Water Conditioning & Purification International
Water Conditioning & Purification International is a B2B trade magazine and digital publishing platform, founded in 1959, serving residential, small commercial, and light industrial water treatment professionals with editorial content, a Buyer's Guide, glossary, and email newsletter supported by advertising and subscriptions.
- Company typePrivate
- Founded1959
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Water Conditioning & Purification International does
Water Conditioning & Purification International (WC&P) is an independently operated B2B trade publishing company founded in 1959 and headquartered in Tucson, Arizona. It produces a print magazine, the wcponline.com digital platform, a twice-monthly email newsletter, an annual Buyer's Guide, a Water Terms Glossary, and a Water Blog, serving residential, small commercial, and light industrial water treatment specialists. Editorial coverage spans carbon filtration, reverse osmosis, ion exchange, UV, ozone, PFAS, water softening, groundwater, water reuse, and emerging topics such as atmospheric water harvesting and water management for AI data centers. The company maintains an Expert Contributors Network drawing from academic institutions and standards bodies including NSF and Marquette University, and provides on-site coverage of major industry events such as WQA Convention & Expo, WQRF programming, AMTA workshops, and World Water Week.
WC&P generates revenue through a combination of magazine subscriptions (print and digital editions), display and newsletter advertising from water industry equipment manufacturers such as Watts Water, AO Smith, Culligan, Charger Water, Watersprint, and Hydronix, and ancillary products such as the annual Buyer's Guide and Glossary. Pricing is not publicly disclosed; the subscription model is recurring and the publication sells advertising placements across its website, newsletter, and print issues. The business is privately held with a small editorial team of 1-10 employees led by Publisher Deborah Stadtler and Managing Editor Keller O'Leary, with no disclosed institutional ownership, fundraising, or M&A activity.
Water Conditioning & Purification International firmographics
Firmographics- Name
- Water Conditioning & Purification International
- Legal name
- WC&P Online
- Website
- https://wcponline.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Water Conditioning & Purification International is a B2B trade magazine and digital publishing platform, founded in 1959, serving residential, small commercial, and light industrial water treatment professionals with editorial content, a Buyer's Guide, glossary, and email newsletter supported by advertising and subscriptions.
- Ownership category
- akta.pro rank
Water Conditioning & Purification International industry classification
Industry- Product category
- Trade Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
- akta.pro secondary industry
- Water Resources, WASH & Integrated Water Management (BPADALAH)
Keywords
Where Water Conditioning & Purification International is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Markets served
Water Conditioning & Purification International business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscription: WC&P publishes physical magazine releases and digital editions, generating revenue through subscription fees from water treatment professionals and industry practitioners seeking industry news, technical articles, and product information.
- Digital Advertising: The publication features display advertisements from water industry companies including Watts Water, AO Smith, Charger Water, Watersprint, Hydronix Water, and Culligan, generating advertising revenue.
- Newsletter and Email Marketing: Weekly email newsletter distributed to subscribers, with potential for sponsored content and additional digital advertising opportunities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Water Conditioning & Purification International product offering
Product offeringCore offering
Water Conditioning & Purification International publishes a B2B trade magazine (WC&P Magazine) and accompanying digital platform (wcponline.com) delivering industry news, technical articles, product information, buyer guides, and event coverage to residential, small commercial, and light industrial water treatment professionals. Content is distributed through print issues, a website with archived articles, a regular email newsletter, and active social channels.
Product overview
Water Conditioning & Purification (WC&P) International is a magazine and online publishing platform serving the water conditioning and purification industry since 1959. The core offering is WC&P Magazine, available in physical releases and digital editions, complemented by the wcponline.com online platform. The portfolio includes the Buyer's Guide for industry purchasing decisions, the Water Terms Glossary providing comprehensive terminology definitions, and an Expert Contributors Network featuring technical reviewers with decades of water treatment experience. The publication provides regular coverage of evolving industry news, events, policy changes, product debuts, and innovations in water science across residential, commercial, and light industrial water treatment applications.
Differentiator
Problem solved
Functional benefit
Products and services
- WC&P Magazine Trade magazine providing regular physical releases and digital editions covering residential, small commercial, and light industrial water treatment news, technical articles, product debuts, policy changes, and scientific developments for water treatment professionals.
- WC&P Online Platform (wcponline.com)
Companies that use Water Conditioning & Purification International
Customer profileSegments3 records
Ideal customer profiles3 records
Water Conditioning & Purification International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Water Conditioning & Purification International partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
Water Conditioning & Purification International competitors and assessment
Company assessmentDirect peers
- WaterWorld Magazine: Long-running B2B trade magazine covering municipal and industrial water/wastewater treatment, sharing the same advertiser base (water OEMs and treatment vendors) and serving adjacent water professional buyers.
- Water Quality Products Magazine: Trade publication targeted at water quality professionals including dealers, distributors, and specifiers, overlapping directly with WC&P's POU/POE residential and small-commercial water treatment audience.
- Water Online: Digital-first B2B publication covering the water treatment and wastewater industry, serving the same water treatment professional audience as WC&P across residential, commercial, and industrial segments.
- WaterTech: Trade publication and digital platform for water treatment professionals, covering residential, commercial, and industrial water treatment with comparable B2B audience and advertising model to WC&P.
- Water & Wastewater Digest (WWD): B2B publication serving municipal and industrial water/wastewater professionals, with overlapping advertisers and editorial focus on treatment technologies and industry standards.
Broad incumbents
- Environmental Science & Technology (ES&T): Peer-reviewed journal publishing research on environmental science including water treatment and contaminants (e.g., PFAS), with a more academic/technical focus but overlapping topical coverage with WC&P's editorial beats.
- Specifying Engineer: B2B trade publication serving consulting-specifying engineers, including MEP/water systems design. Overlaps with WC&P on commercial/industrial water treatment content and a related advertiser base of OEMs and engineering product vendors.
- Chemical & Engineering News (C&EN): Established trade publication covering the chemical and process industries, including water treatment chemistry. Comparable as a long-standing B2B trade publication, though broader in topic scope than WC&P.
- Environmental Leader: B2B publication covering environmental, sustainability, and water topics for senior decision-makers. Operates on a similar subscription + advertising model but at a broader environmental-industry scope than WC&P.
Others
- Cooling Technology Institute: Industry association for evaporative cooling and water treatment professionals, publishing technical resources and standards relevant to WC&P's light industrial and commercial water treatment audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Water Conditioning & Purification International social profiles
Digital presenceWater Conditioning & Purification International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Water Conditioning & Purification International leadership team
Management profileNumber of profiles
Profiles5 records
Water Conditioning & Purification International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Water Conditioning & Purification International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Water Conditioning & Purification International
What does Water Conditioning & Purification International do?
Water Conditioning & Purification International publishes a B2B trade magazine (WC&P Magazine) and accompanying digital platform (wcponline.com) delivering industry news, technical articles, product information, buyer guides, and event coverage to residential, small commercial, and light industrial water treatment professionals. Content is distributed through print issues, a website with archived articles, a regular email newsletter, and active social channels.
Is Water Conditioning & Purification International a public or private company?
Water Conditioning & Purification International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Water Conditioning & Purification International founded?
Water Conditioning & Purification International was founded in 1959. It employs 1 to 10 people.
Where is Water Conditioning & Purification International based?
Water Conditioning & Purification International is headquartered in Tucson, United States, in the North America region.
How does Water Conditioning & Purification International make money?
Three revenue lines are on record. Magazine Subscription is the primary driver. The others are digital Advertising and newsletter and Email Marketing.
Who are Water Conditioning & Purification International's main competitors?
Direct peers on record are WaterWorld Magazine, Water Quality Products Magazine, Water Online, WaterTech and Water & Wastewater Digest (WWD). Broad incumbents are Environmental Science & Technology (ES&T), Specifying Engineer, Chemical & Engineering News (C&EN) and Environmental Leader. Cooling Technology Institute is listed as an others.
Does Water Conditioning & Purification International have an API?
No public API is recorded for Water Conditioning & Purification International.
What industry is Water Conditioning & Purification International in?
Water Conditioning & Purification International's product category is Trade Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines, with a secondary code of BPADALAH, Water Resources, WASH & Integrated Water Management. Its NAICS code is 513120 and its SIC code is 2721.