Reverie
Reverie designs and sells premium adjustable bed bases and proprietary DreamCell mattresses direct-to-consumer and through 4,000+ retail stores, serving sleep-quality seekers, couples, seniors, and individuals managing chronic pain or sleep apnea with modular, patented hardware and smart-home integration.
- Company typePrivate
- Founded2003
- HeadquartersBloomfield Hills, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reverie does
Reverie (legal entity Ascion, LLC) is a U.S. sleep technology company founded in 2003 that designs, manufactures, and sells premium adjustable bed bases and proprietary custom mattresses direct-to-consumer through reverie.com and through a wholesale dealer network of more than 4,000 retail stores worldwide. The company's core product line consists of three adjustable power bases — the R310 (entry, from $799), R410 (mid-tier, from $1,399), and R650 (flagship dual-tilt, from $2,299) — paired with DreamCell mattresses (DSII Hybrid, DSII Natural, from $2,999) built around natural latex foam springs that allow firmness customization over time. Reverie's technology is protected by over 100 worldwide patents covering articulation mechanics, dual-tilt inversion, 3D-Wave massage, the HarmonIQ control system, EZ-Lift and EZ-Fold foundations, and Reverie Connect voice integration with Google Home and Amazon Alexa, with a Bluetooth Nightstand app providing smartphone control.
The company's business model is a hybrid direct-to-consumer and wholesale hardware model: consumers can purchase online with free White Glove Delivery in the continental U.S. or through authorized dealers, with optional paid services including a $99 Mattress Return Option and the Reverie 365 Commitment for in-year firmness adjustments. Pricing is tiered by feature (head/foot articulation, massage, weight capacity up to 850 lb per side, whisper-quiet motors under 45 dB), and warranty terms extend to 20 years on higher-end bases. Reverie sells through a multi-channel GTM including e-commerce, certified Sleep Coach consultations (in-person and online), content marketing via its blog and social channels, earned media in Forbes, Men's Health, Today, and Healthline, and a Base First Training wholesale program that supports mobile field teams nationwide.
The company is headquartered in Bloomfield Hills, Michigan, with R&D and an Innovation Headquarters showroom in Detroit led personally by founder-CEO Martin Rawls-Meehan, and U.S. manufacturing operations in Buffalo, New York. Reverie employs 51–100 people, operates as a privately held, bootstrapped company under Ascion, LLC, and has not disclosed any external funding rounds, acquisitions, or institutional investors. Its customer segments span mainstream sleep-quality seekers, couples with differing firmness needs, seniors requiring mobility assistance, and individuals managing chronic pain, sleep apnea, snoring, or acid reflux. Strategic priorities evidenced in the data include tiering up the product portfolio, building smart-home and clinical-adjacent positioning (CPAP complementarity, Oura/Garmin pairing), and extending a 22-year-old retail distribution moat into the connected sleep category.
Reverie firmographics
Firmographics- Name
- Reverie
- Legal name
- Ascion, LLC
- Website
- https://reverie.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Reverie designs and sells premium adjustable bed bases and proprietary DreamCell mattresses direct-to-consumer and through 4,000+ retail stores, serving sleep-quality seekers, couples, seniors, and individuals managing chronic pain or sleep apnea with modular, patented hardware and smart-home integration.
- Ownership category
- akta.pro rank
Reverie industry classification
Industry- Product category
- Adjustable Bed Bases and Mattresses
- NAICS
- Mattress Manufacturing (33791), Mattress Manufacturing (337910)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Adjustable Beds & Bases Retail (CRAIABAB)
- akta.pro secondary industries
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Sleep Technology & Smart Sleep Devices Retail (Sleep Trackers, Smart Mattresses) (CRAIABAH), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Reverie is headquartered
LocationHeadquarters
- HQ city
- Bloomfield Hills
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Reverie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Adjustable Bases: Sale of motorized adjustable bed bases including R310, R410, R650 models with various features and price points. Primarily direct-to-consumer with some wholesale through retail partners.
- Mattresses: Sale of proprietary DreamCell mattresses in various configurations (DSII Hybrid, DSII Natural). Made-to-order with patented technology.
- Bedding & Accessories: Sale of bedding products including pillows (Dual Slumber, Sweet Slumber, Latex Curve), Luxe Performance Linen Set, and parts/accessories for existing customers.
- Wholesale/Dealer: B2B wholesale relationships with furniture and bedding retailers, providing adjustable bases and mattresses through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level adjustable base with essential features |
| One time/ perpetual license | Pay-as-you-go | Mid-range base with full adjustability and platform compatibility |
| One time/ perpetual license | Pay-as-you-go | Premium base with dual tilt inversion technology |
| One time/ perpetual license | Pay-as-you-go | Custom made-to-order mattresses with DreamCell technology |
| One time/ perpetual license | Pay-as-you-go | Premium bedding products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Reverie product offering
Product offeringCore offering
Reverie designs, manufactures, and sells motorized adjustable bed bases (R310, R410, R650 series) and proprietary DreamCell latex foam-spring mattresses (DSII Hybrid, DSII Natural), along with bedding accessories such as pillows, linens, and 3-in-1 leg systems. The product ecosystem integrates 3D-Wave massage, dual-tilt inversion technology, the Nightstand Bluetooth mobile app, and Reverie Connect voice control for Google Home and Alexa. Reverie sells direct-to-consumer via reverie.com and through a 4,000+ retailer wholesale network, with Free White Glove Delivery and a 20-year warranty.
Product overview
Reverie is a sleep technology company operating since 2003, specializing in adjustable beds and custom mattresses. The product portfolio centers on R-series adjustable power bases (R650, R410, R310) featuring patented dual-tilt technology, 3D-Wave massage, and smart home integration via Reverie Connect. These bases pair with proprietary DreamCell mattresses (DSII Hybrid, DSII Natural) that use natural latex foam springs for customizable support. The ecosystem includes the Nightstand smartphone app for Bluetooth control, voice assistant compatibility with Google Home and Alexa, and various bedding accessories. Reverie offers over 100 adjustable bed patents and focuses on modular, upgradeable design with 20-year warranties. The company operates with a direct-to-consumer model plus 4,000+ retail partners, with manufacturing in Buffalo, NY and headquarters in Detroit, MI.
Differentiator
Problem solved
Functional benefit
Brands
- DreamCell: Proprietary latex foam spring mattresses offered by Reverie
- Nightstand
- Reverie Connect
Products and services
- R650 Adjustable Power Base Reverie's premium adjustable power base featuring dual tilt motor technology that enables full body inversion and elevation while keeping the sleep surface flat. Includes 850 lb weight capacity, 3D-Wave massage, Bluetooth connectivity, Nightstand app support, automatic snore detection, and a 20-year warranty. Targets consumers seeking inversion therapy and maximum adjustability.
- R410 Adjustable Power Base
Quantifiable outcome
- Head elevation of 7-15 degrees reduces airway collapse, addressing positional snoring and mild sleep apnea
- +4 more outcomes
Companies that use Reverie
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles5 records
Reverie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature9 records
Reverie partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Reverie competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reverie social profiles
Digital presenceReverie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reverie leadership team
Management profileNumber of profiles
Profiles5 records
Reverie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reverie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reverie
What does Reverie do?
Reverie designs, manufactures, and sells motorized adjustable bed bases (R310, R410, R650 series) and proprietary DreamCell latex foam-spring mattresses (DSII Hybrid, DSII Natural), along with bedding accessories such as pillows, linens, and 3-in-1 leg systems. The product ecosystem integrates 3D-Wave massage, dual-tilt inversion technology, the Nightstand Bluetooth mobile app, and Reverie Connect voice control for Google Home and Alexa. Reverie sells direct-to-consumer via reverie.com and through a 4,000+ retailer wholesale network, with Free White Glove Delivery and a 20-year warranty.
Is Reverie a public or private company?
Reverie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reverie founded?
Reverie was founded in 2003. It employs 101 to 250 people.
Where is Reverie based?
Reverie is headquartered in Bloomfield Hills, United States, in the North America region.
How does Reverie make money?
Four revenue lines are on record. Adjustable Bases are the primary driver. The others are mattresses, bedding & Accessories and wholesale/Dealer.
Does Reverie have an API?
No public API is recorded for Reverie.
What industry is Reverie in?
Reverie's product category is Adjustable Bed Bases and Mattresses. Its primary akta.pro industry code is CRAIABAB, Adjustable Beds & Bases Retail, with a secondary code of CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid). Its NAICS code is 33791 and its SIC code is 5700.