Emirates NBD Securities
- Company typePrivate
- Founded-
- HeadquartersJumairah, United Arab Emirates
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
Emirates NBD Securities firmographics
Firmographics- Name
- Emirates NBD Securities
- Legal name
- Emirates NBD Securities L.L.C.
- Website
- https://emiratesnbdsecurities.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Emirates NBD Securities industry classification
Industry- Product category
- Equity Brokerage Services
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)
Keywords
Where Emirates NBD Securities is headquartered
LocationHeadquarters
- HQ city
- Jumairah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices4 records
Markets served
Emirates NBD Securities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Brokerage Commissions: Transaction-based brokerage commissions charged on equity trades across DFM, ADX, Nasdaq Dubai, and Tadawul markets. Commission rates vary by exchange: DFM at 0.15% + VAT, ADX at 0.15% + VAT, Tadawul at 0.23% + VAT, and Nasdaq Dubai at 0.1306% + VAT
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dubai Financial Market (DFM) - 0.15% total commission |
| Transaction based/ take rate | Pay-as-you-go | Abu Dhabi Securities Exchange (ADX) - 0.275% total commission |
| Transaction based/ take rate | Pay-as-you-go | Tadawul (Saudi Stock Exchange) - 0.23% total commission |
| Transaction based/ take rate | Pay-as-you-go | Nasdaq Dubai - 0.1306% total commission |
| Transaction based/ take rate | Pay-as-you-go | Other Services |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Emirates NBD Securities product offering
Product offeringCore offering
Emirates NBD Securities is a brokerage firm that provides trading access to UAE and regional stock markets (DFM, ADX, Nasdaq Dubai, and Tadawul) through multiple digital platforms including web-based, mobile, and desktop applications. The firm offers brokerage services to individual and institutional investors, integrating with Emirates NBD Bank's banking services to deliver trading, settlement, Islamic finance (Murabaha), margin lending (short-term leveraging), and loyalty rewards (THARAA) products.
Product overview
Emirates NBD Securities is a brokerage firm offering a comprehensive trading ecosystem for UAE and regional stock markets. The core product portfolio centers on multiple trading platforms: Securities Online (web-based), Securities Trading Application (mobile iOS/Android), eBroker Services (online trading), and eBrokerMAX (desktop for institutions). These platforms provide real-time access to Dubai Financial Market (DFM), Abu Dhabi Securities Exchange (ADX), Nasdaq Dubai, Saudi Stock Exchange (Tadawul), and GCC markets. The offering integrates with the broader Emirates NBD banking ecosystem, enabling features like THARAA loyalty rewards, Short-term Leveraging, Investment Murabaha (Islamic finance), Sell and Encash early withdrawal, multi-currency trading on Nasdaq Dubai, and debit card access to trading funds. Institutional clients can access markets via Reuters Order Routing (FIX protocol) and Bloomberg Tradebook.
Differentiator
Problem solved
Functional benefit
Brands
- Securities Online: Web-based online trading platform providing real-time market access and advanced trading tools
- eBroker Services
- eBrokerMAX
- THARAA
Products and services
- Securities Online Web-based online trading platform with real-time market data, sophisticated charts, advanced trading tools, and adaptive widgets providing tailored market information for DFM, ADX, Nasdaq Dubai, and Tadawul markets. Targeted at individual investors.
Companies that use Emirates NBD Securities
Customer profileSegments4 records
Ideal customer profiles3 records
Emirates NBD Securities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Emirates NBD Securities partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Dubai Financial Market (DFM)coreDFM is the primary exchange for equity trading in Dubai. Emirates NBD Securities provides brokerage services enabling investors to trade DFM-listed securities.
- Abu Dhabi Securities Exchange (ADX)coreADX is the main stock exchange in Abu Dhabi. Emirates NBD Securities enables trading on ADX with investor services including investor number issuance.
- Nasdaq DubaicoreNasdaq Dubai provides access to international listings. Emirates NBD Securities offers trading in both AED and USD currencies on this exchange.
- Tadawul (Saudi Stock Exchange)coreTadawul is the Saudi stock exchange. Emirates NBD Securities provides access to Saudi markets with competitive exchange rates for UAE-based investors.
- Emirates NBD BankcoreEmirates NBD Securities is a wholly-owned subsidiary of Emirates NBD Bank PJSC. The brokerage leverages the bank's branch network, customer base, and banking services for integrated banking-brokerage solutions.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Emirates NBD Securities competitors and assessment
Company assessmentRegional players
- SNB Capital: Brokerage and asset management arm of Saudi National Bank, one of the largest Saudi financial institutions. Comparable multi-channel brokerage serving retail and institutional clients on Tadawul.
- Al Rajhi Capital: Brokerage and investment arm of Al Rajhi Bank, the largest Islamic bank globally. Comparable retail/institutional brokerage in Saudi Arabia (Tadawul), which is the same market Emirates NBD Securities accesses for UAE clients.
- Riyad Capital: Brokerage and investment services subsidiary of Riyad Bank in Saudi Arabia. Comparable multi-platform retail and institutional brokerage on Tadawul, competing for the same cross-border MENA flow.
Direct peers
- EFG Hermes: Major MENA-focused brokerage and investment bank with leading equity execution and research capabilities. Direct competitor in cross-MENA equity trading, including UAE and Saudi markets.
- ADCB Securities: Brokerage subsidiary of Abu Dhabi Commercial Bank offering trading on UAE and regional markets with online and mobile platforms. Competes head-to-head for bank-customer cross-sell in the UAE.
- FAB Securities (First Abu Dhabi Bank Securities): Securities brokerage arm of First Abu Dhabi Bank, the largest bank in the UAE. Directly comparable as a bank-affiliated retail and institutional broker providing DFM and ADX access with similar digital trading platforms.
- Mashreq Securities: Brokerage subsidiary of Mashreq Bank, offering UAE and regional market trading to retail and institutional clients. A direct bank-affiliated broker competing in the same DFM/ADX ecosystem.
- ADIB Securities: Brokerage arm of Abu Dhabi Islamic Bank, with a particular focus on Shariah-compliant investing. Closest peer offering Islamic finance products in UAE equities, mirroring Emirates NBD's Murabaha offering.
Broad incumbents
- Saxo Bank: Global multi-asset broker serving active retail and institutional clients across MENA. Comparable multi-market, multi-platform brokerage model targeting the same active-investor segment.
- Interactive Brokers: Global multi-asset broker with growing access to MENA exchanges. Represents the international low-cost brokerage competitive threat that could pressure regional commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Emirates NBD Securities social profiles
Digital presenceEmirates NBD Securities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emirates NBD Securities leadership team
Management profileNumber of profiles
Profiles1 record
Emirates NBD Securities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emirates NBD Securities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emirates NBD Securities
What does Emirates NBD Securities do?
Emirates NBD Securities is a brokerage firm that provides trading access to UAE and regional stock markets (DFM, ADX, Nasdaq Dubai, and Tadawul) through multiple digital platforms including web-based, mobile, and desktop applications. The firm offers brokerage services to individual and institutional investors, integrating with Emirates NBD Bank's banking services to deliver trading, settlement, Islamic finance (Murabaha), margin lending (short-term leveraging), and loyalty rewards (THARAA) products.
Is Emirates NBD Securities a public or private company?
Emirates NBD Securities is a private company. It is classified as corporate owned and is currently operating.
When was Emirates NBD Securities founded?
Emirates NBD Securities was founded in -1.
Where is Emirates NBD Securities based?
Emirates NBD Securities is headquartered in Jumairah, United Arab Emirates, in the Middle East region.
How does Emirates NBD Securities make money?
One revenue line is on record: brokerage Commissions.
Who are Emirates NBD Securities's main competitors?
Regional players on record are SNB Capital, Al Rajhi Capital and Riyad Capital. Direct peers are EFG Hermes, ADCB Securities, FAB Securities (First Abu Dhabi Bank Securities), Mashreq Securities and ADIB Securities. Broad incumbents are Saxo Bank and Interactive Brokers.
Does Emirates NBD Securities have an API?
No public API is recorded for Emirates NBD Securities.
What industry is Emirates NBD Securities in?
Emirates NBD Securities's product category is Equity Brokerage Services. Its primary akta.pro industry code is FSABAGAH, Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam). Its NAICS code is 5231 and its SIC code is 6211.