Piktochart
Piktochart is a bootstrapped, cloud-based visual communications platform serving 34 million non-designer users worldwide. It offers AI-powered tools for infographics, presentations, reports, social media graphics, and video, monetized via freemium subscriptions across Free, Pro, Enterprise, Education, and Nonprofit tiers, now operating within ThriveCart following its March 2026 acquisition.
- Company typePrivate
- Founded2011
- HeadquartersPenang, Malaysia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Piktochart does
Piktochart is a cloud-based visual communications platform that enables non-designers to produce infographics, presentations, reports, social media graphics, videos, and other visual content. Founded in 2011 and headquartered in Penang, Malaysia (with US legal entity Piktochart LLC), the platform has accumulated 34 million registered users who have collectively produced more than 220 million visuals. The product portfolio centers on Piktochart Visual (the flagship drag-and-drop design platform), Pikto AI Studio (an all-in-one AI visual creation suite), and the AI Design Generator, which transforms text prompts into 20+ output formats including infographics, banners, brochures, documents, reports, presentations, and social media posts. Recent additions include AI image generation, AI diagram generation, and AI video generation powered by Sora 2 and Veo 3.1. Supporting tools include dedicated makers for infographics, brochures, cards, flowcharts, graphs, invitations, maps, posters, presentations, reports, resumes, timelines, and Venn diagrams, plus a Video Editor, Screen Recorder, Brand Kit, and Branded Templates for enterprise consistency.
The platform operates on a tiered freemium subscription model with Free, Pro, Enterprise, Education, and Nonprofit plans differentiated by AI credit allocations (60 free credits/month on free tier; up to 1,000–3,000 credits on paid plans). The go-to-market motion is primarily product-led growth via direct self-serve sign-up on piktochart.com, supplemented by an enterprise sales motion for larger organizations and a ShareASale-managed affiliate program offering up to 40% lifetime recurring commissions. Vertical go-to-market spans Communications, Education, eLearning, Financial Services, Healthcare, HR, Marketing, and Nonprofits, with named customers including Disney, the United Nations, Accenture, Verizon, Revolut, and Booking.com. Piktochart was bootstrapped with no external institutional funding until its March 2026 acquisition by ThriveCart, a creator commerce platform serving 75,000–80,000 businesses; Piktochart now operates as a product line within the ThriveCart ecosystem, integrating AI visual creation with checkout, course, and membership tooling.
Piktochart firmographics
Firmographics- Name
- Piktochart
- Legal name
- Piktochart LLC
- Website
- https://piktochart.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Piktochart is a bootstrapped, cloud-based visual communications platform serving 34 million non-designer users worldwide. It offers AI-powered tools for infographics, presentations, reports, social media graphics, and video, monetized via freemium subscriptions across Free, Pro, Enterprise, Education, and Nonprofit tiers, now operating within ThriveCart following its March 2026 acquisition.
- Ownership category
- akta.pro rank
Piktochart industry classification
Industry- Product category
- Visual Communications Software
- NAICS
- Graphic Design Services (541430), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where Piktochart is headquartered
LocationHeadquarters
- HQ city
- Penang
- HQ country
- Malaysia
- HQ region
- Asia
Markets served
Piktochart business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Revenue: Tiered subscription model with Free, Pro, Enterprise, Education, and Nonprofit plans offering different credit allocations for visual content creation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features |
| Subscription | Monthly | Pro tier for professionals and teams |
| Subscription | Annual | Enterprise tier for large organizations |
| Subscription | Annual | Education and Nonprofit special pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Piktochart product offering
Product offeringCore offering
Piktochart is a cloud-based visual communications platform that enables non-designers to create professional infographics, presentations, reports, and social media graphics. The platform combines a drag-and-drop editor with AI-powered design generation that transforms text prompts into visual content in seconds. It serves both individual creators and enterprise teams through a tiered subscription model.
Product overview
Piktochart is a cloud-based visual communications platform offering a unified suite of AI-powered design tools for non-designers. The core product, Piktochart Visual, serves as the primary design platform, which is augmented by Pikto AI Studio — an all-in-one AI creation suite combining image generation, modification, upscaling, and icon generation. The platform provides 20+ specialized visual creation tools including an Infographic Maker, Banner Maker, Brochure Maker, Card Maker, Diagram Maker, Flowchart Maker, Graph Maker, Invitation Maker, Map Maker, Pitch Deck Creator, Poster Maker, Presentation Maker, Report Maker, Resume Maker, Social Media Graphic Maker, Timeline Maker, and Venn Diagram Maker. A dedicated Video Editor handles screen recording and social media video repurposing. The AI Design Generator — powering all AI tools — transforms text prompts into 20+ visual formats including infographics, banners, brochures, documents, ebooks, reports, presentations, posters, flyers, social media posts, newsletters, timelines, graphs, business plans, carousels, and YouTube thumbnails. Industry-specific solutions cover Communications, Education, eLearning, Financial Services, Healthcare, HR, Marketing, and Nonprofits. The platform is used by 34 million users who have created over 220 million visuals, and is trusted by organizations including Disney, United Nations, Accenture, Verizon, Revolut, and Booking.com. Piktochart operates on a freemium model with Free, Pro, Enterprise, Education, and Nonprofit pricing tiers, offering 60 AI credits per month on the free plan and up to 1,000–3,000 credits on paid plans.
Differentiator
Problem solved
Functional benefit
Brands
- Piktochart Visual: Core visual design platform for creating infographics, presentations, and print materials.
- Pikto AI Studio
- Piktochart AI
Products and services
- Piktochart Visual The primary web-based design platform enabling non-designers to create professional infographics, presentations, and print materials using drag-and-drop editing, 220+ pre-made templates, data visualization tools, and AI features. Trusted by 34 million users and organizations including Disney, United Nations, Accenture, and Verizon.
- Pikto AI Studio An all-in-one AI-powered visual creation suite that consolidates multiple design tools into a unified workspace, combining AI image generation, modification, upscaling, background removal, text removal, and icon generation within a single interface. Marketed as replacing multiple separate design apps.
- Video Editor An online video editing tool for repurposing webinars, Zoom recordings, and thought leadership videos into social media clips, with screen recording and video-to-text conversion capabilities. Uses Sora 2 and Veo 3.1 AI models for professional video generation from text scene descriptions.
Quantifiable outcome
- 220+ million visuals created by users
- +1 more outcomes
Companies that use Piktochart
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Piktochart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature1 record
Piktochart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ThriveCartmajorThriveCart acquired Piktochart in March 2026, integrating Piktochart's AI-powered visual design capabilities into the ThriveCart ecosystem. This represents a significant ownership change and strategic integration of visual content creation tools with e-commerce and digital product platform capabilities.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Piktochart competitors and assessment
Company assessmentDirect peers
- Snappa: Snappa is a lightweight online graphic design tool for non-designers to create social media graphics, blog images, and banners. It overlaps directly with Piktochart's Social Media Graphic Maker at the SMB and individual creator segment.
- Beautiful.ai: Beautiful.ai is an AI-powered presentation tool that competes with Piktochart's Presentation Maker and Pikto AI Studio for business presentation use cases. It targets the same professional, sales, and pitch-deck workflows.
- Venngage: Venngage specializes in infographic creation for marketers, educators, and nonprofits — the same primary use cases and personas as Piktochart. It competes head-to-head on template libraries and data-visualization capabilities.
- Visme: Visme is a direct competitor focused on infographics, presentations, and data visualizations for marketers and educators. It mirrors Piktochart's positioning, pricing tiers, and target verticals including communications, HR, and education.
- VistaCreate (formerly Crello): VistaCreate is VistaPrint's freemium graphic design platform for social media graphics, videos, and marketing materials. It serves the same SMB and individual creator base as Piktochart with comparable template-driven workflows.
- Pitch: Pitch is a presentation tool with collaborative editing and template-driven workflows for sales decks and business presentations. It overlaps with Piktochart's Pitch Deck Creator and Presentation Maker in the business presentation category.
- Canva: Canva is the leading freemium graphic design platform for non-designers, offering templates for infographics, presentations, social media graphics, and video. It targets the same SMB, educator, marketer, and enterprise segments as Piktochart with a substantially broader feature set.
Emerging players
- Gamma: Gamma is an AI-native presentation and document creation tool that turns prompts into slide decks and webpages. It competes directly with Piktochart's AI Presentation Maker and AI Document Generator for the same user-led content creation workflows.
Broad incumbents
- Adobe Express: Adobe Express (formerly Adobe Spark) is Adobe's simplified design tool for non-designers, leveraging Adobe Firefly AI and Creative Cloud assets. It targets the same educator, SMB, and marketer segments as Piktochart within Adobe's much broader creative ecosystem.
- Microsoft Designer: Microsoft Designer is Microsoft's AI-first design app integrated with Microsoft 365, Copilot, and Bing. It is bundled into the Microsoft ecosystem Piktochart's enterprise customers already use, posing a structural risk to standalone offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Piktochart social profiles
Digital presencePiktochart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Piktochart leadership team
Management profileNumber of profiles
Profiles3 records
Piktochart funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Piktochart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Piktochart
What does Piktochart do?
Piktochart is a cloud-based visual communications platform that enables non-designers to create professional infographics, presentations, reports, and social media graphics. The platform combines a drag-and-drop editor with AI-powered design generation that transforms text prompts into visual content in seconds. It serves both individual creators and enterprise teams through a tiered subscription model.
Is Piktochart a public or private company?
Piktochart is a private company. It is classified as corporate owned and is currently acquired.
When was Piktochart founded?
Piktochart was founded in 2011. It employs 11 to 50 people.
Where is Piktochart based?
Piktochart is headquartered in Penang, Malaysia, in the Asia region.
How does Piktochart make money?
One revenue line is on record: subscription Revenue.
Who are Piktochart's main competitors?
Direct peers on record are Snappa, Beautiful.ai, Venngage, Visme, VistaCreate (formerly Crello), Pitch and Canva. Gamma is listed as an emerging player. Broad incumbents are Adobe Express and Microsoft Designer.
Does Piktochart have an API?
No public API is recorded for Piktochart.
What industry is Piktochart in?
Piktochart's product category is Visual Communications Software. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 541430 and its SIC code is 7373.