What Racepoint Global does

Racepoint Global is a privately held, earned-first creative agency founded in 2003, headquartered in Boston with additional offices in New York and the San Francisco Bay Area (Larkspur, CA). The firm operates with 51-100 employees and generates revenue through professional services fees charged to enterprise clients for an integrated stack of capabilities: public relations, influencer marketing, social media management, creative campaign development, in-house content production (podcasts, video, written content), strategic communications, and experiential activations. Its core go-to-market is enterprise field sales targeting technology brands seeking earned media coverage and category-positioning campaigns.

The agency's client roster is anchored by large enterprise technology companies and spans semiconductors (MediaTek, SiFive), consumer electronics (LG Electronics, Panasonic Connect), telecommunications (Boost Mobile), construction technology (Sensera), digital signage (BrightSign), open-standard ecosystems (RISC-V International), and AI/supply-chain startups (NomadGo), with recent expansion into industrial/agriculture via John Deere. Notable campaign outcomes include 3B+ impressions and 62,000 net subscriber additions for Boost Mobile in Q3 2024, and 50+ top-tier stories reaching nearly 300 million people for NomadGo's Starbucks Inventory AI launch.

Racepoint has been recognized with 12+ industry awards between 2024 and 2026, including SABRE, Shorty, PRSA Anvil, Best in Biz, Bell Ringers, Drum, Digiday, and Ragan PR Daily Top Agencies. The firm is privately held with no disclosed parent company, funding rounds, or M&A activity, and operates independently. Its ownership structure is not publicly disclosed, and there are no subsidiaries.

Name

Racepoint Global

Legal name

Racepoint Global

Website

https://racepointglobal.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Racepoint Global is a privately held, earned-first creative agency founded in 2003 that delivers integrated PR, influencer, social, creative, content, strategy, and experiential services to enterprise technology brands from offices in Boston, New York, and the Bay Area.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Creative Agency Services: Racepoint Global generates revenue through professional services fees charged to enterprise clients for public relations, influencer marketing, social media management, creative content production, strategic communications, and experiential marketing campaigns. Services are delivered across multiple capabilities including PR, Influencer, Social Media, Creative, Content, Strategy, and Experiential.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Racepoint Global is an earned-first creative agency that sells integrated communications and marketing services to enterprise technology brands. Its deliverables include public relations and media relations, influencer marketing, social media management, creative campaign development, in-house content production, strategic narrative development, and experiential marketing activations, all delivered through project and retainer engagements.

Product overview

Racepoint Global is an earned-first creative agency that provides a comprehensive suite of marketing and communications services for technology brands. The agency offers PR and media relations, influencer marketing, social media services, creative campaign development, in-house content production (including podcasts, videos, and written content), strategic narrative development, and experiential marketing activations. With over 22 years of experience working with tech brands, the agency helps startups become unicorns and corporate giants move at the speed of culture. The services are delivered through their offices in Boston, New York, and San Francisco Bay Area.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 3B+ impressions generated for Boost Mobile campaign with 62,000 net subscriber additions
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RISC-V InternationalcoreGTM or Marketing Partner · 1 January 2018Racepoint Global has been a strategic partner of RISC-V International since 2018. The partnership involves driving visibility for the RISC-V instruction set architecture through media coverage, social engagement, and high-profile ecosystem events including RISC-V International's annual Summits in North America, Europe, and China. Racepoint helps position RISC-V as a credible alternative to proprietary architectures and supports the organization's global expansion and commercial momentum.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PAN Communications: Mid-sized integrated marketing and communications agency with a strong B2B tech practice, offering PR, content, social, and digital services to enterprise technology and software companies.
• March Communications: Marketing and PR agency focused on B2B technology, telecom, and consumer electronics, offering media relations, influencer engagement, and integrated marketing — overlapping directly with Racepoint's tech brand focus.
• Highwire PR: Creative-first communications agency specializing in enterprise technology, cybersecurity, and developer-focused brands, with integrated PR, social, content, and creative services closely mirroring Racepoint's earned-first model.
• 5W Public Relations: Full-service PR agency with strong technology and consumer electronics practices providing media relations, influencer marketing, and integrated creative — comparable on capabilities, scale, and client profile.
• Walker Sands Communications: B2B technology-focused PR and marketing agency serving SaaS, hardware, and emerging-tech clients with media relations, content, and integrated campaigns — a direct competitor for enterprise tech mandates similar to Racepoint's.
• Inkhouse: Technology and B2B communications agency providing media relations, content, and integrated marketing for enterprise tech clients — a closely comparable direct peer in service mix and client profile.
• Rhythm Communications: B2B technology PR and integrated marketing agency serving enterprise software, cybersecurity, and emerging-tech clients with communications, content, and analyst relations services — directly overlapping Racepoint's category.
• WE Communications: Global communications agency with a deep technology practice serving enterprise semiconductor, software, and consumer electronics clients — operating at a larger scale but addressing the same tech PR buyer as Racepoint.

Broad incumbents

• Ketchum: Global public relations and communications firm with a long-standing technology and B2B practice — competes on enterprise tech mandates while serving a wider range of verticals.
• Edelman: Global communications holding-company with a substantial technology practice that competes for the same enterprise tech RFPs as Racepoint — broader portfolio, more geographic reach, and integrated paid capabilities make it a scaled incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/racepoint-global
• Xx.com/racepointglobal
• Facebookfacebook.com/racepointglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racepoint Global