member-based operating model.
• Boys & Girls Clubs of the Mississippi Valley: Local Boys & Girls Club affiliate in the Quad Cities region offering youth-development programs, after-school care, and recreational activities — overlapping with Two Rivers on youth programming and donor base.
• YMCA of Greater Cedar Rapids: Iowa-based regional YMCA with comparable multi-branch structure, aquatics, school-age care, and group-exercise programming.
• JCC Association of North America: Network of Jewish Community Centers operating similar membership-based fitness, aquatics, childcare, and cultural programs as community-centered nonprofits — analogous operating model and mission.

Emerging players

• KinderCare Learning Companies: Largest US for-profit provider of early childhood and school-age care, directly competing for the same school-age and preschool families Two Rivers serves through its childcare programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TwoRiversYMCA
• Facebookfacebook.com/tworiversymca
• LinkedInlinkedin.com/company/tworiversymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Rivers YMCA